Membership
Data Point: Top-of-Mind Topics
To create valuable member benefits, services, and content, you have to know what’s on members’ minds.
In a survey by Naylor Association Solutions exploring the state of communications in associations, respondents ranked the topics that resonate most with members.
- Network with industry peers
- How-to/best practices
- Career/professional development
- Industry news/trends
- Lobbying/advocacy
- Technology
- Programs for young professionals
- Member news
- Industry job openings
- Coverage of key industry events
Source: Naylor Association Solutions, 2019 Association Communications Benchmarking Report, August 2019
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