Membership

Data Point: Top-of-Mind Topics

By / Jan 12, 2020 (fonikum/Getty Images)

To create valuable member benefits, services, and content, you have to know what’s on members’ minds.

In a survey by Naylor Association Solutions exploring the state of communications in associations, respondents ranked the topics that resonate most with members.

  1. Network with industry peers
  2. How-to/best practices
  3. Career/professional development
  4. Industry news/trends
  5. Lobbying/advocacy
  6. Technology
  7. Programs for young professionals
  8. Member news
  9. Industry job openings
  10. Coverage of key industry events

Source: Naylor Association Solutions, 2019 Association Communications Benchmarking Report, August 2019

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