--- title: "Membership Hack: Ask the CEO Anything" id: "49343" type: "post" slug: "membership-hack-ask-the-ceo-anything" published_at: "2020-02-07T21:44:30+00:00" modified_at: "2020-02-07T21:44:30+00:00" url: "https://associationsnow.com/2020/02/07/membership-hack-ask-the-ceo-anything/" markdown_url: "https://associationsnow.com/2020/02/07/membership-hack-ask-the-ceo-anything.md" excerpt: "The CEO of the National Association of the Deaf encourages members to ask him about whatever is on their minds. Each month, he picks a member-submitted question and answers it in a YouTube video." taxonomy_category: - "Membership" taxonomy_post_tag: - "AssociationsNow" - "community data" - "Established CEO" - "Member Engagement" - "Membership" taxonomy_content_format: - "Article" taxonomy_role: - "Association CEO / Executive Director" - "Executive Team" taxonomy_persona: - "Executive Leadership" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Membership Hack: Ask the CEO Anything **How to hack it?**If a member has a burning question, does the CEO answer? At the National Association of the Deaf, he does. CEO Howard Rosenblum takes questions directly from members each month [using YouTube (opens in a new tab)](https://www.nad.org/2019/03/28/ask-howard-anything-march-2019/) , an accessible way to communicate with deaf and hard-of-hearing individuals. The questions come from curious NAD members, and Rosenblum’s answers range from practical advice (like [how to avoid consumer scams (opens in a new tab)](https://www.nad.org/2020/01/24/scams/) ) to education (such as explaining [the difference between closed and open captioning (opens in a new tab)](https://www.nad.org/2019/03/28/ask-howard-anything-march-2019/) ). **Why does it work?**It works because it’s easy. Members can pose questions via Twitter, using the hashtag [#AskHoward (opens in a new tab)](https://twitter.com/search?q=%23AskHoward&src=typed_query) , or by email. And since social platforms make it easy to share video content, Rosenblum’s videos have become a key part of NAD’s social media strategy. (Here’s an example on [Facebook (opens in a new tab)](https://www.facebook.com/watch/?v=1102120010127453) .) **What’s the bonus?**Depending on the weight of the topic discussed, many of Rosenblum’s videos go viral on social media. Last fall, a question about how to file a complaint in a case of discrimination against a deaf or hard-of-hearing person was shared and liked dozens of times on Twitter: > Federal agencies often tell the NAD that no one from the deaf/hard of hearing community complains, “Everything is fine.” We know this is not true. We’ve experienced problems & discrimination, we need to file complaints. [#AskHoward (opens in a new tab)](https://twitter.com/hashtag/AskHoward?src=hash&ref_src=twsrc%5Etfw) > > How To File A Complaint: [https://t.co/DoALWvS2CO (opens in a new tab)](https://t.co/DoALWvS2CO) > [pic.twitter.com/8xNkZJarxK (opens in a new tab)](https://t.co/8xNkZJarxK) > > — nad1880 (@NAD1880) [October 28, 2019 (opens in a new tab)](https://twitter.com/NAD1880/status/1188857908328615937?ref_src=twsrc%5Etfw) (akinbostanci/DigitalVision Vectors) [Tim Ebner](https://associationsnow.com/author/tim-ebner/) Tim Ebner is communications director and press secretary at the American Forest & Paper Association in Washington, DC. He is a member of ASAE’s Communication Professionals Advisory Council and a former Associations Now senior editor. [More articles by this author](https://associationsnow.com/author/tim-ebner/) Tags: [#community data](https://associationsnow.com/tag/community-data/) [#Established CEO](https://associationsnow.com/tag/established-ceo/) [#Member Engagement](https://associationsnow.com/tag/member-engagement/) [#Membership](https://associationsnow.com/tag/membership/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [VideoASAE Research Foundation and MPI Foundation on Neurodiversity in AssociationsDecember 15, 2025](https://associationsnow.com/2025/12/15/asae-research-foundation-and-mpi-foundation-on-neurodiversity-in-associations/) - [PodcastAssociations Now Presents: Beyond the Tech Stack: How AI Is Changing the Association PlaybookOctober 29, 2026](https://associationsnow.com/2026/10/29/associations-now-presents-beyond-the-tech-stack-how-ai-is-changing-the-association-playbook/) - [TemplateMembers onlyMember Onboarding ToolkitNovember 5, 2026](https://associationsnow.com/2026/11/05/member-onboarding-toolkit/) - [VideoCommunity Voices: Kristine MetterSeptember 15, 2021](https://associationsnow.com/2021/09/15/community-voices-kristine-metter/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2020%2F02%2F07%2Fmembership-hack-ask-the-ceo-anything%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !