--- title: "Daily Buzz: Empower Employees to Advance Their Careers" id: "49495" type: "post" slug: "daily-buzz-empower-employees-to-advance-their-careers" published_at: "2020-02-26T23:05:21+00:00" modified_at: "2026-03-17T03:04:47+00:00" url: "https://associationsnow.com/2020/02/26/daily-buzz-empower-employees-to-advance-their-careers/" markdown_url: "https://associationsnow.com/2020/02/26/daily-buzz-empower-employees-to-advance-their-careers.md" excerpt: "How organizations can support employees on their paths to success. Also: incorporating new technology into your existing marketing strategy." taxonomy_category: - "Career Development" taxonomy_post_tag: - "Aspiring Leader" - "AssociationsNow" - "Career Development" - "employee growth" - "Employee Training" - "Leadership" - "Mid-Level Professional" taxonomy_content_format: - "Article" taxonomy_role: - "Director" - "Manager" - "VP" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Daily Buzz: Empower Employees to Advance Their Careers Want more engaged and productive employees? Assist them in their career development efforts, [writes Maria Haggerty in Inc. (opens in a new tab)](https://www.inc.com/maria-haggerty/why-you-should-inspire-employees-to-take-control-of-their-career-paths.html?icid=landermore) “Personalized career development should be prioritized for all employees,” Haggerty says. “Encourage them to identify goals, then present them with tools and opportunities to help them develop a path to reaching them.” First, help employees build a road map to success. A career map—a written plan that charts a person’s career status, goals, and the steps needed to get to the next level—can help solidify an employee’s future. Once a career map is created, leaders should meet with employees regularly to assess their progress. “Creating a plan is a crucial step in combating job dissatisfaction, lower engagement and productivity, and attrition—all of which are bad for your business,” Haggerty says. Organizations should also support employees in their quest to learn new skills and expand their industry knowledge, even if they want to do it out of the office. “If an employee expresses interest in acquiring external knowledge that will help him or her achieve a goal, do what you can to provide support,” Haggerty says. Offer recommendations on local conferences, industry events, certification programs, and training sessions that they can take advantage of. “The key is to pave the way, then step back and let the employee take charge of his or her own development,” Haggerty says. “Make it clear that your role is one of guidance and support.” ### New Tech Doesn’t Mean a New Marketing Strategy > Don’t think of advances in tech as an excuse to move in a whole new marketing direction. Think of it as a way to reframe your brand’s underlying message of value. [https://t.co/DYcQwrPn8p (opens in a new tab)](https://t.co/DYcQwrPn8p) > > — Content Marketing Institute (@CMIContent) [February 26, 2020 (opens in a new tab)](https://twitter.com/CMIContent/status/1232681494805721088?ref_src=twsrc%5Etfw) **It’s true that marketers** have many more storytelling tools at their disposal—virtual reality, voice response, artificial intelligence—but that doesn’t mean organizations have to change their strategic direction, [argues Jodi Harris on the Content Marketing Institute blog (opens in a new tab)](https://contentmarketinginstitute.com/cco-digital/systems-issue/tech-in-place/content-tech-experiments/?_cm_x_cmir_edt_tsnr_cco_x_sclttw-ccofebruary) . Instead, use new technology to add new dimensions to your existing storytelling efforts. “Don’t think of advances in tech capabilities as an excuse to move in a whole new marketing direction. Think of it as a way to reframe your brand’s underlying message of value and add new angles into your story of customer success,” Harris says. ### Other Links of Note **Spring is around the corner.** Get ahead with these [office spring-cleaning tips (opens in a new tab)](https://www.nonprofitmarketingguide.com/blog/2020/02/24/cluttered-desk-cluttered-mind-tips-for-spring-cleaning-at-work-npcommfile/) from *Nonprofit Marketing Guide*. **Having trouble engaging volunteers?** Mariner Management & Marketing’s Peggy Hoffman shares seven ways chapters have [successfully recruited volunteers (opens in a new tab)](https://marinermanagement.com/resource/blog/2019-08-17/7-ways-chapters-have-succeeded-in-volunteer-recruitment/) . **Keep members interested.** Memberplanet’s Cassie Braun offers [five different email reminders (opens in a new tab)](https://blog.memberplanet.com/blog/email-reminders-increase-retention-member-engagement) you can send to increase retention and engagement. (oatawa/iStock/Getty Images Plus) [Michael Hickey](https://associationsnow.com/author/michael-hickey/) Michael Hickey is a contributor to Associations Now. [More articles by this author](https://associationsnow.com/author/michael-hickey/) Tags: [#Aspiring Leader](https://associationsnow.com/tag/aspiring-leader/) [#Career Development](https://associationsnow.com/tag/career-development/) [#employee growth](https://associationsnow.com/tag/employee-growth/) [#Employee Training](https://associationsnow.com/tag/employee-training/) [#Leadership](https://associationsnow.com/tag/leadership/) [#Mid-Level Professional](https://associationsnow.com/tag/mid-level-professional/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [VideoASAE’s The ExchangeApril 24, 2025](https://associationsnow.com/2025/04/24/asaes-the-exchange/) - [VideoThe Adaptive Leader: Integrating Values and Strategy to Thrive Under New LeadershipDecember 15, 2025](https://associationsnow.com/2025/12/15/the-adaptive-leader-integrating-values-and-strategy-to-thrive-under-new-leadership/) - [VideoTerin Bates, MBA, CAE, CX-PRO, Shares Her Experience at the 2026 ASAE Annual Meeting & ExpositionAugust 18, 2026](https://associationsnow.com/2026/08/18/terin-bates-mba-cae-cx-pro-shares-her-experience-at-the-2026-asae-annual-meeting-exposition/) - [VideoChristine Diedrich Shares Her CAE JourneyApril 25, 2025](https://associationsnow.com/2025/04/25/christine-diedrich-shares-her-cae-journey/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2020%2F02%2F26%2Fdaily-buzz-empower-employees-to-advance-their-careers%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !