--- title: "Alzheimer’s Association Brings in Big Stars for Charity Album, Video Series" id: "49644" type: "post" slug: "alzheimers-association-brings-in-big-stars-for-charity-album-video-series" published_at: "2020-03-17T23:37:21+00:00" modified_at: "2020-03-17T23:37:21+00:00" url: "https://associationsnow.com/2020/03/17/alzheimers-association-brings-in-big-stars-for-charity-album-video-series/" markdown_url: "https://associationsnow.com/2020/03/17/alzheimers-association-brings-in-big-stars-for-charity-album-video-series.md" excerpt: "Sting and Joan Jett are among the artists contributing to the association’s “Music Moments,” which features new recordings and interviews honoring the connection between music and life’s most important moments." taxonomy_category: - "Marketing / Communications" taxonomy_post_tag: - "Alzheimer's" - "AssociationsNow" - "HIV awareness" - "Membership" - "Music" taxonomy_content_format: - "Article" taxonomy_role: - "C-Level" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Alzheimer’s Association Brings in Big Stars for Charity Album, Video Series For Sting, Otis Redding’s song “(Sittin’ On) The Dock of the Bay” changed his destiny. “When I was 16, I had no idea how to achieve my dreams,” he said [in an accompanying video (opens in a new tab)](https://www.youtube.com/watch?v=orELHYehSzg&feature=youtu.be) . “And so I lived near the river in my town, and I’d go down to the ferry and I’d watch ships go back and forth. I wondered where they were going, and I realized that my life was like that. I had to leave where I was.” As part of the Alzheimer’s Association’s new “[Music Moments (opens in a new tab)](https://alz.org/musicmoments/overview.asp) ” series, Sting and nine other award-winning artists contributed a never-before-released version of a song that captures a special time in their lives to help raise awareness of Alzheimer’s disease and other dementia. Joan Jett recorded a new version of her song “Hard to Grow Up,” which was inspired by her mother’s death. “Songs really open people up, the way sometimes just conversation can’t,” [she said (opens in a new tab)](https://www.youtube.com/watch?v=dd2dI6XOrPA&feature=youtu.be) . “To share a moment with someone, look in their eyes, and have a smile, it means everything.” Some of the other artists taking part include alt-country star Jason Isbell, indie rockers Band of Horses and Sharon Van Etten, and famed disco artist and producer Nile Rodgers. Organizers came up with the idea as a way to honor the powerful memories that we would never want to lose to the disease. ### Confronting Alzheimer’s Disease With Song > Ten artists. 🎤 > One album. 🎵 > One cause. 💜 > Listen to “Music Moments,” our digital album featuring new recordings and unreleased tracks by award-winning artists created to champion the fight for a world without Alzheimer’s. [https://t.co/RYCQfW5fhA (opens in a new tab)](https://t.co/RYCQfW5fhA) > [#MyMusicMoment (opens in a new tab)](https://twitter.com/hashtag/MyMusicMoment?src=hash&ref_src=twsrc%5Etfw) > [#ENDALZ (opens in a new tab)](https://twitter.com/hashtag/ENDALZ?src=hash&ref_src=twsrc%5Etfw) > [pic.twitter.com/JYNGhTMucO (opens in a new tab)](https://t.co/JYNGhTMucO) > > — Alzheimer’s Association (@alzassociation) [March 13, 2020 (opens in a new tab)](https://twitter.com/alzassociation/status/1238344037058437120?ref_src=twsrc%5Etfw) “The Alzheimer’s Association knows that we all have experiences with music that are significant and meaningful,” said Michael Carson, the group’ s chief marketing officer. “The *Music Moments* album, and the stories behind the songs, set the stage for sharing experiences and fueling important conversations. Ultimately, these conversations are critical to reducing stigma about Alzheimer’s and all other dementia. We are relentless in our pursuit to increase awareness and advance the cause.” Researchers say music may even help people who have Alzheimer’s—musical memories can remain relatively intact for patients, [helping anchor them back to reality (opens in a new tab)](https://www.medicalnewstoday.com/articles/321677#Music-is-like-an-anchor) . (Alzheimer’s Association) [Jeff Hsin](https://associationsnow.com/author/jeff-hsin/) [More articles by this author](https://associationsnow.com/author/jeff-hsin/) Tags: [#Alzheimer's](https://associationsnow.com/tag/alzheimers/) [#HIV awareness](https://associationsnow.com/tag/hiv-awareness/) [#Membership](https://associationsnow.com/tag/membership/) [#Music](https://associationsnow.com/tag/music/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [VideoGRAMMY-Winning Artist Nelly to Perform at the 2024 ASAE Annual Meeting & Exposition in ClevelandJune 20, 2024](https://associationsnow.com/2024/06/20/grammy-winning-artist-nelly-to-perform-at-the-2024-asae-annual-meeting-exposition-in-cleveland/) - [VideoIntroducing Your 2024 ASAE Annual Meeting Immersive Final Act, Choir! Choir! 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