--- title: "Daily Buzz: Attracting Young Members" id: "49717" type: "post" slug: "daily-buzz-attracting-young-members" published_at: "2020-03-27T20:07:33+00:00" modified_at: "2020-03-27T20:07:33+00:00" url: "https://associationsnow.com/2020/03/27/daily-buzz-attracting-young-members/" markdown_url: "https://associationsnow.com/2020/03/27/daily-buzz-attracting-young-members.md" excerpt: "Offering career opportunities to young professionals could bring them to your association. Also: What your board can do when times are tough." taxonomy_category: - "Membership" taxonomy_post_tag: - "AssociationsNow" - "member recruitment" - "Membership" - "Young Professionals" taxonomy_content_format: - "Article" taxonomy_role: - "Association CEO / Executive Director" - "Director" - "Executive Team" - "Manager" - "VP" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Daily Buzz: Attracting Young Members Looking to increase your association’s member base? Focus on young professionals, as most members join an organization as a student or early in their career, [says Kalia Pimentel (opens in a new tab)](https://www.yourmembership.com/blog/3-ways-to-attract-more-young-members-to-your-association/) on the Your Membership blog. “According to the *Community Brands Member Engagement and Loyalty Study* report, about one-third of members join a professional organization before employment, and more than 41 percent join in the first five years of employment,” she says. There are several practical ways to recruit young members. An online intern board can bring young job seekers to your organization. “Offer members an intern board that allows members who are students and new grads to easily search and apply for relevant internships online,” Pimentel says. An online career center can also recruit and retain members who are in the early stages of their professional careers. “It’s important to optimize your job board for visibility and access to non-members—in effect, using the job board to drive membership and increase revenue. One highly effective way to achieve this is by integrating your job board with your association management software,” Pimentel says. Organizations that can help people take the next step in their careers will also attract young members. “Offer those members moving into their early careers a mentor board. It’s a way for them to connect with a mentor to help them grow professionally,” Pimentel says. ### How Your Board Can Lead in Times of Crisis > Nonprofit board leadership is critical during times of crisis. Make sure you have the tools you need to take care of your organization and your team members: [https://t.co/dJMmfOXMtl (opens in a new tab)](https://t.co/dJMmfOXMtl) > > — bloomerang (@bloomerangTech) [March 25, 2020 (opens in a new tab)](https://twitter.com/bloomerangTech/status/1242842458117099522?ref_src=twsrc%5Etfw) **Is your association facing difficult times?** Board members need to take action, [argues Tom Iselin on the Bloomerang blog (opens in a new tab)](https://bloomerang.co/blog/7-things-your-board-can-do-to-lead-in-times-of-crisis/) . “This is the time for effective nonprofit board leadership. Your board should set aside busy schedules and egos to become the most active, selfless, and engaged it’s ever been,” he says. One way your board can show leadership is to keep the community informed. “People who support your mission want to know what’s happening at the organization during these trying times,” Iselin says. “Create talking points and FAQs for board members to share in the community and on social media. Work with staff to write super short and regular updates about what’s happening with staff, programs, beneficiaries, operations, and events.” ### Other Links of Note **LinkedIn Groups present an opportunity** for your association to connect with members. A recent blog post from GrowthZone explains [how to create a group (opens in a new tab)](https://www.growthzone.com/blog/create-linkedin-group-for-association/) . **Want to make your office more comfortable?** [Try these tips (opens in a new tab)](https://www.nonprofitmarketingguide.com/blog/2020/03/23/make-your-office-more-comfortable-wherever-it-is-now/) from Kivi Leroux Miller of the *Nonprofit Marketing Guide*. **How do you build consumer trust?** [Actions speak louder than words (opens in a new tab)](https://www.cmswire.com/customer-experience/building-customer-trust-actions-speak-louder-than-words/) , says Kaya Ismail on *CMSWire*. (kupicoo/E+) [Michael Hickey](https://associationsnow.com/author/michael-hickey/) Michael Hickey is a contributor to Associations Now. [More articles by this author](https://associationsnow.com/author/michael-hickey/) Tags: [#member recruitment](https://associationsnow.com/tag/member-recruitment/) [#Membership](https://associationsnow.com/tag/membership/) [#Young Professionals](https://associationsnow.com/tag/young-professionals/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [TemplateMembers onlyMember Onboarding ToolkitNovember 5, 2026](https://associationsnow.com/2026/11/05/member-onboarding-toolkit/) - [TemplateMembers onlyMember-Get-A-Member Campaign Marketing flyerMarch 30, 2010](https://associationsnow.com/2010/03/30/member-get-a-member-campaign-marketing-flyer/) - [PodcastAssociations Now Presents: Beyond the Tech Stack: How AI Is Changing the Association PlaybookOctober 29, 2026](https://associationsnow.com/2026/10/29/associations-now-presents-beyond-the-tech-stack-how-ai-is-changing-the-association-playbook/) - [VideoASAE&Center Young Professional Aaron WolowiecDecember 14, 2009](https://associationsnow.com/2009/12/14/asaecenter-young-professional-aaron-wolowiec/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2020%2F03%2F27%2Fdaily-buzz-attracting-young-members%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !