--- title: "Daily Buzz: Recruit Skilled Workers With a Good Job Description" id: "49753" type: "post" slug: "daily-buzz-recruit-skilled-workers-with-a-good-job-description" published_at: "2020-04-02T22:12:20+00:00" modified_at: "2026-03-17T03:14:35+00:00" url: "https://associationsnow.com/2020/04/02/daily-buzz-recruit-skilled-workers-with-a-good-job-description/" markdown_url: "https://associationsnow.com/2020/04/02/daily-buzz-recruit-skilled-workers-with-a-good-job-description.md" excerpt: "How organizations present job opportunities to candidates makes a difference. Also: Engaging virtual audiences." taxonomy_category: - "Marketing / Communications" taxonomy_post_tag: - "AssociationsNow" - "job descriptions" - "job recruitment" - "Mid-Level Professional" - "virtual events" - "Workplace" taxonomy_content_format: - "Article" taxonomy_role: - "Director" - "Manager" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Daily Buzz: Recruit Skilled Workers With a Good Job Description Having trouble recruiting the right candidates? You might be going wrong from the very beginning of the process: writing the job description. “When it’s time to recruit, hire, and onboard, the most common approaches are routine and rote, prone to misjudgment and error,” says [Whitney Johnson in Harvard Business Review (opens in a new tab)](https://hbr.org/2020/03/write-a-job-description-that-attracts-the-right-candidate) . Instead of a copy-and-paste approach to recruiting, take the time to personalize the job description to fit the current needs of your organization. “If you think the job you’re hiring for hasn’t changed in the last five years—or even in the past year—then it’s probably just about the only thing in your organization that hasn’t,” Johnson says. With that in mind, carefully consider the language and tone of your description. For one, don’t use limiting language: Gender-biased language, even when it’s implicit (like “rock star” or “ninja” and “nurturing” or “loyal”), is known to discourage possible candidates. Careless or misleading language can also send applicants away, Johnson says. “If a job really doesn’t require two years of prior experience, don’t claim it does. If you’re trying to diversify your workforce (and I hope you are) then include language specifically inviting diverse interest,” Johnson says. You should also think about the meaning of the job when crafting the job description, Johnson suggests. Candidates who are passionate about the role will be eager to sign up. “It is critical that organizations ensure the roles they are hiring for are quality opportunities for meaningful work, personal growth, and impact. This needs to be conveyed through the job description and even into the interviewing process,” she says. ### Make Your Virtual Event More Interactive > Are you worried your online event may not be as interactive as an in-person event would be? Try these tactics to get – and keep – your audience engaged: [https://t.co/79Jx1wrLjF (opens in a new tab)](https://t.co/79Jx1wrLjF) > [#assnchat (opens in a new tab)](https://twitter.com/hashtag/assnchat?src=hash&ref_src=twsrc%5Etfw) > > — MemberClicks (@MemberClicks) [March 24, 2020 (opens in a new tab)](https://twitter.com/MemberClicks/status/1242428446241722368?ref_src=twsrc%5Etfw) **If you’re worried about engaging a virtual audience**, there are several ways to make an online event interactive, says [Callie Walker of MemberClicks (opens in a new tab)](https://blog.memberclicks.com/how-to-make-your-virtual-event-more-interactive) . Moderators can encourage attendee participation by using polls. “Best of all, as long as you have the right technology in place, conducting live polls is easy. So don’t worry about this being too much extra work on your plate,” Walker says. ### Other Links of Note **Recruitment is not going away**, so [make the most of your job board (opens in a new tab)](https://madgex.com/labs/knowledge-hub/blog/recruitment-job-board) , says Madgex’s Sergio Garcia. **Your board should be**[using cloud storage services (opens in a new tab)](https://www.nptechforgood.com/2020/03/22/5-reasons-your-board-should-switch-to-google-drive/) to demonstrate transparency and conserve resources, argues Annisa Wanat on *Nonprofit Tech for Good*. **Looking to outsource your marketing efforts?** You [don’t need to lose your brand voice (opens in a new tab)](https://marketinginsidergroup.com/content-marketing/how-outsource-content-marketing-without-your-brand-voice/) , says Michael Brenner of Marketing Insider Group. (vicky_81/iStock/Getty Images Plus) [Michael Hickey](https://associationsnow.com/author/michael-hickey/) Michael Hickey is a contributor to Associations Now. [More articles by this author](https://associationsnow.com/author/michael-hickey/) Tags: [#job descriptions](https://associationsnow.com/tag/job-descriptions/) [#job recruitment](https://associationsnow.com/tag/job-recruitment/) [#Mid-Level Professional](https://associationsnow.com/tag/mid-level-professional/) [#virtual events](https://associationsnow.com/tag/virtual-events/) [#Workplace](https://associationsnow.com/tag/workplace/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [TemplateMembers onlyDatabase Analyst Job DescriptionFebruary 12, 2007](https://associationsnow.com/2007/02/12/database-analyst-job-description/) - [VideoTerin Bates, MBA, CAE, CX-PRO, Shares Her Experience at the 2026 ASAE Annual Meeting & ExpositionAugust 18, 2026](https://associationsnow.com/2026/08/18/terin-bates-mba-cae-cx-pro-shares-her-experience-at-the-2026-asae-annual-meeting-exposition/) - [ArticleWhat AI Means for Your Marketing Team (and Your Next Hire) October 28, 2026](https://associationsnow.com/2026/10/28/what-ai-means-for-your-marketing-team-and-your-next-hire/) - [TemplateMembers onlyJob Description Director of Marketing & CommunicationsJune 15, 2018](https://associationsnow.com/2018/06/15/job-description-director-of-marketing-communications/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2020%2F04%2F02%2Fdaily-buzz-recruit-skilled-workers-with-a-good-job-description%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !