--- title: "Daily Buzz: YouTube’s New DIY Tool for Making Video Ads" id: "49839" type: "post" slug: "daily-buzz-youtubes-new-diy-tool-for-making-video-ads" published_at: "2020-04-15T21:09:36+00:00" modified_at: "2026-03-17T03:17:29+00:00" url: "https://associationsnow.com/2020/04/15/daily-buzz-youtubes-new-diy-tool-for-making-video-ads/" markdown_url: "https://associationsnow.com/2020/04/15/daily-buzz-youtubes-new-diy-tool-for-making-video-ads.md" excerpt: "All that businesses need to use the new tool, designed for making quick clips on the fly, is a Google account. Also: The hiring process requires more than gut feeling." taxonomy_category: - "Marketing / Communications" taxonomy_post_tag: - "AssociationsNow" - "Business" - "DIY tools" - "Marketing" - "Technology" taxonomy_content_format: - "Article" taxonomy_role: - "C-Level" - "Manager" - "VP" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Daily Buzz: YouTube’s New DIY Tool for Making Video Ads YouTube just launched a new tool aimed at small businesses that need a simple, low-cost way to create videos, [TechCrunch reports (opens in a new tab)](https://techcrunch.com/2020/04/14/youtube-launches-a-free-diy-tool-for-businesses-in-need-of-short-video-ads/) . According to the report, the tool—called the YouTube Video Builder—was rushed to launch in light of the COVID-19 pandemic, since in-person video shoots are no longer an option and many small businesses are struggling financially. The new tool gives users the ability to animate static assets, use music from YouTube’s free audio library, and pick from a variety of customizable layouts to put together a six- or 15-second video. “Using the tool is fairly straightforward,” says *TechCrunch*’s Sarah Perez. Once the video is complete, it can be uploaded to the business’s YouTube Channel, and then used wherever else the business wants. To use the YouTube Video Builder, small businesses just need a Google account that can be used to log in to their services such as Gmail and YouTube. “The tool is now one of many DIY solutions on the market for businesses looking to create their own video ads,” Perez says. “Vimeo in February released an app that helps small businesses create professional social videos, for example. Last fall, Facetune maker Lightricks launched a full suite of apps for small businesses to use for their social media marketing campaigns.” For the public launch, customers will be able to use the tool via the desktop, after gaining beta access, according to TechCrunch. ### Consider More Than “Culture Fit” When Hiring > Don’t hire for culture fit. Consider these 3 factors instead [https://t.co/rt3lvL3Ras (opens in a new tab)](https://t.co/rt3lvL3Ras) > > — Fast Company (@FastCompany) [April 15, 2020 (opens in a new tab)](https://twitter.com/FastCompany/status/1250376113337110528?ref_src=twsrc%5Etfw) **Looking for the right people** to join your organization? There are a few things to keep in mind. “Instead of relying on a gut feeling, which is how some employers define ‘culture fit,’ I search for three specific characteristics during the interview process,” says Carson Conant, CEO of Mediafly, [on Fast Company](www.fastcompany.com/90490490/dont-hire-for-culture-fit-consider-these-3-factors-instead) . For one, look for someone who will defend their ideas, but not their ego. “Falling on your sword because it was the right idea, rather than your idea, is the key difference,” Conant says. ### Other Links of Note **In uncertain times, what matters** is [helping your employees (opens in a new tab)](https://jamienotter.com/2020/03/focus-on-helping-your-employees-to-be-successful/) be successful, says Jamie Notter. **Does a coworker need help with their PC?** You can [troubleshoot remotely (opens in a new tab)](https://lifehacker.com/remotely-troubleshoot-a-pc-with-windows-quick-assist-1842865257) , says Brendan Hesse on *Lifehacker*. **Have questions about recruiting** more members? The Blue Sky eLearn blog offers a [Q&A on the subject (opens in a new tab)](https://www.blueskyelearn.com/attracting-more-association-members-a-qa/) . (via YouTube) [Michael Hickey](https://associationsnow.com/author/michael-hickey/) Michael Hickey is a contributor to Associations Now. [More articles by this author](https://associationsnow.com/author/michael-hickey/) Tags: [#Business](https://associationsnow.com/tag/business/) [#DIY tools](https://associationsnow.com/tag/diy-tools/) [#Marketing](https://associationsnow.com/tag/marketing/) [#Technology](https://associationsnow.com/tag/technology/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [VideoDaily Recap: Day 1 from the 2025 ASAE MMC+Tech ConferenceMay 13, 2025](https://associationsnow.com/2025/05/13/daily-recap-day-1-from-the-2025-asae-mmctech-conference/) - [VideoThe Future is Yours to Create. 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