---
title: "Data Point: Time for TikTok?"
id: "49905"
type: "post"
slug: "data-point-time-for-tiktok"
published_at: "2020-04-20T07:50:54+00:00"
modified_at: "2026-03-17T03:19:40+00:00"
url: "https://associationsnow.com/2020/04/20/data-point-time-for-tiktok/"
markdown_url: "https://associationsnow.com/2020/04/20/data-point-time-for-tiktok.md"
excerpt: "The fastest-growing social media platform in the world isn’t Instagram, SnapChat, Facebook, or Twitter."
taxonomy_category:
  - "Marketing / Communications"
taxonomy_post_tag:
  - "AssociationsNow"
  - "digital market"
  - "Social Media"
  - "Technology"
  - "TikTok"
taxonomy_content_format:
  - "Article"
taxonomy_role:
  - "C-Level"
  - "Executive Team"
  - "VP"
taxonomy_persona:
  - "Association Professionals"
---

[Home](https://associationsnow.com/)
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 » Data Point: Time for TikTok?

It’s TikTok, a short-form video-sharing app that has more than 500 million active monthly users worldwide and is especially popular with Gen Z audiences. A recent study from Activate, Inc., says TikTok is experiencing higher engagement time with U.S. users than any other platform. That’s leaving many brands to wonder: Is it time for a TikTok strategy?

### Average Monthly Time Spent on Social Media Platforms, Per U.S. User

**TikTok:** 10 hours

**Facebook:** 9 hours 28 minutes

**Instagram:** 4 hours 35 minutes

**Snapchat:** 4 hours 9 minutes

**Twitter:** 1 hour 4 minutes

**Reddit:** 1 hour 3 minutes

**LinkedIn:** 32 minutes

*Source: Activate, [Tech & Media Outlook 2019 (opens in a new tab)](https://activate.com/outlook/2019/)
, October 2019*

(Anatoliy/iStock Unreleased)

[ASAE Staff](https://associationsnow.com/author/asae-staff/)

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Tags: [#digital market](https://associationsnow.com/tag/digital-market/)
 [#Social Media](https://associationsnow.com/tag/social-media/)
 [#Technology](https://associationsnow.com/tag/technology/)
 [#TikTok](https://associationsnow.com/tag/tiktok/)

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