--- title: "Daily Buzz: Try These Unsung Online Marketing Tactics" id: "50063" type: "post" slug: "daily-buzz-try-these-unsung-online-marketing-tactics" published_at: "2020-04-30T21:04:44+00:00" modified_at: "2026-03-17T03:25:06+00:00" url: "https://associationsnow.com/2020/04/30/daily-buzz-try-these-unsung-online-marketing-tactics/" markdown_url: "https://associationsnow.com/2020/04/30/daily-buzz-try-these-unsung-online-marketing-tactics.md" excerpt: "Don’t rely on the same old tricks to get your message across. Also: what spring cleaning could do for your nonprofit." taxonomy_category: - "Marketing / Communications" taxonomy_post_tag: - "Aspiring Leader" - "AssociationsNow" - "Business" - "content strategy" - "digital market" - "Mid-Level Professional" - "visual content" taxonomy_content_format: - "Article" taxonomy_role: - "Director" - "Manager" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Daily Buzz: Try These Unsung Online Marketing Tactics When putting together online marketing strategies, it’s tempting to fall back on what works. However, go to the well too much and your message might not be as impactful. “Thinking outside of the box when conducting marketing strategies is essential. You don’t want to bore your customers, and you don’t want to get bored creating the same campaigns, either,” [says HubSpot’s Kayla Carmicheal (opens in a new tab)](https://blog.hubspot.com/marketing/underrated-marketing-tactics) . “If you can’t take much more of the same, your audience probably can’t, either.” Instead of another email list or blog post, try something like creating and distributing infographics, Carmicheal says. If you’ve never made one before, infographic templates can help you get started. “If you’re distributing data on social media, infographics present the complicated information in a simple, fun format,” she says. “Visual content is more engaging than text and still presents the information in a useful way.” In the same vein, you can invest in a video series. Content could include anything that relates to your brand, such as videos spotlighting colleagues or a quick Q&A session on Instagram where staff members field questions from the audience and post the video answers on your organization’s Instagram Stories. She also suggests that, if you have content of your own, uploading it to YouTube and sharing it with your members. “That way, content is accessible in multiple areas for your audience,” Carmicheal says. ### It May Be Time for Spring Cleaning at Your Nonprofit > When was the last time you did any of these? If you have some time on your hands right now, it’s a great time to get things cleaned up: [https://t.co/aOVI2APcN4 (opens in a new tab)](https://t.co/aOVI2APcN4) > > — WildApricot (@WildApricot) [April 28, 2020 (opens in a new tab)](https://twitter.com/WildApricot/status/1255186178610995201?ref_src=twsrc%5Etfw) **Do you think your nonprofit needs a refresh?** Consider it a good time for spring cleaning. “If you’re finding that things are a little slow right now and your nonprofit is staying put and waiting out the storm, this is a really good opportunity to do all those things you’ve never had time to do before,” [says Wild Apricot’s Sayana Izmailova (opens in a new tab)](https://www.wildapricot.com/blogs/newsblog/2020/04/28/nonprofit-spring-cleaning) . Spring cleaning could include reaching out to donors, catching up on sending reports, cleaning up databases, and refreshing email lists. Knock these out, and you’ll be ready to go when things get busier again. ### Other Links of Note **Need some problem-solving inspiration?** *Association Success* shares 26 ways [association professionals found motivation (opens in a new tab)](https://associationsuccess.org/empower/26-ways-association-professionals-find-problem-solving-inspiration/) to work harder and smarter. **New roles are emerging in the world of virtual events**, argues Veronique Colombani [on the Event Manager Blog (opens in a new tab)](https://www.eventmanagerblog.com/new-roles-virtual-events) . She breaks down the purpose of these new roles. **Thinking of expanding your telework capabilities?** There are [several benefits to remote work (opens in a new tab)](https://www.cmswire.com/digital-workplace/6-proven-business-benefits-of-remote-work/) , says Laura Spawn on *CMSWire*. (oatawa/iStock/Getty Images Plus) [Michael Hickey](https://associationsnow.com/author/michael-hickey/) Michael Hickey is a contributor to Associations Now. [More articles by this author](https://associationsnow.com/author/michael-hickey/) Tags: [#Aspiring Leader](https://associationsnow.com/tag/aspiring-leader/) [#Business](https://associationsnow.com/tag/business/) [#content strategy](https://associationsnow.com/tag/content-strategy/) [#digital market](https://associationsnow.com/tag/digital-market/) [#Mid-Level Professional](https://associationsnow.com/tag/mid-level-professional/) [#visual content](https://associationsnow.com/tag/visual-content/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [VideoThe Adaptive Leader: Integrating Values and Strategy to Thrive Under New LeadershipDecember 15, 2025](https://associationsnow.com/2025/12/15/the-adaptive-leader-integrating-values-and-strategy-to-thrive-under-new-leadership/) - [VideoTerin Bates, MBA, CAE, CX-PRO, Shares Her Experience at the 2026 ASAE Annual Meeting & ExpositionAugust 18, 2026](https://associationsnow.com/2026/08/18/terin-bates-mba-cae-cx-pro-shares-her-experience-at-the-2026-asae-annual-meeting-exposition/) - [PodcastThe Next Chapter What’s Ahead for Future-Ready AssociationsSeptember 25, 2025](https://associationsnow.com/2025/09/25/the-next-chapter-whats-ahead-for-future-ready-associations/) - [VideoASAE DELP Reunion 2025 & Introduction of New ClassAugust 18, 2025](https://associationsnow.com/2025/08/18/asae-delp-reunion-2025-introduction-of-new-class/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2020%2F04%2F30%2Fdaily-buzz-try-these-unsung-online-marketing-tactics%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !