--- title: "Daily Buzz: Inspired By COVID-19, #GivingTuesdayNow Draws Global Response" id: "50117" type: "post" slug: "daily-buzz-inspired-by-covid-19-givingtuesdaynow-draws-global-response" published_at: "2020-05-07T21:13:04+00:00" modified_at: "2026-03-17T03:27:00+00:00" url: "https://associationsnow.com/2020/05/07/daily-buzz-inspired-by-covid-19-givingtuesdaynow-draws-global-response/" markdown_url: "https://associationsnow.com/2020/05/07/daily-buzz-inspired-by-covid-19-givingtuesdaynow-draws-global-response.md" excerpt: "The quickly organized spring counterpart to #GivingTuesday drew a surge in donations, early numbers show. Also: Don’t misjudge your audience." taxonomy_category: - "Fundraising" taxonomy_post_tag: - "AssociationsNow" - "Business" - "donation" - "Fundraising" - "nonprofit" taxonomy_content_format: - "Article" taxonomy_role: - "Association CEO / Executive Director" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Daily Buzz: Inspired By COVID-19, #GivingTuesdayNow Draws Global Response Most years, #GivingTuesday comes and goes in the days after Thanksgiving. But 2020 isn’t proving to be most years, and the event made a May appearance this week as #GivingTuesdayNow, in an effort to meet the demands created by COVID-19. While final results have yet to be released, early findings appear promising: GivingTuesday reported activity in 145 countries, and its 90 corporate partners reported a surge in giving. In North Texas, which held a #GivingTuesdayNow event on Tuesday, [organizers reported $20.7 million donated to 2,500 local nonprofits (opens in a new tab)](https://www.dallasnews.com/business/philanthropy/2020/05/06/donors-volunteers-virtually-haul-in-207-million-during-north-texas-giving-tuesday-now/) and $21.8 million for local coronavirus relief funds. [The interactive tracker (opens in a new tab)](https://www.classy.org/givingtuesdaynow/results/) on the nonprofit donation platform Classy, meanwhile, reported $10.31 million in donations over the 24-hour period, with much of that going to human services ($3.52 million), health ($1.26 million), and international/foreign affairs ($1.69 million). The efforts drew a wide variety of creative approaches—largely digital due to the stay-at-home nature of the COVID-19 era—with nonprofits far and wide offering thanks and highlighting their missions, [according to Lightful (opens in a new tab)](https://www.lightful.com/blog/social-media/how-charities-took-part-in-givingtuesdaynow/) . [In a blog post on its website (opens in a new tab)](https://www.givingtuesday.org/blog/2020/05/givingtuesdaynow-creates-global-wave-generosity-response-covid-19-crisis) , GivingTuesday CEO Asha Curran encouraged donors and volunteers to continue this energy in the coming months as the pandemic continues. “We are in awe of the outpouring of generosity, collaboration, and innovation that came into focus on #GivingTuesdayNow,” Curran said. “This show of unity is a reminder that we are all connected and we are all generous, even when we are uncertain and afraid.” The organization said its analytics arm, GivingTuesday Data Commons, will publish in-depth research on broader giving trends in the coming weeks. ### Get to Know Your Audience https://twitter.com/TCAdvisory/status/1257652534942072832 **How do you reach your audience?** You have to know who they are. “Whether it is a big pitch to the executive, a presentation to your own team, or a sales demonstration for a prospective customer or client, you need to know who is in the room so that you can speak to their interests,” [says Cathy McKnight on The Content Advisory (opens in a new tab)](https://contentadvisory.net/understand-your-audience-always/) . “Misjudge your audience and you can kiss your funding/sale/promotion good-bye.” To connect with your audience, take time to do the research. If you’re going to present to a client, call them and ask who you’ll be presenting to and if there is anything in particular you should focus on. ### Other Links of Note **Texting is a great way to reach members**, says Abby Jarvis on the Care2 blog. She offers [ways nonprofits can use it (opens in a new tab)](http://www.care2services.com/care2blog/3-ways-to-take-advantage-of-texting-for-your-nonprofit) . **Working remotely can be exhausting for some**. [Avoid virtual fatigue with these tips (opens in a new tab)](http://www.bethkanter.org/5-tips-virtual-work/) , says Beth Kanter of *Beth’s Blog*. **The future of meetings**will require flexibility and collaboration, suggests a recent post on [Smart Meetings (opens in a new tab)](https://www.smartmeetings.com/tips-tools/126277/future-meetings-flexibility-collaboration) . (CarmenMurillo/iStock/Getty Images Plus) [Ernie Smith](https://associationsnow.com/author/ernie-smith/) Ernie Smith is a former senior editor for Associations Now. [More articles by this author](https://associationsnow.com/author/ernie-smith/) [Michael Hickey](https://associationsnow.com/author/michael-hickey/) Michael Hickey is a contributor to Associations Now. [More articles by this author](https://associationsnow.com/author/michael-hickey/) Tags: [#Business](https://associationsnow.com/tag/business/) [#donation](https://associationsnow.com/tag/donation/) [#Fundraising](https://associationsnow.com/tag/fundraising/) [#nonprofit](https://associationsnow.com/tag/nonprofit/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [Video2025 Summit Award Recipient: Building Owners and Managers Association of Greater Los AngelesOctober 3, 2025](https://associationsnow.com/2025/10/03/2025-summit-award-recipient-building-owners-and-managers-association-of-greater-los-angeles/) - [VideoWhy Give to the ASAE Research FoundationDecember 2, 2019](https://associationsnow.com/2019/12/02/why-give-to-the-asae-research-foundation/) - [VideoJeff De Cagna ASAE Research Foundation Giving Tuesday ChallengeNovember 26, 2019](https://associationsnow.com/2019/11/26/jeff-de-cagna-asae-research-foundation-giving-tuesday-challenge/) - [Video2025 Summit Award Recipient: Florida Association of Free and Charitable ClinicsOctober 3, 2025](https://associationsnow.com/2025/10/03/2025-summit-award-recipient-florida-association-of-free-and-charitable-clinics/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2020%2F05%2F07%2Fdaily-buzz-inspired-by-covid-19-givingtuesdaynow-draws-global-response%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !