---
title: "Data Point: Time for Tik-Tok?"
id: "8251"
type: "post"
slug: "data-point-time-for-tik-tok"
published_at: "2020-06-05T00:00:00+00:00"
modified_at: "2026-03-14T21:59:03+00:00"
url: "https://associationsnow.com/2020/06/05/data-point-time-for-tik-tok/"
markdown_url: "https://associationsnow.com/2020/06/05/data-point-time-for-tik-tok.md"
excerpt: "A recent study from Activate, Inc., says TikTok is experiencing higher engagement time with U.S. users than any other platform. That’s leaving many brands to wonder: Is it time for a TikTok strategy? Average monthly time spent on social media..."
taxonomy_category:
  - "Marketing / Communications"
taxonomy_post_tag:
  - "ASAEcenter"
  - "Content Management"
  - "digital market"
  - "Social Media"
  - "Social Media Platforms"
  - "TikTok"
taxonomy_content_format:
  - "Article"
taxonomy_role:
  - "C-Level"
  - "Director"
  - "VP"
taxonomy_persona:
  - "Association Professionals"
---

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 » Data Point: Time for Tik-Tok?

A recent study from Activate, Inc., says TikTok is experiencing higher engagement time with U.S. users than any other platform. That’s leaving many brands to wonder: Is it time for a TikTok strategy?

**Average monthly time spent on social media platforms, per U.S. user:**

TikTok

10 hrs

Facebook

9 hrs, 28 mins

Instagram

4 hrs, 35 mins

Snapchat

4 hrs, 9 mins

Twitter

1 hr 4 mins

Reddit

1 hr 3 mins

LinkedIn

32 mins

**Source:**Activate, Tech & Media Outlook 2019, October 2019

Tags: [#Content Management](https://associationsnow.com/tag/content-management/)
 [#digital market](https://associationsnow.com/tag/digital-market/)
 [#Social Media](https://associationsnow.com/tag/social-media/)
 [#Social Media Platforms](https://associationsnow.com/tag/social-media-platforms/)
 [#TikTok](https://associationsnow.com/tag/tiktok/)

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