---
title: "The Impact of COVID-19 on Membership: A CEO Dialogue"
id: "4179"
type: "post"
slug: "the-impact-of-covid-19-on-membership-a-ceo-dialogue"
published_at: "2020-06-17T17:46:48+00:00"
modified_at: "2020-06-17T17:46:48+00:00"
url: "https://associationsnow.com/2020/06/17/the-impact-of-covid-19-on-membership-a-ceo-dialogue/"
markdown_url: "https://associationsnow.com/2020/06/17/the-impact-of-covid-19-on-membership-a-ceo-dialogue.md"
excerpt: "As ASAE’s John Graham used to say, “When you’ve seen one association, you’ve seen one association.” COVID-19 has had a profound impact on membership for all ..."
taxonomy_category:
  - "Membership"
taxonomy_post_tag:
  - "AssociationsNow"
  - "C-suite"
  - "COVID-19"
  - "Membership"
  - "YouTube"
taxonomy_content_format:
  - "Video"
taxonomy_role:
  - "Association CEO / Executive Director"
  - "Executive Team"
taxonomy_persona:
  - "Executive Leadership"
---

[Home](https://associationsnow.com/)
 » [Videos](https://associationsnow.com/format/video/)
 » The Impact of COVID-19 on Membership: A CEO Dialogue

As ASAE’s John Graham used to say, “When you’ve seen one association, you’ve seen one association.” COVID-19 has had a profound impact on membership for all associations, but for each in a unique way. In some instances, associations have frozen dues, created new incentives, or reimagined membership altogether, while others have experienced significant growth. In all cases, demonstrating value in new ways has become an imperative.   
 In this webinar, hear panelists share their membership challenges and approaches, and explore how all associations can continue to provide value to members during these unprecedented times.

Moderator:  
 Scott Oser, president, Scott Oser Associates  
 Panelists:  
 Kari Bedell, executive director, Greater Washington Society of CPAs  
 Carol Cohen, CAE, director, membership development, American Nurses Association  
 Lia Zegeye, senior director, American Bus Association

[ASAE Staff](https://associationsnow.com/author/asae-staff/)

[More articles by this author](https://associationsnow.com/author/asae-staff/)

Tags: [#C-suite](https://associationsnow.com/tag/c-suite/)
 [#COVID-19](https://associationsnow.com/tag/covid-19/)
 [#Membership](https://associationsnow.com/tag/membership/)

**Stay Informed**

[Subscribe to our free newsletter](https://associationsnow.com/newsletter/)
, *Associations Now Daily News*, to find out what’s happening in the association world every business day.

## You Might Like

- [ArticleThree Takeaways From #ASAE26August 21, 2026](https://associationsnow.com/2026/08/21/three-takeaways-from-asae26/)
- [ArticleThe Growth Engine: Value Propositions and Association ResilienceSeptember 17, 2026](https://associationsnow.com/2026/09/17/the-growth-engine-value-propositions-and-association-resilience/)
- [ArticleHow Leaders Can Make the Most of Their TimeOctober 30, 2026](https://associationsnow.com/2026/10/30/how-leaders-can-make-the-most-of-their-time/)
- [ArticleYour Association Is Already a Media Company. Is It Being Run Like One?October 30, 2026](https://associationsnow.com/2026/10/30/your-association-is-already-a-media-company-is-it-being-run-like-one/)

## Comments

**Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/)

[Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2020%2F06%2F17%2Fthe-impact-of-covid-19-on-membership-a-ceo-dialogue%2F%23comments)
 to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/)
!