--- title: "Daily Buzz: Improve Your Social Media Response Time" id: "50494" type: "post" slug: "daily-buzz-improve-your-social-media-response-time" published_at: "2020-07-07T20:27:50+00:00" modified_at: "2026-03-17T03:40:58+00:00" url: "https://associationsnow.com/2020/07/07/daily-buzz-improve-your-social-media-response-time/" markdown_url: "https://associationsnow.com/2020/07/07/daily-buzz-improve-your-social-media-response-time.md" excerpt: "Providing timely customer service is a key to building your brand. Also: How you can feel more comfortable on camera during video calls." taxonomy_category: - "Marketing / Communications" taxonomy_post_tag: - "AssociationsNow" - "Business" - "Communications" - "Mid-Level Professional" - "response time" - "Social Media" taxonomy_content_format: - "Article" taxonomy_role: - "Director" - "Manager" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Daily Buzz: Improve Your Social Media Response Time When it comes to effective social media management, it’s not just what you say—it’s *when* you say it. Many brands are not responding to their mentions and messages quickly enough, [argues Brent Barnhart (opens in a new tab)](https://sproutsocial.com/insights/social-media-response-time/) on the Sprout Social blog. “Recent research highlights how many brands are dropping the ball when it comes to social responses,” he says. “And this spells opportunity for businesses that are able to get back to their customers ASAP.” What’s a good response time? According to Sprout Social’s 2020 research, 40 percent of consumers expect brands to respond within the first hour of reaching out on social media, while 79 percent expect a response in the first 24 hours. “The takeaway from this data? Simply offering support via social isn’t enough anymore: brands need to mind their speed when it comes to responding to customers,” Barnhart says. Quick responses will turn social media followers into loyal customers. There are a few strategies to improve your response time. One way is to merge all of your social accounts into a single platform where you can manage messages and notifications, instead of wasting time navigating many different pages. Are you seeing the same questions over and over? Use chatbots to automatically answer those questions and route users to the right support channels. ### Develop Confidence on Camera > Feel comfortable on camera. Avoid Zoom fatigue. > > Details: [https://t.co/kWYeW3TiKy (opens in a new tab)](https://t.co/kWYeW3TiKy) > w/ tips from [@LauraSicola (opens in a new tab)](https://twitter.com/LauraSicola?ref_src=twsrc%5Etfw) > and [@greg_hawks (opens in a new tab)](https://twitter.com/greg_hawks?ref_src=twsrc%5Etfw) > [pic.twitter.com/WnAW7stzWd (opens in a new tab)](https://t.co/WnAW7stzWd) > > — Sidecar (@sidecarglobal) [July 1, 2020 (opens in a new tab)](https://twitter.com/sidecarglobal/status/1278380456875081730?ref_src=twsrc%5Etfw) **Video calls are now a daily routine for many people**. Make your remote work routine easier by getting more comfortable in front of the camera. On your next call, focus on three details: camera position, proper lighting, and sound. Get a quality microphone and you’ll be able to command everyone’s attention. “Having a clear, crisp sound versus a grainy one immediately makes what you say sound more important,” [says Heather Nolan on Association Success (opens in a new tab)](https://associationsuccess.org/empower/how-to-feel-comfortable-on-camera/) . “Making listeners work to understand what you’re saying is mentally exhausting and will likely cause them to tune you out, contributing to what experts are calling ‘Zoom fatigue.’” ### Other Links of Note **If you want your nonprofit’s webinars to be more successful**, [start with (opens in a new tab)](https://www.campaignmonitor.com/blog/email-marketing/2020/07/how-to-host-a-successful-nonprofit-webinar-using-email-marketing/) an email marketing campaign, suggests a recent post from Campaign Monitor. **Will sustainability efforts be forgotten during COVID-19?** [BizBash looks at (opens in a new tab)](https://www.bizbash.com/catering/food-trends/article/21139304/will-sustainability-efforts-at-events-go-by-the-wayside-amid-covid19) the state of the events industry. **How can we successfully work with others** to bring about change and action? [Try these (opens in a new tab)](https://www.conferencesthatwork.com/index.php/facilitating-change/2020/07/work-with-others-for-change-and-action/) three pragmatic approaches, says Adrian Segar of *Conferences That Work*. (pressureUA/iStock Editorial/Getty Images Plus) [Michael Hickey](https://associationsnow.com/author/michael-hickey/) Michael Hickey is a contributor to Associations Now. [More articles by this author](https://associationsnow.com/author/michael-hickey/) Tags: [#Business](https://associationsnow.com/tag/business/) [#Communications](https://associationsnow.com/tag/communications/) [#Mid-Level Professional](https://associationsnow.com/tag/mid-level-professional/) [#response time](https://associationsnow.com/tag/response-time/) [#Social Media](https://associationsnow.com/tag/social-media/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [VideoTerin Bates, MBA, CAE, CX-PRO, Shares Her Experience at the 2026 ASAE Annual Meeting & ExpositionAugust 18, 2026](https://associationsnow.com/2026/08/18/terin-bates-mba-cae-cx-pro-shares-her-experience-at-the-2026-asae-annual-meeting-exposition/) - [Video2025 Summit Award Recipient: American Speech-Language-Hearing AssociationOctober 3, 2025](https://associationsnow.com/2025/10/03/2025-summit-award-recipient-american-speech-language-hearing-association/) - [VideoSneak Peek: Highlights from Day 2 of the 2025 ASAE MMC+Tech ConferenceMay 14, 2025](https://associationsnow.com/2025/05/14/sneak-peek-highlights-from-day-2-of-the-2025-asae-mmctech-conference/) - [VideoSneak Peek: Highlights from Day 1 of the 2025 ASAE MMC+Tech ConferenceMay 13, 2025](https://associationsnow.com/2025/05/13/sneak-peek-highlights-from-day-1-of-the-2025-asae-mmctech-conference/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2020%2F07%2F07%2Fdaily-buzz-improve-your-social-media-response-time%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !