--- title: "Daily Buzz: The Podcasting Model Holds Up" id: "50606" type: "post" slug: "daily-buzz-the-podcasting-model-holds-up" published_at: "2020-07-24T14:35:24+00:00" modified_at: "2026-03-17T03:45:18+00:00" url: "https://associationsnow.com/2020/07/24/daily-buzz-the-podcasting-model-holds-up/" markdown_url: "https://associationsnow.com/2020/07/24/daily-buzz-the-podcasting-model-holds-up.md" excerpt: "Despite early concerns that podcast listening would fall into decline, ad revenue projections are up, an IAB report finds. Also: Why you shouldn’t let worry slow down your pace." taxonomy_category: - "Marketing / Communications" taxonomy_post_tag: - "Advertising" - "AssociationsNow" - "B2B media" - "Technology" taxonomy_content_format: - "Article" taxonomy_role: - "Association CEO / Executive Director" - "C-Level" - "Executive Team" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Daily Buzz: The Podcasting Model Holds Up You may have heard that [podcasting has faced some struggles (opens in a new tab)](https://wwd.com/business-news/media/coronavirus-media-trends-podcast-listening-declines-1203547264/) in recent months as people are commuting less, and as a result, listening less to audio productions. But even if the sector is seeing shifts in demand—and some metrics find that podcast listening [is actually going up outside of the U.S. (opens in a new tab)](https://blog.voxnest.com/coronavirus-impact-on-podcast-listening/) —evidence is emerging that podcasting, as a business, remains strong. The Interactive Advertising Bureau just [released a study on podcast advertising (opens in a new tab)](https://www.iab.com/insights/iab-u-s-podcast-advertising-revenue-study-fy-2019-2020-covid-19-impact/) , which found that the field was expected to see a 14.7 percent jump in revenue in the United States, possibly hitting $1 billion this year. The bureau reported that podcasting was more resistant amid COVID-19 than other types of marketing—especially as new types of podcasts, such as news, find success amid COVID-19. [In a Forbes analysis of the data (opens in a new tab)](https://www.forbes.com/sites/mikevorhaus/2020/07/20/podcast-revenue-to-be-up-in-2020/#2c14388716d0) , Mike Vorhaus of the digital media consulting firm Vorhaus Advisors noted that the field may be in a stronger place than other industries. “The recent study on podcast advertising revenue documents an example of where advertising has been more robust,” he wrote. “In general, digital advertising is being less negatively impacted than other forms of advertising during the pandemic.” ### Move Past Your Worries > The new mantra for associations might be to go forward imperfectly to go fast. Our members may like this better. [https://t.co/zvctVnVsoK (opens in a new tab)](https://t.co/zvctVnVsoK) > [#AssnChat (opens in a new tab)](https://twitter.com/hashtag/AssnChat?src=hash&ref_src=twsrc%5Etfw) > > — Amanda Lea Kaiser (@AmandaLeaKaiser) [July 22, 2020 (opens in a new tab)](https://twitter.com/AmandaLeaKaiser/status/1286039626852048903?ref_src=twsrc%5Etfw) **Worry is a big problem these days.** There’s a lot of it going around, and for obvious reasons. And that might be making us second-guess our every move as we try to put on a strong face. [Smooth the Path’s Amanda Kaiser has another suggestion (opens in a new tab)](http://www.smooththepath.net/2020/07/21/worry-less-to-go-faster-in-associations/) for handling this weird time: Don’t second-guess so much. “Right now, no one is expecting everything to be perfect. Members would rather have solutions to their problems now than wait months for those solutions even if the delivery is a little wonky,” she explains. “This is your chance to experiment. While we can see the bumps and warts, our fast solutions might look perfectly polished to our members.” ### Other Links of Note **Once we get back to the office,** printing may get a little less annoying, thanks to a new cloud-based service Microsoft is working on. [ZDNet has the scoop (opens in a new tab)](https://www.zdnet.com/article/sick-of-installing-printer-drivers-microsofts-azure-universal-print-takes-another-step-forward/) . **Time to shake up your schedule?** *Fast Company* [suggests setting up a staggered schedule (opens in a new tab)](https://www.fastcompany.com/90530612/staggered-strategy-can-save-you-hours) to maximize your productivity. **Is your IT department thinking enough** about the employee experience? *CMSWire*’s Dom Nicastro [offers a case for why they should be (opens in a new tab)](https://www.cmswire.com/employee-experience/how-your-it-team-can-design-better-employee-experiences/) . (Anton Ostapenko/iStock/Getty Images Plus) [Ernie Smith](https://associationsnow.com/author/ernie-smith/) Ernie Smith is a former senior editor for Associations Now. 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