--- title: "Daily Buzz: Master Your Remote Workload With Automated Tech" id: "50974" type: "post" slug: "daily-buzz-master-your-remote-workload-with-automated-tech" published_at: "2020-08-21T21:25:45+00:00" modified_at: "2026-03-17T03:57:55+00:00" url: "https://associationsnow.com/2020/08/21/daily-buzz-master-your-remote-workload-with-automated-tech/" markdown_url: "https://associationsnow.com/2020/08/21/daily-buzz-master-your-remote-workload-with-automated-tech.md" excerpt: "Automation can help organizations that are trying to thrive in their new remote work environments. Also: Make your Facebook video content more successful." taxonomy_category: - "Marketing / Communications" taxonomy_post_tag: - "AssociationsNow" - "automation" - "digital market" - "remote work" - "Technology" taxonomy_content_format: - "Article" taxonomy_role: - "C-Level" - "Manager" - "VP" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Daily Buzz: Master Your Remote Workload With Automated Tech In the current environment, organizations are looking for ways to increase productivity and accomplish their business goals. And according to [a study (opens in a new tab)](https://www.logicmonitor.com/resource/evolution-of-it) , many are turning to automation to address problems created by the closure of physical offices and the rise of remote work. So what can organizations do with automated tech? For one, they can let chatbots handle the suddenly high volume of customer conversations and customer support requests. Since the coronavirus outbreak, organizations [have reported (opens in a new tab)](https://www.intercom.com/blog/covid-19-customer-support-report/) a much higher number of chat conversations and requests. “Large brands are increasingly using conversational AI to connect with customers,” says [David Roe on CMSWire (opens in a new tab)](https://www.cmswire.com/digital-workplace/where-automation-is-being-used-in-the-digital-workplace/) . “Think Apple Business Chat, WhatsApp, Facebook Messenger, and other messaging channels and you get the idea.” Beyond supporting existing customers, automated tech can help organizations procure *new* customers by making marketing campaigns more effective. “AI adaptation is also inevitable for marketers as consumers demand personalized interactions that directly speak to their interests,” Roe says. How can AI help organizations achieve this? AI can analyze large datasets and identify patterns on consumer trends and behaviors. From there, organizations can develop a more targeted message. Once you’ve written a marketing campaign, AI can [analyze that copy (opens in a new tab)](https://www.cmswire.com/digital-marketing/how-ai-is-transforming-copywriting/) and make recommendations, such as a different email subject line that will produce better open rates. “As high-touch customer service becomes too expensive, difficult to implement, or unavailable, as is the case with retailers during the pandemic, AI and automation will allow marketers to create a similar experience,” Roe says. ### Make Your Facebook Video Stand Out > Learn how to improve engagement in your Facebook video program with these tips culled from a study of over 10.5 million posts. [https://t.co/BD8GMx9ArM (opens in a new tab)](https://t.co/BD8GMx9ArM) > [pic.twitter.com/YA32l16enr (opens in a new tab)](https://t.co/YA32l16enr) > > — Content Marketing Institute (@CMIContent) [August 21, 2020 (opens in a new tab)](https://twitter.com/CMIContent/status/1296688505976958976?ref_src=twsrc%5Etfw) **Video content is now an important part** of many organizations’ Facebook marketing efforts. How can you get more out of your videos? Harness the power of *live* video. “While live versions make up only 12 percent of the videos published on Facebook, they generate significantly higher engagement,” says [Content Marketing Institute contributor Teodora Lozan (opens in a new tab)](https://contentmarketinginstitute.com/2020/08/facebook-video-engagement-tips/) . “You could stream an event, conference, program, product launch, or a bit of a team brainstorm.” ### Other Links of Note **You’ve developed a great communications plan**, but you have no one to staff it. What do you do? *Nonprofit Marketing Guide*’s Kivi Leroux Miller [breaks it down (opens in a new tab)](https://www.nonprofitmarketingguide.com/blog/2020/08/20/no-comms-staff-where-do-i-start-so-we-can-be-more-strategic/) . **How do you measure successful content?** Track [these three metrics (opens in a new tab)](https://associationchat.com/2020/08/14/track-these-3-metrics-now-to-improve-your-content/) , says *Association Chat*’s KiKi L’Italien. **If you’re going through a digital transformation**, you’ll need buy-in from your stakeholders. A recent post from The Enterprisers Project explains [how to get their approval (opens in a new tab)](https://enterprisersproject.com/article/2020/8/digital-transformation-how-win-over-key-stakeholders) . (kingwin/iStock/Getty Images Plus) [Michael Hickey](https://associationsnow.com/author/michael-hickey/) Michael Hickey is a contributor to Associations Now. [More articles by this author](https://associationsnow.com/author/michael-hickey/) Tags: [#automation](https://associationsnow.com/tag/automation/) [#digital market](https://associationsnow.com/tag/digital-market/) [#remote work](https://associationsnow.com/tag/remote-work/) [#Technology](https://associationsnow.com/tag/technology/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [PodcastAssociations Now Presents: Beyond the Tech Stack: How AI Is Changing the Association PlaybookOctober 29, 2026](https://associationsnow.com/2026/10/29/associations-now-presents-beyond-the-tech-stack-how-ai-is-changing-the-association-playbook/) - [PodcastAssociations NOW Presents: More Than Marketing: The Power of Strategic CommunicationsJuly 30, 2026](https://associationsnow.com/2026/07/30/associations-now-presents-more-than-marketing-the-power-of-strategic-communications/) - [VideoImpacts of Automating Work and the New Workforce in a World Reshaped by COVID.January 10, 2022](https://associationsnow.com/2022/01/10/impacts-of-automating-work-and-the-new-workforce-in-a-world-reshaped-by-covid/) - [PodcastAssociations NOW Presents: Why Slower Marketing Can Drive Stronger Member Engagement (Episode 27)June 25, 2026](https://associationsnow.com/2026/06/25/associations-now-presents-why-slower-marketing-can-drive-stronger-member-engagement-episode-27/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2020%2F08%2F21%2Fdaily-buzz-master-your-remote-workload-with-automated-tech%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !