---
title: "The Value of a Data-Driven Culture and How to Make It Happen in Your Organization"
id: "3963"
type: "post"
slug: "the-value-of-a-data-driven-culture-and-how-to-make-it-happen-in-your-organization"
published_at: "2021-04-15T18:23:54+00:00"
modified_at: "2026-03-14T17:43:16+00:00"
url: "https://associationsnow.com/2021/04/15/the-value-of-a-data-driven-culture-and-how-to-make-it-happen-in-your-organization/"
markdown_url: "https://associationsnow.com/2021/04/15/the-value-of-a-data-driven-culture-and-how-to-make-it-happen-in-your-organization.md"
excerpt: "The Value of a Data-Driven Culture and How to Make It Happen in Your OrganizationAired : Friday, April 9, 2-3 p.m. ET. Everyone is talking about the importa..."
taxonomy_category:
  - "Organizational Strategy"
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  - "Data Culture"
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taxonomy_persona:
  - "Executive Leadership"
---

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The Value of a Data-Driven Culture and How to Make It Happen in Your Organization

Aired : Friday, April 9, 2-3 p.m. ET.

Everyone is talking about the importance of using data, but fewer people are confident about how to create a data-driven culture. This virtual discussion offers stories from associations that have been transformed by an evidence-based approach to their work. Panelists will cover a variety of topics, including how to identify valuable data, ideas for engaging staff and the board, and examples of game-changing investments that helped organizations get past barriers. Panelists will describe how to foster a strategic data culture that supports long-term planning and mitigates fear around hard decisions.

Speakers:

Susan Chung, Ph.D., Vice President, Research and Knowledge, American Society of Interior Designers  
 Bob London, CAE, Executive Director, Alpha Phi Omega  
 Katherine Matthews, CAE, Manager, Data & Analytics, National Council of Architectural Registration Boards  
 Tom Southard, CAE, COO, Conference of Major Superiors of Men  
 Mike Steckel, Director of UX, Mighty Citizen

[ASAE Staff](https://associationsnow.com/author/asae-staff/)

[More articles by this author](https://associationsnow.com/author/asae-staff/)

Tags: [#Data Culture](https://associationsnow.com/tag/data-culture/)
 [#Data Management](https://associationsnow.com/tag/data-management/)
 [#organization strategy](https://associationsnow.com/tag/organization-strategy/)

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