---
title: "Race for Relevance in A World Reshaped by COVID: An Authors’ Talk"
id: "3925"
type: "post"
slug: "race-for-relevance-in-a-world-reshaped-by-covid-an-authors-talk"
published_at: "2021-09-08T15:20:49+00:00"
modified_at: "2026-03-14T17:43:16+00:00"
url: "https://associationsnow.com/2021/09/08/race-for-relevance-in-a-world-reshaped-by-covid-an-authors-talk/"
markdown_url: "https://associationsnow.com/2021/09/08/race-for-relevance-in-a-world-reshaped-by-covid-an-authors-talk.md"
excerpt: "Hear from Mary Byers and Harrison Coerver, authors of the 10th-anniversary edition of Race for Relevance, as they discuss how association leaders can sustain..."
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  - "Organizational Strategy"
taxonomy_post_tag:
  - "Leadership"
  - "organization strategy"
  - "Relevance"
  - "YouTube"
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  - "Association CEO / Executive Director"
  - "C-Level"
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taxonomy_persona:
  - "Executive Leadership"
---

[Home](https://associationsnow.com/)
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 » Race for Relevance in A World Reshaped by COVID: An Authors’ Talk

Hear from Mary Byers and Harrison Coerver, authors of the 10th-anniversary edition of Race for Relevance, as they discuss how association leaders can sustain their organization’s relevance in a world reshaped by COVID.

Co-Authors:  
 Mary Byers, CAE  
 Harrison Coerver, President, Harrison Coerver & Associates

[ASAE Staff](https://associationsnow.com/author/asae-staff/)

[More articles by this author](https://associationsnow.com/author/asae-staff/)

Tags: [#Leadership](https://associationsnow.com/tag/leadership/)
 [#organization strategy](https://associationsnow.com/tag/organization-strategy/)
 [#Relevance](https://associationsnow.com/tag/relevance/)

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