--- title: "Nimble Technology Strategy Flows With Association Goals" id: "61454" type: "post" slug: "nimble-technology-strategy-flows-with-association-goals" published_at: "2022-03-14T18:37:54+00:00" modified_at: "2026-07-11T18:08:35+00:00" url: "https://associationsnow.com/2022/03/14/nimble-technology-strategy-flows-with-association-goals/" markdown_url: "https://associationsnow.com/2022/03/14/nimble-technology-strategy-flows-with-association-goals.md" excerpt: "With the world changing quickly, organizations need a tech strategy to match. The best approach is to align technology goals with strategic goals and check in regularly so your team can shift gears smoothly—and on the fly." taxonomy_category: - "Operations" taxonomy_post_tag: - "Associations Now" taxonomy_content_format: - "Article" taxonomy_role: - "Association CEO / Executive Director" - "Executive Team" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Nimble Technology Strategy Flows With Association Goals Part of the Deep Dive[Tech2022](https://associationsnow.com/deep-dives/tech2022-from-now-to-next/) If the pandemic taught associations anything, it was that the world can change more quickly than most people realized. Being able to adjust technology strategy as circumstances shift requires a nimble approach to your plans. “Once you do the strategic plan, you need to think about the technology that’s going to support the strategic plan,” said Duane Capuano, senior consultant at Tecker International, LLC. “So that could be an [association management system]. That could be a new website. It could be a new online community. It could be an email or marketing automation software, depending on what your strategic needs are. For every strategic goal an organization has, there is definitely technology that can support that goal.” Anne Ornelas, senior operations manager for CASSS—Sharing Science Solutions, said when the COVID-19 pandemic hit two years ago, her association initially revisited its technology strategy every three months to make sure it still met the organization’s needs. In typical times, organizations can stretch out such check-ins, but staff should be doing them if they want to remain nimble. “Revisit things every six months to a year, just to check in,” Ornelas said. “Just to see: Are these [goals] still on track? Are these things we still need, or have we found other resources or other areas we need to focus on?” [Rasheeda Childress](https://associationsnow.com/author/rasheeda-childress/) Rasheeda Childress is a former senior editor at Associations Now. [More articles by this author](https://associationsnow.com/author/rasheeda-childress/) Tags: [#Associations Now](https://associationsnow.com/tag/associations-now/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## More in this Deep Dive - [Make Your IT Team Your Business Partner](https://associationsnow.com/2022/03/14/make-your-it-team-your-business-partner/) - [Rethinking Data for the Pandemic Era](https://associationsnow.com/2022/03/14/rethinking-data-for-the-pandemic-era/) - [How Tech Tools and Data Can Advance Equity and Inclusion](https://associationsnow.com/2022/03/14/how-tech-tools-and-data-can-advance-equity-and-inclusion/) - [Fundamentals for Building a Tech Budget in Uncertain Times](https://associationsnow.com/2022/03/14/fundamentals-for-building-a-tech-budget-in-uncertain-times/) - [Better Member Engagement With Zero-Party Data](https://associationsnow.com/2022/03/14/better-member-engagement-with-zero-party-data/) - [A Data-Cleaning Strategy for Today’s Times](https://associationsnow.com/2022/03/14/a-data-cleaning-strategy-for-todays-times/) [View the full Deep Dive →](https://associationsnow.com/deep-dives/tech2022-from-now-to-next/) ## You Might Like - [PodcastAssociations Now Presents: Beyond the Tech Stack: How AI Is Changing the Association PlaybookOctober 29, 2026](https://associationsnow.com/2026/10/29/associations-now-presents-beyond-the-tech-stack-how-ai-is-changing-the-association-playbook/) - [PodcastAssociations NOW Presents: Industry Partner Edition-Helping Associations Thrive in the Age of AIJuly 16, 2026](https://associationsnow.com/2026/07/16/associations-now-presents-industry-partner-edition-helping-associations-thrive-in-the-age-of-ai/) - [VideoSkip the Search. 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