--- title: "Tips for Associations Heading Back to the Hill" id: "7161" type: "post" slug: "tips-for-associations-heading-back-to-the-hill" published_at: "2022-05-31T00:00:00+00:00" modified_at: "2022-05-31T00:00:00+00:00" url: "https://associationsnow.com/2022/05/31/tips-for-associations-heading-back-to-the-hill/" markdown_url: "https://associationsnow.com/2022/05/31/tips-for-associations-heading-back-to-the-hill.md" excerpt: "As the country returns to our “next normal,” some associations are resuming their in-person lobbying days. Because there is no substitute for live, in-person meetings, we looked at what one association did to help make its return to the Hill..." taxonomy_category: - "Meetings / Events" taxonomy_post_tag: - "Advocacy" - "ASAEcenter" - "book events" - "Meetings" - "Public Policy" taxonomy_content_format: - "Article" taxonomy_role: - "Association CEO / Executive Director" - "Director" - "Executive Team" - "VP" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Tips for Associations Heading Back to the Hill As the country returns to our “next normal,” some associations are resuming their in-person lobbying days. Because there is no substitute for live, in-person meetings, we looked at what one association did to help make its return to the Hill a success. According to Diane R. Boyle, senior vice president of government relations at the National Association of Insurance and Financial Advisors (NAIFA), the group typically hosts two days on the Hill each year—one in May and the other in fall. Pre-COVID, their in-person May Congressional Conference drew nearly 1,000 members from every state for meetings with approximately 90 percent of Congress in a single day. The fall day was combined with association programming for 200 attendees and roughly 100 Congressional meetings. NAIFA members are accustomed to meeting in person and understand that these events are more than making an “ask” for legislative priorities. In-person meetings foster relationship development. While sharing preferences, detailing concerns with policy proposals, or urging support for legislation can be accomplished via Zoom, developing a relationship is best done in person. After two years of virtual meetings and at the urging of members, NAIFA decided to host the December 2021 National Leadership Conference in Washington, DC. “If our members come to DC, I want them on the Hill,” Boyle said. “Some offices began allowing visitors, so we gave it a go. We held 40 Congressional meetings in person and a host of activities to entertain those unable to get Hill appointments.” ### Managing Protocols Boyle noted that the new Capitol complex restrictions and various office policies significantly affected scheduling. At the time, the Senate offices restricted attendance to eight. The House only allowed five and required IDs, badging, and masking. Both chambers required an escort to meet attendees. Some offices provided a contact name and phone number, while others met attendees outside the office building. In addition, some offices required a health screening to be completed and turned in the day of the meeting. This meant that communicating what to expect to attendees had to be personalized for each office. ### **Lessons Learned** The NAIFA event provided some important takeaways that other associations can use to help their events be successful. First, it’s important to manage attendee expectations, especially for seasoned Hill Day attendees. The experience is significantly different from their previous visits. For example, they will not be able to enter the building without an appointment or an escort. If there are more than 10 people in a group, it is likely they will not all get to participate in the meeting. Plus, only about half the offices were willing to schedule an in-person appointment. This means that associations should plan additional in-person activities for their Hill Days. These activities will help mitigate attendee disappointment if their member of Congress isn’t scheduling in-person meetings. You want them to feel that this event was worth the time and expense to attend, especially if they had to travel out of state. Finally, don’t try to hold hybrid events. If you commit to an in-person lobby day, do not accept virtual meetings on the same day as a substitute for in-person. The scheduling logistics and communication challenges are significantly more labor-intensive than pre-pandemic scheduling. Save the virtual appointments for another day. [Liz Novak, CAE](https://associationsnow.com/author/liz-novak-cae/) Liz Novak, MBA, CAE, is deputy executive director and director of advocacy and publications at International Association of Plastics Distribution in Overland Park, Kansas, and a member of ASAE’s Government Relations and Advocacy Professionals Advisory Council. [More articles by this author](https://associationsnow.com/author/liz-novak-cae/) [Amy Showalter](https://associationsnow.com/author/amy-showalter/) [More articles by this author](https://associationsnow.com/author/amy-showalter/) Tags: [#Advocacy](https://associationsnow.com/tag/advocacy/) [#book events](https://associationsnow.com/tag/book-events/) [#Meetings](https://associationsnow.com/tag/meetings/) [#Public Policy](https://associationsnow.com/tag/public-policy/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [VideoASAE Legislative 2025 Fly-InApril 4, 2025](https://associationsnow.com/2025/04/04/asae-legislative-2025-fly-in/) - [VideoSneak Peek: Highlights from Day 3 of the 2024 ASAE Annual Meeting & ExpositionAugust 13, 2024](https://associationsnow.com/2024/08/13/sneak-peek-highlights-from-day-3-of-the-2024-asae-annual-meeting-exposition/) - [VideoASAE TV Daily Recap: Day 2 from the 2024 ASAE Annual Meeting & ExpositionAugust 13, 2024](https://associationsnow.com/2024/08/13/asae-tv-daily-recap-day-2-from-the-2024-asae-annual-meeting-exposition/) - [VideoSneak Peek: Highlights from Day 2 of the 2024 ASAE Annual Meeting & ExpositionAugust 12, 2024](https://associationsnow.com/2024/08/12/sneak-peek-highlights-from-day-2-of-the-2024-asae-annual-meeting-exposition/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2022%2F05%2F31%2Ftips-for-associations-heading-back-to-the-hill%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !