--- title: "Are You Due for a New Dues Structure?" id: "61328" type: "post" slug: "are-you-due-for-a-new-dues-structure" published_at: "2023-05-15T16:17:49+00:00" modified_at: "2026-07-11T18:07:22+00:00" url: "https://associationsnow.com/2023/05/15/are-you-due-for-a-new-dues-structure/" markdown_url: "https://associationsnow.com/2023/05/15/are-you-due-for-a-new-dues-structure.md" excerpt: "Understanding member concerns, conducting appropriate research, and having a smart implementation plan will help associations design a new dues structure that benefits members and the bottom line." taxonomy_category: - "Business Development" taxonomy_post_tag: - "Associations Now" taxonomy_content_format: - "Article" taxonomy_role: - "Association CEO / Executive Director" - "Executive Team" taxonomy_persona: - "Executive Leadership" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Are You Due for a New Dues Structure? Part of the Deep Dive[Revenue Revival](https://associationsnow.com/deep-dives/revenue-revival/) There are many reasons why associations may choose to overhaul their member dues structure. For the Globalization and Localization Association, it came down to equity. “We had a flat, one-price-for-all dues structure,” said Allison Ferch, GALA’s executive director. “We’re a trade association, so when a company joins, they get all the benefits for their members. One of our values is equity, and we felt that it wasn’t fair to put a huge [financial] burden on smaller companies.” As it considered ways to reorganize its dues structure and pricing, GALA collected data from its annual member survey and conducted focus groups with members. The association also considered approaches based on benefits, region, headcount, and other factors. In January 2023, GALA introduced a new dues model based on self-reported company or department revenues and divided into four tiers. Though only four months in, GALA has yielded 19 percent more dues revenue than if it hadn’t made any changes based on the total number of current members. “It is not only ‘the ability to pay’ that influenced our approach but also money for value,” Ferch wrote on GALA’s [website (opens in a new tab)](https://www.gala-global.org/knowledge-center/professional-development/blogs/gala-establishing-new-dues-structure-2023) explaining the changes. Redesigning your dues structure with a focus on members will not only deliver more value to them but also help improve an organization’s bottom line. [Hannah Carvalho](https://associationsnow.com/author/hannah-carvalho/) Hannah Carvalho is a former senior editor at Associations Now. [More articles by this author](https://associationsnow.com/author/hannah-carvalho/) Tags: [#Associations Now](https://associationsnow.com/tag/associations-now/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## More in this Deep Dive - [Making the Case for a Dues Increase](https://associationsnow.com/2023/05/15/making-the-case-for-a-dues-increase/) - [Resources Roundup: Pricing and Revenue](https://associationsnow.com/2023/05/15/resources-roundup-pricing-and-revenue/) - [How Modern Spaces Can Create New Revenue Opportunities](https://associationsnow.com/2023/05/15/how-modern-spaces-can-create-new-revenue-opportunities/) - [A New Look for Nondues Revenue](https://associationsnow.com/2023/05/15/a-new-look-for-nondues-revenue/) - [Why Your Sponsorship Program Needs a Refresh](https://associationsnow.com/2023/05/15/why-your-sponsorship-program-needs-a-refresh/) - [Are You Measuring What Matters to Grow Revenue?](https://associationsnow.com/2023/05/15/are-you-measuring-what-matters-to-grow-revenue/) [View the full Deep Dive →](https://associationsnow.com/deep-dives/revenue-revival/) ## You Might Like - [Video2026 Summit Awards DinnerOctober 2, 2026](https://associationsnow.com/2026/10/02/2026-summit-awards-dinner/) - [VideoAmerican Geophysical Union: Standing Up for Science: AGU’s Year of Action for Scientists and SocietySeptember 24, 2026](https://associationsnow.com/2026/09/24/american-geophysical-union-standing-up-for-science-agus-year-of-action-for-scientists-and-society/) - [VideoAmerican College of Emergency Physicians: ACEP Geriatric Emergency Department Accreditation ProgramSeptember 24, 2026](https://associationsnow.com/2026/09/24/american-college-of-emergency-physicians-acep-geriatric-emergency-department-accreditation-program/) - [VideoPartnerships that Drive Success: ASAE Strategic Partnership AllianceAugust 26, 2025](https://associationsnow.com/2025/08/26/partnerships-that-drive-success-asae-strategic-partnership-alliance/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2023%2F05%2F15%2Fare-you-due-for-a-new-dues-structure%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !