---
title: "Think Bold With Your Booking Strategy: An Event Planner’s POV"
id: "3819"
type: "post"
slug: "think-bold-with-your-booking-strategy-an-event-planners-pov"
published_at: "2023-08-01T15:41:11+00:00"
modified_at: "2026-03-14T04:17:20+00:00"
url: "https://associationsnow.com/2023/08/01/think-bold-with-your-booking-strategy-an-event-planners-pov/"
markdown_url: "https://associationsnow.com/2023/08/01/think-bold-with-your-booking-strategy-an-event-planners-pov.md"
excerpt: "John Hawkins, director of conventions and operations, chose Puerto Rico for the American Farm Bureau Federation’s annual meeting, and attendees loved it. Haw..."
taxonomy_category:
  - "Meetings / Events"
taxonomy_post_tag:
  - "conferences"
  - "event planning"
  - "location selection"
  - "YouTube"
taxonomy_content_format:
  - "Video"
taxonomy_role:
  - "Director"
  - "Manager"
taxonomy_persona:
  - "Association Professionals"
---

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 » Think Bold With Your Booking Strategy: An Event Planner’s POV

John Hawkins, director of conventions and operations, chose Puerto Rico for the American Farm Bureau Federation’s annual meeting, and attendees loved it. Hawkins and Mariela Vallines, executive director of the Puerto Rico Convention District Authority, discuss how choosing a new location can pay off.

[ASAE Staff](https://associationsnow.com/author/asae-staff/)

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Tags: [#conferences](https://associationsnow.com/tag/conferences/)
 [#event planning](https://associationsnow.com/tag/event-planning/)
 [#location selection](https://associationsnow.com/tag/location-selection/)

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