Using DEI to Create Welcoming Environments

When an association chooses a destination that prioritizes diversity, equity, and inclusion in its policies, ethos, and approach to tourism, it does more than just put convention-related revenue into the community. It sends a signal to attendees that everyone is welcome at the event—and thus, at the host organization. 

Learn how Tampa Bay is highlighting its long history of diversity and inclusion to attract more events from Rachel Covello, owner of, and Santiago C. Corrada, president and CEO of Visit Tampa Bay. 

Unlock Tampa Bay, the heart of Florida’s Gulf Coast. Bask in the sun, fun, and culture that make Tampa Bay ideal for your meeting. Outside the recently expanded waterfront Tampa Convention Center, the Tampa Riverwalk links hotels, restaurants, and cultural venues like gems on a string. To learn more, visit