---
title: "Associations NOW Presents Practical AI-How Associations Are Putting It To Work"
id: "3445"
type: "post"
slug: "associations-now-presents-practical-ai-how-associations-are-putting-it-to-work"
published_at: "2026-01-29T14:25:08+00:00"
modified_at: "2026-06-07T16:58:19+00:00"
url: "https://associationsnow.com/2026/01/29/associations-now-presents-practical-ai-how-associations-are-putting-it-to-work/"
markdown_url: "https://associationsnow.com/2026/01/29/associations-now-presents-practical-ai-how-associations-are-putting-it-to-work.md"
excerpt: "In the first episode of Associations NOW Presents: Industry Partner Edition, guest host Sharon Pare, Director of Partnerships at HighRoad Solutions and co-ho..."
taxonomy_category:
  - "Learning"
taxonomy_post_tag:
  - "YouTube"
taxonomy_content_format:
  - "Podcast"
taxonomy_role:
  - "Association CEO / Executive Director"
  - "Director"
  - "Executive Team"
  - "VP"
taxonomy_persona:
  - "Association Professionals"
---

[Home](https://associationsnow.com/)
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 » Associations NOW Presents Practical AI-How Associations Are Putting It To Work

In the first episode of Associations NOW Presents: Industry Partner Edition, guest host Sharon Pare, Director of Partnerships at HighRoad Solutions and co-host of the Rethink Association Podcast, sits down with Lance Wiggins, CEO of the Automatic Transmission Rebuilders Association, and Layla Masri, Vice President of Customer and Product Intelligence, AI Strategy, and Adoption at Higher Logic, to explore how associations are using AI in meaningful and unexpected ways. Lance and Layla share their professional journeys and discuss how AI is being applied to real-world association challenges—from improving efficiency and reducing errors to strengthening member engagement. Lance highlights how AI tools have reshaped technical support and training within his organization, while Layla emphasizes the value of starting small and building confidence through early, impactful wins. The conversation also addresses the importance of using trusted platforms, like Higher Logic, to adopt AI securely and responsibly. Throughout the episode, the guests underscore how thoughtful AI implementation can free up staff time, improve service delivery, and deepen relationships with members.

[ASAE Staff](https://associationsnow.com/author/asae-staff/)

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