---
title: "Associations Now Presents: Beyond the Tech Stack: How AI Is Changing the Association Playbook"
id: "64901"
type: "post"
slug: "associations-now-presents-beyond-the-tech-stack-how-ai-is-changing-the-association-playbook"
published_at: "2026-10-29T14:15:14+00:00"
modified_at: "2026-11-01T18:41:04+00:00"
url: "https://associationsnow.com/2026/10/29/associations-now-presents-beyond-the-tech-stack-how-ai-is-changing-the-association-playbook/"
markdown_url: "https://associationsnow.com/2026/10/29/associations-now-presents-beyond-the-tech-stack-how-ai-is-changing-the-association-playbook.md"
excerpt: "In this episode of Associations NOW Presents, recorded live at ASAE’s Annual Meeting & Exposition in Indianapolis, host Sharon Pare welcomes Ronald McGrath, ..."
taxonomy_category:
  - "Operations"
taxonomy_post_tag:
  - "AI"
  - "Member Engagement"
  - "podcast"
  - "Technology"
  - "YouTube"
taxonomy_content_format:
  - "Podcast"
taxonomy_role:
  - "Association CEO / Executive Director"
  - "C-Level"
  - "Director"
  - "Executive Team"
  - "Manager"
  - "VP"
taxonomy_persona:
  - "Association Professionals"
---

[Home](https://associationsnow.com/)
 » [Podcasts](https://associationsnow.com/format/podcast/)
 » Associations Now Presents: Beyond the Tech Stack: How AI Is Changing the Association Playbook

In this episode of Associations NOW Presents, recorded live at ASAE’s Annual Meeting & Exposition in Indianapolis, host Sharon Pare welcomes Ronald McGrath, owner of HighRoad, for a conversation about the rapidly evolving technology landscape and what it means for associations. McGrath shares his perspective on the growing importance of artificial intelligence, why associations should embrace experimentation rather than wait for the perfect solution, and how AI can enhance everything from member engagement to everyday operations. Drawing on decades of experience developing technology solutions, he discusses using data to better understand member needs, personalize experiences at scale, and make smarter decisions about products and services. The conversation also explores how associations can connect their existing technology systems, balance automation with human judgment, and leverage emerging tools to work more efficiently while creating greater value for members.

[ASAE Staff](https://associationsnow.com/author/asae-staff/)

[More articles by this author](https://associationsnow.com/author/asae-staff/)

Tags: [#AI](https://associationsnow.com/tag/ai/)
 [#Member Engagement](https://associationsnow.com/tag/member-engagement/)
 [#podcast](https://associationsnow.com/tag/podcast/)
 [#Technology](https://associationsnow.com/tag/technology/)

**Stay Informed**

[Subscribe to our free newsletter](https://associationsnow.com/newsletter/)
, *Associations Now Daily News*, to find out what’s happening in the association world every business day.

## You Might Like

- [ArticleAssociation Launches Members-Only AI ToolMarch 4, 2025](https://associationsnow.com/2025/03/04/association-launches-members-only-ai-tool/)
- [ArticleWhat AI Means for Your Marketing Team (and Your Next Hire) October 28, 2026](https://associationsnow.com/2026/10/28/what-ai-means-for-your-marketing-team-and-your-next-hire/)
- [ArticleEngagement Starts HereSeptember 2, 2026](https://associationsnow.com/2026/09/02/engagement-starts-here/)
- [ArticleHow Scientific Acceleration and Fragmentation Will Affect AssociationsOctober 30, 2026](https://associationsnow.com/2026/10/30/how-scientific-acceleration-and-fragmentation-will-affect-associations/)

## Comments

**Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/)

[Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2026%2F10%2F29%2Fassociations-now-presents-beyond-the-tech-stack-how-ai-is-changing-the-association-playbook%2F%23comments)
 to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/)
!