With people stuck in their homes and staying away from retail, marketing departments are avoiding failures by adapting their messages to the times.
Rituals provide normalcy for people, and losing those rituals while away from the office can be tough. Experts say the best way to handle this shift is to create some new ones.
The new streaming video service, which launched this week, is aiming to deliver high-quality content for a mobile-first audience. Whether or not it works, it suggests a sea change in how digital content is made.
A dynamic cultural and public health environment means a sudden need for new types of digital services. A willingness to experiment thoughtfully in a time of need could help both your members and the public.
Should you treat content more like data? It’s the general idea behind the JAMstack, a growing class of content-management technologies that hold lots of value for forward-thinking organizations.
Micropayments, a still relatively untested approach to tying content to revenue online, could benefit publishers—like associations—that are focused on niche content, experts say.
If you’re looking into building an app or digital service for your members or even the public, a key goal should be to create something that’s worth going back to. Build utilities, not novelties.
According to a new report from Classy, it’s important to focus on what a potential corporate sponsor can get out of a partnership just as much as how it can benefit your organization.
The stock photo platform, turning 25 this year, will work with a variety of associations and nonprofits to offer scholarships to up-and-coming photographers, with a focus on diversity and inclusion.
If you’re new to working remotely, or even if you're a regular teleworker, you may not know all the tools and hacks that can make virtual work a little simpler. Here are a few you may want to try.