While many people might seem like they’re joking about eating laundry detergent pods as part of an online video challenge, the American Association of Poison Control Centers says that poison calls are up—and that the public shouldn’t fall for the challenge.
A new report from the marketing firm Kantar Millward Brown says that the fragmentation of media is requiring that marketers hit multiple channels in a single campaign. The marketers most likely to break through are the ones that hit the mark everywhere.
The approval process necessary for some medical procedures can cause a lot of problems for everyone involved. Groups representing every part of that process, from facility to insurer, have pledged to work together on easing things up.
The recent incident in Hawaii, in which a test message was accidentally sent to millions of people on the island, comes at a time when emergency groups are calling for upgrades to the FCC’s wireless system—upgrades the commission is supportive of.
The Visit U.S. Coalition, launched Tuesday, aims to reverse a downward trend in the United States' share of world travel. Founding members include ASAE, the U.S. Travel Association, the U.S. Chamber of Commerce, and several others.
The American Academy of Sleep Medicine is launching a new group, the American Alliance for Healthy Sleep, that is designed to help better support those facing sleep problems.
The advocacy group has launched a service, Locast, that is said to legally allow streaming under U.S. copyright law—without having to pay licensing fees for the right.
Last week’s news that new dog and cat breeds were officially approved for competition highlights the fact that there’s a process to introducing official new breeds of house pets. Read on to learn about that process.
Your organization may emphasize yearly membership, but a huge amount of consumer interest is currently focused on monthly, often digital, subscription services. Could your association bring its best membership ideas to a new model?
Sam’s Club, a Walmart-affiliated membership-based retailer, shut down a large number of locations this week with little notice. While the situation offers not much in the way of good news, it does provide some useful takeaways for associations.