Mark Athitakis

Membership by "> Oct 15, 2019

Global Spotlight: What’s in a Name?

Membership by Oct 15, 2019

How you refer to your global members can have a big impact on your global strategy. the terms an association uses to describe its members can say a lot about what it thinks of them. If you describe your members as either “American” or “international,” you run the risk of marginalizing members around the world […]

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