The American Numismatic Association’s “Numismatist of the Year” identified the United States’ first coin—and now it’s returning to Philadelphia thanks to an association meeting. Also: How to repurpose event content to extend its life span.
It’s International Left-Handers Day. We break down how the holiday started, and some of the groups working to bring support to lefties around the world. Also: How to launch an association rebrand.
What changes would make your email newsletters more engaging? The Wall Street Journal is starting by cutting back on the number of newsletters it produces. Also: Developing a volunteer management plan.
As member interaction moves online, leverage digital communities to create year-round buzz for in-person meetups, says Personify. Also: Keep your corporate partners happy.
What the future of paid membership subscriptions could look like on Facebook, from The Membership Guys podcast. Also: how bad data hygiene can mess up your direct mail campaign.
If your nonprofit’s website doesn’t promote trust, it isn’t doing its job. The Bloomerang blog explains how to increase online credibility. Also: How Netflix is innovating board involvement.
Email marketing is evolving, but attempts to regulate the messages that go in your inbox do more good than harm, argues a former “Spam King.” Also: Timing event meals perfectly.
How the Romance Writers of America capitalizes on content marketing strategy to create a flourishing industry. Also: A firsthand account of the Carr Fire.
A recent security breach involving Reddit highlights the failings of using your phone in two-factor authentication, notes Ars Technica. Also: Salesforce highlights leaders making a positive social impact in a new event series.
Membership can’t grow if your onboarding process is ineffective. The MemberClicks blog breaks down what you should be doing to make members stay. Also: Learning trends to incorporate today.