blogs
Member Outreach, Engagement, and Innovation Stay Strong Amid Pandemic
Despite the challenges associations are facing, they are still evolving, shaking off barriers to innovation, and improving messaging and internal efficiency to meet member needs in a more responsive—and empathetic—way, according to a new report on the economic outlook for associations.
How Three Rules Support One Association's Culture
Three years ago, the education association MISBO established guidelines for how staff would treat each other. They've served the organization well through the pandemic.
Associations Offer Virtual Field Trip and Tour Options During Conferences
Local field trips and facility tours were a standard offering at most in-person conferences before the pandemic. But thanks to technology and creativity, associations are still making them happen in the virtual environment.
What to Consider When Budgeting Nondues Revenue for 2021
As associations move forward, they must plan budgets even though meetings, sponsorships, and professional development products are on uncertain footing. Experts recommend using lessons from today to help with budget expectations for tomorrow.
How to Craft a Winning Member ROI Brochure
Demonstrating the real-dollar value of membership makes a compelling case for your prospects and members to join and renew. Here are some tips for shaping a persuasive member ROI brochure that clearly demonstrates the return on every dollar invested in membership.
How to Keep Narcissism From Turning Your Organization Toxic
An egotistical boss isn’t just about the boss—he or she can infect the whole organization. Smart hiring and evaluation processes, plus a strong board, can help.
How to Staff Your Virtual Events
The staff roles required for virtual conferences are a little bit different than those you may typically have for an in-person event. A look at some roles to consider as you plan future virtual programs.
Tactics That Are Helping Associations Navigate the Pandemic
A recent survey shows that nonprofits have been surviving the pandemic by rethinking sponsorship offerings and revenue streams, while ensuring they clearly communicate value to members.
Journalism Alliance Aims for Racial Equity in Newsrooms
Three journalism groups are collaborating on a racial equity initiative that goes beyond discussions about diversity and inclusion in newsrooms to a next-level cultural shift focused on dismantling systemic racism.
Should Your Chapters Sign a COVID-19 Waiver?
What happens when your chapters hold in-person meetings—even after your association has made it clear that events should only be virtual because of COVID-19? A waiver might be a good idea.
