blogs
Use a Rebranding to Announce Member Upgrades
Is it time for your association to rebrand? As an organization changes its look and feel, the timing might be right to announce new member benefits and services too.
How Leaky Should Your Paywall Be?
After a period in which media brands embraced “leaky paywalls,” they’re increasingly starting to tie things down. But if your digital publication is reliant on ad revenue, you might want to hold off.
Will AI Change Leadership?
New machine-learning research on leadership is scrutinizing CEOs' every word and facial expression. But don't rush to change yourself to please an algorithm.
Peer-to-Peer Learning: Why Your Attendees Are Experts Too
While big-name keynoters and experts can offer lots of insights, it’s also important to give attendees opportunities to engage in peer-to-peer learning at your conferences.
How the Right Team-Building Experience Can Build Stronger Bonds
New research found that team-bonding activities improved creativity, productivity, and employee retention. But when planning them, you may want to opt for volunteer days instead of ice breakers and workshops.
Make Ethics Support a Member Benefit
If a member faces an ethical dilemma, does your association offer a helping hand? At the Institute of Management Accountants, ethical guidance is a critical member benefit and engagement opportunity.
How Big Should Your Livestreaming Footprint Be?
Sometimes it makes the most sense to host livestreams of your events on your own platforms—but the livestreaming space is evolving and you could be missing opportunities by not changing things up.
Can You Better Accommodate Attendees’ Peak Learning Times?
Some of your attendees will be early birds, while others will be late risers. Is there a way to accommodate both groups’ learning preferences, and what does it mean for your association?
Is a Casual Dress Code the Benefit Your Staff Wants Most?
A new survey from Randstad US finds that employees value a casual dress code at work, with more than 30 percent preferring the benefit to an extra $5,000 in salary. How to create a dress code that benefits both your staff and association.
Restructuring Membership? Here’s How to Avoid a Big Gamble.
A few key signs may indicate that it’s time to change your membership structure. Knowing when and how to act can help slow churn and create opportunities for future growth.
