blogs
How Diverse Leadership Can Help Associations After the Pandemic
A new study shows that association staffers are understandably anxious about the COVID-era economy. Easing those concerns will require broadening the scope of revenue streams—and of association leadership.
Roll Out the Welcome Mat for First-Time Attendees at Your Virtual Events
It’s important that first-timers attending your virtual events have a positive experience. Here are a few ideas to consider for welcoming newbies to your online conferences.
A Focus on Product Development Can Help Generate Long-Term Revenue
While many associations pivoted during the pandemic to quickly create products that brought in new revenue, a focus on long-term product development is also important. Two experts discuss innovation and long-term goals when creating new products.
Empower Your Member Advocates With Virtual Grassroots Events
Virtual advocacy events are more affordable and accessible, which means a broader, more representative base of member advocates can participate. One association plans to take the best aspects of its recent virtual event and integrate them into in-person events going forward.
Don't Neglect Offboarding When Employees and Volunteers Move On
An association's relationship with its people is often finished with an exit interview or end of a volunteer's term. But there are good reasons to keep those connections.
Groups Explore New Networking Options for Virtual Events
While associations put a lot of hard work into quickly transitioning their in-person events to virtual offerings last year, many received feedback from participants that networking opportunities fell short. With that in mind, many groups are trying new offerings to boost engagement among attendees.
Associations Rethink Reserve Policies and Revenue Strategies Amid Pandemic
The revenue impact of COVID-19 has made some associations rethink how much they should keep in reserves and hone revenue strategies to ensure they align with the group’s core values and member needs.
How an Association Rebounded, Turning Challenges Into Progress
A new CEO saw opportunity in multiple challenges and brought about real change—including a significant boost in membership and initiatives to dismantle systemic racism in higher education. Here are insights into how he achieved an ambitious agenda.
When a Narrower Strategic Plan Makes Sense
Strategic plans mean thinking about the future. But if COVID-19 has clouded the crystal ball, a two-year strategic plan focused on the near term might be the best option, one association found.
Build a Convincing Case for Virtual Event Attendance
With a ton of virtual learning options out there right now, associations are turning to new marketing techniques to get attendees interested in their upcoming programming. These three ideas may provide the boost you're looking for.
