blogs
Is Student Debt Repayment a Benefit Worth Offering?
While many employees consider student debt repayment a must-have benefit, organizations are wondering if it’s something they can actually offer. One association offers some tips and explains how its staff made it happen.
Innovation and Optimism Drive Membership Growth
Two new reports indicate that membership growth and retention are holding steady despite global economic uncertainty. And many associations currently seeing membership growth are tapping into the power of innovation and optimism about the future.
Maker Mindset: Six Ways Associations Can Embrace Side-Hustlers
Sometimes, the most innovative ideas come not from established companies but from people moonlighting with off-hours experiments. Associations are in a position to capture this energy.
How to Rock It as a Change Agent
#ASAE19 Game Changer speaker Brant Menswar brings a rock ‘n’ roll sensibility to leadership. That means knowing how to strike a chord while forgiving your bum notes.
Boost Your Networking Strategy at Events
A new report looked at how people behave and communicate when they network, and then offered up tips to attendees about how do to it more effectively and to event organizers about how to create better environments for it.
Better Data Can Lead to Better Sponsorships
A new survey reveals that associations are not collecting enough data about their sponsorship programs. By being more comprehensive, they can keep partners happy and maintain a steady stream of nondues revenue. While associations are collecting data related to the revenue their corporate partnerships and sponsorships bring in, they often aren’t measuring crucial information that […]
Four Ways to Put Members First When Navigating Change
Change is inevitable, and it usually affects members. At the Yoga Alliance, member engagement and the creation of a feedback loop has helped the group undertake the process of updating its yoga teaching standards while maintaining members' trust.
After the Gold Rush: Lessons on Platform Maturation from HQ Trivia
Associations could learn a lot from the popular live trivia game, which is facing challenges as its model matures. The problem? Eventually, the growth sputters out—which means user engagement matters.
How to Lead in a Time of Declining Trust
The public's faith in institutions is eroding, which has consequences for your association. But there are a few ways to get ahead.
Test-Drive Your Next Member Recruitment Campaign
Digital marketing tools make it easier to test out a member recruitment campaign in real time. At the American Optometric Association, piloting several marketing tactics with chapters first helped inform a national campaign targeted to young prospects.
