blogs
To Go Global, Channel Your Inner Diplomat
The growing international audience that many associations experienced during the pandemic needs more attention to stick around. Luckily, many leaders have already laid the groundwork for that.
Is Your Association Ready for the Rise of Cryptocurrency?
With the increased popularity of cryptocurrency as both an asset that donors give and one that shows up in investment portfolios, a specialist says it’s time for associations to make sure they’re up to speed on this new staple of the 21st-century economy.
How Free Resources Can Build Relationships and Increase Member Value
A surge of free offerings for members and nonmembers during the pandemic led to increased engagement and stronger advocacy efforts. Find out how to keep leveraging those offers to enhance value and build relationships.
Why DEI Improvements Start With Employees
Organizations have taken steps to make DEI more central to their CEO's work. But knowing employees’ impressions, not just setting diversity targets, is key to an inclusive culture.
Building a Culture of DEI and Empathy in the Workplace
A new report from the Society for Human Resource Management found that racial issues in the workplace cost U.S. employers billions of dollars each year. SHRM offered tips on improving DEI and empathy to help organizations get on the right path.
Ideas for Increasing Long-Term Member Retention
Associations connected with members more thoughtfully and deliberately out of necessity during the recent period of isolation and uncertainty. A membership expert offers advice on ways to sustain those relationships by fostering more personal and responsive connections.
For Trade Associations, It's Not Just About Advocacy Anymore
A new study of trade association executives shows that advocacy is no longer enough to satisfy members coming out of the pandemic.
Lessons From a Virtual Networking Incubator
The Virtual Networking Incubator brought more than 150 association pros together six times over the course of 12 weeks to explore virtual networking and its potential. In a recent online discussion, Incubator hosts shared what they learned and how groups can apply those ideas.
Scenario Planning Provides a Framework for Associations to Pivot
We heard a lot about how quickly associations made hard pivots to perform during the pandemic. What if getting there didn’t have to be so hard? Experts suggest using scenario planning to create a strong underpinning that allows your association to be nimble in uncertain times. Many associations were able to pivot quickly last year […]
How to Effectively Assess Your Member Relationships
Looking at the connection with members as a relationship and not a business transaction means listening to what they need and analyzing your responsiveness to those needs. An expert offers advice on ways to connect and engage more thoughtfully.
