blogs
A Return to Meetings: How Contact Tracing Works
As meeting professionals plan for future in-person meetings, they'll need to incorporate new technologies and processes to keep all participants safe. One tool to consider is digital contact tracing. Here's a look at what’s involved.
Membership Renewals, Value, and Messaging in 2021
Associations responded remarkably well to an onslaught of challenges in 2020. A membership expert offers suggestions for navigating the start of a new year with your members in mind.
Why “Alignment” Among Staff Is Overrated
Getting everybody on the same page has its virtues. But acknowledging a diversity of attitudes, especially during a pandemic, can be more valuable and productive.
How to Keep Your Virtual Attendees Tuned In
Although it can be difficult to keep virtual attendees engaged, it’s imperative that you do—and it must go beyond a chat feature. A look at some investments for associations to make to improve engagement.
After a Year of Free, How to Reset Your Pricing for 2021
While the pandemic led many associations to offer free education and events as a way to best support members in 2020, now is the time for organizations to re-evaluate their pricing strategy to ensure sustainable revenue.
Three Ways to Boost Membership Renewal With Video
Looking for ways to increase membership renewal in 2021? Sounds like a plan. And adding video to that plan could help make your association a renewal superpower.
Why You Shouldn't Skip the Performance Review
An annual review in 2021 is a good way to surface lessons learned from 2020. But it's also an opportunity to better support the work and goals of a challenged staff.
Top 2020 Membership Takeaways
Is 2020 ending with a bang or a whimper? Hard to say, but it’s almost over, and that is a good thing. The challenges of this year, however, were no match for the fortitude of associations. Here are some reflections.
A Last Look at Leadership in 2020
Nobody wanted or expected a year like this one. But as 2020 ends, it's a good time to look at a few lessons worth hanging on to.
What Virtual Attendees Are Looking for in 2021
A look at three ways attendee expectations have evolved since the pandemic began, and what that means for associations as they plan for their 2021 virtual conference offerings.
