blogs
Is Online Ad Placement Tanking Your Association’s Brand?
In the online advertising world, organizations often have little say about where their ads appear, but having ads show up next to violent content or articles that run counter to your mission can tarnish your reputation. A look at the problem and some solutions.
Is It Time to Use TikTok to Engage Members?
If you have Gen Z-ers in your house, you probably know about TikTok, a short-form video-sharing app that may be the next big thing in mobile content consumption. Could it be another way for associations to engage members?
We’re Getting Just a Little Closer to a Password-Free Future
In the past half-decade, efforts to bring alternatives to the traditional password approach have picked up steam—thanks in no small part to the FIDO Alliance, which is playing the long game.
Go Ahead, Speak Up for Yourself
Many leaders avoid tooting their own horn for fear of looking arrogant. But two longtime execs say putting yourself in for awards and praise needn’t be egotistical—and can benefit an entire association.
Up Your Name Badge Game
Name badges are a staple of association conferences. Three elements to keep in mind when designing your next attendee badge.
Why Employee Mentoring Is Not an HR Tool
Due to mentoring’s broad benefits, many see it as a solution to a wide array of organizational issues, but the tool should not be used to handle problem employees, an expert warns.
Get Out the Vote: Maximize Member Participation in Board Elections
When it comes time for your members to vote for their volunteer leaders, do they take the time to cast their ballot? Elections are an important member engagement opportunity. Consider these tips to make the most of it.
An Adept Lesson in Crisis Communications on Social Media
After a major bug left users of the Firefox browser without their add-ons over the weekend, the social media accounts of its parent company, Mozilla, kicked into gear. Your IT team should take notes.
Lessons From 25 Years at One Association
Catherine Prather has worked at the National Tour Association for 25 years. Soon she will take on the CEO role. As she prepares, she shares some of the steps that got her there.
Lessons From the White House Correspondents’ Dinner, Part 2: Reinvention
Last week’s White House Correspondents’ Dinner looked different from years past, with less emphasis on celebrity and more on press freedom. Other associations can take some lessons from the event.
