The “member until you cancel” model has intriguing potential for associations, but a new survey shows they have a lot of work to do to adopt it.
Tomayto, tomahto. Trade association, professional society. How different are the two types of membership organization? A pair of association pros who’ve worked in both share their thoughts.
We all know the core fundamentals of how membership works in associations—or do we? Take a moment to consider how these bits of conventional wisdom may be off the mark.
Three years after building a full-scale member-engagement dashboard, one association shares how that effort is paying off, including a new, external iteration it hopes will spur more member activity.
Struggling to get members engaged? Perhaps the problem’s not in your methods but in the engagement opportunities themselves.
How much do your members know about your association’s data and engagement tracking? And how do they feel about being scored for their activity?
As marketing technology advances and member habits evolve, the power of inbound marketing continues to grow. Is your association ready to make the leap?
Member data is great, but it won’t answer all your questions. A pair of qualitative methods for understanding value might help your association better meet member needs.
One association puts its volunteer membership committee to work in calling all new members to welcome them to the association—a rewarding effort for members, volunteers, and the association alike.
A new benchmarking study sheds some light on common chapter-relations practices at associations, but it falls short of stating the value of chapters—because so few associations are measuring it.