Hearsay posted on social media about association announcements before their official release can cause headaches. One association came up with a solution to counter misleading chatter and reassert itself as its community’s official news source.
Associations long relied on the same channels to engage, recruit, and retain members. And then everything changed. Now what? A membership expert shares her ideas for switching course and finding new opportunities.
What do you do when your members have too many choices for online engagement? Don’t add to their options. Instead, help them find a safe space to connect on platforms where they already are. Here’s how one association did it and saw engagement spike during a challenging time.
A shortage of opportunities for face-to-face interactions has created obstacles for associations in conveying membership value, but it has also opened doors to effectively communicate with members in new ways. Video is proving to be a must-have medium.
One of the biggest challenges associations continue to face is the inability to offer members face-to-face networking opportunities. But by highlighting the value proposition of membership over networking, one association increased its associate membership. Here’s how.
Associations responded remarkably well to an onslaught of challenges in 2020. A membership expert offers suggestions for navigating the start of a new year with your members in mind.
Looking for ways to increase membership renewal in 2021? Sounds like a plan. And adding video to that plan could help make your association a renewal superpower.
Is 2020 ending with a bang or a whimper? Hard to say, but it’s almost over, and that is a good thing. The challenges of this year, however, were no match for the fortitude of associations. Here are some reflections.
The upside of the shift to virtual platforms in the past several months is that members are interacting more with associations digitally. This is providing a quick roadmap of member preferences. Speakers at the ASAE Technology Exploration Conference explained why that’s key.
Sometimes if you can see how to do something, it makes it much easier. The American Concrete Institute wanted to make sure its members understood their benefits and how to access them. Short, inexpensive, how-to videos were the answer.