magazine

Sept/Oct 2017 The Meetings Issue: Your attendees’ expectations are rising. Are you ready to meet them?

Meetings by Oct 11, 2017

Editor's Note: No Compromises

Meetings by Oct 11, 2017

Thinking differently about planning events after planning a wedding. I must have been absent the day the universe handed out event-planning skills. I find putting together even a garden-variety birthday party challenging. So over the past year and a half, I’ve played a largely supporting role to my daughter in planning her wedding for this […]

Meetings by Oct 11, 2017

Long Live The Learning: A Year-Round Content Strategy

Meetings by Oct 11, 2017

The valuable knowledge delivered at your conferences deserves a life that lasts longer than a few days. From livestreaming and hashtags to webinars and podcasts, associations are getting savvier at making conference wisdom part of a year-round content strategy that adds value for attendees and engages a wider audience. For association professionals taking time away […]

Meetings by Oct 11, 2017

Attendee-Friendly Site Selection

Meetings by Oct 11, 2017

Your choice of a meeting location shouldn't be all about you. Just as important is how a destination will improve the attendee experience. From affordability to convenience to at-the-ready technology, your attendees' expectations are rising. Here's how to deliver on them.

Membership by Oct 11, 2017

Member Acquisition: Follow the ROI

Membership by Oct 11, 2017

Membership is growing for many associations, but they're not all seeing the same return on investment for member acquisition. With new digital marketing tactics and growing sophistication in reaching members in their favorite social media channels, associations are finding ways to both recruit broadly and target narrowly, resulting in high-value returns.

Data Nugget: Security Worry

An increased number of enterprise organizations are reporting cyberattacks. Is your organization one? 53% The percentage of enterprises that reported an increase in cyberattacks in 2016 Cyberthreats are a growing concern for organizations, and IT security professionals see more trouble ahead. Four out of five expect to experience a cyberattack in 2017. The use of […]