When you rely on member dues as a significant revenue source, free membership sounds scary. But you don’t have to go big: Limited free membership offers might provide just the boost you need.
A Rhode Island museum offers up free membership to newly naturalized citizens. Also: Twitter rolls out a new bookmarking feature.
A trade association eliminates dues for its smallest companies, an inclusive effort to boost innovation and safety more broadly across its industry.
Aiming to boost opportunities for women in a field long dominated by men, the Hedge Fund Association is offering six months of free membership to women hedge fund professionals. The offer comes as the group adds three new women leaders in top executive positions.
A science-focused association is looking to kickstart its inception with free memberships.
To keep pace with the changing publishing industry and to help increase member numbers, one West Coast marketing association is changing its name and offering complimentary membership.
Not every “wow”-worthy gesture at an event has to be bold—sometimes, it just has to be supremely useful. Here are a few smart ways associations impressed their attendees and exhibitors.
An awards program of the Academy of Osseointegration recognizes top-performing dental students. The recognition comes with a free membership, plus some additional member perks.
At the 2019 Code Conference, venture capitalist Mary Meeker detailed numerous internet trends giving shape to businesses. Many of them also have implications for associations and their members.
Associations can’t function like they used to, laying out a few rigid ways in which members may participate in the community. Now, members want to define the terms of engagement—or they won’t join at all. Jeremy Heimans and Henry Timms have a vision for what next-generation nonprofits look like in a “new power” world.
Strict membership categories and dues structures don’t work for everyone. For your global members, consider flexible options, like income-adjusted pricing or low- or no-cost membership.
Meeting registration technology is changing. With it comes the need for greater data security. Also: Finding a learning management system fit for your organization.
The American Bar Association House of Delegates has approved a series of reduced membership rates intended to attract new lawyers or bring back lapsed members to the organization. In another change, the ABA website is moving to a metered paywall model.
For membership organizations, one of the primary benefits of artificial intelligence is that it adds a hook to member engagement. Here are three examples.
To encourage quick renewals, the U.S. Personal Chef Association holds a monthly contest with a chance to win next year’s membership for free.
Getting students involved as members can leave a lasting impression after they graduate. But some association membership pros say it’s important to ask a few questions before launching or reconfiguring your student membership category.
A new complimentary, digital membership is adding some much-needed buzz to member recruitment for the American Beekeeping Federation.
Membership retention is tricky and often out of your control. But a few key benefits can help. Also: Why marketing automation could be hurting you.
Amazon wouldn't have any Oscars if not for Amazon Prime, which is why residents of Manchester-by-the-Sea, Massachusetts, are getting free memberships to the service. Here are some takeaways from the gimmick.
In some fields, associations can’t fully carry out their mission of guiding smart policy and facilitating information exchange if government employees aren’t part of their membership community. But state and federal rules are sometimes an obstacle to bringing in those members. Some groups are reexamining their membership strategies to bring down that barrier.
Nintendo’s first Mario game exclusively produced for mobile platforms was heavily hyped but struggled to keep its sales momentum beyond its first week—despite being a pretty solid game. In fact, it got savaged by reviewers thrown off by the price tag. The lesson for associations bringing something online? Your business model has to match the medium.
A California hotel group launches a new platform to allow members to discover wage and benefits data specific to the hotel industry.
Evernote, a poster child for the freemium model, is showing signs of struggle, but associations may be better equipped to make the buzzy business model work.
In an effort to boost donations to the university and boost connections with the school's numerous graduates, the Arizona State University Alumni Association is shifting to a free membership model in addition to a variety of paid tiers for those who want more services.
Could a sponsor help you enroll hard-to-get prospects?
Can't get certain audiences to pay to join your association? Why not get someone else to pay for them? The sponsored-membership model is alive in many forms. Here's how associations are using it.
The online-publishing trade association Digital Content Next, thanks to a grant from the Knight Foundation, is providing memberships to an array of nonprofit news outlets.
Two associations in the plastics industry have partnered to grant free memberships to students, with an eye toward the long-term benefit of both associations and their industry as a whole.
Take a peek inside the rewards program at video-game retailer GameStop to see how incentives and personalization can drive greater member engagement
Take a data-driven dive into why free admission isn't a one-stop solution for the museum world. Plus: Is Pinterest really a social network?
A new study finds that teenagers are likely to both find new friends online and keep the conversation going on digital platforms. Also: The revamped Hamburglar stole our hearts but didn't sell burgers. Is that a problem?
A proposed model for the future of membership in public broadcasting raises an intriguing question for associations: Could volunteering be another way to pay membership dues?
The Finance Brokers Association of Australia is riding high these days after a promotion for new students proved hugely successful in driving member growth. Now, the FBAA is eyeing where to go next.
Big online retailers are finding that real-world showrooms have an important influence on customers' buying habits. How can your association put your membership experience on display?
With a new coalition in tow, Native American tribes nationwide are considering the potential sale of legal marijuana on their land. The tribes' sovereign status gives them some advantages that state governments don't have, but the drug's regulated status still means there's plenty to consider.
An association that let new members join for free for nearly a year says the offer worked better than any membership drive it's tried before. It's even repeating the offer in 2015. Could it work elsewhere?
The American Numismatic Association is bringing more currency buffs into its ranks to connect with current members.
Some things just never seem to make it off the To-Do List. Here's a look at several membership topics we couldn't get to in 2014. Let us know which ones are the most interesting, or share your other ideas for our membership coverage in 2015.
A trade group focused on the B2B publication space credits increasing financial stability for the ability to offer free membership. Also: Tips for live-tweeting events.
People attend meetings for many reasons, but often at the top of their list is networking opportunities. Is your association doing everything it can to create connections and build relationships among attendees?
A partnership with a top business school offers new virtual tools to members of a professional coaching association in Europe.
One association has let new members join for free since March 1. Many have joined, but will they stay when they have to pay?
In the span of just a day, hundreds of people signed up to join the Drone Pilots Association, a group that hopes to push back against some of the regulatory complications commercial drone users face.
The Parenteral Drug Association now offers free membership for government workers worldwide. The goal: to keep members from industry and regulatory agencies connected, despite tighter government budgets.
If your association is giving away products or membership at zero charge, and you're not getting anything else in return, you're doing it wrong.
American Camp Association research helps keep kids safe and healthy.
A recent HubSpot study found that Facebook posts with photos received 104 percent more comments than posts with simply text or links. Adding visuals to your social media posts may not be as hard as you think.
The recession might have led some associations to put off dues increases, but not as many as you'd think.
The contest, sponsored by the National Federation of Independent Business, will offer small-business owners a way to share their start-up stories. And NFIB hopes it showcases the value of membership.
How three smart thinkers made innovative approaches come alive inside their organizations.
Some might call it free membership—and they’d be right. But Erin Fuller calls her stroke of brilliance “radical inclusiveness,” and it’s helping the Alliance for Women in Media thrive.
Erin Fuller, FASAE, CAE, the President Alliance for Women in Media, brought free membership to her organization. Here are the things that inspire her.