During the busy tax season, the Massachusetts Society of CPAs hosts a fitness challenge that keeps members active and engaged with the association.
Members of the Association of Flight Attendants-CWA are wearing a diversity and inclusion pin in February to celebrate Black History Month. The celebration includes a special tribute to a trailblazing AFA-CWA member.
The CEO of the National Association of the Deaf encourages members to ask him about whatever is on their minds. Each month, he picks a member-submitted question and answers it in a YouTube video.
Members of the Home Furnishings Association placed a friendly wager in advance of Super Bowl LIV. The $1,000 bet benefited a local nonprofit and created opportunities for press coverage and social media engagement.
Can your members carry a tune? You’ll find out if you put on a karaoke fundraiser, like the one the Greater Boston Association of Realtors hosts annually.
Students can get lost in the membership shuffle, especially as they move from school into careers. Here’s how the Society for Personality and Social Psychology retains young members during that transition.
The International Casual Furnishings Association highlights young members’ voices at an annual educational conference. Millennial and Gen Z content leaders present on emerging issues to a multigenerational audience.
In the weekly Membership Hack column, we share small ways that associations save time, money, and resources while delivering value to members. Here are some of our favorites from the past year.
The International Documentary Association connects members to an online database of grant funding. Members can also ask questions about grant applications using the Twitter hashtag #FunderFriday.
A student competition held by the Greater Montgomery Home Builders Association introduces the construction trade to students in Alabama and raises funds for them to attend the International Builders’ Show.
The International Association of Registered Financial Consultants doles out a $25 referral credit to any member who refers recruits during an end-of-year membership drive. The dollars can be used to pay down next year’s dues.
An incentive program offered by the Association for Talent Development has something for everyone: Members get discounted dues, chapters get a membership boost, and ATD gets broader promotion of programs and services.
Mimicking WeWork and other coworking operations, the Massachusetts Biotechnology Council recently opened a coworking space near its Boston headquarters. Spaces cater to members only for impromptu meetings or large-scale events.
Are you tired of sitting through hour-long webinars? At the American Evaluation Association, members register for virtual “coffee break” sessions. Time commitment: 20 minutes.
The Hotel Association of North Texas hosts regular community service days that deepen member engagement while giving volunteers a chance to make a positive impact locally.
To bring members and lawmakers closer together, MassBio uses caucus-style events at industry meetings where important public policy issues can be addressed.
The American Physical Society allows members to post their internship openings on its online career center for free, which helps them find qualified candidates and gives student members greater access to career opportunities.
The Grants Professionals Association uses an online form and a hashtag, #GrantsWork, to collect and share member stories that speak to the impact of the profession.
The National Fastpitch Coaches Association holds an annual member-driven recruitment campaign that’s brought in hundreds of prospects—one coach at a time.
The American Homebrewers Association gives members an easy way to track discounts and savings using an app, which helps AHA make the case for membership value and ROI.
For the cost of a Starbucks latte, the International Public Safety Association gave member prospects a limited $5 trial membership that included access to a lot of member benefits.
The Association of the U.S. Army Annual Meeting and Exposition hosts a walking competition to get attendees moving and improve the meeting’s sustainability.
A conference newsroom run by the Online News Association gives student members hands-on job training, as well as an opportunity to attend the conference for free.
To nurture a sense of belonging and commitment to mission, the Electronic Frontier Foundation designed a t-shirt that represents its values and enticed people to join or renew during a membership campaign.
The American Public Transit Association challenges members to take a pledge that they will operate sustainably, creating support for a key policy issue and building community within the organization.
The American Cleaning Institute created a consumer-focused for its members’ customers. The content includes practical cleaning tips as well as safety information.
The American Dental Association combined three of its small meetings into one week-long conference. The three-in-one format expands professional development opportunities while combining resources and stakeholder groups.
An awards program of the Academy of Osseointegration recognizes top-performing dental students. The recognition comes with a free membership, plus some additional member perks.
A curated list of member-recommended books keeps members of the National Association of Colleges and Employers learning all summer long.
Members of the International Trademark Association created an exhibit for the National Inventors Hall of Fame Museum. The exhibit uses content inspired by a public awareness campaign that educates young people on counterfeit goods.
A new partnership empowers members of AICC, the Independent Packaging Association, to hire military veterans. The program helps members find much-needed employees and prepares vets for careers in the industry.
The Institute of Management Accountants uses microsites that chapter volunteers manage to drive online member engagement while maintaining IMA brand consistency. The sites are easy to configure and help boost event attendance.
Chapters don’t always have to be about serving members in the same local community or state. At NIGP, the Institute for Public Procurement, virtual chapters connect members with similar interests from thousands of miles away.
The National Peace Corps Association encourages its members to buy gifts for Mom online. Each purchase is a chance to give back and do some good.
Your members can pitch in as content creators of social media feeds, newsletters, or blogs. These microvolunteering opportunities can help time-strapped members get involved.
The National Association of Home Builders hosts virtual town halls every month with its state and local affiliates, providing a regular forum for both staff and volunteers to swap ideas about membership.
Sharing your association’s logo with members can help increase your visibility, recruit new members, and foster credibility and trust with members’ customers.
Trello is a web-based app that’s popular for project management. One association uses Trello’s kanban boards, which visualize workflows, to onboard new members.
Staff from the American Academy of Pediatrics play a direct role in component relations problem-solving. During its annual chapter summit, volunteers can ask questions and find answers at the chapter services lab.
Not all of your members will be able to attend the annual meeting. For those who miss it, a virtual expo can be a great way to remotely engage people in professional development.
Association members have stories to tell. The American Geophysical Union has enlisted StoryCorps, a nonprofit that collects and archives audio conversations with everyday Americans, to document its members’ accounts of their journeys through science.
The Digital Analytics Association hosts a monthly call modeled off Reddit’s “Ask Me Anything” series. DAA members dial in to ask whatever is on their minds.
The Grant Professionals Association found a creative way to reach and engage members during an annual celebration of the profession: Tap into the internet’s love of memes.
Does your conference need an overhaul? At the Online News Association, a digital suggestion box gives members an easy way to provide input into content planning for ONA’s annual meeting.
An app from the American Board of Anesthesiology assesses members on their professional knowledge year-round to help them maintain their certification, replacing its traditional exam.
The International Coach Federation onboards new members using a live webinar to introduce them to key benefits and services. This early engagement opportunity also helps boost first-year retention.
At the National Association of Home Builders, members submit their favorite recipes for a community cookbook that’s now in its second printing. Proceeds from Building an Appetite support NAHB’s scholarship fund.
During its annual meeting, the American Alliance of Orthopaedic Executives partners with a local charity in the host city. Funds raised not only help support a worthy cause, but the effort also offers opportunities for attendees to engage and interact with one another.
The American Academy of Implant Dentistry created patient testimonials, a PSA-style video, and a website to increase public understanding of implant dentistry, putting the spotlight on AAID-certified members.
To commemorate its 75th anniversary, the National Association of Concessionaires recently launched a member-referral program to recruit 30 new members in 30 days. It’s part of a yearlong effort to get current members to become new member sponsors.
Each year, the American Occupational Therapy Association shows member its appreciation by offering free webinars during a weeklong celebration. The free learning continues all year with a monthly webinar series.
A monthly email that asks a single question about membership can boost engagement and give a glimpse at long-term membership trends.
In the weekly Membership Hack column, we share the little ways that associations save time, money, and resources while delivering value to members all year long. Here are some of our favorites from 2018.
The holidays are not always bright and cheery. For some, they’re filled with stress and anxiety. The National Funeral Directors Association helps members address these feelings with free online resources and phone counseling.
Members of the American Angus Association show their pride by wearing Angus Brand apparel, which is sold in a new online retail store. Merchandise and apparel sales also support a worthy cause.
When new members join, you might send them a welcome letter or packet of information. But one association goes a step further and recognizes new members on social media platforms.
On one of the busiest shopping days of the year, the National Business Aviation Association rolls out a special deal to incentivize prospects to join. The annual promotion provides a recruitment boost and garners some additional social buzz.
The National Ayurvedic Medical Association hosts a monthly after-hours seminar by conference call. Each dial-in session is a chance for both members and nonmembers to learn more about Ayurveda health.
To spark some friendly competition and build buzz for its annual conference, the Association of Change Management Professionals quizzes members weekly on chapter trivia.
The Fiber Broadband Association uses a platform called Medium to blog about industry news, information, and advocacy. With millions of users, it lets FBA distribute content far and wide.
The National Association of Home Builders encourages friendly competition among chapter members with an annual fall membership drive. This year, to raise the stakes, NAHB announced extra cash and prize incentives.
In communications with members, do you talk too much about yourself? The Society for Vascular Ultrasound removes ‘I’ or ‘we’ statements from member materials and replaces them with member-focused language.
The Regulatory Affairs Professionals Society recently revamped its acronym guide from a printed piece to a searchable online database. The new tool helps RAPS members navigate a sea of bureaucratic shorthand.
The Association for Corporate Growth organizes a competition to encourage chapter leaders to promote its annual conference. Participants get two free conference registrations, plus chances to win prizes.
There’s a quick way to make mentorship matches. “Speed mentoring” rotates participants around a room for rapid-fire conversations with potential mentors.
The Association of Academic Physiatrists incentivizes members who recruit members in August. For each new or reinstated member who joins, the referring member gets entered into a raffle.
The American Dental Hygienists' Association has a big presence on Instagram, where it highlights member stories every week and once a month gives a student member full-account access for a day-in-the-life look.
Associations can use an online form to gather updates and announcements from members that can be turned into content for the magazine, website, or future professional development programming.
The Association of Writers & Writing Programs occasionally opens its website to nonmembers for a weekend preview of member-only benefits. The free access incentivizes prospects to join.
The Direct Selling Association creates podcasts to not only help its members learn from their colleagues but also to meet them “where they are.”
The Radio Television Digital News Association is offering access to an upcoming webinar for free. In exchange, RTDNA is asking journalists to donate to a fund supporting victims of the Capital-Gazette shooting.
A key benefit of membership in the Illinois Park and Recreation Association is a career-stage mentorship program that brings together early, mid-level, and seasoned professionals. It helps to grow professional networks while keeping members engaged with the association.
A digital handbook gives members access to the information they need about member benefits, services, and support—all in one place.
The Accounting and Financial Women’s Alliance spotlights young members who have stories to tell and are in a good position to lead.
Looking for an easy way to say thanks to your most loyal members? One association takes time at its annual conference to spotlight major member anniversaries.
If your members don’t have time for an hour-long webinar, consider an on-the-go option—teleforums—where members dial in for a phone conversation.
The American Academy of PAs downsized to a single e-newsletter to deliver news and information to members without flooding their inboxes. That change is helping to boost open rates, click-throughs, and membership.
Each year, the Specialty Food Association inducts a handful of people into a hall of fame celebrating industry leaders. The program showcases SFA innovators and draws positive media attention.
The Retail Merchants Association recently partnered with a startup to help members fill temporary staff vacancies.
Everyone loves a freebie—including your member prospects. The American Water Works Associations offers new members two kinds of freebies: practical and fun.
The United States Association of Cider Makers recently partnered with the global research firm Nielsen to offer an opt-in group study to gather consumer feedback on members’ product designs and marketing.
The Women’s Fiction Writers Association brings members together with a glass of wine via virtual happy hours, which are streamed live and posted online.
The National Association for Community College Entrepreneurship worked in partnership with many other nonprofits and associations to amplify their message as part of an awareness week.
To provide a more personal look at its members, the Ohio Society of Certified Public Accountants features photo essays like the ones featured on the popular Humans of New York blog.
This time of year, everyone seems to have March Madness on the mind, including an association that’s using this month to recruit new members.
To give members a quick way to stay on top of news related to their field, the Infectious Diseases Society of America partnered with a medical publisher to deliver a curated daily newsletter.
One recruitment tactic that’s proving to be effective for the American Booksellers Association—a free trial membership for each Spring Forum attendee.
To empower members and help raise public awareness of the profession, the National Society of Genetic Counselors created a one-day campaign that got community members involved.
The American Veterinary Medical Association gives members access to a variety of practical benefits—all with a tap of an app.
Two associations in the hospice and palliative care field brought an inclusive spirit to their joint conference with a physical space where attendees, regardless of background or origin, could express themselves.
The National Speakers Association uses a leadership coaching program to support and grow new leaders in its chapters and build a leadership pipeline.
The Textbook and Academic Authors Association recently debuted a referral program that incentivizes members to recruit prospects in exchange for a small credit.
The American Nurses Association’s #fitnursefriday social media campaign engages members and keeps them accountable for their New Year's resolutions.
To give members a hands-on experience with data, the Equipment Leasing and Finance Association built an interactive digital dashboard.
One year in, our Membership Hack column has become your weekly two-minute read for ideas for saving time, money, and other resources while delivering value to your members. Here’s a look back at some personal favorites.
The Society for Human Resource Management took a close look at which affinity programs members wanted most. The result: a new menu of options to better meet their needs.
This year, the International Society of Transport Aircraft Trading raises funds for its foundation using an online charity auction that taps into members’ passion for model airplanes.
The National Society of Genetic Counselors uses an online discussion forum to put out a call each time it needs members to take on small, ad-hoc volunteer tasks.
To drive deeper engagement and a sense of community, the National Art Educators Association exhibits members’ creative talents both in person and remotely.
A small-staff association distributes a simple directory, complete with photos, to onboard, orient, and engage its members.
As part of a strategic effort, every staff member at the Society of Financial Service Professionals, including the CEO, serves as a chapter liaison.
Want to reward chapter volunteers and give them an incentive to stay involved? Take a cue from one association that discounts registration for chapter presidents to attend its annual meeting.
To encourage quick renewals, the U.S. Personal Chef Association holds a monthly contest with a chance to win next year’s membership for free.
The Society for Simulation in Healthcare tapped members as social ambassadors to promote a week-long online advocacy effort.
Due to Hurricane Irma, the Textile Rental Services Association canceled its annual conference in Miami. It gave attendees and sponsors the option to turn their fees into donations for disaster relief.
Associations can use the Storify tool to quickly and efficiently gather social posts into online stories that highlight the member experience.
SHAPE America is testing a new way to recruit and win back members: letting them decide how much to pay in membership dues.
The National Association of Sports Commissions is piloting a text message communication system to improve response time when members need help.
The International Live Events Association recently debuted a lifetime membership to honor committed and long-time members.
The Digital Analytics Association has developed a scorecard that demonstrates to members the dollars-and-cents return on their dues investment.
A new complimentary, digital membership is adding some much-needed buzz to member recruitment for the American Beekeeping Federation.
The Alliance of Arizona Nonprofits offers member prospects an incentive to join with two free webinars, which provide practical value.
The American Society of Interior Designers takes advantage of Instagram’s visual appeal to market to prospective members.
The American Alliance of Orthopaedic Executives uses a volunteer matrix, which is a spreadsheet that helps to track and recruit members.
The American Probation and Parole Association is adding a little competition to its annual conference to get members moving and active in their host city.
To add camaraderie and creativity at annual meetings, the Association of Public Health Laboratories encourages members to share morale-boosting moments.
Getting board members on board with membership recruitment is as easy as handing them a prospect card.
By recognizing members who are retiring or already retired, one association is hoping to celebrate and engage them for a lifetime.
Member testimonials are a tried-and-true marketing tool for associations. Put them in simple video form to put a human face on your campaigns.
The Utah Nonprofits Association does more than just train its members. It now works with them in post-training workshops to ensure they know how to put the tools they learned to use.
The American Staffing Association’s online community marked its fourth anniversary by recognizing its most active participants.
To get members coming back year after year for its annual advocacy day, SHAPE America awards long-time attendees and offers scholarship incentives.
A team from the American Dental Association visits dentist offices to listen to members’ unmet needs.
Asking regional members to take action on micro-advocacy efforts could result in big payoffs—both for your issue and in member engagement.
To encourage membership recruitment, the North American Association of Floor Covering Distributors gives an award to the member who is the biggest connector.
There’s a simple way to say thanks to dedicated members who serve in volunteer positions—sign and send a gratitude book.
The US Composting Council taps a young professionals committee to lead on conference activities, connecting them with more established members and building a sense of belonging.
The New Jersey Society of CPAs recruits volunteers with a business card that removes the barriers to getting involved.
The Agriculture Future of America Alliance recently celebrated its 20th anniversary with a promotion designed to boost renewals and bring in new and lapsed members.
Sometimes a bit of friendly outreach is all it takes to get valuable information from your members.
The National Association of Counties turns members into advocates by doubling the value of their trip to Washington, DC.
The National Association of Wine Retailers formed a partnership with FedEx to save members money on shipping. This new benefit helps retailers meet consumer demand and helps NAWR recruit members.
The Academy of Managed Care Pharmacy uses a mentoring program that incentivizes conference attendance and provides members with opportunities to network and recruit new staff.
The National Association of Professional Organizers keeps its house in order with a simplified “contact us” form. The new form makes it easier for members to ask questions and receive prompt replies.
One small association increased membership by 7 percent in a year using targeted "combo-promo" campaigns.
Wondering what to do about member incentives during a global pandemic? You’re not alone. Here are some tips and real-world examples to help you navigate this tricky question in difficult times.
While it’s time for me to say goodbye to ASAE and Associations Now, before I go, let’s reflect on the power of human connections and how associations can use these relationships as a force for good.
Your messaging on membership’s return on investment is often as important as the benefits you provide. Consider whether you’re striking the right tone.
When you rely on member dues as a significant revenue source, free membership sounds scary. But you don’t have to go big: Limited free membership offers might provide just the boost you need.
At the 2019 Code Conference, venture capitalist Mary Meeker detailed numerous internet trends giving shape to businesses. Many of them also have implications for associations and their members.
Strict membership categories and dues structures don’t work for everyone. For your global members, consider flexible options, like income-adjusted pricing or low- or no-cost membership.
Spring offers a chance to rethink membership campaigns, adding seasonal tie-ins and creative themes that make it more fun to recruit and engage.
Increasing membership numbers should always be a priority—and these three membership growth strategies can deliver on that goal. Also: building an online community that encourages engagement.
If you’re having a hard time with membership recruitment or retention, it’s time to seek a new strategy. Also: a conference badge that doubles as a working computer.
Findings from this year’s Marketing General Membership Marketing Benchmarking Report indicate that membership growth is strong. But what if your association continues to see year-over-year declines? Here’s how one association reversed its churn.
ROI is a challenging thing to perfect when it comes to content marketing strategy, and many marketers are still struggling with it. Perhaps the problem is that you’re making too much content—or, perhaps, your expectations are out of whack.
MCON, the millennial conference, showcased research and ideas from those working in the social impact sector, including how to engage millennials in small-step activism.
Before you migrate your membership data to new software, make sure you're fully prepared. Also: Don't let a cybersecurity hack force you out of a job.
Here are five factors to focus on to get the most out of your membership data. Also: How one news organization tackled its digital bugs and upgrades with a hackathon.
An association-industry tech expert conducts a test to show how dangerous hacking incidents can be. Also: How voices alone can surface unexpected biases.
The well-known British newspaper has ambitious plans to improve its profitability, starting with an increased focus on membership. Also: Use email marketing to stand out to potential members.
If you get hacked, you might as well find the humor in it. That the American Library Association’s takeaway after it lost control of its Facebook page.
The 2015 ASAE Annual Meeting & Expo had no shortage of ideas and opinions on the current state of membership in associations. Here are four takeaways that stood out, including the definition of engagement and the next big threat to membership stability.
After a hacking scandal exposed some weaknesses in its governance model, the Motion Picture Association of America may face a period of restructuring that could change the dynamic of the association for good.
An association-membership firm offers tips to move beyond the traditional one-size-fits-all approach. Also: What nonprofit marketers should know about Google's new Inbox platform.
The world's most well-known news organization found itself on the losing end of a hacking incident—along with other organizations. Having a proactive approach can go far to prevent something similar from happening to you.
Demonstrating the real-dollar value of membership makes a compelling case for your prospects and members to join and renew. Here are some tips for shaping a persuasive member ROI brochure that clearly demonstrates the return on every dollar invested in membership.
Don't underestimate the need to keep your workload manageable and take time time to rest and recharge. Also: the rise of the Substack generation.
Every word counts when it comes to marketing your association to potential members. Also: Balance video calls with other forms of communication to avoid Zoom fatigue.
If you’re looking into building an app or digital service for your members or even the public, a key goal should be to create something that’s worth going back to. Build utilities, not novelties.
While an attendee’s experience is typically thought to be the responsibility of the meeting pros who put it together, their managers can also help make their time onsite more valuable. Some ideas for getting managers more involved.
A professional photographer shares tips on how to put members front and center in the photos you take at your events. Done well, these images can capture the “human side of an association.”
To cultivate its pipeline of future leaders, the National Automatic Merchandising Association evolved its Emerging Leaders Network to ensure that it provides high-quality engagement opportunities and a seat at the leadership table.
A new benchmarking study indicates that associations view chapters as an increasingly important element of their member engagement strategy. Meanwhile, chapter membership structures and programs are starting to shift in new ways to support members.
The earliest member interactions can lead to long-term member engagement. If your onboarding program needs a shot of energy, consider these three small tweaks to make the welcome feel more personal and relevant.
Sometimes it makes the most sense to host livestreams of your events on your own platforms—but the livestreaming space is evolving and you could be missing opportunities by not changing things up.
Trust is essential for healthy communities—and members who participate in rituals are more likely to develop it. Also: how to inspire a demotivated team.
Dark social shares mean your team could be basing its marketing insights—and budget—on inaccurate data. Also: ideas for a website relaunch.
With members seeking help advancing their careers, associations are creating rich mentorship programs that assist students and early-career professionals by tapping into the knowledge and generosity of experienced members.
Members of the Society of Wedding Professionals team up to craft a couple’s perfect day.
To provide meaningful engagement opportunities, associations need to help members master “connectional intelligence.” It’s less about chalking up connections and more about putting them to good use.
Sometimes, the most innovative ideas come not from established companies but from people moonlighting with off-hours experiments. Associations are in a position to capture this energy.
The office collaboration tool Slack can double as a way to reach members.
Potential members often make first impressions about an association by visiting its website. A UX expert says that designing a homepage with head and heart appeal can help prospects feel welcome.
When your association designs new products and services, do you tap your members for input? Maybe you should. Here are a few areas where members might help you boost your organization’s bottom line.
Spurred on by Amazon, retailers are upping their loyalty program game—and associations that focus on loyalty might want to keep an eye on the perks and pitfalls. One such pitfall? Cybersecurity.
Email remains the most popular way to engage new members, but some associations are testing creative alternatives in an age of email fatigue.
A security breach involving Microsoft’s web-based Outlook service reveals some major customer service challenges. Also: why many millennials job-hop.
Give your members more than one place to connect with colleagues.
Podcasts are growing in popularity right now, and it could be a medium ripe for associations to recruit, retain, and engage members.
When members gather at conferences, you have a big opportunity to collect their stories to showcase the people who make up your community. Some specific tools, distribution channels, and strategies will help you put them in the spotlight.
A new benchmarking study focuses on young professionals’ views on membership. While many from the Gen Z and millennial generations decide to join associations, they’re skeptical about the value and benefits that membership brings. That’s a challenge associations will need to overcome.
Blockchain technology may prove an essential new tool for event ticketing—in no small part because of its added security benefits. Also: Design a successful meeting badge.
Keep members plugged in to your association with a member portal designed for success. Also: Amp up your meeting’s content strategy from all sides.
Are your members too busy to engage with your association? Maybe it’s time to rethink how you talk about member benefits and services, reframing them as time-saving opportunities.
With changes in industries happening ever more rapidly, associations will have to ask how staffs should best do their work. Bringing the question directly to staff is a good first step.
After what feels like a full decade of aggressive innovation, things are starting to slow down a bit—which might make tech a little easier for associations to manage in 2019.
In light of recent threats against news organizations, the Radio Television Digital News Association is fighting to protect its members and recruiting nontraditional members to act as allies in its “Fear Will Not Silence Facts” campaign.
Data can be invaluable when you want to enhance the member experience, but you need a data governance plan to keep members’ information safe. Also: the impact of artificial intelligence on analytics.
Developing and delivering editorial content to your members can be an uphill climb, especially with limited staff and budget. The U.S. Dairy Export Council lightened the load by forming a content partnership with two like-minded organizations. Here’s why it works.
Your industry’s young professionals are looking to learn and grow. To serve that interest, your association needs to offer education that appeals not only to them, but also to their managers—who may have the last word on whether they attend.
A new study says associations are developing better practices for pursuing innovation, but it’s often a top-down effort. Here are three ways you can generate change that starts with your members.
When a new member joins your organization, don’t miss the opportunity to strike the tone with the right message from the get-go. Four tactics can help your welcome emails generate high open and click-through rates. When was the last time you updated your welcome email to new members? If it’s been a while, you might […]
Online marketers have increasingly come to embrace user interface strategies that are specifically engineered to encourage a certain kind of response, a concept known as “dark patterns.” Just because everyone else is doing it doesn’t mean you should.
At critical moments, your members might appreciate a text message notification over an email or phone call. Here’s how three associations are using texting for advocacy, customer service, and dues renewal.
DC has the highest median student loan balances in the country—something associations should keep in mind as they hire and recruit millennials. Also: Instagram introduces a new engagement feature.
The good news is that there are so many email marketing providers out there that you could probably find one to cover absolutely anything you can think of. The bad news? You have to choose one, and without doing your research, that choice can be crippling.
A new survey from Pew Research Center indicates that young people use online platforms very differently than they did just a few years ago. Here are a few examples from associations that have made changes to their digital strategy, embracing Snapchat, YouTube, and Instagram to recruit and engage younger members.
It’s important to express gratitude to your members, especially those who routinely volunteer their time and effort to help you get important work done. Here are a few meaningful ways, big and small, to say thanks.
Gathering information from your donors doesn’t have to be aggravating. Here are a few unobtrusive tactics to try. Also: social media marketing hacks worth experimenting with in 2018.
A recent survey confirms that to get first-time members on board and involved with your association—and more likely to renew next year—you need a plan.
The Brewers Association set a lofty goal to raise $213 billion to buy Anheuser-Busch InBev. The crowdfunding campaign failed, but it was a win for members.
AARP puts in an incredible amount of effort to respond to all Facebook comments, and it pays off by informing members, expanding reach, and humanizing the huge organization. Also: How to get meeting attendees to try new things.
For membership organizations, one of the primary benefits of artificial intelligence is that it adds a hook to member engagement. Here are three examples.
Associations can leverage the power of storytelling to unearth history, encourage conversation, and get to know your members at a much deeper level.
Getting your members on board with a strategic initiative that they may not initially welcome isn’t easy. To sweeten the deal, a listening tour can help.
There's more nuance to membership engagement than you may think. Also: how to create an ambassador program for your next conference.
From email to events and everything in between, Aptify reveals how to examine data to increase membership engagement. Also: Executive strategic planning determines the future of your organization. Here's how to make your internal planning meetings more productive.
A journalism-focused membership project says that you'll get further in your communications with a tone that suggests friendship. Also: How to deal with difficult people in meetings.
The Digital Analytics Association found ways to work in partnership with a community of Slack users, expanding membership and increasing member engagement.
The path your members take when they interact with your association provides valuable information about what they want from you.
Keep your team meetings productive by following Jeff Bezos’ "two pizza rule." Also: When it comes to tracking your online community performance, start with the basics.
A speaker at the ASAE Annual Meeting in Toronto made the case that maybe your staff directory shouldn’t be publicly accessible online. The issue, simply, comes down to security—and the fact that the threat may be savvy enough to connect the dots.
Whether you offer a retiree membership category or not, there’s a good chance you’re missing opportunities to engage older members.
You don’t have to make radical changes to improve engagement at your meeting. Here are a few simple things to try. Also: Does lowering the cost of membership dues lower your association’s value?
When Chipotle, a leader in the fast-casual space, was confronted with a food safety crisis two years ago, the brand suffered. To recover, the company reestablished relationships with its most loyal customers. It’s a strategy associations can learn from.
Why having a great, well-organized website is important for member recruitment. Also: Why going viral is more complicated than you think.
Snapchat is one of the best ways to tell your meeting's story. Also: Are you following these four inbound marketing phases?
Why your members are ready for auto-renewal plans. Also: A television ad hijacks Google Home devices.
Offering volunteer opportunities can be one of the most effective ways to bring members closer to your association. But the work they do needs to benefit the volunteer as well as the organization. One way to deepen member engagement is create enough different opportunities to match your members’ volunteering preferences.
The Academy of Motion Picture Arts and Sciences gives its accounting firm another chance after "unacceptable" mistake. Also: The challenges of using real names in online communities.
The last hour of the day can feel like a productivity killer. But a workplace efficiency trend, called the “soft project” hour, might help you to refocus and tackle those small membership to-do items.
With security becoming an increasingly important element of the Internet of Things, the Consumer Technology Association is ready to assist with its new Connected Home Security Checklist Tool, which aims to encourage security during the installation process.
Onboarding is an essential piece of the membership engagement puzzle. While many associations have an onboarding campaign that includes targeted messages, it can be easy to overlook the value of making face time with new members.
Don’t let your online community go stale. Here’s how to keep people engaged. Also: The tactics Coachella uses to redefine the concert experience.
A consultant focused on organizational culture makes the case that dress codes should serve a purpose for your association. Also: Why virtual meetings struggle to compare with the real thing.
Leverage the importance of word of mouth by encouraging your members to volunteer their voices. Also: Dreamforce is big this year. Really big.
How one association took a data-based approach to building effective, personalized case studies. Also: Don't forget that you won't be in your board seat forever.
How one podcast network juiced engagement with its most die-hard users through Slack. Also: Why you should consider what might happen if you fail.
Twitter gives companies the opportunity to bring fun to the social network, but it likely isn’t cheap. Plus: Nostalgia is a great resource that you should use for your events.
The big collaborative office, driven by a backchannel of software like Slack, is becoming more of a thing than ever. What if we took that strategy with us to our annual meetings? It'd have a lot of benefits: For one thing, it could help us take better notes.
The process of finding an AMS that can meet your needs isn't easy—because it ultimately doesn't fit any other association. Also: If you want to avoid phishing attacks, focus on good employee communication.
Introducing your members to your association with a seamless onboarding program is key. Plus: Science can help beat that creative block of yours.
What if, instead of putting benefits behind the paywall of membership, associations put some of them out on the open web and made them available for free? As one startup shows, creating small-but-useful apps and giving them away is an effective exposure strategy with an even bigger punch than content marketing.
Your new members have a lot of energy and excitement. How do you ensure that excitement doesn't fade? Also: tips to handle PR crises at your event before they get out of hand.
With online security concerns bigger and more complicated than ever, it's important not to forget the simple stuff along the way. Here's a basic security mistake a lot of websites are guilty of. Make sure your association isn't screwing this one up, too.
Association executives take a bigger role on a magazine's list of the powerful women in Washington, DC. Also: How one museum got beacons working.
The next generation of trade group execs aren't afraid of more aggressive lobbying tactics, The Washington Post reports. Plus: Uber's latest feature could be perfect for #eventprofs with a lot of guests to ship around.
Right as National Cybersecurity Awareness Month began, the American Bankers Association (ABA) announced it had been hit by a malicious intrusion that targeted member online purchases and event transactions.
A new app is causing a buzz, but not for the best reasons. Plus: How to move past the fear of rejection.
Muslim advocacy groups and the maker movement were quick to speak up for Ahmed Mohamed, the teenager whose his handmade clock led to his arrest. Meanwhile, an education group defended school officials, saying they had a responsibility to ensure safety.
The world’s largest social network is working on a “dislike” button, but there's more to the news than that. Plus: Why a scientific approach to member retention is worth considering.
After last summer's soaking success, the ALS Association is bringing back the Ice Bucket Challenge. Plus: How to correctly price that membership deal.
Take a look at how a couple of companies are getting rid of performance reviews and incentivizing hackers to identify security concerns and how these ideas could prove fruitful for associations.
Why you shouldn't let your guard down just because a new report suggests a drop in spam email. Also: If you're focused on charitable donations, a membership mindset could still work for you.
If you're struggling with a board that's either stagnant or too green, it might help to ask your members what they think about term limits. Also: The difference-maker that proves you'll be able to lead.
FCC Chairman Tom Wheeler goes into the lion’s den for his latest keynote speech at the National Cable and Telecommunications Association’s Internet & Television Expo. Plus: What do millennials look for in member benefits?
With its new Businesses on Messenger strategy, Facebook wants to help replace annoying customer service phone calls with less-annoying chat messages. Also: A little help on understanding legislative issues at the state level.
When it comes to forming ideas meant to change your organization's fortunes, you won't come up with the really good stuff if you're thinking in terms of the limits of what you can do. At ASAE's 2015 Great Ideas Conference in Orlando this week, one of the association world's smartest minds highlighted the way language can set our expectations for innovation—and what we can do to change those expectations.
The adware installed on a number of recent Lenovo laptops deeply compromises online security. Learn how to get rid of it. Also: Why member personas might help your marketing efforts.
We're living in a world of data, so it's about time you learned how to harness a powerful data tool. Plus: How to create a presence on Instagram.
In a move that could change the nature of academic research, a foundation run by one of the world's richest families will require the researchers it funds to publish their findings in an openly accessible place.
Why the concept of "productive procrastination" could help you sort through a problem by removing the tough thing from direct view. Also: Twitter opens its analytics up to the public.
An association dedicated to preserving the history of antique tractors celebrates its main event's 40th anniversary. Also: Sociologists take over the Bay Area.
The role organizational culture plays in how we treat our members. Also: how one concert drew millions for a good cause more than four decades ago—and, in the process, introduced a major trend in charitable giving.
Following an MMCC presentation on content marketing, an association communications pro explains why what works for for-profits may not for nonprofits. Also: a quick refresher on Canada's forthcoming anti-spam restrictions.
Artesha Moore, CAE, the senior director of membership and technology services at APIC—Association for Professionals in Infection Control and Epidemiology, talks up her 2014 plans.
The online private community of the future is growing, fast—thanks in part to lots of funding. Also: This new Twitter feature could help save your sanity.
They may be brilliant, but they can be quite frustrating, too. Some thoughts for communication managers for ensuring your visionaries aren't driving you crazy. Also: how a lack of response could hurt your member engagement right off the bat.
The pros and cons of giving members who are out of work a discount or even a free year of membership. Also: more on Foursquare's new, risky social media strategy.
An executive lists some of conference attendees' counterproductive habits. Also: why promoting news from members can help your association prosper.
Tips for retaining your membership numbers. Plus: Don’t turn off the introverts who attend your events. We’re still a ways from the release of this year’s Membership Marketing Benchmarking Report, but Marketing General’s senior vice president, Tony Rossell, is offering fresh details to stew over. In Rossell’s latest data release, the study found that 27 […]
Big changes make for stressed-out staffs. What can a CEO do to get the team behind a new vision?
A new survey suggests that long hours are the norm for event planners prior to an event. Also: Amazon bites the bullet and raises the price of its Prime service.
The importance of ensuring your blooming social networks don't wither due to poor security practices. Plus: Ways to hone your community management skills.
No one trend truly defined the year in technology in 2013, but that just means the year was even busier than usual on the tech front. Read on for some of the year's defining story lines.
The National Retail Federation recently sponsored a virtual career fair for students and young professionals to explore the variety of job opportunities that lie in the retail industry. Find out what made this association’s first foray into the world of online job fairs an unexpected success.
Testimonials can go a long way in turning a prospective member's "I dunno" to "See you there!" Here's why. Also: Don't let boredom get the better part of your association.
The conscientious approach to online advertising. Also: when good social traffic is actually bad for your association.
Cloud computing offers a greater degree of freedom for accessing data — a huge plus, but not one without its minuses.
Thanks to improved security, associations can simplify the board election process by moving things online.
A study shows giving time away makes you feel like you have more time, but how do you convince potential volunteers this is true?