Metaphors can be useful communication tool, including for nonprofits. Here’s how to use them to convey your organization’s mission effectively. Also: Amanda Kaiser recommends thinking about your group’s approachability.
Could adding more membership levels attract more people? The MemberClicks blog reveals how. Also: Amanda Kaiser makes the case for a “frictionless” member experience.
Looking to stay relevant? Amanda Kaiser says your membership has to get younger. Also: Meeting design expert Adrian Segar shares his top recommendation for making a conference more interesting.
A Harvard Business School professor warns that the wrong tactics could harm employees’ ability to come up with new and creative ideas. Also: Make sure your influencer marketing strategy makes sense.
The latest update on Google Analytics will include specific data on Google Images. Also: How to avoid awkwardness when meeting people.
While some attendees are thrilled at the idea of going to a conference, others may dread it because they don’t know what to expect or don’t know anyone else. A look at what associations can do to alleviate any nervousness.
Are your chapter leaders struggling to communicate with each other? Find out how one organization uses Slack to enhance national-to-chapter and leader-to-leader relationships. Also: Set your speakers up for success by reducing their anxiety.
To keep up with a rapidly changing world, your IT leaders need to think more like CIOs. Also: Reconsidering the CEO’s role in membership.
Many business travelers want to use Airbnb, but there are reasons for employees to be cautious. Also: How to use speakers to engage your audience.
New organizations makes common fundraising mistakes that cost them money. Forbes shares tips for preventing them. Also: How to make networking events more valuable.
No one wants to implement a program that is doomed to fail. To prevent an expensive mistake, use a trial program. Here’s how to get started. Also: If your volunteers aren’t as productive as you need them to be, the problem could lie with the timing of your request.
A major security researcher uncovers a major security flaw with hotel room keys used around the world. Also: Your members think selfishly—something you might be able to take advantage of.
The children’s television show is launching a Kickstarter campaign to combat bullying of children with autism. Also: A popular rock band starts a membership group for fans.
Could your brand identity use a refresh? Here are the essential steps to establishing an effective one. Also: why your group may want to reconsider giving gifts to new members. Is it time to update your brand? Whether you’re looking for a change or feeling confident about your association’s identity, you may want to run […]
Gathering information from your donors doesn’t have to be aggravating. Here are a few unobtrusive tactics to try. Also: social media marketing hacks worth experimenting with in 2018.
A recent survey confirms that to get first-time members on board and involved with your association—and more likely to renew next year—you need a plan.
Are your members members in name only? Here's how to develop an authentic sense of belonging. Also: How to manage your association's rainy day fund.
The NBA delivers an official way for fans to engage with fantasy basketball. Also: Your association may be breaking a key membership rule and not even know it.
The company offered redesigned versions of a number of its products, including the iPhone and Apple Watch. Also: What should you make of the Equifax hack?
Tech consolidation in the association space may wind up being beneficial for associations, but there are still considerations to keep in mind. Also: Facebook Page organic reach is struggling across the board.
Why a slew of recent Hollywood cyberattacks should have associations looking closer at their vendors. Also: A fundamental way to increase member engagement.
Need some quick tips on effectively engaging new members? Here are a few strategies shared by speakers at this week’s YourMembership conference.
Don’t lose potential members because of a cumbersome application form. Simplify your membership process with a few key tweaks to your site. Also: Avoid magical thinking while planning projects.
Don’t let a fear of failure hold back your employees from putting their best foot forward. Also: Simple steps to help you improve your email marketing campaign workflow.
The widely used content delivery platform is working with Google employees to plug a leak that may have affected sensitive information involving numerous users. Also: A phone call that fills any association employee with dread.
Pinterest adds a number of innovative search features that keep the focus on the photos. Also: What CEOs should do to help inspire innovation.
Recruiting small businesses to join your organization is difficult, but these tips could help. Also: It’s Community Manager Appreciation Day; show your community builders some love.
Your organization may take great strides to influence how you’re seen by the public, but the market may have other ideas. Also: How your organization can set the stage for innovation.
This clever antismoking marketing strategy is aimed directly at hipsters. Also: If your member marketing isn’t connecting, look closely at these three issues.
One editor's approach to election night offers a "voice of reason" to a very emotional campaign cycle. Also: YouTube gets serious about comment moderation.
Are your members afraid of trying new things? Why it's important to understand the answer to that question. Also: A new startup wants to turn stories into nonprofit action.
Understanding member needs—both old and new.
What the purchase of Monster.com—for a price far lower than its peak valuation—says about the value of job boards. Also: Focus on your first-timers before the event. In case you hadn’t heard, Monster.com was recently sold for $429 million—not circus peanuts by any means, but far from its peak value. During the height of the […]
A small town within shouting distance of Atlanta has more nonprofit jobs per capita than anywhere else in the country, a new list shows. Also: Are you losing your attendees in small, subtle ways?
Why one association researcher discounts nonmember feedback in favor of the highly engaged, and how that choice relates to associations' strategic decisions about what segments to engage.
Battling a bloated inbox? Need to send a quick message to a coworker? There’s probably a productivity tool that can help. Here’s a look at the latest apps and software that are helping association professionals perform at maximum efficiency.
Don't miss these essentials when designing your membership program. Plus: A buzzworthy rapper creates a fan event that's worth taking pointers from.
By pursuing both quantitative data and qualitative input from its members, the Construction Financial Management Association discovered a gap in its member value proposition—and how to fix it.
Can the world of academic teach us a thing or two about collaboration? Plus: How one podcast handles a seemingly impossible amount of feedback.
One association marketing expert suggests that a value gap might be at play when it comes to getting younger members to join. Also: You gotta see what this snow sports association is doing at Fenway Park.
Your intrepid membership blogger returns from two conferences at regional societies of association executives with a roundup of tips and ideas on membership, including great questions for member research and the power of delegating metric measurement to staff
Find out how to use ground-shaking industry trends to your advantage in building member engagement. Also: The American Library Association brings back a classic David Bowie poster.
Are single-question surveys actually useful? A membership marketing expert makes the case against them. Also: How Minecraft presents a path for using unorthodox tools for education.
A British newspaper installed monitoring devices across its office, and the backlash has been swift.
How the lessons you learn from departing members could help you win more members down the road. Plus: Trying to lengthen battery life is a hard-knock life for developers.
A consumer advocacy group calls for a standard airline seat size—with the help of 30,000 friends. Also: How associations can help fight the internal critic.
The value of resurfacing old print content that might be useful for your current audience, despite its age. Also: Why being too quick to please could leave you incredibly overworked.
The audience comes first when it comes to your newsletters. Are you taking that to heart? Also: The perception gap that can cause serious customer service headaches for associations.
Sam Simon, the co-creator of one of the most popular shows in television history, will be missed by many, but his donations to nonprofits will help keep his memory alive. Plus: Do that event debrief. It's important.
How one industry group's work is ensuring that emoji represent a broader range of human diversity. Also: Get people talking in your private community.
In a move that could redefine Facebook's relationship with the business world, Facebook at Work goes public. Also: The value of doing something rather than just talking about it.
Why associations shouldn't mistake broadening the audience for growth. Also: An ad by Apple that'll get the waterworks going.
A number of online publishers applaud the results of their A/B testing efforts. Plus: The story of yesterday's #assnchat.
In the age of texting and email, the human voice still holds lots of currency—even for younger audiences who seem destined to tune out voicemail. The secret is in the frequency. Also: What problems do your benefits solve for members?
Insights from the voice behind ASAE's main social media accounts, Lauren Precker. Also: when a big change isn't all that big.
Perhaps "big data" doesn't work for associations because it's not advanced enough to work beyond a macro scale, one association pro argues. Also: why a modest name change can help refresh your direction.
When talking about your association to the outside world, don't forget to ditch the jargon. Also: what you can learn from an app that turns pizza delivery into a one-button affair.
A few shining examples of words that can add more authority to the messages you write. Also: musical advice from a man who knows a thing or two about word crimes.
The popular social network adds additional photo-editing capabilities to the newest version of its app. Also: why protecting the brand is every employee's responsibility.
The importance of making your marketing communication useful for your members starts with an approach that matches their needs. Also: Sometimes your role in communication is best exemplified when you play the role of great facilitator.
A membership expert talks about a member experience that knocked her socks off. Also: a Silicon Valley human resources fiasco that offers plenty of lessons to learn from.
If your office meetings have turned into a snoozefest, here's how to bring the creativity back. Also: A celebrity event planner offers her trendsetting, customer-focused tricks of the trade.
Early results from a new study show that recruitment, not renewals, drove member growth for many associations. Also: the consistent craft that drives innovation.
Employees can fail to meet the demands of their jobs due to dishonesty, but bosses can be a little too pushy, too. Also: A budding association professional offers wise words to other nonprofit rookies.
When was the last time you sat back and considered what your members wanted? If you have to think about it, its probably been too long. Plus: The five key elements your association must incorporate into its brand strategy.
AARP's way of getting in on the Oscars conversation shows that newsjacking isn't just limited to social media. Also: When longtime members start to fade, how do you win them back?
Where your association's community managers fit within your organizational structure. Plus: Use your Twitter account to its full potential.
Creativity can blossom in your association through trust, respect and attention. Give employees a chance to let their new innovations flow by taking a page from Adobe’s playbook. Also: Entice young members to join your association.
Give your members what your competition provides... and more. Plus: What your cursive writing says about you.