One year after GDPR, many planners are struggling to adhere to the guidelines. Talking with vendors about processes can help. Also: Steer members away from snail mail membership renewals.
New research from Eventsforce finds that GDPR, the European Union’s data protection law, has changed how event planners handle data, but compliance challenges remain.
A 2018 defined in the IT department by lots of chatter about GDPR compliance helped create an important and lasting conversation about protecting the privacy of members’ data, panelists at the ASAE Technology Conference & Expo stated last week.
The European Union’s General Data Protection Regulation remains a difficult-to-grasp wild card for many organizations, with compliance concerns still top of mind. In one recent study, some organizations said full compliance might be impossible.
It’s been more than three months since the European Union’s General Data Protection Regulation went into effect. So, what’s changed so far for associations? Here are three ways GDPR is reshaping organizations and the member experience.
According to one estimate, nearly a quarter of email recipients unsubscribed in response to those GDPR privacy disclosure emails marketers sent at the end of last month.
MSPAlliance launched a series of offerings recently related to the General Data Protection Regulation, with the goal of giving its member base of cloud and managed service providers a framework for a set of rules that will acutely affect their business.
As Europe’s General Data Protection Regulation took effect on Friday, associations found themselves advising members, advocating—and, in one case, assessing the big changes it’s created for their industry. Sick of hearing about the General Data Protection Regulation yet? Well, now that GDPR has taken effect, it’s only getting started. And it’s raising questions for organizations […]
Most organizations are still unprepared for GDPR, even with the deadline drawing close. Find out what is standing in their way. Also: A Chicago municipal agency auctions off a contemporary painting for $21 million.
A new report from the Enterprise Data Management Council makes the case that strong data management practices due to the General Data Protection Regulation could have effects beyond simply meeting the EU's rule.
The impending GDPR means you may need to make a few changes to your social media tactics. Also: Making the business case for new tech projects.
With the General Data Protection Regulation a month away from taking effect, two studies seem to suggest that plenty of organizations are unaware of the impact the regulation will have—or are freaking out about not being ready in time for the European Union’s rules.
The General Data Protection Regulation, designed to increase privacy of users online, could have a painful side effect for ICANN, which manages the internet’s domain names. The reason? A database it manages—WHOIS, one fundamental to the way the internet works—does not comply with GDPR.
ISACA’s GDPR assessment is one part of a broader strategy to get tech professionals of all types ready for new privacy regulations that start next month.
May 25 is the looming deadline for organizations to comply with the European Union’s General Data Protection Regulation, and many are not prepared for this fundamental shift in how personal consumer information must be processed and secured. Ready or not, enforcement is coming. Here’s what you need to know as May approaches, especially if you’re behind the curve.
Lots of work is being put in by companies looking to get ahead of the European Union’s privacy regulations, but the road may be just a little bit harder now that we have a popular, widely known example of data privacy gone wrong.
Official enforcement of the European Union’s General Data Protection Regulation, imposing new requirements for how organizations process and maintain personal data, is less than three months away. At a recent event for association professionals, experts pinpointed four key member data issues to address now.
Not too many business leaders feel prepared for the potential impacts of the European Union's privacy regulations.
Understanding how to balance the needs of your members and regulators with the realities of your organization is the secret to properly managing data privacy concerns.
Community management policies need regular updating to match the needs of your membership, says Community by Association’s Marjorie Anderson. But sometimes, changes might need to happen on the fly.
An analysis from the marketing firm GetResponse found open and click rates surged when just one message was sent per week. The report also found that the first hour after an email is sent is key.
Whether you’re in the market for an MMS or an AMS, there are a lot of details to consider. Here are a few you should be thinking of as you research.
Efforts by Google to replace third-party cookies for tracking with new tools, such as “trust tokens,” could have a big ripple effect for digital marketers, including those at associations. But it might point at a bigger challenge for adtech in general.
You may have lots of help from an outside agency, but adding a marketing team to your payroll could simplify your creative process. But what would you lose?
[Sponsored] Planners need to be aware of and prepared for these issues affecting events the most today.
[Sponsored] With a new decade underway, here are content marketing ideas to help you stay ahead of the association pack.
More than four-fifths of Americans surveyed by Pew said the risks of corporate data use weren’t worth the benefits. It’s an issue that associations should tread carefully on.
From news to opinion to quirky features about creative association pros, these are some of the stories that have made a splash with Associations Now readers over the years. Read them again for an end-of-decade reminder of why you love associations.
Attacks on your systems may be inevitable, but preparing for cyber risk ahead of time has its own rewards in the form of fewer headaches, according to a session at the 2019 ASAE Annual Meeting.
At the 2019 Code Conference, venture capitalist Mary Meeker detailed numerous internet trends giving shape to businesses. Many of them also have implications for associations and their members.
A glossary of some of the most common or important technology terms you might run into on the job.
With privacy regulations on the rise at the national, state, and global levels, many organizations—along with their chief privacy officers—are sweating the potential compliance impact, Gartner finds.
Three major ad industry groups are taking part in Privacy for America, an initiative pushing for stronger federal privacy laws. Such legislation would preempt a California law that passed last year.
A recent report found that many IT departments have struggled to prioritize upkeep, with innovation often winning out. Letting tech resiliency efforts lose steam, though, is a recipe for disaster.
In the age of personalization, how much is too much? Giving your members more control over their privacy—and making that clear to them—could be a big strategic win for your association.
Litmus’ 2019 State of Email report highlights the issues to watch out for (including Google AMP’s email variant) and trends to follow in email this year. Here are the highlights.
A flood of event data is both an opportunity and a challenge.
Nonprofits are concerned about negative effects that could come from a new California law regulating how organizations collect and use personal data. The Nonprofit Alliance is looking to amend the law and pressing for "carefully crafted" federal privacy legislation.
After a year that was defined by the General Data Protection Regulation, another proposed shift in European Union law, involving the way copyright is regulated online, could create brand-new challenges for associations with interests in the region. Here’s what you need to know.
Struggling with event data management? Research shows 4 out of 5 associations are, too. Also: ways to make your meeting more sustainable.
With a tough California law soon to take effect and a new Congress heading to DC, associations are making their case that the federal government should step in with new rules for data privacy and, potentially, new legislation.
GDPR ushers in the data protection officer. Here’s why that role is becoming necessary for many organizations.
Google was stuck with a major security crisis as a direct result of letting its little-used Google+ platform stick around. For associations, the situation highlights the risks of failing to sunset a platform that has fallen into disuse.
The most recent version of Gartner’s Emerging Risks Report finds that top senior executives in risk management roles say that the quickly developing reliance on cloud computing is making them nervous.
Online marketers have increasingly come to embrace user interface strategies that are specifically engineered to encourage a certain kind of response, a concept known as “dark patterns.” Just because everyone else is doing it doesn’t mean you should.
With the negative press and declining fortunes of social media suggesting that another path is needed for content marketers, one route that’s emerging is a not-so-dusty throwback: search engine optimization, or SEO. Here’s an SEO refresher.
Recent research suggests that consumers are becoming more concerned about the “creepy” aspects of personalization—even though evidence is prevalent that personalization works. How can you balance those concerns?
California’s new data privacy law, in the mold of Europe’s GDPR, is leading the tech and advertising industries to push for federal legislation that would standardize the rules—and soften some of the California law’s requirements.
A recent poll from Teneo Hospitality Group reveals that there are a lot of things keeping meeting planners up at night. The top six run cover everything from technology capabilities to data security and dietary requirements.
The good news is that there are so many email marketing providers out there that you could probably find one to cover absolutely anything you can think of. The bad news? You have to choose one, and without doing your research, that choice can be crippling.
A month after GDPR took effect, the state passed the country’s strongest data protection rules this week in an effort to stop an even stricter ballot measure from being put in front of voters. Trade groups were nonetheless critical of the move, saying a federal law is preferable.
A new survey from Pew Research Center indicates that young people use online platforms very differently than they did just a few years ago. Here are a few examples from associations that have made changes to their digital strategy, embracing Snapchat, YouTube, and Instagram to recruit and engage younger members.
Even though tech is everywhere these days, it’s still an important topic to focus on for associations.
Metaphors can be useful communication tool, including for nonprofits. Here’s how to use them to convey your organization’s mission effectively. Also: Amanda Kaiser recommends thinking about your group’s approachability.
Big data holds big promises—including artificial intelligence, machine learning, and the blockchain—you may not be quite ready for that leap into the future. You can still put your data to work by focusing on small-data projects that immediately improve the member experience.
GDPR has a lot of organizations worried about what might happen if the EU takes notice of them. It’s not the only audit-related headache out there, however—major software vendors like Microsoft, SAP, and Oracle have recently been on the lookout for firms that aren’t properly licensed. Here’s what you should know.
As cyber threats become more varied and sophisticated, attackers may try to scam your members---and they may pose as you to do it. Here are some precautionary steps to take.
TechCrunch’s editorial manager makes the case that technology literacy is a must for effective leadership today. Also: Six rules for better communication.
As a recent saga involving a well-known journalist and the Internet Archive showed, we probably don’t talk about digital preservation as much as we should. Perhaps now’s a good time to reintroduce the conversation—and the associations and nonprofits that make it happen.
No-shows are common, but there are a few things event professionals can do to minimize them. Also: Learn the truth about these common GDPR misconceptions.
The council released a series of statements last week that took firm stances on timely issues—and in the case of an anti-discrimination statement, called on its members to do the same.
One member engagement expert applies three of the most famous scientific laws to everyone’s favorite topic. Also: A few suggestions on how to pass the CAE Exam.
Nonprofits say that email deliverability is a key thing for them, but a lot of that depends on your list. A few ways to keep your list in tip-top shape include making lists easy to unsubscribe from, doing the occasional purge of disengaged users, and—of course—keeping out the spam.
Many organizations are updating their privacy notices before GDPR enforcement begins May 25. The Trust Bridge created this eight-point checklist for establishing transparency and consent with individuals.
The National Association of Attorneys General called on Facebook CEO Mark Zuckerberg to respond to questions related to the company’s role in Cambridge Analytica’s apparent theft of user data. The letter comes amid word that Zuckerberg is planning to testify to Congress.
One of the most fundamental tracking tools of the internet era, the browser cookie, is starting to fall out of fashion, and it’s going to change the way marketers work online. Here’s why.
As the ability to personalize member experiences matures, we’re going to see many conversations about how organizations use such data in 2018—conversations being brought on in part by the European Union's forthcoming GDPR data management requirements. An upfront strategy will do your organization well.
The Equifax breach last month was made worse by the fact that it took the company more than a month to disclose it to the public. Your organization, if it ever runs into an issue like this, will need to be faster—in part because of law changes globally.
An analyst lays out how the European Union's General Data Protection Regulation could create some headaches for membership-based organizations. Also: Insights from a big association-space merger.
The International Association of Privacy Professionals, which says that many corporations are working to implement the European Union’s General Data Protection Regulation before a 2018 deadline, recently released a tool to help ease compliance efforts.
Even if your organization isn't based in Europe, you may need to plan for the European Union's latest rules on data protection and privacy. The International Association of Information Technology Asset Managers is sounding the alarm for IT departments around the world.