Searching: member retention

Membership by Sophia Conforti May 31, 2019

Daily Buzz: Solve the Mystery Behind Low Member Retention Rates

Membership by Sophia Conforti May 31, 2019

Sometimes members leave. But if your association seems like it’s suffering a mass exodus, it’s time to investigate why. Also: how team mindfulness can eliminate workplace conflict.

Membership by Raegan Johnson Jun 6, 2017

Tuesday Buzz: Member Retention Ideas

Membership by Raegan Johnson Jun 6, 2017

How to keep new members invested in your organization. Also: Discover the best ways to manage your rock star employees.

Membership by Tim Ebner Apr 19, 2017

To Increase Member Retention, Rate and Score Engagement

Membership by Tim Ebner Apr 19, 2017

Associations put value on retention rates, but that’s not always the right metric to boost renewals. A new report says engagement scoring matters.

Membership by Ernie Smith Mar 6, 2017

#Ideas17: Two Sides of the Member Retention Coin

Membership by Ernie Smith Mar 6, 2017

Competition, which takes many forms, can prove a threat to retaining your membership base, according to a Monday Great Ideas session. Meanwhile, another session noted the issues that implicit bias can create both in recognition and member retention within an industry.

Membership by Joe Rominiecki Aug 1, 2016

Member Retention: Turn off the Churn

Membership by Joe Rominiecki Aug 1, 2016

Here’s a little secret from membership-savvy associations: While new- member acquisition offers the thrill of the chase, member retention brings long-term stability. It’s built on engagement, value, and connection, and it starts the day a member joins.

Membership by Joe Rominiecki Jun 1, 2016

Too Many Ideas for Boosting Member Retention? Never!

Membership by Joe Rominiecki Jun 1, 2016

While an in-depth look at the state of membership retention in associations awaits in the mid-summer issue of Associations Now, get a preview with these bonus ideas on boosting retention from several association pros and experts.

Membership by Samantha Whitehorne May 22, 2018

Nonlinear Marketing Boosts Member Recruitment and Retention

Membership by Samantha Whitehorne May 22, 2018

To acquire new members and retain existing ones, associations have to understand consumer behavior and embrace nonlinear marketing techniques, said Jamie Turner, opening keynoter at ASAE’s 2018 Marketing, Membership & Communications Conference.

Membership by Raegan Johnson May 25, 2017

Thursday Buzz: Control Your Membership Retention

Membership by Raegan Johnson May 25, 2017

Membership retention is tricky and often out of your control. But a few key benefits can help. Also: Why marketing automation could be hurting you.

Membership by Joe Rominiecki Feb 3, 2016

Diversify Your Retention Rate, and Other Membership Ideas

Membership by Joe Rominiecki Feb 3, 2016

Your intrepid membership blogger returns from two conferences at regional societies of association executives with a roundup of tips and ideas on membership, including great questions for member research and the power of delegating metric measurement to staff

Membership by Tim Ebner Jul 16, 2019

Innovation and Optimism Drive Membership Growth

Membership by Tim Ebner Jul 16, 2019

Two new reports indicate that membership growth and retention are holding steady despite global economic uncertainty. And many associations currently seeing membership growth are tapping into the power of innovation and optimism about the future.

Membership by Tim Ebner Apr 23, 2019

Design Membership to Take Students From College to Career

Membership by Tim Ebner Apr 23, 2019

A new crop of graduates is about to enter the workforce, and associations can help ease their transitions from students to professionals. Here are three ways associations can support young people just starting out in their field.

Membership by Tim Ebner Mar 19, 2019

Reach Members on the Air with Podcasts

Membership by Tim Ebner Mar 19, 2019

Podcasts are growing in popularity right now, and it could be a medium ripe for associations to recruit, retain, and engage members.

Membership by Sophia Conforti Mar 6, 2019

Daily Buzz: Time to Check In on Member Relations

Membership by Sophia Conforti Mar 6, 2019

Members join associations for the value they bring, but they may not feel the benefits long term. Auditing your organization’s member relations function can change that. Also: Is your email worth it?

Membership by Tim Ebner Feb 18, 2019

Membership Hack: Onboarding Webinars

Membership by Tim Ebner Feb 18, 2019

The International Coach Federation onboards new members using a live webinar to introduce them to key benefits and services. This early engagement opportunity also helps boost first-year retention.

Membership by Tim Ebner Jan 15, 2019

Use a Content Calendar to Engage Members in 2019

Membership by Tim Ebner Jan 15, 2019

The member experience ebbs and flows with activity throughout the year, which is why a content calendar can help you plan for member engagements in 2019. Here are a few tools and techniques to get you started.

Membership by Sophia Conforti Oct 22, 2018

Daily Buzz: Reinventing the Membership Wheel

Membership by Sophia Conforti Oct 22, 2018

If you’re having a hard time with membership recruitment or retention, it’s time to seek a new strategy. Also: a conference badge that doubles as a working computer.

Membership by Tim Ebner Sep 18, 2018

Looking Back to Move Forward With Member Data

Membership by Tim Ebner Sep 18, 2018

The Entomological Society of America’s new membership study looks at historical data to shed light on current challenges like young member retention. At the same time, ESA is asking its members to help make sense of membership trends.

Membership by Sophia Conforti Sep 4, 2018

Daily Buzz: Cultivating a Young Professional Membership Base

Membership by Sophia Conforti Sep 4, 2018

Yes, young professional members have specific needs. But are you meeting those needs, or just stereotyping a key member base? Also: hosting sustainable events.

Membership by Tim Ebner Aug 28, 2018

3 Mistakes to Avoid During Member Onboarding

Membership by Tim Ebner Aug 28, 2018

Common missteps or incorrect assumptions can jeopardize new-member relationships. The author of Retention Point, a new book on how to establish lasting connections with members, identifies three common errors organizations make in the onboarding process.

Membership by Tim Ebner Jul 17, 2018

What to Do When Membership Is Declining

Membership by Tim Ebner Jul 17, 2018

Findings from this year’s Marketing General Membership Marketing Benchmarking Report indicate that membership growth is strong. But what if your association continues to see year-over-year declines? Here’s how one association reversed its churn.

Membership by Tim Ebner Jun 27, 2018

New Insight Into Marketing Automation and Member Engagement

Membership by Tim Ebner Jun 27, 2018

A new report looks at how associations are using marketing automation tools to improve marketing efficiency, boost member engagement, and drive growth. If it sounds intimidating, a few simple steps can help you get started.

Membership by Raegan Johnson Jun 22, 2018

Friday Buzz: Why Some Members Are Tuning Out

Membership by Raegan Johnson Jun 22, 2018

The MemberClicks blog shares a few reasons you may be seeing a drop in membership. Also: Last year, the Brewers Association introduced an indie seal for craft brewers. Let’s check in on the adoption rate.

Membership by Tim Ebner Jun 8, 2018

Membership Hack: Recognize Long-Term Members

Membership by Tim Ebner Jun 8, 2018

Looking for an easy way to say thanks to your most loyal members? One association takes time at its annual conference to spotlight major member anniversaries.

Membership by Ernie Smith May 24, 2018

Thursday Buzz: Get Your One-And-Done Members to Stick Around

Membership by Ernie Smith May 24, 2018

A little recognition goes a long way when it comes to creating reasons for one-and-done members to stay for a while. Also: Why one big change can sometimes be less disruptive than many small ones.

Membership by Tim Ebner May 23, 2018

Put Small Data to Work for Your Members

Membership by Tim Ebner May 23, 2018

Big data holds big promises—including artificial intelligence, machine learning, and the blockchain—you may not be quite ready for that leap into the future. You can still put your data to work by focusing on small-data projects that immediately improve the member experience.

Membership by Raegan Johnson Apr 16, 2018

Monday Buzz: Customizable Memberships

Membership by Raegan Johnson Apr 16, 2018

Could adding more membership levels attract more people? The MemberClicks blog reveals how. Also: Amanda Kaiser makes the case for a “frictionless” member experience.

Leadership by Allison Torres Burtka Apr 1, 2018

#MeToo and Your Members

Leadership by Allison Torres Burtka Apr 1, 2018

As industry leaders, how associations respond to sexual harassment matters—to the individual and to their community. Associations are facing challenging questions about how to set the bar for acceptable conduct in their field, enforce fair policies, and promote a positive professional culture that attracts the best talent.

Membership by Tim Ebner Mar 28, 2018

What Can You Do About Passive Members?

Membership by Tim Ebner Mar 28, 2018

A new report says many associations have a “passivity problem” with members. If that describes your organization, consider how you can refocus your product and service offerings to appeal to the needs of your disengaged members.

Membership by Raegan Johnson Jan 30, 2018

Tuesday Buzz: Boost Retention and Reduce Churn

Membership by Raegan Johnson Jan 30, 2018

Combat membership churn by being proactive with communication, providing valuable services, and asking for feedback. Also: The world of trucking shares a few surprising stats about what it takes to get your favorite party foods to you on Super Bowl Sunday.

Membership by Tim Ebner Jan 17, 2018

To Engage New Members, You Need a Plan

Membership by Tim Ebner Jan 17, 2018

A recent survey confirms that to get first-time members on board and involved with your association—and more likely to renew next year—you need a plan.

Membership by Tim Ebner Nov 17, 2017

Membership Hack: Call for Micro-Volunteers

Membership by Tim Ebner Nov 17, 2017

The National Society of Genetic Counselors uses an online discussion forum to put out a call each time it needs members to take on small, ad-hoc volunteer tasks.

Membership by Tim Ebner Sep 27, 2017

A Toast to New Member Acquisition at Toastmasters

Membership by Tim Ebner Sep 27, 2017

Toastmasters International, a nonprofit devoted to communication and leadership skills development, has seen 23 years of consecutive membership growth. What’s the secret? An aggressive acquisition strategy.

Membership by Raegan Johnson Sep 5, 2017

Tuesday Buzz: Getting Members to Say "Yes" to Renewal

Membership by Raegan Johnson Sep 5, 2017

Concerned about membership retention? Here's how to create an effective renewal process. Also: Gauge your social media performance with a new benchmarking study.

Membership by Tim Ebner Aug 18, 2017

Membership Hack: ROI Scorecard

Membership by Tim Ebner Aug 18, 2017

The Digital Analytics Association has developed a scorecard that demonstrates to members the dollars-and-cents return on their dues investment.

Membership by Tim Ebner Jun 28, 2017

Challenges Continue, but Membership Stays Strong

Membership by Tim Ebner Jun 28, 2017

Preliminary findings from this year’s Marketing General Membership Benchmarking Report indicate that membership growth is holding its own amid a whirl of challenging external forces. And there’s good generational news too.

Membership by Tim Ebner Jun 21, 2017

Are You Retaining and Engaging Retiree Members?

Membership by Tim Ebner Jun 21, 2017

Whether you offer a retiree membership category or not, there’s a good chance you’re missing opportunities to engage older members.

Membership by Tim Ebner Jun 14, 2017

Lessons From MCON on Millennial Engagement and Membership

Membership by Tim Ebner Jun 14, 2017

MCON, the millennial conference, showcased research and ideas from those working in the social impact sector, including how to engage millennials in small-step activism.

Membership by Tim Ebner Jun 9, 2017

Membership Hack: Recognizing Retirees

Membership by Tim Ebner Jun 9, 2017

By recognizing members who are retiring or already retired, one association is hoping to celebrate and engage them for a lifetime.

Membership by Raegan Johnson May 16, 2017

Tuesday Buzz: Use Your Website to Boost Member Engagement

Membership by Raegan Johnson May 16, 2017

Don’t overlook your website as a valuable tool for increasing your overall member engagement. Also: Why rewarding top contributors in your communities could backfire.

Membership by Tim Ebner May 3, 2017

Win Back Your Lapsed Members

Membership by Tim Ebner May 3, 2017

What do you know about your lapsed members? They may be gone but shouldn’t be forgotten. Some associations are bringing old members back into the fold.

Membership by Tim Ebner Apr 26, 2017

Membership Magic: Insights from Orlando

Membership by Tim Ebner Apr 26, 2017

Need some quick tips on effectively engaging new members? Here are a few strategies shared by speakers at this week’s YourMembership conference.

Membership by Tim Ebner Mar 22, 2017

Joint Membership: The “Special Sauce” for Chapter Relations

Membership by Tim Ebner Mar 22, 2017

Joint membership can offer big benefits for associations with component relations for both the national organization and state or local chapters. Members gain advantages too, from discounted dues to access to more programs and services. Here’s how it’s working for two associations.

Membership by Tim Ebner Mar 15, 2017

Digging Deeper Into Membership Renewal Trends

Membership by Tim Ebner Mar 15, 2017

A new survey says that membership renewal can be one of an association’s biggest challenges. And a quick study of respondents’ renewal tactics can help membership pros fine-tune their renewal process.

Membership by Tim Ebner Mar 8, 2017

How Much Is Too Much for a Membership Dues Increase?

Membership by Tim Ebner Mar 8, 2017

Whether you increase dues as needed or adjust the rate annually, it’s important to ask: How much is too much for membership dues? Last week, Costco, the second-largest retailer in the United States, announced that it would be increasing member dues for the first time in six years, mainly due to disappointing earnings results. The […]

Money & Business by Allison Torres Burtka Feb 10, 2017

Groups Join Forces To Improve Veteran Hiring and Retention

Money & Business by Allison Torres Burtka Feb 10, 2017

The SHRM Foundation and the National Association of Veteran-Serving Organizations are marshaling their expertise on HR and veterans issues to improve veteran employment.

Membership by Tim Ebner Jan 18, 2017

Does Your Membership Program Need a Little Mystery?

Membership by Tim Ebner Jan 18, 2017

A mail-order mystery service is sparking some surprise and delight in its rapidly growing membership. Here’s what associations can learn from an old-school engagement tactic: Leave them guessing—and wanting more.

Membership by Tim Ebner Jan 4, 2017

Associations Can Take the Guesswork Out of Membership Forecasting

Membership by Tim Ebner Jan 4, 2017

You don’t need a crystal ball to see what the future may hold for membership recruitment and retention in your association. Here are a few strategies that membership pros have used to prepare for 2017.

Membership by Joe Rominiecki Dec 1, 2016

Membership Memo: The Right Questıons

Membership by Joe Rominiecki Dec 1, 2016

Get the info that matters most when members join. The association marketer’s rule of thumb is to make the membership application as short as possible. Each additional blank to fill in just slows members down on the way to giving you their money. So, if you ask for information beyond the bare minimum, it ought […]

Membership by Joe Rominiecki Nov 16, 2016

What I’ve Learned in Four Years of Blogging About Membership

Membership by Joe Rominiecki Nov 16, 2016

When you write a thousand words about association membership every week, you pick up a thing or two. As I hand the keys over to our new senior editor, here are the thoughts and ideas I’ll take with me.

Membership by Joe Rominiecki Oct 26, 2016

Questioning the Folk Theories of Association Membership

Membership by Joe Rominiecki Oct 26, 2016

We all know the core fundamentals of how membership works in associations—or do we? Take a moment to consider how these bits of conventional wisdom may be off the mark.

Membership by Joe Rominiecki Oct 19, 2016

Engagement Report Card Shows Members Where They Stand

Membership by Joe Rominiecki Oct 19, 2016

Three years after building a full-scale member-engagement dashboard, one association shares how that effort is paying off, including a new, external iteration it hopes will spur more member activity.

Membership by Joe Rominiecki Sep 14, 2016

A Welcome Role for the Membership Committee

Membership by Joe Rominiecki Sep 14, 2016

One association puts its volunteer membership committee to work in calling all new members to welcome them to the association—a rewarding effort for members, volunteers, and the association alike.

Membership by Alex Beall Aug 30, 2016

Beer Group Brewing Up Membership Growth With New App

Membership by Alex Beall Aug 30, 2016

A new app from the American Homebrewers Association not only helps people find the best local breweries but also gives them a reason to become an AHA member.

Membership by Joe Rominiecki Aug 24, 2016

Membership Will Never Be Perfect

Membership by Joe Rominiecki Aug 24, 2016

Working in association membership means you'll always be failing a little bit. Defining your target levels of success, though, will help you make peace with the portion of members who don't renew, who never read email, or who are just never quite satisfied.

Membership by Joe Rominiecki Aug 17, 2016

The Hard Things About Membership

Membership by Joe Rominiecki Aug 17, 2016

Astronauts Scott and Mark Kelly say the toughest challenges are the most rewarding. For associations, here's a list of the "hard things" that will deliver membership success.

Membership by Joe Rominiecki Aug 10, 2016

A Better Alignment of Membership and Certification

Membership by Joe Rominiecki Aug 10, 2016

For one association's new two-tier membership offer, the deciding factor between the two options is a member's desired engagement with one primary activity: certification.

Membership by Joe Rominiecki Jun 29, 2016

Focus on Members Who Love You the Most

Membership by Joe Rominiecki Jun 29, 2016

Why one association researcher discounts nonmember feedback in favor of the highly engaged, and how that choice relates to associations' strategic decisions about what segments to engage.

Membership by Joe Rominiecki Jun 8, 2016

The ROI of Online Member Communities

Membership by Joe Rominiecki Jun 8, 2016

The latest study from The Community Roundtable digs into calculating the return on investment for online communities. The model it offers, focusing on the value of questions answered, could be what associations are looking for.

Membership by Ernie Smith May 4, 2016

Music Education Group Drives Membership With Legislative Win

Membership by Ernie Smith May 4, 2016

With the Every Student Succeeds Act underlining in federal law the value of music education for the first time, the National Association for Music Education is on an upswing—and to take advantage of the renewed interest in the subject, the group is boosting its educational resources for new members.

Membership by Joe Rominiecki May 4, 2016

Why Just One Kind of Member Research Isn't Enough

Membership by Joe Rominiecki May 4, 2016

By pursuing both quantitative data and qualitative input from its members, the Construction Financial Management Association discovered a gap in its member value proposition—and how to fix it.

Membership by Joe Rominiecki Mar 9, 2016

Multiyear Membership and the Courage to Commit

Membership by Joe Rominiecki Mar 9, 2016

In theory, multiyear membership could be a useful offer for associations to lock in commitments from its most loyal. But thinking far into the future does funny things to our willingness to make decisions.

Membership by Joe Rominiecki Feb 24, 2016

Proactive Steps to Build a Culture That Values Membership

Membership by Joe Rominiecki Feb 24, 2016

The author of a chapter in the new edition of Membership Essentials shares advice on getting colleagues in other departments invested in the value of membership.

Membership by Joe Rominiecki Feb 17, 2016

Why the Membership Professional Is a Rare Breed

Membership by Joe Rominiecki Feb 17, 2016

Even though membership is their core business model, not as many associations have membership staff as you might expect. Here's a look at some of the varying ways associations do, or don't, build membership into their staff structures.

Membership by Joe Rominiecki Feb 10, 2016

Buzz-Worthy Advice for Member Engagement and Market Analysis

Membership by Joe Rominiecki Feb 10, 2016

A roundup of five great reads for association membership pros that will get you thinking differently about how to get members engaged, how members view your association, and what benefits they'll want next.

Membership by Alex Beall Feb 1, 2016

Survey: Measuring Member Engagement Critical to Success

Membership by Alex Beall Feb 1, 2016

A new survey by Advanced Solutions International shows that increasing member engagement is a key goal for membership executives. Adopting a strategy for measuring engagement is one way for associations to thrive.

Membership by Joe Rominiecki Jan 27, 2016

Beyond Testimonials: How to Unearth Great Member Stories

Membership by Joe Rominiecki Jan 27, 2016

Every member has a story, but most people aren't polished storytellers. An author and expert on business storytelling offers advice for turning raw member stories into tales that inspire.

Membership by Alex Beall Jan 11, 2016

New Membership and Partnership Models Will Mark 2016

Membership by Alex Beall Jan 11, 2016

Association software provider Abila predicts associations will start mixing up their membership and partnership models to meet their 2016 resolutions.

Membership by Joe Rominiecki Nov 25, 2015

A Roadmap for Quintupling Membership

Membership by Joe Rominiecki Nov 25, 2015

The American Association for the Advancement of Science has set a lofty goal: 500,000 members. Such radical growth requires full-scale re-envisioning of how the organization conducts its membership operations. Here's how AAAS plans to get there.

Membership by Joe Rominiecki Oct 28, 2015

A More Scientific Approach to Association Membership

Membership by Joe Rominiecki Oct 28, 2015

One association executive's method for operational planning offers an example of how membership objectives can be tested, measured, adjusted, and repeated. Could a little discipline in experimentation drive success in your membership program?

Membership by Joe Rominiecki Sep 23, 2015

Is Your Staff Trained to Sell Membership?

Membership by Joe Rominiecki Sep 23, 2015

Any association staffer who interacts with members and prospects influences the membership experience. Research from the retail sector suggests simple training on member benefits could sharply enhance your staff's ability to positively engage members.

Membership by Joe Rominiecki Jul 29, 2015

A Lesson in Membership Marketing From Our National Pastime

Membership by Joe Rominiecki Jul 29, 2015

An inside look at how one Major League Baseball club is using predictive analytics to improve season-ticket sales offers associations some inspiration for putting their membership data to work in new ways.

Membership by Joe Rominiecki May 6, 2015

Members Win When Chapters and Associations Get Along

Membership by Joe Rominiecki May 6, 2015

One component relations professional explains how a focus on member value is crucial to healthy chapter/national relationships.

Membership by Joe Rominiecki Apr 29, 2015

Retired Members: Tough to Serve, Too Many to Ignore

Membership by Joe Rominiecki Apr 29, 2015

There aren't a lot of clear best practices in associations on how to craft a successful membership offer for your industry's retirees, but with baby boomers moving past 65, it seems like an opportunity ready for the taking.

Membership by Joe Rominiecki Apr 15, 2015

Even More Spring Cleaning Ideas for Membership Pros

Membership by Joe Rominiecki Apr 15, 2015

It's once again time to dust off your well-worn association membership practices and make them sparkle anew. Get inspired with these refreshing ideas.

Membership by Joe Rominiecki Apr 1, 2015

Digging Deeper Into What Members Value

Membership by Joe Rominiecki Apr 1, 2015

A new study offers a look at how members of scholarly societies value benefits and engagement, but association pros should look below the surface to improve their member relationships.

Membership by Joe Rominiecki Feb 1, 2015

Membership Mode: A Crash Course for Volunteer Leaders

Membership by Joe Rominiecki Feb 1, 2015

If you’re going to lead an association, it would be a good idea to understand its foundational business model, right? Here’s a crash course for volunteer leaders on how membership works and what your role is in shaping and promoting it at your association.

Membership by Joe Rominiecki Jan 21, 2015

What Makes Members Volunteer and Keeps Them Coming Back

Membership by Joe Rominiecki Jan 21, 2015

Two research studies on volunteer motivations and experiences offer new clues about how to find and keep happy member volunteers at your association.

Membership by Joe Rominiecki Jan 14, 2015

Without Membership Metrics, You're Working Blindfolded

Membership by Joe Rominiecki Jan 14, 2015

A new survey of associations on their membership performance shows some still lack a clear view of vital membership statistics like retention, engagement, and market share.

Membership by Joe Rominiecki Dec 3, 2014

4 Great Ideas From a Membership Idea Exchange

Membership by Joe Rominiecki Dec 3, 2014

When one association hosted a membership-development idea exchange for its chapter leaders (a great idea itself), the recruitment and engagement ideas got members talking. Here are four creative examples.

Membership by Joe Rominiecki Nov 5, 2014

A Major League Member-Engagement Metric

Membership by Joe Rominiecki Nov 5, 2014

Tracking engagement on a per-member basis is valuable, but what could an association learn from an organization-wide engagement indicator?

Membership by Joe Rominiecki Oct 29, 2014

Do Members Join for Your Mission?

Membership by Joe Rominiecki Oct 29, 2014

The success of mission-driven companies like Chipotle show how associations can transform their missions from mere marketing slogans into membership drivers.

Membership by Joe Rominiecki Oct 22, 2014

When Members Vote on Dues

Membership by Joe Rominiecki Oct 22, 2014

Associations don't typically grant members voting power on dues increases, but one association that does has found a formula that keeps members happy and revenue growing.

Membership by Ernie Smith Sep 18, 2014

Thursday Buzz: Membership Lessons From a Discontinued Soda

Membership by Ernie Smith Sep 18, 2014

The cult of Surge convinced Coca-Cola to bring the soda back, and the reason it did is one that associations can appreciate. Also: Give your donors the gift of short and sweet videos.

Membership by Ernie Smith Sep 8, 2014

Amid Political Pressure, Michigan Teachers' Union Loses Member Opt-Out Case

Membership by Ernie Smith Sep 8, 2014

Facing a series of political setbacks in recent years, the Michigan Education Association recently lost a case regarding the August window when union members can drop out. A judge ruled that members should be allowed to quit throughout the year.

Membership by Joe Rominiecki Sep 3, 2014

How Big Is Your Buildup of Past Members?

Membership by Joe Rominiecki Sep 3, 2014

Even if your association is growing, the churn of recruitment and lapsed members means you likely have more past members than active ones. What should your relationship be with them?

Membership by Joe Rominiecki Aug 6, 2014

Membership Goals: What's in a Number?

Membership by Joe Rominiecki Aug 6, 2014

When you set a target for membership growth, is that figure just a nice, fancy number, or is it based on market research? Can it be both?

Membership by Sheri Jacobs, CAE Aug 1, 2014

Magnetic Membership: Create A Stronger Draw for Your Association

Membership by Sheri Jacobs, CAE Aug 1, 2014

The membership model is alive and well, but the methods for making it thrive are evolving. Associations adept in the art of attraction are looking beyond traditional market segmentation and gaining an unfiltered view of which benefits are true magnets for membership.

Membership by Joe Rominiecki Aug 1, 2014

Membership Memo: Ready, Aim, Recruıt

Membership by Joe Rominiecki Aug 1, 2014

How a target built excitement for a membership drive for this association.

Membership by Joe Rominiecki Jul 23, 2014

Do You Carry the Flag for Membership?

Membership by Joe Rominiecki Jul 23, 2014

One association membership pro shares his ideas for keeping colleagues ever mindful of their impact on the member experience.

Membership by Joe Rominiecki Jul 16, 2014

Tiers Put Power of Choice in Members' Hands

Membership by Joe Rominiecki Jul 16, 2014

In what looks like a continuing trend, another association plans to offer multiple tiers of benefits and dues and explains how both members and the association stand to gain.

Membership by Katie Bascuas Jul 11, 2014

New Report Offers Tips on Increasing Membership and Engagement

Membership by Katie Bascuas Jul 11, 2014

Roughly 40 percent of mid- to large-size associations reported declining or stagnant membership, according to a new engagement and performance survey. While that may be bad news or good news, depending on how you look it, the authors suggested ways associations can work to increase membership numbers.

Membership by Joe Rominiecki Jun 4, 2014

The Job of Membership, In So Many Words

Membership by Joe Rominiecki Jun 4, 2014

What is today's association membership pro asked to do? A lot, if you go by what words turn up most frequently in membership job listings.

Membership by Joe Rominiecki Jun 1, 2014

Membership Memo: Job Description

Membership by Joe Rominiecki Jun 1, 2014

The words we use to talk about membership pros.

Membership by Joe Rominiecki Apr 2, 2014

More Spring Cleaning Ideas for Membership Pros

Membership by Joe Rominiecki Apr 2, 2014

Is it finally spring yet? It's time once more to declutter your membership practices, and these five ideas are a great place to start.

Membership by Joe Rominiecki Mar 19, 2014

Catching Up With Membership Stories, Part 2

Membership by Joe Rominiecki Mar 19, 2014

One association professional called all 1,000 of her association's new members on the phone. Another association dug into data to arrive at a more optimal dues rate. Let's see how they've both fared since we shared their stories.

Membership by Joe Rominiecki Mar 12, 2014

Catching Up With Membership Stories, Part 1

Membership by Joe Rominiecki Mar 12, 2014

One association launched a tiered membership structure. Another was on a 29-month membership growth streak. I followed up with both to see how they've fared since we shared their stories.

Membership by Joe Rominiecki Feb 12, 2014

Your Members Need Help With Information Overload

Membership by Joe Rominiecki Feb 12, 2014

Are you helping your members with managing all the information that's thrown at them, or just piling on? This challenge presents a major opportunity for associations, but it also calls for a big shift in thinking.

Money & Business by Rob Stott Feb 5, 2014

C-Suite Execs: Information Management Is Members’ Top Concern

Money & Business by Rob Stott Feb 5, 2014

Information management and government activities are among the most critical factors that will shape association strategies over the next year, according to a new environmental scan of the industry.

Membership by Joe Rominiecki Feb 5, 2014

What Do You Tell Your Board About Membership?

Membership by Joe Rominiecki Feb 5, 2014

Membership seems to be low on the list of board-training fundamentals, even though it's a fundamental business model for most associations. Shouldn't boards be well informed about it?

Membership by Keith Skillman, CAE Feb 1, 2014

New Releases: Members for the Long Haul

Membership by Keith Skillman, CAE Feb 1, 2014

A comprehensive new book covers the art of membership recruitment, engagement, and retention.

Membership by Joe Rominiecki Jan 22, 2014

Do You Know Your Members' Engagement Potential?

Membership by Joe Rominiecki Jan 22, 2014

More engagement equals more renewals, right? Maybe not. The new book The Art of Membership explains that some members don't want to become more engaged, but if you understand what those members do want, you can keep them satisfied and renewing year after year.

Membership by Joe Rominiecki Jan 15, 2014

What If Membership Was Front-Page News?

Membership by Joe Rominiecki Jan 15, 2014

Most decisions to join an association don't end up in the newspaper. But one association whose members are public officials must make its case in terms everyone can understand.

Membership by Emma Beck Oct 18, 2013

Lunchtime Links: How to Onboard New Members

Membership by Emma Beck Oct 18, 2013

What to do when new members join your organization. Plus: Creating a plan for when your organization achieves its goals.

Membership by Joe Rominiecki Sep 25, 2013

Inside a 29-Month Membership Growth Streak

Membership by Joe Rominiecki Sep 25, 2013

By adding key benefits requested via member feedback, the American Counseling Association has sustained growth for several years. Now it's turning to data-based segmentation to keep the streak alive.

Membership by Joe Rominiecki Sep 11, 2013

Don't Forget Your Members are People

Membership by Joe Rominiecki Sep 11, 2013

There's a lot of power in data, engagement scoring, and finely tuned marketing campaigns, but don't lose sight of the people behind all those numbers. Here are a few reminders about the human side of association membership work.

Membership by Joe Rominiecki Sep 4, 2013

Overwhelmed With Tracking Member Engagement? You're Not Alone

Membership by Joe Rominiecki Sep 4, 2013

A new report on associations' membership-metrics practices shows strong desire but low success in measuring member engagement, and not a lot of strategic guidance, either.

Membership by Joe Rominiecki Jul 24, 2013

Dues Cycles and Membership Metrics

Membership by Joe Rominiecki Jul 24, 2013

How does your choice in dues cycle relate to your association's membership growth and renewal? New data adds some new factors to weigh in the decision.

Membership by Katie Bascuas Jun 11, 2013

Report: Many Associations Saw Membership Jump in 2013

Membership by Katie Bascuas Jun 11, 2013

More than half of associations surveyed for Marketing General, Inc.’s latest Membership Marketing Benchmarking Report indicated positive growth in total membership, new member acquisition, and member renewals this year.

Membership by Joe Rominiecki Jun 1, 2013

California Dental Association: Calling All Members

Membership by Joe Rominiecki Jun 1, 2013

What does it take to make personal phone calls to 1,000 new members in a year? And is it worthwhile? Terry Fong at the California Dental Association can tell you, with a smile.

Membership by Anita Ferrer Mar 25, 2013

Lunchtime Links: Staying On Your Members' Team

Membership by Anita Ferrer Mar 25, 2013

How to maintain your association's member-centric thinking. Also: Organization leads to prioritization and efficiency. How these event planners "get stuff done."

Membership by Ernie Smith Feb 15, 2013

Social Media Roundup: Don't Forget the Members You Have

Membership by Ernie Smith Feb 15, 2013

How pushing too much on building membership can alienate the people who you already consider members. Also: The danger of keeping your "cloud" in one place.

Membership by Joe Rominiecki Oct 31, 2012

A Few Deep Questions for Membership Pros

Membership by Joe Rominiecki Oct 31, 2012

Take a short break from dues invoices and engagement efforts to noodle on these membership conversation starters.

Membership by Joe Rominiecki Oct 2, 2012

Membership Memo: Yearly or Year-Round?

Membership by Joe Rominiecki Oct 2, 2012

Pick the dues-billing style that makes renewals easy—for members and staff.

Money & Business by Patrick deHahn Sep 17, 2015

Thursday Buzz: The Scoop on Facebook's Dislike Button

Money & Business by Patrick deHahn Sep 17, 2015

The world’s largest social network is working on a “dislike” button, but there's more to the news than that. Plus: Why a scientific approach to member retention is worth considering.

Money & Business by Samantha Whitehorne Oct 8, 2014

New Money: Bet on Benefits

Money & Business by Samantha Whitehorne Oct 8, 2014

How can your association select offerings to grow membership and revenue? Focus on member retention.

Money & Business by Katie Bascuas Dec 20, 2012

Skills Assessment: Investing in Professional Development

Money & Business by Katie Bascuas Dec 20, 2012

Why do U.S. organizations continue to spend billions of dollars a year on professional development programs despite a challenging economic climate? Maybe because it leads to employee and member retention.

Membership by Sophia Conforti May 10, 2019

Daily Buzz: Find the Dollar Value of Engagement

Membership by Sophia Conforti May 10, 2019

Member engagement can be broad, and calculating its success can be—well, complicated. Here’s a formula that can pinpoint return on engagement. Also: An interesting way to make your main speaker feel extra special.

Leadership by Mark Athitakis Jan 6, 2019

Is it Time to Recession-Proof Your Association?

Leadership by Mark Athitakis Jan 6, 2019

Economic signals suggest some belt-tightening may be on the agenda for 2019. Lessons from the last recession may offer some guidance for handling the next one.

Membership by Tim Ebner Dec 9, 2018

Gain a Global Perspective With International Chapters

Membership by Tim Ebner Dec 9, 2018

When looking to grow globally, many associations tap the power of international chapters to pursue the mission worldwide by bringing staff and volunteers together at the local level. Here’s how three associations are deploying international chapters, at different stages of maturity, to build on business and membership opportunities abroad.

Membership by Patrick deHahn Jul 28, 2016

Thursday Buzz: The Importance of Welcome Emails

Membership by Patrick deHahn Jul 28, 2016

Make it a priority to welcome new members, even with a quick email. Plus: Make social media fun with filters, geotags and more.

Membership by Joe Rominiecki Jun 24, 2015

Don't Let Your Community Manager Go It Alone

Membership by Joe Rominiecki Jun 24, 2015

As the resident experts, the association online community manager often serves as internal consultant to teach other staff about online member engagement. In the future, though, we may all be community managers.

Technology by Ernie Smith Jan 20, 2015

What a Customer-Driven Association Might Look Like

Technology by Ernie Smith Jan 20, 2015

A recent report from a nonprofit software maker suggests that associations are going to become increasingly customer-driven, not just membership-driven. Does the road to increased consumer dues run through technology offerings? Here's a hypothetical to get your brain moving.

Technology by Ernie Smith Jun 11, 2014

Wednesday Buzz: Chat With Your Coworkers, Anonymously

Technology by Ernie Smith Jun 11, 2014

Privacy-minded social network Secret wants to bring its approach to the workplace. Also: why you should go all-in on your first-year member-conversion efforts.

Technology by Melanie D.G. Kaplan Jun 1, 2014

Sift Skills: The Value of Big Data for Associations

Technology by Melanie D.G. Kaplan Jun 1, 2014

Associations are good at collecting data, but they’re less adept at analyzing it or knowing what to do with the gold mine of information they have. But that’s changing. As technology becomes more affordable, organizations are harnessing “big data” to improve member engagement.

Membership by Ernie Smith Jan 27, 2014

Lunchtime Links: The Limits of Your "Young Professionals" Group

Membership by Ernie Smith Jan 27, 2014

Are your younger members missing out on larger opportunities within your association via your "young professional" group? Also: A great example of brand hijacking during last night's Grammys.

Money & Business by Joe Rominiecki Jun 4, 2013

The Power of Likeability

Money & Business by Joe Rominiecki Jun 4, 2013

It's not enough to just be good at what you do. Modern brands must be human, trustworthy, and likeable.

Membership by Samantha Whitehorne Mar 12, 2013

Great Ideas Conference: Associations Must Be Brilliant

Membership by Samantha Whitehorne Mar 12, 2013

Author Simon T. Bailey on why associations need to flip the script and ignite a fresh vision to generate ideas that will result in happier association staffs and members.

Leadership by Julie Shoop Feb 1, 2013

Editor's Note: Progress in Small Steps

Leadership by Julie Shoop Feb 1, 2013

What qualifies as an innovation? Does it have to be something big, or does something more modest still count?

Money & Business by Katie Bascuas Jan 24, 2013

Content Is King, If You Use It Effectively

Money & Business by Katie Bascuas Jan 24, 2013

It’s one thing to create content, but it’s another to use it strategically to drive your mission and business goals. A new study illustrates a few ways associations can get more out of their content-marketing strategies.

Leadership by Mark Athitakis Jun 23, 2019

Can CEOs and CFOs Get on the Same Page?

Leadership by Mark Athitakis Jun 23, 2019

A new study shows a disconnect between staff and finance leaders about priorities, which can have severe implications for a nonprofit's strategy.

Money & Business by Mark Athitakis Apr 1, 2019

Certification, Disrupted

Money & Business by Mark Athitakis Apr 1, 2019

Digital badges? Gamification? Tiered or standalone certificates? Credentialing and certification are as complex as today’s workforce. But a focus on needs—yours and learners’—can point your program in the right direction.

Money & Business by Associations Now Staff Apr 1, 2019

Data Nugget: Fostering Friendship at Work

Money & Business by Associations Now Staff Apr 1, 2019

Are your employees spending a lot of time chatting at the water cooler? Maybe that’s not such a bad thing.

Leadership by Sophia Conforti Mar 13, 2019

Daily Buzz: Turn Negative Insights Into Positive Lessons

Leadership by Sophia Conforti Mar 13, 2019

So, new insights show that your strategy isn’t working. That’s OK—use it as a learning experience to further your industry. Also: What does a purpose-driven association look like?

Money & Business by Chris Vest, CAE Jan 16, 2019

IRS Issues Interim Guidance on Nonprofit Excise Tax

Money & Business by Chris Vest, CAE Jan 16, 2019

Last month, the IRS issued interim guidance on the 21 percent excise tax on tax-exempt executive compensation exceeding $1 million. ASAE will continue to work to reduce the impact of the excise tax on associations.

Technology by Sophia Conforti Jan 10, 2019

Daily Buzz: Navigate a Digital Transformation

Technology by Sophia Conforti Jan 10, 2019

Research shows leaders don’t feel that digital transformations are successful. Here’s how to set changes up for success. Also: habits that help meeting planners save time (and their sanity).

Money & Business by Sophia Conforti Jan 4, 2019

Daily Buzz: Mistakes to Avoid in 2019

Money & Business by Sophia Conforti Jan 4, 2019

In order for your organization to achieve greater success this year, you have to avoid the activities that held you back in 2018. Also: developing a physical security strategy at events.

Money & Business by Mark Athitakis Dec 9, 2018

Name Your Price: The Challenges of Pricing for Associations

Money & Business by Mark Athitakis Dec 9, 2018

Putting a price on membership, products, and services can feel fraught with risk and uncertainty. How do you define the value of something? Will members revolt against a price increase? But pricing shouldn’t be guesswork: Patience, testing, research, and a little courage can lead you to the right number.

Money & Business by Chris Vest, CAE Dec 7, 2018

ASAE Sends Excise Tax Comments to Treasury

Money & Business by Chris Vest, CAE Dec 7, 2018

A provision in the tax law passed last year made associations subject to a 21 percent excise tax on executive compensation over $1 million paid to the five top-earning executives. In a letter delivered to the Treasury Department on December 3, ASAE asked the agency to reduce the impact of the excise tax.

Meetings by Sophia Conforti Oct 23, 2018

Daily Buzz: Event Technology in 2019

Meetings by Sophia Conforti Oct 23, 2018

Meeting technology will shift in 2019. Here’s what that might look like, according to industry experts. Also: engaging members during onboarding.

Meetings by Samantha Whitehorne Oct 18, 2018

What Can You Do to Attract Next-Gen Attendees?

Meetings by Samantha Whitehorne Oct 18, 2018

Your industry’s young professionals are looking to learn and grow. To serve that interest, your association needs to offer education that appeals not only to them, but also to their managers—who may have the last word on whether they attend.

Leadership by Natasha Bethea Oct 15, 2018

Say Yes To Developing Next-Gen Professionals

Leadership by Natasha Bethea Oct 15, 2018

As millennials and Generation Z become a larger part of the workforce, associations must adapt a culture that encourages and empowers them. Why saying yes to their development will benefit both them and your association.

Leadership by Sophia Conforti Oct 11, 2018

Daily Buzz: Leading a Remote Workforce

Leadership by Sophia Conforti Oct 11, 2018

Managing a virtual team requires clean logistics, great communication, and a lot of trust. Here’s how to do it, from Entrepreneur. Also: elements of a content strategy.

Leadership by Sophia Conforti Sep 27, 2018

Five Ways to Lead Better and Keep Your Best Employees

Leadership by Sophia Conforti Sep 27, 2018

Nearly two-thirds of people think they can find a better job. Here’s how you can tweak your leadership style—and overall culture—to make them want to stay.

Technology by Sophia Conforti Aug 22, 2018

Daily Buzz: Your Online Community Isn’t Special

Technology by Sophia Conforti Aug 22, 2018

Online community engagement is important for members, but the value it brings to your association is more significant. Also: how to implement new ideas from the ASAE Annual Meeting & Exposition.

Membership by Sophia Conforti Aug 9, 2018

Daily Buzz: Boost Engagement With “Third Place” Theory

Membership by Sophia Conforti Aug 9, 2018

As member interaction moves online, leverage digital communities to create year-round buzz for in-person meetups, says Personify. Also: Keep your corporate partners happy.

Money & Business by Allison Torres Burtka Aug 1, 2018

Survival Guide For A Hot Job Market

Money & Business by Allison Torres Burtka Aug 1, 2018

It seems as though everyone is hiring these days, and talented professionals have abundant job opportunities. Amid heightened competition for talent, smart associations are adjusting their recruitment strategies, increasing their focus on retaining the staff they have, and looking at new ways to harness an effective team—even if everyone isn’t on the payroll.

Money & Business by Raegan Johnson Jun 20, 2018

Wednesday Buzz: Finding Hidden Donors

Money & Business by Raegan Johnson Jun 20, 2018

There are major donors hidden within your database, you just have to know how to sniff them out. Also: What’s standing in the way of gender-diversity goals.

Membership by Raegan Johnson May 23, 2018

Wednesday Buzz: Shaking Things Up at #MMCCon

Membership by Raegan Johnson May 23, 2018

At ASAE’s Marketing, Membership and Communications Conference, pros are discovering new ways to reimagine strategies for associations.

Money & Business by Ernie Smith Apr 3, 2018

Restaurant Association Launches Association Health Plan for Small Businesses

Money & Business by Ernie Smith Apr 3, 2018

The National Restaurant Association’s new Restaurant & Hospitality Association Benefit Trust, which targets restaurants and hospitality businesses with fewer than 100 employees, comes at a time when association health plans are a major topic of debate in Washington.

Membership by Associations Now Staff Apr 1, 2018

Rules of Engagement: Mentor Match

Membership by Associations Now Staff Apr 1, 2018

3 tips to get started on a mentorship program.

Money & Business by Raegan Johnson Mar 14, 2018

Wednesday Buzz: Creating Brand Identity

Money & Business by Raegan Johnson Mar 14, 2018

Could your brand identity use a refresh? Here are the essential steps to establishing an effective one. Also: why your group may want to reconsider giving gifts to new members. Is it time to update your brand? Whether you’re looking for a change or feeling confident about your association’s identity, you may want to run […]

Money & Business by Ernie Smith Mar 9, 2018

Study: Should Nonprofits Focus More on Donor Loyalty?

Money & Business by Ernie Smith Mar 9, 2018

A new report on how nonprofit leadership impacts fundraising finds that there's still a heavy lean on traditional events among nonprofits—coming at the cost of more economical digital initiatives.

Leadership by Mark Athitakis Jan 29, 2018

The Challenge of Engaging the New Workforce

Leadership by Mark Athitakis Jan 29, 2018

Problem one: how to define "workforce"? As a study from the Conference Board shows, employees want to be engaged, but workers are also increasingly untraditional.

Membership by Raegan Johnson Jan 10, 2018

Wednesday Buzz: Online Learning Trends You Need to Know

Membership by Raegan Johnson Jan 10, 2018

The latest digital educational trends may make you rethink your membership offerings. Also: notes on a blackout at one of the world's most popular tradeshows.

Money & Business by Emily Bratcher Oct 26, 2017

Tips for Planning Your Association’s Year-End Celebration

Money & Business by Emily Bratcher Oct 26, 2017

The end of 2017 is drawing near, which means it’s time for organizations to start planning their year-end celebrations. The Society for Human Resource Management offers a few tips.

Membership by Raegan Johnson Oct 25, 2017

Wednesday Buzz: Online Community Insight

Membership by Raegan Johnson Oct 25, 2017

Online communities can reveal a treasure trove of local chapter information to national chapters. Also: Are leadership development programs keeping women out of the boardroom?

Membership by Raegan Johnson Aug 28, 2017

Monday Buzz: Lessons from MLB’s Players Weekend

Membership by Raegan Johnson Aug 28, 2017

What associations can learn from Major League Baseball players flaunting their own personal style during the league's Players Weekend. Also: Using data science to better understand your organization.

Leadership by Raegan Johnson Aug 15, 2017

Tuesday Buzz: Jeff Bezos’ Quirky Rule for Meetings

Leadership by Raegan Johnson Aug 15, 2017

Keep your team meetings productive by following Jeff Bezos’ "two pizza rule." Also: When it comes to tracking your online community performance, start with the basics.

Leadership by Alex Beall Aug 1, 2017

Measuring ROI for Association Chapters

Leadership by Alex Beall Aug 1, 2017

Few organizations measure their association chapter ROI. Here's why they probably should.

Leadership by Raegan Johnson Jul 26, 2017

Wednesday Buzz: Focus on Your Brand

Leadership by Raegan Johnson Jul 26, 2017

In an increasingly competitive market, an association’s brand may be its most valuable asset. Also: A different way to think about loyalty and your organization.

Meetings by Raegan Johnson Jun 5, 2017

Monday Buzz: Boost Meeting Engagement Without Breaking the Bank

Meetings by Raegan Johnson Jun 5, 2017

You don’t have to make radical changes to improve engagement at your meeting. Here are a few simple things to try. Also: Does lowering the cost of membership dues lower your association’s value?

Meetings by Ernie Smith May 31, 2017

Report: Cost-Conscious Business Travel Programs Have Hidden Costs

Meetings by Ernie Smith May 31, 2017

A new report from Airlines Reporting Corporation makes the case that more flexible travel programs can pay for themselves by ensuring road warriors are happier with their jobs. Programs that aren't flexible, on the other hand, could be pushing employees out the door.

Money & Business by Allison Torres Burtka May 1, 2017

Corporate Well-Being Programs Have Broadened, Survey Shows

Money & Business by Allison Torres Burtka May 1, 2017

A survey by the National Business Group on Health indicates that organizations are taking a more holistic approach with their well-being programs, such as offering help on financial security.

Money & Business by Allison Torres Burtka Mar 10, 2017

New Survey Offers a Glimpse at Association Staffing Trends, Challenges

Money & Business by Allison Torres Burtka Mar 10, 2017

PNP Staffing Group’s “2017 Association Salaries, Staffing & Trends Report” reveals some common threads among associations, including organizational priorities and the effects of more millennials in the workplace.

Money & Business by Alex Beall Feb 1, 2017

Moving in, Movıng Up: Associations' New Office Spaces

Money & Business by Alex Beall Feb 1, 2017

From unassigned work areas and flexible meeting rooms to wellness features and amenities, these four associations have found ways to boost productivity and staff morale by selecting and designing new office spaces.

Money & Business by Emily Bratcher Jan 26, 2017

3 Unique Ways to Build Team Spirit

Money & Business by Emily Bratcher Jan 26, 2017

Forget the company picnic and the humdrum holiday party; invest in a team-building opportunity that will promote employee collaboration, engagement, and retention. Here are a few ideas.

Money & Business by Emily Bratcher Dec 15, 2016

How to Keep Your Employees in 2017

Money & Business by Emily Bratcher Dec 15, 2016

Five association professionals offer tips on attracting and retaining top talent. Not to be a Scrooge, but here’s some potentially distressing news: Three-out-of-10 employees will likely leave your association within the next two years. That’s what global advisory Willis Towers Watson found in two major studies this year. “Given today’s shifting workplace and how technology […]

Money & Business by Emily Bratcher Nov 9, 2016

New Partnership to Address HIV Epidemic in Southern Cities  

Money & Business by Emily Bratcher Nov 9, 2016

The Southern Initiative will fund and equip local organizations to address the HIV epidemic in four cities. The partnership hopes that the insights gained from the three-year push will fuel changes across the country.

Meetings by Karla Taylor Oct 11, 2016

Transform Ordinary Meetings into Extraordinary Experiences

Meetings by Karla Taylor Oct 11, 2016

When people pay for travel and registration to attend a conference, plus leave work and family behind, they’re not looking for the “same old.” Instead, they want an experience to remember. Industry experts share five steps to make that happen.

Leadership by Patrick deHahn Oct 6, 2016

Thursday Buzz: Steve Jobs Lives On

Leadership by Patrick deHahn Oct 6, 2016

Associations can learn from the legacy of Steve Jobs. Plus: How should your association handle data?

Money & Business by Laura Ransone Oct 4, 2016

Think Check-Ins, Not Performance Reviews

Money & Business by Laura Ransone Oct 4, 2016

Say goodbye to formal annual performance evaluations and hello to more informal and regular check-ins. Why the move to more fluid feedback benefits not only managers and employees but also associations.

Money & Business by Ernie Smith Sep 13, 2016

Tuesday Buzz: Thinking Instagram? Think Compliance

Money & Business by Ernie Smith Sep 13, 2016

A compliance expert breaks down the legal, regulatory, and reputational concerns you need to keep in mind when running a brand Instagram feed. Also: The value of membership for salespeople.

Membership by Joe Rominiecki Sep 7, 2016

The State of Association Chapters

Membership by Joe Rominiecki Sep 7, 2016

A new benchmarking study sheds some light on common chapter-relations practices at associations, but it falls short of stating the value of chapters—because so few associations are measuring it.

Leadership by Derrick Perkins Sep 6, 2016

Retail Group Offers New Opportunity for Women

Leadership by Derrick Perkins Sep 6, 2016

The Electronic Retailing Association’s new Industry Women’s Council will give women members increased networking opportunities while bolstering recruitment and retention efforts for the greater organization.

Membership by Alex Beall Aug 22, 2016

Creating Mentorship Programs to Drive Engagement

Membership by Alex Beall Aug 22, 2016

At an #ASAE16 session, the executive director of the Illinois Park and Recreation Association discussed its mentoring program and how other associations can build their own successful, sustainable programs to serve members.

Money & Business by Emily Bratcher Aug 18, 2016

Aligning Your Mission, Values, and Benefits for HR Success

Money & Business by Emily Bratcher Aug 18, 2016

At #ASAE16, Learning Lab Speaker Mark Sedgley told attendees that aligning your association’s mission, values, and benefits will attract, engage, and retain talent.

Membership by Ernie Smith Aug 9, 2016

Tuesday Buzz: Get 'Em on Board

Membership by Ernie Smith Aug 9, 2016

Effective onboarding is critical to driving future engagement. Also: Facebook's got a new strategy for stopping ad blockers on its social network.

Technology by Associations Now Staff Jun 1, 2016

Talking Tech: Keep ’Em Hooked

Technology by Associations Now Staff Jun 1, 2016

Retaining people’s attention during a live online learning session is an art. Barbara David Parnarouskis, director of education at NAIOP Corporate, the association for commercial real estate development, explains some of the fundamentals of good online engagement.

Meetings by Patrick deHahn May 31, 2016

Tuesday Buzz: Building Your Dream Event Team

Meetings by Patrick deHahn May 31, 2016

Learn how to hire a top-notch team to pull off memorable events. Plus: Giving up on your big idea isn’t the end of the world.

Leadership by Mark Athitakis May 23, 2016

How to Handle Risk at Risky Moments

Leadership by Mark Athitakis May 23, 2016

News of economic weakness shouldn't unsettle associations---it should prompt them to think more about what's worth investing in to weather the storm.

Money & Business by Mark Athitakis May 18, 2016

Survey: Associations See Hints of Economic Weakness on the Horizon

Money & Business by Mark Athitakis May 18, 2016

Associations generally are expanding services and staff, but economic pessimism among leaders is gradually rising, and more organizations are thinking about cuts this year than last, according to a new report on how the economy is affecting the sector.

Meetings by Samantha Whitehorne Apr 7, 2016

Conference Circuit: Lights On

Meetings by Samantha Whitehorne Apr 7, 2016

The National Association of Independent Lighting Distributors’ 2016 Annual Conference will begin in San Antonio this weekend.

Leadership by Mark Athitakis Apr 4, 2016

Do You Lead With the Right Metrics?

Leadership by Mark Athitakis Apr 4, 2016

You track revenue and memberships, but that's not enough to know if your association is hitting home. One expert shares ideas for what else to measure.

Money & Business by Katie Bascuas Apr 1, 2016

Branching Out: New Paths for Nondues Revenue

Money & Business by Katie Bascuas Apr 1, 2016

As associations face pressure to develop new and innovative revenue-generating products and services, the most successful ones are leveraging what they already know and do well—starting by keeping their missions and industry know-how in mind.

Technology by Ernie Smith Mar 15, 2016

What Happens When You Don't Optimize Your Content

Technology by Ernie Smith Mar 15, 2016

Associations produce a lot of content, but if that content isn't properly optimized for your audience, you may be wasting a lot of time on content the people you care about don't really care about—or worse, hiding the content they actually are interested in. The solution to this problem may be hiding in your data.

Leadership by Ernie Smith Feb 12, 2016

Academic Groups Criticize University Over Firings

Leadership by Ernie Smith Feb 12, 2016

After a tenured professor and a school newspaper adviser were fired under questionable circumstances by Mount St. Mary’s University, a variety of academic groups have spoken up against the actions, which are perceived to be reactions to criticism of the university's president.

Money & Business by Ernie Smith Jan 27, 2016

Electronic Security Association to World: Our Industry Has Jobs

Money & Business by Ernie Smith Jan 27, 2016

The group that represents the security industry is working to highlight the sector's increased need for employees—and it's doing so by pointing out that entry-level jobs in the field don't require a degree.

Membership by Morgan Little Jan 25, 2016

Monday Buzz: Happy Community Manager Appreciation Day!

Membership by Morgan Little Jan 25, 2016

For most of the year, community managers turn the spotlight on others. But on Community Manager Appreciation Day, it's their time to shine.

Meetings by Samantha Whitehorne Dec 11, 2015

Content Marketing: It Matters For Meetings Too

Meetings by Samantha Whitehorne Dec 11, 2015

Content marketing isn’t just for recruiting, retaining, and engaging members. It can also be used to do the exact same thing when it comes to your association’s meeting attendees. Learn the how and why of doing it successfully.

Money & Business by Kristin Clarke Dec 1, 2015

Content That Clicks: Build Your Strategic Content Marketing Plan

Money & Business by Kristin Clarke Dec 1, 2015

Members and prospects often complain that associations push marketing messages to them without thinking about whether they’re relevant. Organizations have plenty of content to share, but knowing its purpose, place, and intended audience can help shape a strategic content marketing plan that helps you deliver on member needs and build deeper relationships.

Money & Business by Katie Bascuas Oct 29, 2015

How Do Your Benefits Match Up?

Money & Business by Katie Bascuas Oct 29, 2015

As more and more employers are turning to benefits to keep and attract talent, here's a look at some of the benefits organizations are adopting.

Money & Business by Morgan Little Oct 8, 2015

Survey: Charitable Groups Losing More Donors Than They Recruit

Money & Business by Morgan Little Oct 8, 2015

The 2015 Fundraising Effectiveness Project survey reveals less that than half of charitable donors contributed to the same organization two years in a row.

Technology by Patrick deHahn Oct 1, 2015

Thursday Buzz: How You Could Be Rated on an App

Technology by Patrick deHahn Oct 1, 2015

A new app is causing a buzz, but not for the best reasons. Plus: How to move past the fear of rejection.

Money & Business by Katie Bascuas Aug 17, 2015

Study: Lack of Work-Life Benefits Hurts Employee Performance

Money & Business by Katie Bascuas Aug 17, 2015

A new report shows that in the absence of benefits intended to assist employees to care for family members, worker productivity and performance can suffer. It’s no secret that balancing work and life is getting harder for many. And a new study is showing a direct correlation between the availability of family and lifestyle benefits […]

Money & Business by Eli Zimmerman Aug 11, 2015

Tuesday Buzz: The Secrets to Making Bland Brands Grand

Money & Business by Eli Zimmerman Aug 11, 2015

Google's big announcement has organizations wondering, how do you make your brand pop? Plus: What #assnchat is up to during #ASAE15.

Membership by Joe Rominiecki Jun 17, 2015

Auto-Renewal and Monthly Payments: The Perfect Mix?

Membership by Joe Rominiecki Jun 17, 2015

Automatic dues renewal is a trendy option for associations. I've had my doubts, but I'm seeing the light in the form of monthly membership dues.

Membership by Anna Caraveli Apr 1, 2015

What Engagement Means Now for Associations

Membership by Anna Caraveli Apr 1, 2015

Your association needs to do more for members than provide benefits and volunteer opportunities. You need to build a relationship with them. Here’s a look at the new meaning of engagement.

Technology by Ernie Smith Mar 26, 2015

Thursday Buzz: Facebook Wants to Reinvent Customer Service

Technology by Ernie Smith Mar 26, 2015

With its new Businesses on Messenger strategy, Facebook wants to help replace annoying customer service phone calls with less-annoying chat messages. Also: A little help on understanding legislative issues at the state level.

Leadership by Mark Athitakis Mar 9, 2015

Will Your Best People Stick Around?

Leadership by Mark Athitakis Mar 9, 2015

The association data in a recent report on nonprofit staffing suggests that associations may have a harder time hanging on to good staffers.

Money & Business by Katie Bascuas Mar 5, 2015

What’s Getting in the Way of Your Talent Strategy?

Money & Business by Katie Bascuas Mar 5, 2015

A new survey of nonprofits forecasts employment growth within the sector in 2015, but many nonprofits report they’re struggling with recruiting and retaining employees. Find out some of the challenges posing this HR conundrum.

Membership by Julia Haskins Mar 2, 2015

Engineering Associations Team Up To Support Black Engineers

Membership by Julia Haskins Mar 2, 2015

As part of a recently renewed agreement, the National Society of Black Engineers and the American Society of Civil Engineers are working to retain and support black engineers, through educational and professional development programs, mentoring opportunities, as well as discounts on membership.

Membership by Joe Rominiecki Feb 11, 2015

What Should We Make of "Pay What You Want"?

Membership by Joe Rominiecki Feb 11, 2015

The no-price price tag blends a purchase with a donation, turning the conventional transaction on its head. Could "pay what you want" work for association membership dues?

Money & Business by Katie Bascuas Jan 15, 2015

How Prepared Is Your Organization for an Aging Workforce?

Money & Business by Katie Bascuas Jan 15, 2015

New research from the Society for Human Resource Management indicates that only about a third of organizations are preparing for a workforce that skews older. Find out why recruiting, retaining, and capitalizing on the know-how of older workers makes good business sense.

Meetings by Gayle Bennett Oct 8, 2014

American College of Emergency Physicians' Shift Change

Meetings by Gayle Bennett Oct 8, 2014

Looking to shake things up in a big way at your next meeting? Take a page from the American College of Emergency Physicians. Although ACEP’s annual meeting had been a consistent success, organization leaders made some innovations that have led to even greater success.

Membership by Joe Rominiecki Oct 1, 2014

The Value of the First Reply, and Other Online Community Metrics

Membership by Joe Rominiecki Oct 1, 2014

A provider of online community software dug into the data for about 250 of its client associations. Here's what it says about how members are engaging in those communities.

Technology by Ernie Smith Sep 26, 2014

Friday Buzz: Tweet for Help

Technology by Ernie Smith Sep 26, 2014

Social management giant Hootsuite has a new trick up its sleeve that involves an old-school form of social media—the telephone. Also: Does retention matter more than member acquisition?

Money & Business by Jay Younger, FASAE Aug 1, 2014

Growth Strategy: Do You Know How to Grow?

Money & Business by Jay Younger, FASAE Aug 1, 2014

In crafting your organization’s growth strategy, don’t go with your gut. You need hard facts about your audiences and your competition. Get them by conducting a disciplined market assessment.

Meetings by Samantha Whitehorne Jul 18, 2014

Surprise!  Reward Attendees With the Unexpected

Meetings by Samantha Whitehorne Jul 18, 2014

Surprise and delight your meeting attendees with personalized perks, and your association will reap the rewards in term of increased engagement and retention.

Leadership by Mark Athitakis Jul 7, 2014

The Cost of a Neglectful Board

Leadership by Mark Athitakis Jul 7, 2014

The reputation of a veterans' charity took a hit last week for working with two direct-mail vendors that heavily profited from donations. The vendors are paying the price, but the problem started with the board.

Membership by Joe Rominiecki Jul 2, 2014

4 Survey Findings That Illustrate a Big Problem for Associations

Membership by Joe Rominiecki Jul 2, 2014

One possible solution for associations struggling with membership is rather obvious, but associations seem to be ignoring it. This and other highlights from new benchmarking research.

Membership by Katie Bascuas Jun 13, 2014

The Association Industry Continues to Grow, MGI Study Says

Membership by Katie Bascuas Jun 13, 2014

Among the key findings of the 2014 edition of the “Membership Marketing Benchmarking Report” was that more than 50 percent of associations reported an increase in membership. The report also explored some of the ways associations are contending with common challenges of growing and retaining membership.

Money & Business by Katie Bascuas Mar 20, 2014

Why It’s Important to Invest in Talent Acquisition

Money & Business by Katie Bascuas Mar 20, 2014

While many nonprofits are planning to hire new staff in 2014, the sector is largely lacking when it comes to implementing formal recruitment strategies, according to a new study. Find out why greater investment in talent management could help nonprofits better achieve their missions.

Membership by Alexis Williams Mar 14, 2014

Friday Buzz: Take Small Talk Up a Notch

Membership by Alexis Williams Mar 14, 2014

Online engagement keeps your members involved and gives them extra value. Also: Publicity professionals share pointers on how to gain more attention for events.

Leadership by Mark Athitakis Mar 10, 2014

Should CEOs Feel Optimistic About the Economy?

Leadership by Mark Athitakis Mar 10, 2014

A new study shows that association CEOs feel steadier after the Great Recession. But growth opportunities remain hard to come by.

Money & Business by Katie Bascuas Mar 7, 2014

Seven-Year Study Shows How Associations Weather Economic Ups and Downs

Money & Business by Katie Bascuas Mar 7, 2014

The latest results from a longitudinal study looking at economic effects on associations suggest that in good times and in bad, association managers are strategic and generally optimistic.

Money & Business by Katie Bascuas Feb 27, 2014

Survey: Size Matters When Running An Association Today

Money & Business by Katie Bascuas Feb 27, 2014

A new survey of nonprofits and associations found that an organization’s size affected not only its outlook but also the quality of its operational practices.

Leadership by Lori Porter, MBA, IOM, CAE Jan 16, 2014

Take It From the Top: How Leaders Foster an Ethical Culture (or Not)

Leadership by Lori Porter, MBA, IOM, CAE Jan 16, 2014

Usually, an organization’s ethics are only as good as its leaders’. To create an organizational culture that promotes ethical conduct and personal responsibility, leaders need to serve as role models for others.

Money & Business by Rob Stott Dec 10, 2013

'Tis the Season for Office Holiday Parties, So Do Them Right

Money & Business by Rob Stott Dec 10, 2013

As many organizations prepare to close the books on 2013, one of the last events on their calendars is likely the office holiday party. One HR professional offers some tips for a successful and safe end-of-the-year bash.

Membership by Joe Rominiecki Dec 4, 2013

Automatic Renewals: Realistic or Too Good to Be True?

Membership by Joe Rominiecki Dec 4, 2013

Associations appear optimistic that automatic renewal billing could boost retention rates and reduce workloads, but a variety of hurdles may make broad adoption hard to attain.

Leadership by Emma Beck Oct 21, 2013

Lunchtime Links: When It’s Time for Professional Help

Leadership by Emma Beck Oct 21, 2013

Why your members don’t always make the best lobbyists. Plus: How to upgrade your website on a budget. Associations love getting their members involved in advocacy—and that’s understandable. Who better to tell the stories that can sway policy than the people who live them day in and day out? But there are times when the […]

Technology by Corey Murray Sep 20, 2013

Lunchtime Links: Ads Coming to Pinterest

Technology by Corey Murray Sep 20, 2013

The conscientious approach to online advertising. Also: when good social traffic is actually bad for your association.

Technology by Corey Murray Sep 5, 2013

Lunchtime Links: When to ‘Blow Up’ Your Website

Technology by Corey Murray Sep 5, 2013

Telltale signs that it’s time for an online redesign. Also: how to draft a compelling value proposition. A website redesign is serious business. In almost any case, it amounts to a difficult and expensive undertaking. But there are times when it’s also necessary. How to tell when your association’s online home is in need of […]

Membership by Rob Stott Aug 23, 2013

Small Businesses Stay Loyal to Customer Loyalty Programs

Membership by Rob Stott Aug 23, 2013

Loyalty programs continue to help small- and medium-sized businesses generate regular customer engagement, according to a recent survey. It’s a model that works in associations too.

Membership by Joe Rominiecki Jul 17, 2013

No More Gut Feelings

Membership by Joe Rominiecki Jul 17, 2013

How one association put its data to work to determine the true cost of serving its members—and whether its dues rates matched up.

Leadership by Associations Now Staff Jul 1, 2013

Ask the CEO: Ralph Albert Thomas

Leadership by Associations Now Staff Jul 1, 2013

Ralph Albert Thomas, CEO and executive director, New Jersey Society of Certified Public Accountants, answers questions from NJSCPA member Emily Vu.

Membership by Joe Rominiecki Jun 19, 2013

Put a Price Tag on Your Benefits

Membership by Joe Rominiecki Jun 19, 2013

Don't leave the value of your association's member benefits open to question. Here's why you should put dollar values on your benefits, plus a few examples of associations that are doing so.

Membership by Joe Rominiecki Jun 12, 2013

Checking In With AMS and Online Community Providers

Membership by Joe Rominiecki Jun 12, 2013

What are the major developments and trends in the field of association management systems and online member communities? I visited several industry partners at ASAE's 2013 Marketing, Membership & Communications Conference to find out.

Technology by Scott Steinberg Jun 1, 2013

Tech Memo: Tech to Watch

Technology by Scott Steinberg Jun 1, 2013

How to keep pace with mobile members through networking, streaming and content publishing.

Meetings by Anita Ferrer May 14, 2013

Lunchtime Links: Believe the Social Media Hype

Meetings by Anita Ferrer May 14, 2013

Social media predicted The Great Gatsby would be a hit, even when the film got subpar reviews. Could it predict attendance during your next conference? Also: Your members are champions, but it's up to your association to help them along their professional path.

Membership by Anita Ferrer Apr 22, 2013

Lunchtime Links: Radio Group's "Localore" Tech Embrace

Membership by Anita Ferrer Apr 22, 2013

The Association of Independents in Radio (AIR) is pushing member innovation with its new site, Localore. Also: Auto-analytics tools allow employees to measure how they spend their time at the office.

Membership by Anita Ferrer Apr 3, 2013

Social Media Roundup: Closing The Generational Divide

Membership by Anita Ferrer Apr 3, 2013

Why you should work to understand the millennial way of life and their thought process. Also: Why you should add some playtime to your next meeting.

Membership by Anita Ferrer Mar 19, 2013

Social Media Roundup: Why Online Engagement Takes Planning

Membership by Anita Ferrer Mar 19, 2013

How to choose the right strategy for developing an online member community. Also: Your conference attendees may not be coming back for seconds. Here's why.

Membership by Ernie Smith Mar 19, 2013

Lunchtime Links: Take Your Conversations Back-Channel

Membership by Ernie Smith Mar 19, 2013

Why private conversations can prove just as useful as the ones you have in public. Also: Why asking softly may get you further than going full-pitch.

Money & Business by Katie Bascuas Mar 13, 2013

Confidence, Stablity Improve For Association Executives

Money & Business by Katie Bascuas Mar 13, 2013

A new study by McKinley Advisors found that 87 percent of association leaders are either somewhat or very optimistic about their associations’ economic future in 2013.

Leadership by Jeff De Cagna, FRSA, FASAE Mar 7, 2013

Overcoming The Association Value Gap: Part I

Leadership by Jeff De Cagna, FRSA, FASAE Mar 7, 2013

Even in 2013, association business models based on membership rely heavily on dues revenue. Leaders need to understand the limitations of this approach and think about how to create value that does not depend on membership.

Money & Business by Katie Bascuas Feb 7, 2013

Playing for Keeps: A Personalized Approach to Loyalty

Money & Business by Katie Bascuas Feb 7, 2013

A new survey of travelers found that airline and hotel loyalty programs are on the decline and suggests these industries target what is most meaningful to their customers to help maintain loyalty—a tactic one association is already employing.

Leadership by Associations Now Staff Feb 1, 2013

The Innovators: Three More Innovation Stars

Leadership by Associations Now Staff Feb 1, 2013

From real-time data to member town halls, some of the other innovation ideas that caught Associations Now's attention.

Leadership by Associations Now Staff Dec 1, 2012

CEO to CEO: December 2012

Leadership by Associations Now Staff Dec 1, 2012

We ask association CEOs: What unique marketing tactics is your organization employing? Debra L. Wentz, Ph.D. CEO, New Jersey Association of Mental Health and Addiction Agencies, Inc., Mercerville, New Jersey The best marketing has been, and remains, word of mouth. The New Jersey Association of Mental Health and Addiction Agencies, Inc., catalogs positive feedback from […]

Membership by Joe Rominiecki Nov 28, 2012

Put Your Money Where Your Metric Is

Membership by Joe Rominiecki Nov 28, 2012

If recruitment, retention, and engagement are so important, why don't more associations tie staff compensation to them?

Membership by Rob Stott Nov 27, 2012

Foundation Report: Rigor Matters

Membership by Rob Stott Nov 27, 2012

A recent study from the ASAE Foundation and North Carolina State University shows that members find greater value in a difficult credentialing program.

Leadership by Julie Shoop Oct 26, 2012

Vote Closed: Who’s Your Favorite Association Innovator?

Leadership by Julie Shoop Oct 26, 2012

Last summer, we asked you to tell us about association “innovation stars,” and you did. Now, it’s decision time: Who should appear in an Associations Now cover story?

Money & Business by Katie Bascuas Oct 18, 2012

Stick Your Neck Out: The Power of Mentoring

Money & Business by Katie Bascuas Oct 18, 2012

A new study from the Center for Talent Innovation shows the importance of sponsorship programs for multicultural employees, but how important is sponsorship and mentoring for membership retention?

Money & Business by Katie Bascuas Sep 27, 2012

Pivotal Partnerships Help an Association Get Back to Growth

Money & Business by Katie Bascuas Sep 27, 2012

After losing almost half of its members and amid major changes in the insurance industry, the National Association of Insurance and Financial Advisors announced plans this month for new strategic partnerships to highlight its relevance and increase communication with its members.