Sometimes members leave. But if your association seems like it’s suffering a mass exodus, it’s time to investigate why. Also: how team mindfulness can eliminate workplace conflict.
How to keep new members invested in your organization. Also: Discover the best ways to manage your rock star employees.
Associations put value on retention rates, but that’s not always the right metric to boost renewals. A new report says engagement scoring matters.
Competition, which takes many forms, can prove a threat to retaining your membership base, according to a Monday Great Ideas session. Meanwhile, another session noted the issues that implicit bias can create both in recognition and member retention within an industry.
Here’s a little secret from membership-savvy associations: While new- member acquisition offers the thrill of the chase, member retention brings long-term stability. It’s built on engagement, value, and connection, and it starts the day a member joins.
While an in-depth look at the state of membership retention in associations awaits in the mid-summer issue of Associations Now, get a preview with these bonus ideas on boosting retention from several association pros and experts.
To acquire new members and retain existing ones, associations have to understand consumer behavior and embrace nonlinear marketing techniques, said Jamie Turner, opening keynoter at ASAE’s 2018 Marketing, Membership & Communications Conference.
In its newly released Member Loyalty Study, Community Brands offers tips for connecting with members and boosting retention rates.
Membership retention is tricky and often out of your control. But a few key benefits can help. Also: Why marketing automation could be hurting you.
Your intrepid membership blogger returns from two conferences at regional societies of association executives with a roundup of tips and ideas on membership, including great questions for member research and the power of delegating metric measurement to staff
Associations pros frequently cite member engagement as a top challenge, and many of the most effective ways to make easier connections with members are in the digital realm. Here are three items to add to your online engagement plan in the new year.
In the weekly Membership Hack column, we share small ways that associations save time, money, and resources while delivering value to members. Here are some of our favorites from the past year.
Individual face time feels like a precious commodity these days, which makes it an especially meaningful way to interact with members. This year, one association executive’s “conversation tour” generated new ideas for serving her members better.
Your messaging on membership’s return on investment is often as important as the benefits you provide. Consider whether you’re striking the right tone.
A new Community Brands study indicates that your members’ needs change as they advance in their careers. The finding suggests that there’s a lot of opportunity in an engagement strategy focusing on benefits that match career stages.
After the British Columbia Construction Association discovered that hazing and bullying was driving employees out, it launched the Builders Code program earlier this year to change worksite culture.
The earliest member interactions can lead to long-term member engagement. If your onboarding program needs a shot of energy, consider these three small tweaks to make the welcome feel more personal and relevant.
Membership retention goes beyond providing value—accessibility and public image play a role, too. Also: Understand attendee goals before your next meeting.
A few key signs may indicate that it’s time to change your membership structure. Knowing when and how to act can help slow churn and create opportunities for future growth.
The American Homebrewers Association gives members an easy way to track discounts and savings using an app, which helps AHA make the case for membership value and ROI.
Stagnant membership growth, underutilized benefits, potential new members hiding in plain sight—these may be signs that it’s time for a membership model redo. But how should you restructure? Three associations made adjustments—big and small—that add access, equity, and ease to the member experience.
Two new reports indicate that membership growth and retention are holding steady despite global economic uncertainty. And many associations currently seeing membership growth are tapping into the power of innovation and optimism about the future.
A new crop of graduates is about to enter the workforce, and associations can help ease their transitions from students to professionals. Here are three ways associations can support young people just starting out in their field.
Podcasts are growing in popularity right now, and it could be a medium ripe for associations to recruit, retain, and engage members.
Members join associations for the value they bring, but they may not feel the benefits long term. Auditing your organization’s member relations function can change that. Also: Is your email worth it?
Engagement might be the top priority of a membership portal, but it can generate revenue from your other offerings too. Also: a lesson in retaining young members.
The International Coach Federation onboards new members using a live webinar to introduce them to key benefits and services. This early engagement opportunity also helps boost first-year retention.
The member experience ebbs and flows with activity throughout the year, which is why a content calendar can help you plan for member engagements in 2019. Here are a few tools and techniques to get you started.
If you’re having a hard time with membership recruitment or retention, it’s time to seek a new strategy. Also: a conference badge that doubles as a working computer.
The Entomological Society of America’s new membership study looks at historical data to shed light on current challenges like young member retention. At the same time, ESA is asking its members to help make sense of membership trends.
Yes, young professional members have specific needs. But are you meeting those needs, or just stereotyping a key member base? Also: hosting sustainable events.
Common missteps or incorrect assumptions can jeopardize new-member relationships. The author of Retention Point, a new book on how to establish lasting connections with members, identifies three common errors organizations make in the onboarding process.
Findings from this year’s Marketing General Membership Marketing Benchmarking Report indicate that membership growth is strong. But what if your association continues to see year-over-year declines? Here’s how one association reversed its churn.
A new report looks at how associations are using marketing automation tools to improve marketing efficiency, boost member engagement, and drive growth. If it sounds intimidating, a few simple steps can help you get started.
The MemberClicks blog shares a few reasons you may be seeing a drop in membership. Also: Last year, the Brewers Association introduced an indie seal for craft brewers. Let’s check in on the adoption rate.
Looking for an easy way to say thanks to your most loyal members? One association takes time at its annual conference to spotlight major member anniversaries.
A little recognition goes a long way when it comes to creating reasons for one-and-done members to stay for a while. Also: Why one big change can sometimes be less disruptive than many small ones.
Big data holds big promises—including artificial intelligence, machine learning, and the blockchain—you may not be quite ready for that leap into the future. You can still put your data to work by focusing on small-data projects that immediately improve the member experience.
Could adding more membership levels attract more people? The MemberClicks blog reveals how. Also: Amanda Kaiser makes the case for a “frictionless” member experience.
As industry leaders, how associations respond to sexual harassment matters—to the individual and to their community. Associations are facing challenging questions about how to set the bar for acceptable conduct in their field, enforce fair policies, and promote a positive professional culture that attracts the best talent.
A new report says many associations have a “passivity problem” with members. If that describes your organization, consider how you can refocus your product and service offerings to appeal to the needs of your disengaged members.
Combat membership churn by being proactive with communication, providing valuable services, and asking for feedback. Also: The world of trucking shares a few surprising stats about what it takes to get your favorite party foods to you on Super Bowl Sunday.
A recent survey confirms that to get first-time members on board and involved with your association—and more likely to renew next year—you need a plan.
The National Society of Genetic Counselors uses an online discussion forum to put out a call each time it needs members to take on small, ad-hoc volunteer tasks.
Toastmasters International, a nonprofit devoted to communication and leadership skills development, has seen 23 years of consecutive membership growth. What’s the secret? An aggressive acquisition strategy.
Concerned about membership retention? Here's how to create an effective renewal process. Also: Gauge your social media performance with a new benchmarking study.
The Digital Analytics Association has developed a scorecard that demonstrates to members the dollars-and-cents return on their dues investment.
Unexpected findings help align messaging with members.
Preliminary findings from this year’s Marketing General Membership Benchmarking Report indicate that membership growth is holding its own amid a whirl of challenging external forces. And there’s good generational news too.
Whether you offer a retiree membership category or not, there’s a good chance you’re missing opportunities to engage older members.
MCON, the millennial conference, showcased research and ideas from those working in the social impact sector, including how to engage millennials in small-step activism.
By recognizing members who are retiring or already retired, one association is hoping to celebrate and engage them for a lifetime.
As news organizations consider new models, there’s a unique opportunity for associations and journalists to team up and solve common membership issues.
Don’t overlook your website as a valuable tool for increasing your overall member engagement. Also: Why rewarding top contributors in your communities could backfire.
What do you know about your lapsed members? They may be gone but shouldn’t be forgotten. Some associations are bringing old members back into the fold.
Need some quick tips on effectively engaging new members? Here are a few strategies shared by speakers at this week’s YourMembership conference.
Set goals before developing a member onboarding plan.
Joint membership can offer big benefits for associations with component relations for both the national organization and state or local chapters. Members gain advantages too, from discounted dues to access to more programs and services. Here’s how it’s working for two associations.
A new survey says that membership renewal can be one of an association’s biggest challenges. And a quick study of respondents’ renewal tactics can help membership pros fine-tune their renewal process.
Whether you increase dues as needed or adjust the rate annually, it’s important to ask: How much is too much for membership dues? Last week, Costco, the second-largest retailer in the United States, announced that it would be increasing member dues for the first time in six years, mainly due to disappointing earnings results. The […]
The SHRM Foundation and the National Association of Veteran-Serving Organizations are marshaling their expertise on HR and veterans issues to improve veteran employment.
Membership renewal is catching up to our faster lives.
A mail-order mystery service is sparking some surprise and delight in its rapidly growing membership. Here’s what associations can learn from an old-school engagement tactic: Leave them guessing—and wanting more.
You don’t need a crystal ball to see what the future may hold for membership recruitment and retention in your association. Here are a few strategies that membership pros have used to prepare for 2017.
Get the info that matters most when members join. The association marketer’s rule of thumb is to make the membership application as short as possible. Each additional blank to fill in just slows members down on the way to giving you their money. So, if you ask for information beyond the bare minimum, it ought […]
When you write a thousand words about association membership every week, you pick up a thing or two. As I hand the keys over to our new senior editor, here are the thoughts and ideas I’ll take with me.
The “member until you cancel” model has intriguing potential for associations, but a new survey shows they have a lot of work to do to adopt it.
We all know the core fundamentals of how membership works in associations—or do we? Take a moment to consider how these bits of conventional wisdom may be off the mark.
Three years after building a full-scale member-engagement dashboard, one association shares how that effort is paying off, including a new, external iteration it hopes will spur more member activity.
Struggling to get members engaged? Perhaps the problem’s not in your methods but in the engagement opportunities themselves.
One association puts its volunteer membership committee to work in calling all new members to welcome them to the association—a rewarding effort for members, volunteers, and the association alike.
A new app from the American Homebrewers Association not only helps people find the best local breweries but also gives them a reason to become an AHA member.
Working in association membership means you'll always be failing a little bit. Defining your target levels of success, though, will help you make peace with the portion of members who don't renew, who never read email, or who are just never quite satisfied.
Astronauts Scott and Mark Kelly say the toughest challenges are the most rewarding. For associations, here's a list of the "hard things" that will deliver membership success.
For one association's new two-tier membership offer, the deciding factor between the two options is a member's desired engagement with one primary activity: certification.
Why one association researcher discounts nonmember feedback in favor of the highly engaged, and how that choice relates to associations' strategic decisions about what segments to engage.
The latest study from The Community Roundtable digs into calculating the return on investment for online communities. The model it offers, focusing on the value of questions answered, could be what associations are looking for.
The odd job of managing membership.
With the Every Student Succeeds Act underlining in federal law the value of music education for the first time, the National Association for Music Education is on an upswing—and to take advantage of the renewed interest in the subject, the group is boosting its educational resources for new members.
By pursuing both quantitative data and qualitative input from its members, the Construction Financial Management Association discovered a gap in its member value proposition—and how to fix it.
In theory, multiyear membership could be a useful offer for associations to lock in commitments from its most loyal. But thinking far into the future does funny things to our willingness to make decisions.
The author of a chapter in the new edition of Membership Essentials shares advice on getting colleagues in other departments invested in the value of membership.
Even though membership is their core business model, not as many associations have membership staff as you might expect. Here's a look at some of the varying ways associations do, or don't, build membership into their staff structures.
A roundup of five great reads for association membership pros that will get you thinking differently about how to get members engaged, how members view your association, and what benefits they'll want next.
A new survey by Advanced Solutions International shows that increasing member engagement is a key goal for membership executives. Adopting a strategy for measuring engagement is one way for associations to thrive.
Every member has a story, but most people aren't polished storytellers. An author and expert on business storytelling offers advice for turning raw member stories into tales that inspire.
Association software provider Abila predicts associations will start mixing up their membership and partnership models to meet their 2016 resolutions.
The American Association for the Advancement of Science has set a lofty goal: 500,000 members. Such radical growth requires full-scale re-envisioning of how the organization conducts its membership operations. Here's how AAAS plans to get there.
Give your association mind a little exercise by musing on these membership discussion starters.
One association executive's method for operational planning offers an example of how membership objectives can be tested, measured, adjusted, and repeated. Could a little discipline in experimentation drive success in your membership program?
Any association staffer who interacts with members and prospects influences the membership experience. Research from the retail sector suggests simple training on member benefits could sharply enhance your staff's ability to positively engage members.
An inside look at how one Major League Baseball club is using predictive analytics to improve season-ticket sales offers associations some inspiration for putting their membership data to work in new ways.
One component relations professional explains how a focus on member value is crucial to healthy chapter/national relationships.
There aren't a lot of clear best practices in associations on how to craft a successful membership offer for your industry's retirees, but with baby boomers moving past 65, it seems like an opportunity ready for the taking.
It's once again time to dust off your well-worn association membership practices and make them sparkle anew. Get inspired with these refreshing ideas.
A new study offers a look at how members of scholarly societies value benefits and engagement, but association pros should look below the surface to improve their member relationships.
If you’re going to lead an association, it would be a good idea to understand its foundational business model, right? Here’s a crash course for volunteer leaders on how membership works and what your role is in shaping and promoting it at your association.
Two research studies on volunteer motivations and experiences offer new clues about how to find and keep happy member volunteers at your association.
A new survey of associations on their membership performance shows some still lack a clear view of vital membership statistics like retention, engagement, and market share.
When one association hosted a membership-development idea exchange for its chapter leaders (a great idea itself), the recruitment and engagement ideas got members talking. Here are four creative examples.
Tracking engagement on a per-member basis is valuable, but what could an association learn from an organization-wide engagement indicator?
The success of mission-driven companies like Chipotle show how associations can transform their missions from mere marketing slogans into membership drivers.
Associations don't typically grant members voting power on dues increases, but one association that does has found a formula that keeps members happy and revenue growing.
The cult of Surge convinced Coca-Cola to bring the soda back, and the reason it did is one that associations can appreciate. Also: Give your donors the gift of short and sweet videos.
Facing a series of political setbacks in recent years, the Michigan Education Association recently lost a case regarding the August window when union members can drop out. A judge ruled that members should be allowed to quit throughout the year.
Even if your association is growing, the churn of recruitment and lapsed members means you likely have more past members than active ones. What should your relationship be with them?
Rethink your concept of membership with insight from a public-media pro. Plus: An underappreciated source of information on your members.
When you set a target for membership growth, is that figure just a nice, fancy number, or is it based on market research? Can it be both?
The membership model is alive and well, but the methods for making it thrive are evolving. Associations adept in the art of attraction are looking beyond traditional market segmentation and gaining an unfiltered view of which benefits are true magnets for membership.
How a target built excitement for a membership drive for this association.
The survey of organizations with fewer than 500 members revealed positive membership trends but found ongoing concern about delivering member value.
One association membership pro shares his ideas for keeping colleagues ever mindful of their impact on the member experience.
In what looks like a continuing trend, another association plans to offer multiple tiers of benefits and dues and explains how both members and the association stand to gain.
Roughly 40 percent of mid- to large-size associations reported declining or stagnant membership, according to a new engagement and performance survey. While that may be bad news or good news, depending on how you look it, the authors suggested ways associations can work to increase membership numbers.
A sneak peek at a new study focused on the little guys. Plus: What's the deal with cybersecurity insurance?
What is today's association membership pro asked to do? A lot, if you go by what words turn up most frequently in membership job listings.
The words we use to talk about membership pros.
Is it finally spring yet? It's time once more to declutter your membership practices, and these five ideas are a great place to start.
Membership is tough work, and success often hinges on which way the wind blows in your industry. But associations can work to improve the weather.
One association professional called all 1,000 of her association's new members on the phone. Another association dug into data to arrive at a more optimal dues rate. Let's see how they've both fared since we shared their stories.
One association launched a tiered membership structure. Another was on a 29-month membership growth streak. I followed up with both to see how they've fared since we shared their stories.
Are you helping your members with managing all the information that's thrown at them, or just piling on? This challenge presents a major opportunity for associations, but it also calls for a big shift in thinking.
Information management and government activities are among the most critical factors that will shape association strategies over the next year, according to a new environmental scan of the industry.
Membership seems to be low on the list of board-training fundamentals, even though it's a fundamental business model for most associations. Shouldn't boards be well informed about it?
A comprehensive new book covers the art of membership recruitment, engagement, and retention.
More engagement equals more renewals, right? Maybe not. The new book The Art of Membership explains that some members don't want to become more engaged, but if you understand what those members do want, you can keep them satisfied and renewing year after year.
The success of a young social network for doctors serves as a reminder that associations need to keep their focus on member needs.
Most decisions to join an association don't end up in the newspaper. But one association whose members are public officials must make its case in terms everyone can understand.
What to do when new members join your organization. Plus: Creating a plan for when your organization achieves its goals.
By adding key benefits requested via member feedback, the American Counseling Association has sustained growth for several years. Now it's turning to data-based segmentation to keep the streak alive.
There's a lot of power in data, engagement scoring, and finely tuned marketing campaigns, but don't lose sight of the people behind all those numbers. Here are a few reminders about the human side of association membership work.
A new report on associations' membership-metrics practices shows strong desire but low success in measuring member engagement, and not a lot of strategic guidance, either.
How does your choice in dues cycle relate to your association's membership growth and renewal? New data adds some new factors to weigh in the decision.
Secondary associations, such as the International Association of Forensic Nurses, maximize their niche.
More than half of associations surveyed for Marketing General, Inc.’s latest Membership Marketing Benchmarking Report indicated positive growth in total membership, new member acquisition, and member renewals this year.
What does it take to make personal phone calls to 1,000 new members in a year? And is it worthwhile? Terry Fong at the California Dental Association can tell you, with a smile.
How to maintain your association's member-centric thinking. Also: Organization leads to prioritization and efficiency. How these event planners "get stuff done."
How Fab.com opts its subscribers out of emails they don't open. Also: Does your association pay as much attention to membership retention as recruitment?
How pushing too much on building membership can alienate the people who you already consider members. Also: The danger of keeping your "cloud" in one place.
How 2012 reshaped association membership: Social media campaigns, the analysis of member data, and specialized loyalty programs are a requirement.
Take a short break from dues invoices and engagement efforts to noodle on these membership conversation starters.
Pick the dues-billing style that makes renewals easy—for members and staff.
Everyone has biases, whether they’re aware of them or not. For leaders, unconscious bias can have a crippling effect on everything from staff diversity to member retention to innovation. For associations to thrive, leaders must tackle their own biases head on.
A solid onboarding strategy can improve member retention rates. Successful programs include three key elements. Also: how reminders can hurt your team.
The world’s largest social network is working on a “dislike” button, but there's more to the news than that. Plus: Why a scientific approach to member retention is worth considering.
How can your association select offerings to grow membership and revenue? Focus on member retention.
Why do U.S. organizations continue to spend billions of dollars a year on professional development programs despite a challenging economic climate? Maybe because it leads to employee and member retention.
For some, the social media platform is no longer a part of their marketing plans. Also: What associations can do to attract new members.
Many associations operate on a calendar-year dues cycle with renewals late in the year, which means their members are currently deciding whether to join up again. Here are three tips to boost the chance of a renewal.
While members have high opinions of associations’ technology, staff doesn’t feel quite the same way—with long-term concerns a big factor why, according to a Community Brands study.
A digital transformation is about more than new technology. A successful shift includes a mindset change, too. Also: New members feel new longer than you might think.
As millennials age and generation Z hits adulthood, “Generation Alpha” enters the frame. Also: how human-centric marketing fosters member relationships.
Member engagement can be broad, and calculating its success can be—well, complicated. Here’s a formula that can pinpoint return on engagement. Also: An interesting way to make your main speaker feel extra special.
Economic signals suggest some belt-tightening may be on the agenda for 2019. Lessons from the last recession may offer some guidance for handling the next one.
When looking to grow globally, many associations tap the power of international chapters to pursue the mission worldwide by bringing staff and volunteers together at the local level. Here’s how three associations are deploying international chapters, at different stages of maturity, to build on business and membership opportunities abroad.
Make it a priority to welcome new members, even with a quick email. Plus: Make social media fun with filters, geotags and more.
A leading massage and bodywork association has torn down a paywall and opened access to educational materials.
As the resident experts, the association online community manager often serves as internal consultant to teach other staff about online member engagement. In the future, though, we may all be community managers.
A recent report from a nonprofit software maker suggests that associations are going to become increasingly customer-driven, not just membership-driven. Does the road to increased consumer dues run through technology offerings? Here's a hypothetical to get your brain moving.
Privacy-minded social network Secret wants to bring its approach to the workplace. Also: why you should go all-in on your first-year member-conversion efforts.
Associations are good at collecting data, but they’re less adept at analyzing it or knowing what to do with the gold mine of information they have. But that’s changing. As technology becomes more affordable, organizations are harnessing “big data” to improve member engagement.
Are your younger members missing out on larger opportunities within your association via your "young professional" group? Also: A great example of brand hijacking during last night's Grammys.
It's not enough to just be good at what you do. Modern brands must be human, trustworthy, and likeable.
Author Simon T. Bailey on why associations need to flip the script and ignite a fresh vision to generate ideas that will result in happier association staffs and members.
What qualifies as an innovation? Does it have to be something big, or does something more modest still count?
It’s one thing to create content, but it’s another to use it strategically to drive your mission and business goals. A new study illustrates a few ways associations can get more out of their content-marketing strategies.
Google teamed up with a nonprofit to keep political campaigns safe from cyberattacks. The effort shows a growing need for security for those who discuss sensitive topics. Also: The data that supports employee onboarding.
By taking basic elements of training and onboarding completely online—and by replacing the pen and paper with a thought-out workflow—you can bring on new hires more easily and even prevent turnover.
Nonprofits can find growth opportunities on the social network focused on professionals and job seekers. Also: Want to improve your reading retention? Eliminate digital distractions.
In life’s critical moments, consider skipping the invoice by offering dues waivers.
New research shows that users are moving away from public social platforms. Also: revamping meetings in 2020.
Reserve funds are there to keep associations afloat during lean times, which is why it’s crucial that you have the right amount tucked away. Experts offer tips on determining what that number should be.
When employees serve in multiple roles, leaders are under pressure to manage better—which calls for a more questioning, encouraging management style.
A recent study connects a strategic plan with optimism among association leaders and staffers. That's great—just make sure the board is engaged too.
How do you maintain a human connection with the people you work with?
Attention to user experience isn’t just for website development. Membership teams that think like their members and step into their shoes get better retention results. A new guide offers some UX tips and tricks to use during a member’s renewal period.
With many industries facing a shortage of workers and a skills gap, associations can play a critical role in addressing workforce development.
Leverage LinkedIn as a marketing tool to drive brand awareness. Also: Do your chapters need more support?
New research found that team-bonding activities improved creativity, productivity, and employee retention. But when planning them, you may want to opt for volunteer days instead of ice breakers and workshops.
Making a plea for new tech? This is how you should position your conversation with the board. Also: Nonprofit leaders should pave the way for social good.
A new study shows a disconnect between staff and finance leaders about priorities, which can have severe implications for a nonprofit's strategy.
Culture change starts with revamping the manager experience. Also: People now spend more time using their smartphones than watching TV.
Digital badges? Gamification? Tiered or standalone certificates? Credentialing and certification are as complex as today’s workforce. But a focus on needs—yours and learners’—can point your program in the right direction.
Are your employees spending a lot of time chatting at the water cooler? Maybe that’s not such a bad thing.
So, new insights show that your strategy isn’t working. That’s OK—use it as a learning experience to further your industry. Also: What does a purpose-driven association look like?
Last month, the IRS issued interim guidance on the 21 percent excise tax on tax-exempt executive compensation exceeding $1 million. ASAE will continue to work to reduce the impact of the excise tax on associations.
Research shows leaders don’t feel that digital transformations are successful. Here’s how to set changes up for success. Also: habits that help meeting planners save time (and their sanity).
In order for your organization to achieve greater success this year, you have to avoid the activities that held you back in 2018. Also: developing a physical security strategy at events.
Putting a price on membership, products, and services can feel fraught with risk and uncertainty. How do you define the value of something? Will members revolt against a price increase? But pricing shouldn’t be guesswork: Patience, testing, research, and a little courage can lead you to the right number.
A provision in the tax law passed last year made associations subject to a 21 percent excise tax on executive compensation over $1 million paid to the five top-earning executives. In a letter delivered to the Treasury Department on December 3, ASAE asked the agency to reduce the impact of the excise tax.
Meeting technology will shift in 2019. Here’s what that might look like, according to industry experts. Also: engaging members during onboarding.
Your industry’s young professionals are looking to learn and grow. To serve that interest, your association needs to offer education that appeals not only to them, but also to their managers—who may have the last word on whether they attend.
As millennials and Generation Z become a larger part of the workforce, associations must adapt a culture that encourages and empowers them. Why saying yes to their development will benefit both them and your association.
Welcome new members with a steady, manageable stream of information.
Managing a virtual team requires clean logistics, great communication, and a lot of trust. Here’s how to do it, from Entrepreneur. Also: elements of a content strategy.
Nearly two-thirds of people think they can find a better job. Here’s how you can tweak your leadership style—and overall culture—to make them want to stay.
It’s no longer enough to offer traditional sessions delivered by top-notch speakers; give your attendees a meeting to remember.
Online community engagement is important for members, but the value it brings to your association is more significant. Also: how to implement new ideas from the ASAE Annual Meeting & Exposition.
The American Philatelic Society’s membership numbers are well down from its 1980s peak. Youth engagement is central to its new recruitment strategy.
As member interaction moves online, leverage digital communities to create year-round buzz for in-person meetups, says Personify. Also: Keep your corporate partners happy.
It seems as though everyone is hiring these days, and talented professionals have abundant job opportunities. Amid heightened competition for talent, smart associations are adjusting their recruitment strategies, increasing their focus on retaining the staff they have, and looking at new ways to harness an effective team—even if everyone isn’t on the payroll.
Renewal reminders work best when received at the right moment.
There are major donors hidden within your database, you just have to know how to sniff them out. Also: What’s standing in the way of gender-diversity goals.
At ASAE’s Marketing, Membership and Communications Conference, pros are discovering new ways to reimagine strategies for associations.
The National Restaurant Association’s new Restaurant & Hospitality Association Benefit Trust, which targets restaurants and hospitality businesses with fewer than 100 employees, comes at a time when association health plans are a major topic of debate in Washington.
3 tips to get started on a mentorship program.
Could your brand identity use a refresh? Here are the essential steps to establishing an effective one. Also: why your group may want to reconsider giving gifts to new members. Is it time to update your brand? Whether you’re looking for a change or feeling confident about your association’s identity, you may want to run […]
A new report on how nonprofit leadership impacts fundraising finds that there's still a heavy lean on traditional events among nonprofits—coming at the cost of more economical digital initiatives.
Are your most highly engaged workers also your most stressed? Also: Ban these buzzwords from your next internal meeting.
Problem one: how to define "workforce"? As a study from the Conference Board shows, employees want to be engaged, but workers are also increasingly untraditional.
The latest digital educational trends may make you rethink your membership offerings. Also: notes on a blackout at one of the world's most popular tradeshows.
The end of 2017 is drawing near, which means it’s time for organizations to start planning their year-end celebrations. The Society for Human Resource Management offers a few tips.
Online communities can reveal a treasure trove of local chapter information to national chapters. Also: Are leadership development programs keeping women out of the boardroom?
What associations can learn from Major League Baseball players flaunting their own personal style during the league's Players Weekend. Also: Using data science to better understand your organization.
Keep your team meetings productive by following Jeff Bezos’ "two pizza rule." Also: When it comes to tracking your online community performance, start with the basics.
Few organizations measure their association chapter ROI. Here's why they probably should.
In an increasingly competitive market, an association’s brand may be its most valuable asset. Also: A different way to think about loyalty and your organization.
You don’t have to make radical changes to improve engagement at your meeting. Here are a few simple things to try. Also: Does lowering the cost of membership dues lower your association’s value?
A new report from Airlines Reporting Corporation makes the case that more flexible travel programs can pay for themselves by ensuring road warriors are happier with their jobs. Programs that aren't flexible, on the other hand, could be pushing employees out the door.
A survey by the National Business Group on Health indicates that organizations are taking a more holistic approach with their well-being programs, such as offering help on financial security.
What better time to think about your volunteers than during National Volunteer Week? One consultant offers tips for engaging volunteers and keeping them involved.
PNP Staffing Group’s “2017 Association Salaries, Staffing & Trends Report” reveals some common threads among associations, including organizational priorities and the effects of more millennials in the workplace.
From unassigned work areas and flexible meeting rooms to wellness features and amenities, these four associations have found ways to boost productivity and staff morale by selecting and designing new office spaces.
Forget the company picnic and the humdrum holiday party; invest in a team-building opportunity that will promote employee collaboration, engagement, and retention. Here are a few ideas.
Five association professionals offer tips on attracting and retaining top talent. Not to be a Scrooge, but here’s some potentially distressing news: Three-out-of-10 employees will likely leave your association within the next two years. That’s what global advisory Willis Towers Watson found in two major studies this year. “Given today’s shifting workplace and how technology […]
The Southern Initiative will fund and equip local organizations to address the HIV epidemic in four cities. The partnership hopes that the insights gained from the three-year push will fuel changes across the country.
When people pay for travel and registration to attend a conference, plus leave work and family behind, they’re not looking for the “same old.” Instead, they want an experience to remember. Industry experts share five steps to make that happen.
Associations can learn from the legacy of Steve Jobs. Plus: How should your association handle data?
Say goodbye to formal annual performance evaluations and hello to more informal and regular check-ins. Why the move to more fluid feedback benefits not only managers and employees but also associations.
A compliance expert breaks down the legal, regulatory, and reputational concerns you need to keep in mind when running a brand Instagram feed. Also: The value of membership for salespeople.
A new benchmarking study sheds some light on common chapter-relations practices at associations, but it falls short of stating the value of chapters—because so few associations are measuring it.
The Electronic Retailing Association’s new Industry Women’s Council will give women members increased networking opportunities while bolstering recruitment and retention efforts for the greater organization.
At an #ASAE16 session, the executive director of the Illinois Park and Recreation Association discussed its mentoring program and how other associations can build their own successful, sustainable programs to serve members.
At #ASAE16, Learning Lab Speaker Mark Sedgley told attendees that aligning your association’s mission, values, and benefits will attract, engage, and retain talent.
Effective onboarding is critical to driving future engagement. Also: Facebook's got a new strategy for stopping ad blockers on its social network.
How to break ties with an out-of-sync chapter.
Retaining people’s attention during a live online learning session is an art. Barbara David Parnarouskis, director of education at NAIOP Corporate, the association for commercial real estate development, explains some of the fundamentals of good online engagement.
Moving beyond meetings to experiences.
Learn how to hire a top-notch team to pull off memorable events. Plus: Giving up on your big idea isn’t the end of the world.
News of economic weakness shouldn't unsettle associations---it should prompt them to think more about what's worth investing in to weather the storm.
Associations generally are expanding services and staff, but economic pessimism among leaders is gradually rising, and more organizations are thinking about cuts this year than last, according to a new report on how the economy is affecting the sector.
The National Association of Independent Lighting Distributors’ 2016 Annual Conference will begin in San Antonio this weekend.
You track revenue and memberships, but that's not enough to know if your association is hitting home. One expert shares ideas for what else to measure.
As associations face pressure to develop new and innovative revenue-generating products and services, the most successful ones are leveraging what they already know and do well—starting by keeping their missions and industry know-how in mind.
Associations produce a lot of content, but if that content isn't properly optimized for your audience, you may be wasting a lot of time on content the people you care about don't really care about—or worse, hiding the content they actually are interested in. The solution to this problem may be hiding in your data.
After a tenured professor and a school newspaper adviser were fired under questionable circumstances by Mount St. Mary’s University, a variety of academic groups have spoken up against the actions, which are perceived to be reactions to criticism of the university's president.
Mariner Management and Marketing's Peggy Hoffman offers suggestions on how to handle chapter restructuring efforts.
The group that represents the security industry is working to highlight the sector's increased need for employees—and it's doing so by pointing out that entry-level jobs in the field don't require a degree.
For most of the year, community managers turn the spotlight on others. But on Community Manager Appreciation Day, it's their time to shine.
Content marketing isn’t just for recruiting, retaining, and engaging members. It can also be used to do the exact same thing when it comes to your association’s meeting attendees. Learn the how and why of doing it successfully.
Members and prospects often complain that associations push marketing messages to them without thinking about whether they’re relevant. Organizations have plenty of content to share, but knowing its purpose, place, and intended audience can help shape a strategic content marketing plan that helps you deliver on member needs and build deeper relationships.
As more and more employers are turning to benefits to keep and attract talent, here's a look at some of the benefits organizations are adopting.
The 2015 Fundraising Effectiveness Project survey reveals less that than half of charitable donors contributed to the same organization two years in a row.
A new app is causing a buzz, but not for the best reasons. Plus: How to move past the fear of rejection.
On the cusp of its 100th birthday, and with a new executive director and strategic plan in hand, the National Association of Secondary School Principals decided it was time to reimagine itself.
A new report shows that in the absence of benefits intended to assist employees to care for family members, worker productivity and performance can suffer. It’s no secret that balancing work and life is getting harder for many. And a new study is showing a direct correlation between the availability of family and lifestyle benefits […]
Google's big announcement has organizations wondering, how do you make your brand pop? Plus: What #assnchat is up to during #ASAE15.
A national organization for soccer coaches not only advocates for members as a whole, but aids individual demographic groups as well.
Automatic dues renewal is a trendy option for associations. I've had my doubts, but I'm seeing the light in the form of monthly membership dues.
An event expert highlights some simple mistakes that may trip up your tradeshow. Plus: Twitter officially enters the curation ring.
Your association needs to do more for members than provide benefits and volunteer opportunities. You need to build a relationship with them. Here’s a look at the new meaning of engagement.
With its new Businesses on Messenger strategy, Facebook wants to help replace annoying customer service phone calls with less-annoying chat messages. Also: A little help on understanding legislative issues at the state level.
The association data in a recent report on nonprofit staffing suggests that associations may have a harder time hanging on to good staffers.
A new survey of nonprofits forecasts employment growth within the sector in 2015, but many nonprofits report they’re struggling with recruiting and retaining employees. Find out some of the challenges posing this HR conundrum.
As part of a recently renewed agreement, the National Society of Black Engineers and the American Society of Civil Engineers are working to retain and support black engineers, through educational and professional development programs, mentoring opportunities, as well as discounts on membership.
The no-price price tag blends a purchase with a donation, turning the conventional transaction on its head. Could "pay what you want" work for association membership dues?
New research from the Society for Human Resource Management indicates that only about a third of organizations are preparing for a workforce that skews older. Find out why recruiting, retaining, and capitalizing on the know-how of older workers makes good business sense.
Idea fair gets chapters engaged with membership development.
Looking to shake things up in a big way at your next meeting? Take a page from the American College of Emergency Physicians. Although ACEP’s annual meeting had been a consistent success, organization leaders made some innovations that have led to even greater success.
A provider of online community software dug into the data for about 250 of its client associations. Here's what it says about how members are engaging in those communities.
Social management giant Hootsuite has a new trick up its sleeve that involves an old-school form of social media—the telephone. Also: Does retention matter more than member acquisition?
In crafting your organization’s growth strategy, don’t go with your gut. You need hard facts about your audiences and your competition. Get them by conducting a disciplined market assessment.
Surprise and delight your meeting attendees with personalized perks, and your association will reap the rewards in term of increased engagement and retention.
The reputation of a veterans' charity took a hit last week for working with two direct-mail vendors that heavily profited from donations. The vendors are paying the price, but the problem started with the board.
One possible solution for associations struggling with membership is rather obvious, but associations seem to be ignoring it. This and other highlights from new benchmarking research.
Among the key findings of the 2014 edition of the “Membership Marketing Benchmarking Report” was that more than 50 percent of associations reported an increase in membership. The report also explored some of the ways associations are contending with common challenges of growing and retaining membership.
An executive lists some of conference attendees' counterproductive habits. Also: why promoting news from members can help your association prosper.
Why tracking metrics should be more of a priority for organizations trying to build engagement. Also: What associations can borrow back from the new membership approach at Slate.
While many nonprofits are planning to hire new staff in 2014, the sector is largely lacking when it comes to implementing formal recruitment strategies, according to a new study. Find out why greater investment in talent management could help nonprofits better achieve their missions.
Online engagement keeps your members involved and gives them extra value. Also: Publicity professionals share pointers on how to gain more attention for events.
A new study shows that association CEOs feel steadier after the Great Recession. But growth opportunities remain hard to come by.
The latest results from a longitudinal study looking at economic effects on associations suggest that in good times and in bad, association managers are strategic and generally optimistic.
A new survey of nonprofits and associations found that an organization’s size affected not only its outlook but also the quality of its operational practices.
Usually, an organization’s ethics are only as good as its leaders’. To create an organizational culture that promotes ethical conduct and personal responsibility, leaders need to serve as role models for others.
As many organizations prepare to close the books on 2013, one of the last events on their calendars is likely the office holiday party. One HR professional offers some tips for a successful and safe end-of-the-year bash.
Associations appear optimistic that automatic renewal billing could boost retention rates and reduce workloads, but a variety of hurdles may make broad adoption hard to attain.
While such programs are popular with companies, a new Forrester study on loyalty programs suggests that actual engagement is limited. Is the problem a lack of relevance?
Why your members don’t always make the best lobbyists. Plus: How to upgrade your website on a budget. Associations love getting their members involved in advocacy—and that’s understandable. Who better to tell the stories that can sway policy than the people who live them day in and day out? But there are times when the […]
The conscientious approach to online advertising. Also: when good social traffic is actually bad for your association.
Why too much incremental change leads to disappointment. Also: How to create membership value that matters.
Customer experience is in for a face lift, courtesy of the digital age. Plus: how Gen Y would lead, if they were in charge.
Telltale signs that it’s time for an online redesign. Also: how to draft a compelling value proposition. A website redesign is serious business. In almost any case, it amounts to a difficult and expensive undertaking. But there are times when it’s also necessary. How to tell when your association’s online home is in need of […]
Could a tech titan's media buy be a sign that the personalization trend is rising, fast? Also: Being nice is about way more than just a smile.
Loyalty programs continue to help small- and medium-sized businesses generate regular customer engagement, according to a recent survey. It’s a model that works in associations too.
How to determine if a new tech tool might benefit your association. Also: Tips for attracting new members.
How one association put its data to work to determine the true cost of serving its members—and whether its dues rates matched up.
Ralph Albert Thomas, CEO and executive director, New Jersey Society of Certified Public Accountants, answers questions from NJSCPA member Emily Vu.
Don't leave the value of your association's member benefits open to question. Here's why you should put dollar values on your benefits, plus a few examples of associations that are doing so.
What are the major developments and trends in the field of association management systems and online member communities? I visited several industry partners at ASAE's 2013 Marketing, Membership & Communications Conference to find out.
How to keep pace with mobile members through networking, streaming and content publishing.
Social media predicted The Great Gatsby would be a hit, even when the film got subpar reviews. Could it predict attendance during your next conference? Also: Your members are champions, but it's up to your association to help them along their professional path.
The Association of Independents in Radio (AIR) is pushing member innovation with its new site, Localore. Also: Auto-analytics tools allow employees to measure how they spend their time at the office.
Why you should work to understand the millennial way of life and their thought process. Also: Why you should add some playtime to your next meeting.
How to choose the right strategy for developing an online member community. Also: Your conference attendees may not be coming back for seconds. Here's why.
Why private conversations can prove just as useful as the ones you have in public. Also: Why asking softly may get you further than going full-pitch.
A new study by McKinley Advisors found that 87 percent of association leaders are either somewhat or very optimistic about their associations’ economic future in 2013.
Even in 2013, association business models based on membership rely heavily on dues revenue. Leaders need to understand the limitations of this approach and think about how to create value that does not depend on membership.
The combined group, which hasn't yet given itself an updated name, hopes to eliminate confusion and improve industry cohesion.
A new survey of travelers found that airline and hotel loyalty programs are on the decline and suggests these industries target what is most meaningful to their customers to help maintain loyalty—a tactic one association is already employing.
From real-time data to member town halls, some of the other innovation ideas that caught Associations Now's attention.
We ask association CEOs: What unique marketing tactics is your organization employing? Debra L. Wentz, Ph.D. CEO, New Jersey Association of Mental Health and Addiction Agencies, Inc., Mercerville, New Jersey The best marketing has been, and remains, word of mouth. The New Jersey Association of Mental Health and Addiction Agencies, Inc., catalogs positive feedback from […]
If recruitment, retention, and engagement are so important, why don't more associations tie staff compensation to them?
A recent study from the ASAE Foundation and North Carolina State University shows that members find greater value in a difficult credentialing program.
Cloud accounting eases financial reporting for associations.
Last summer, we asked you to tell us about association “innovation stars,” and you did. Now, it’s decision time: Who should appear in an Associations Now cover story?
A new study from the Center for Talent Innovation shows the importance of sponsorship programs for multicultural employees, but how important is sponsorship and mentoring for membership retention?
After losing almost half of its members and amid major changes in the insurance industry, the National Association of Insurance and Financial Advisors announced plans this month for new strategic partnerships to highlight its relevance and increase communication with its members.
The Internet Marketing Association program aims to boost online marketing know-how in the fast-changing online business environment.