While concerns of stress and anxiety remain for many young adults, the latest edition of The Deloitte Global Millennial Survey finds that many are looking at the current cultural moment as an opportunity to reach for something higher.
Millennials, tech, activism—a 10-year study shares how the plugged-in generation interacts with causes and social issues. Also: Boost attendance in your learning program.
In a review of 10 years of research into how millennials support causes, the Case Foundation’s Millennial Impact Report finds that members of that generation tend to focus more on identifying the best solution to a problem than on which institution solves it.
The marketing agency Zenith lays out a useful contrarian take on ad targeting: We might be past the point where millennials and Generation Z are worth all the attention. So what do you target for instead?
Old-school event strategies will turn off younger attendees, but digital-focused, personalized meetings will capture their attention. Also: Get members more engaged in your education resources.
A new National Car Rental survey finds that while millennials like mixing business trips with leisure trips, in part to save money, they aren’t so excited to mention that detail to the boss—even if their supervisor does the same thing.
Millennials deal with work-disrupting mental health issues at nearly twice the U.S. average rate—but don’t think it’s reason enough for a mental health day. Also: how to juggle personal and work activities during the holiday season.
The generation isn’t as thick with job-hoppers as the stereotype suggests, but a new study signals increasing impatience. Current leaders will need to do more to keep them around.
Gen Y is grown up now, and looking for legitimate leadership roles to match. That means casting off some assumptions about what they need, and perhaps how you manage your volunteer structure.
The Wall Street Journal reconsiders how it talks about millennials. Also: The Event Manager Blog reveals why you should stop using certain words to describe your amazing, phenomenal, great meetings.
The latest Millennial Impact Report shows that the generation is increasingly engaged in policy issues, but associations reaching out to them still face challenges.
4 ways to give millennials what they want at your meetings.
How to use the latest Facebook and Instagram features to reach and engage with millennials online. Also: Tips for delivering a perfect pep talk.
Being a little more flexible with your business travel policy may keep your millennial employees happy. Also: Prepare your members for the future by teaching them these soft skills.
Snapchat is a great platform for associations wanting to raise brand awareness among younger audiences. Here are a few tips on how to incorporate Snapchat advertising into your next event or campaign.
Are private job boards hindering your ability to recruit millennials? Also: Abila, Aptify, and YourMembership join together to create a new, unified brand.
Millennials are changing business travel in ways that are unrecognizable to older generations. Also: What associations should know on International Women’s Day.
A new Deloitte survey shows millennials’ workplace wants have shifted in the last year. Here are the takeaways for associations looking to attract and retain a Gen Y workforce.
New research reveals both similarities and differences in the way millennials and older generations approach the C-suite, as well as some misconceptions. It also gives cross-generational recommendations on how to ensure that millennials become successful leaders. Millennials, as the largest generation in the U.S. workforce, are an interesting group to study. Researchers have concluded that […]
An expert on the younger generation suggests that associations should look at social entrepreneurship, not advocacy, to engage millennials. Also: Why large event venues shut their doors.
A new retrospective report from Achieve and the Case Foundation points to a shifting understanding of how millennials get involved in activist and philanthropic efforts. Nonprofits, the report says, have to continue shifting their strategies to attract younger generations.
According to new research from MMGY Global, millennials are traveling more often than their older colleagues—and they don't mind, despite concerns about being away from their young families. And quite often, they're going to conferences.
The Precision Metalforming Association's new MFG NXT effort builds on prior successes the group has had with reaching new demographics.
New research from Pew pokes a hole in a line of traditional thinking about the written word. Also: How one truly animated band is using Instagram effectively.
A recent study finds that more than 90 percent of educational institutions are offering credentials and digital badges, in part, to serve their millennial students, who favor badging and certificates to traditional degrees. What lessons can associations learn from the study?
The Association of Young Americans hopes to represent to Washington an entire demographic of people: those between the ages of 18 and 35. Ben Brown, the group's founder, was inspired to launch the group based on the comments of a former senator.
With young adults buying cars later in life, the National Automobile Dealers Association is keeping the industry aware of how generational differences in buying power and automobile preferences are affecting the car-buying process.
If you've heard one story about those weird, wacky millennials, you've heard them all, right? Well, this one is a little different—it points out an issue regarding the growing distraction of college students by digital devices—an issue meeting professionals in particular should be ready to tackle.
New research from the National Association of Realtors has found that 94 percent of young renters eventually want to buy their own home, but more than half say they can't afford to.
New research from the Global Business Travel Association finds that younger employees are quicker to embrace business travel than their older counterparts—particularly if there's free WiFi.
The National Association of Secondary School Principals isn’t the only association to revamp its image and strategy as it approached a milestone anniversary.
Life insurance providers are always reaching out to prospective customers, but one group remains more elusive than all others: millennials.
Despite what you’ve read about millennials and the impending decline of the meetings industry, a new report by the Meetings Mean Business Coalition found that this generation understands the importance of in-person events.
Millennials now represent the largest segment of the workforce.
In a bit of news that could prove promising for membership-based associations, a new LoyaltyOne survey finds that rewards programs are more appealing to millennials than to older audiences.
Welcome to the weekly news quiz, where we test your nose for association news. In this edition: A popular gemstone gets a new association, we learn an equation for effective content marketing, and silent films get a makeover.
Every industry has been doing its due diligence to gain insight into the millennial generation. In today’s edition, the Association for Dressings and Sauces takes a generational approach to studying trends around one of the industry’s core products.
In a survey of executives, millennials showed clear preferences for researching and engaging with vendors that differed from current practices.
The next generation you'll have to worry about reaching is starting to graduate from high school. Time to get ready. Also: What work will look like by the time all those centennials actually hit the workforce.
A new report found that millennials are not willing to pay for news and that while they don’t actively seek news through social media, they often get their information through Facebook and YouTube anyway. How does these findings affect associations?
Couldn't make it to this year's ASAE Great Ideas Conference in Orlando? You missed out on a ton of good stuff. But fortunately for you, we have some highlights here, including a sneak peek at a new book focused on millennials.
With the beef industry struggling to break through to a younger audience, industry marketing groups are working extra hard to make the pitch—even in Texas, where ranching remains one of the state's most prominent industries.
An association pro declares the era of ignoring or blaming millennials is over. Plus: The good and the bad of word-of-mouth.
Want to get a glimpse into the minds of millennial employees and members? Hang out with them here for a few days. Each day this week, young professionals from around the association industry will share their perspectives in their own Associations Now guest blog series.
A new report from two exhibition industry organizations details how young professionals choose an event to attend and what they seek out once they’re there.
Shari Jacobs, FASAE, CAE highlights the topic that always seems to draw attention people when she's presenting—millennials.
With young adults being so interested in how their food is made, the meat industry is having a tough time keeping generation Y interested in its product. As highlighted by a recent trade group event, this is a hurdle that has the industry welcoming new
Millennials don’t care much about possessions like expensive cars. What do they value? Plus: Ex-Googlers answer common SEO myths.
A new study of U.S. college students asked them what they think education will look like in the years to come. What they had to say could affect your association's meetings and education strategy when it comes to attracting these next-generation attendees.
A new study of millennial job seekers and HR professionals illustrates some of the stereotypes facing generation Y as it works to make a name for itself in the workplace.
How to accommodate the different working styles that each generation employs. Also: ASAE closes out its virtual annual meeting with a “magical” keynote.
In an economy where many buying decisions are swayed by online reviews, the Review Society is working with regulators and developing tools to help consumers identify the ones they can trust.
With B2B purchase researchers skewing younger, many organizations are relying more on online reviews to help figure out what to acquire, a new Clutch study states. However, the decision maker is in most cases over the age of 35.
How learning to let go of perfectionism can improve productivity. Also: what young members expect from their associations.
A new study from the Public Affairs Council finds that even given recent controversy over the use of political ads on social media, nearly half of Americans don’t find their use objectionable.
Put a new spin on the online format to attract a bigger audience. Also: how your digital devices can actually boost productivity.
A recent study by Zapier suggests that the reputation younger workers have for frequently leaving jobs actually reflects challenges with technology and mental health at the workplace.
A new survey from the National Association of Insurance Commissioners finds that many consumers don't know whether they are life insurance beneficiaries—which means they never collect benefits a loved one intended for them.
[Sponsored] Alice Mathu of IAAPA shares how innovation can include comfort, sustainability and trying the latest technology.
Your employees might be feeling the pain of a tech overload. Also: the state of association marketing in 2020.
Employee retention is a priority for every employer, including associations. Offering employees better mental health support may help.
Associations pros frequently cite member engagement as a top challenge, and many of the most effective ways to make easier connections with members are in the digital realm. Here are three items to add to your online engagement plan in the new year.
How to jump back into the swing of things after an extended break. Also: designing your nonprofit website.
How data can help create a more inclusive workplace. Also: a sustainable approach to professional development.
Bread-makers are redesigning their loaves to be smaller due to shifting consumer preference. It’s an interesting solution to a problem that reflects the ways that you might need to adapt to your own audience.
Whether it’s politics, tech, or the time of year, external factors are playing a bigger role than ever in how people donate, a new Classy study timed to #GivingTuesday finds.
A new report from PayScale found that most employees wanted either a strong focus on certifications or to be trained on skills related to leadership and management.
The National Automatic Merchandising Association is bringing together its members in an industry-wide effort to increase the share of healthy snacks in vending machines by 40 percent.
The next generation of attendees wants greener events. Meetings that don’t comply may face consequences. Also: how to make the most of your AMS.
Many employees want their organizations to put more focus on mental health issues at work. It's not an easy conversation to have, but it’s one that matters, recent research finds.
The legacy community platform, active for nearly two decades and an inspiration to many platforms that came since, is going offline soon. Also: Should you call or text members?
A construction festival unearths nondues revenue for the Building Industry Association of Northern Kentucky.
A new survey from Randstad US finds that employees value a casual dress code at work, with more than 30 percent preferring the benefit to an extra $5,000 in salary. How to create a dress code that benefits both your staff and association.
[Sponsored] Community Brands CEO JP Guilbault discusses five key tactics to overcome mistrust and establish life-long loyalty among members.
As millennials age and generation Z hits adulthood, “Generation Alpha” enters the frame. Also: how human-centric marketing fosters member relationships.
As associations more often have employees operating in locations around the world, the skills required to manage that workforce are changing. Modern expectations, technology, and time zones must be tackled in new era.
A report from the CMO Council finds that consumers increasingly look for brands in multiple media—and that includes physical mail and the telephone, too, not just social media.
Building an innovative culture? Start by not calling it “innovative.” Also: how one nonprofit is combating food insecurity.
If it takes too long to apply for a job at your organization and even longer to get a response, you might miss out on younger talent that’s raring to work, a new study finds.
IT needs often fall to the wayside, resulting in outdated processes and solutions. Also: Ask members about their email preferences.
With brands increasingly dedicated to putting on events to strengthen consumer interest, associations could gain a lot from borrowing some of experiential marketing’s best points.
From free food to a commitment to student loans, organizations looking to hire younger workers are learning to boost their millennial-friendly benefits, and when the time is right, let loose.
Hosting a joint meeting with another organization can come with big benefits—as long as you’re on the same page. Also: the metrics that planners should be tracking.
The networking giant seeks to streamline real-life meetups with a new calendar tool. Also: Why sustainability isn’t just a buzzword.
A security breach involving Microsoft’s web-based Outlook service reveals some major customer service challenges. Also: why many millennials job-hop.
A new report shared at the National Association of Broadcasters’ annual conference highlights a few potentially surprising tends. Among them: Many podcast listeners follow along on YouTube, not iTunes.
The life of a meeting planner includes a lot of challenges. In 2019, finances, tech, and younger attendees are among the biggest ones. Also: Ready for Global Meetings Industry Day?
Are your employees spending a lot of time chatting at the water cooler? Maybe that’s not such a bad thing.
Social media is becoming increasingly important for member service, but it highlights the many channels customers use for help. Here are some insights to consider within your organization.
Membership packages with all the bells and whistles of career benefits are important for young professionals, but you won’t attract them unless it’s affordable. Also: select the right AMS.
Young professionals can gain a lot of perspective from workplace mentors—even if they communicate via new tools like apps. But experts say face-to-face interactions still have a major role.
A new report from the software firm Cvent finds that, with the wide array of options at a given meeting, attendees would benefit from a personalized lay of the land.
Due to pressure coming from managers or coworkers, a recent survey says more employees are running into problems taking their PTO. Is your organization vacation shaming? Here’s what to watch out for.
An ethics track and a lowered experience requirement recognize the standard-bearing role associations play—and leaders' urge to grasp the association industry faster.
A new benchmarking study focuses on young professionals’ views on membership. While many from the Gen Z and millennial generations decide to join associations, they’re skeptical about the value and benefits that membership brings. That’s a challenge associations will need to overcome.
Disrupting the pathway to board service has complicated boards' understanding of strategy. That's created a leadership gap that CEOs are well-equipped to fill.
The latest version of Omnipress’ State of the Conference Industry Report finds that content continues to be a significant driver of value for associations. But with member demographics more diverse than ever, organizations are facing increased challenges in how they deliver this content.
The International Grown Diamond Association has helped raise the profile of synthetic gems, despite working on a shoestring budget. Now there’s word of a new group that would focus on marketing in the space.
Plenty of studies show that employees often feel disconnected at work. Improving that situation can depend on leaders better defining success, and building a culture around it.
The Netflix series is auctioning off the chance to be on the show to help fund California wildfire relief. Also: tips to beat the spam filter.
Volunteers with multiple engineering associations make infrastructure inroads in challenged communities.
A personality test shown off at ASAE's Technology Conference & Expo only requires a little bit of drawing. Also: reading materials that highlight tech conference takeaways.
Meeting technology can go a long way in creating an exclusive event experience, but it can be expensive to implement. So, start simple. Also: how to market webinars for millennials.
A new report from the American Institute of CPAs finds that benefits are a major driving factor behind many employees’ decision to take a new job, but often they don’t maximize the benefits made available to them.
Tote bags, notepads, and USBs: You’ve gotten them as meeting giveaways too many times, and they end up in the trash. Ditch these tired ideas for more earth-friendly options. Also: the benefits of a young professionals committee.
In the digital age, association teams will increase their success and well-being when they focus on human interaction and engagement at work, says workplace strategist Erica Keswin, opening ASAE’s Associations @ Work Business Conference on Monday.
Consider offering your employees more flexibility and comfort when they travel—but don't be afraid to take a close look at their expense reports.
As millennials and Generation Z become a larger part of the workforce, associations must adapt a culture that encourages and empowers them. Why saying yes to their development will benefit both them and your association.
After starting a Young Professionals Taskforce for his local state society, a YP shares three things organizations can do today to get ready for next-gen members.
A new report from the software provider Community Brands suggests that most association members are joining because of education and career opportunities, rather than out of a sense of professional responsibility.
How meeting planners are utilizing new solutions to meet an age old trend.
The American Nurses Association is a big-tent organization that has seen new-member growth for several consecutive years—largely due to a new framework that groups members into smaller segments defined by their career stage. Here’s how it works.
CUES announced a new membership structure with enhanced benefits this month to help its members better educate and develop credit union CEOs, executives, directors, and future leaders.
Association Success shares advice for making learning practices as natural to your organization as breathing. Also: Do you know when you should stop emailing people?
DC has the highest median student loan balances in the country—something associations should keep in mind as they hire and recruit millennials. Also: Instagram introduces a new engagement feature.
The association for retired persons characterizes the battle against dementia, including Alzheimer’s, as one of the biggest issues facing its members. Fittingly, the association offered up a significant investment in a research fund in honor of its 60th anniversary.
Even small associations are complicated entities, which is part of why they resist change. But diverse groups that remember the organization's core mission can keep it from getting stale.
Planning to shed your old technology for a hot new product or service? You’ll need to condition your staff to accept and adopt the upgrade. Here’s how to build an agile, multiphase training plan that targets their needs before and after implementation.
Don’t let a lackluster renewal program be the reason you lose out on members. Also: As digital technology changes the world at light speed, mindfulness can help leaders shape the future of organizations more strategically.
During day two of ASAE’s Xperience Design Project event, expert faculty shared how a change in perspective can lead to innovative ideas, stronger messaging, and better performance.
Bosses often have to make hard decisions, and delaying doing so can hurt your team and your organization. Also: Gen-Xers are often overlooked at the office, but CNBC says they’re changing the nature of work.
A new version of an app allows meeting attendees to name and shame groups that don’t show diversity in their panels. Also: a comprehensive look at the health of the internet.
Members of generation Z can look to their older counterparts to see the burden of student loan debt. Will this younger group fare better? Also: Valuable lessons from email marketing pros.
Everybody wants to climb the ladder, but that doesn’t mean they don’t need some institutional encouragement. Associations can take some lessons from how they court members to make it happen.
There are skills required to reach the top, and there are skills needed to move an organization into greater success. Unfortunately, those two skill sets aren’t always the same thing. Also: ASAE’s Great Ideas Conference is off to a big start in Colorado.
Have you considered expanding your national meeting into regional conferences? Here’s why you should. Also: how to tailor continuing education courses to appeal to millennials.
In order to develop the next generation of industry leaders, the Association for Manufacturing Excellence launched its new AME Emerging Leaders Program.
One of the hottest trends in business travel, the integration of leisure time into the trip, is heating up. Here are just a few insights into the nature of the trend.
As the world gets older, associations will have to take steps to respond to this demographic shift, ASAE’s ForesightWorks report finds.
As the world changes, so too are the elements that encourage donors to give. Here’s how these trends are leading to a philanthropy rethink.
The robots may not be coming for your job, but automation is already taking on tasks that were standard in job descriptions from truck driving to translation. Associations will need to help clarify what machines can and can’t do.
Combat membership churn by being proactive with communication, providing valuable services, and asking for feedback. Also: The world of trucking shares a few surprising stats about what it takes to get your favorite party foods to you on Super Bowl Sunday.
Your members and prospects have become conditioned to short-term sign-ups (you can thank Netflix and Spotify for that). To recruit and retain members with a fear of commitment, take a lesson from the Textbook and Academic Authors Association.
Want to keep your millennial and Gen Z members engaged? Create a group within your organization that’s just for them. Also: The Women’s March takes advantage of a new group stories app that lets you combine posts from different platforms.
Your organization may emphasize yearly membership, but a huge amount of consumer interest is currently focused on monthly, often digital, subscription services. Could your association bring its best membership ideas to a new model?
Coca-Cola and Kodak take completely different approaches in attempts to stay relevant to a modern audience. Also: how to manage a team when employees have widely different working styles.
The latest digital educational trends may make you rethink your membership offerings. Also: notes on a blackout at one of the world's most popular tradeshows.
Association Success reveals how to make engagement scores more meaningful. Also: Six ways to create more successful tweets.
The Apple Developer Program, required for app-makers that want to appear in the App Store, will now be free for nonprofits as long as they meet certain requirements. Also: Find out why your members may not trust you.
What data from a year’s worth of blog posts reveals about what meeting planners are interested in today—and what that may mean for the future.
The National Park Foundation is highlighting 50 years of achievements on behalf of national parks, while also looking forward to the next 50.
These steps can help your nonprofit navigate negative press. Also: The four types of leaders who create the future.
Before you try a bunch of new tactics to boost your online community engagement metrics, you need to diagnose the problem first. Also: why technology alone isn’t enough to remedy accessibility issues at your events.
The National Cattlemen’s Beef Association recently introduced phase two of its relaunch of its iconic “Beef: It’s What’s for Dinner” brand with digital ads and video recipes.
A surgical association’s comments on the dangers of cutting avocados may have led to the sale of seedless avocados in the British market. Really. Here’s what happened.
You can’t rely on your most loyal attendees forever. Now’s the time to think about how to get new attendees registered and onsite.
Why does the average attendee show up? Data points from the second Decision to Attend study shed some light.
How Generation Z will disrupt the office, according to a member of Gen Z (oh, and his dad, too).
PNP Staffing Group released the findings of its annual report on staffing trends and salaries in the nonprofit sector. While groups plan on hiring more staff in 2018, the report says competition for talent is greater than ever.
Five trends to keep in mind when it comes to improving your organization’s technology and fundraising. Also: the real reasons some association events are struggling.
Roundtable discussions provide engagement experience for members and a learning opportunity for you. Here are some tips for facilitating roundtables.
A recent survey of U.S. tech workers found that many older employees worried about losing their jobs because of their age. And while diversity is important for such workers, age is given less consideration as a diversity issue.
The American Psychological Association’s latest survey on stress in the United States finds that a lot of people think we’ve hit a nadir as a country.
To bring in more millennial members and recruit the Gen-Z young people who are following them into the workforce, you’ll need to evolve your communications strategy and test new platforms. And, yes, that means you better be good at social media.
From recruiting to benefits to processes, the forthcoming wave of gen Z-ers will promise to create some new wrinkles for the workplace. Here are a few thoughts on the forthcoming generation for HR pros to check out.
Veronica Cunningham, executive director, American Probation and Parole Association, answers questions from APPA member Reyna Cartagena.
A new report from the consulting firm A.T. Kearney makes the case that influencer marketing can be more targeted and effective than traditional types of marketing, which aim at broader, affluent audiences.
A new peer-to-peer financial app supported by the banking industry is drawing some buzz away from Venmo—in part because of the way that Zelle leverages advantages the industry has that a standalone company doesn't. For one thing, account transfers are instant.
Here's why your next meeting might be at the movies. Also: Is your website turning away millennials?
By allowing young professionals to be their authentic selves and welcoming their perspectives, associations will create a culture of trust that allows both organizations and staff to thrive.
3 questions to ask your caterer to potentially improve how green your meeting can be.
With the popularity of tattoos among teens and young adults on the rise, the American Academy of Pediatrics wants to make sure teens are informed—and doctors know what to say to those teens.
Two new reports suggest that Midwestern and Southern cities have a better balance of job openings and cost of living than their coastal counterparts.
Millennials might be most susceptible to the mixing of business and pleasure travel. Here's what to tout to get them to your next conference.
Not every airline is hopping on board the basic economy train, but some of the airlines that are have found mixed results from the approach. While United Airlines rolled back the offering, American Airlines expanded it. Here's what travelers should know.
The Public Interest Registry, a nonprofit domain registry, says that, according to a survey it recently conducted, people generally think they know more about the internet than they actually do.
Seven best practices to consider as you plan your association's next meeting.
Three ways to use your attendees' obsession with good—and local—food and drink to elevate the meeting experience.
With a digital-native generation reaching adulthood, events might have to get more interactive to adapt. Also: a culture problem you might be facing.
To meet a generational shift in membership, the Washington State Association for Justice hired an executive director who looked like its younger members.
A report from the business travel management firm Concur finds that while younger employees might have slightly higher hotel expenses, this is offset by far lower amounts spent on dining and entertainment overall—a trend that holds up globally.
The latest buzz coming from the online publishing world is that it makes more sense to invest in video at this juncture, which means that a lot of writers are getting laid off. What gives—and is this something the niche media space is going to have to worry about?
Social Media Today shares a bunch of content ideas to activate your social media feeds. Also: A dozen special ways to say thank-you to donors.
Your communication strategy isn’t so strategic if you’re not measuring it against specific goals. Also: new ways to think about presentation delivery.
Bandcamp uses its influence to raise money for the Transgender Law Center in the wake of the military ban. Also: Perks are tempting, but millennials prefer meaningful jobs.
How smart venues are focusing their design around how people want to interact at events.
A new report from the American Society of Travel Agents highlights travelers' feelings on a variety of issues—from President Trump's executive order on travel to WiFi.
Lessons from association leaders who reach the C-Suite at a young age.
There’s a new generation of leaders entering the C-suite, and they’re bringing fresh ideas, talent, and experience to the job. But taking the express elevator to the top comes with unique challenges. Here’s how three young association CEOs are overcoming them and making their leadership mark.
Gen Xers and millennials are get held back for fear of disruption, a new survey suggests. But what's wrong with some disruption?
Airbnb is leading the way in the private accommodation rental market, but online intermediaries like Priceline and Expedia are looking to catch up. Also: How to craft a more focused communications strategy.
As Gen Z enters the workforce, leaders may need to adjust how they manage. Also: The hidden reasons behind the lack of women in CEO positions.
Here are six tips associations can use when writing and sending out press releases.
As the retail and shopping mall landscape shifts, the International Council of Shopping Centers is optimistic about the industry’s future and is ensuring members are ready to adapt to changing expectations.
How to encourage your members to get the most from their membership. Also: Why work-life balance may not be as simple as you think.
In order to make meetings more inclusive and welcoming, it’s often a good idea to get all generations—young, seasoned, and somewhere in between—involved in the planning process. Here's a look at how to do it with your young professionals.
A new interactive game by the American Institute of CPAs and the Ad Council helps educate millennials about healthy financial decision-making.
Associations that want to develop the next generation of talented association staffers should consider starting an association-wide internship program.
Become a better event pro by learning how to bounce back from meeting complaints. Also: Why you shouldn’t leave print out of your marketing efforts.
VR technology may help your organization connect with Gen Z. Also: A common piece of career advice may actually be hurting women.
Preliminary findings from this year’s Marketing General Membership Benchmarking Report indicate that membership growth is holding its own amid a whirl of challenging external forces. And there’s good generational news too.
Whether you offer a retiree membership category or not, there’s a good chance you’re missing opportunities to engage older members.
If you want to both attract and retain top talent and cut down on the resources it takes to track PTO, then consider offering unlimited PTO at your association.
MCON, the millennial conference, showcased research and ideas from those working in the social impact sector, including how to engage millennials in small-step activism.
Millennials are extending business trips for a bit of vacation at a much higher rate than generations before them, creating a growing category of traveler.
How to engage and recruit new graduates to your association. Also: Even a veteran event planner can make these common mistakes.
Don’t let small marketing strategy blunders negatively impact the performance of your webinars. Also: How to host a virtual event that your members will love.
A new report from Imago Venues suggests that face-to-face engagement and personal development are the most important factors for meeting attendees. Technology, while a factor, should take a back seat to these primary goals, the report suggests.
The ASAE Foundation’s Technology Success and Readiness Study sheds light on where association technology stands today and where it needs to go to increase member satisfaction.
So many associations have been trying to figure out how to keep their industries relevant as millennials and Generation Z replace baby boomers. One expert instructs associations to get these individuals to tell their stories, instead of simply pushing out their own.
Get board members engaged with your organization’s fundraising efforts. Also: Generational shifts are here. These are the changes you may need to make now.
Boards are essential to driving a company’s or an organization’s mission and strategic plan. By partnering with affinity groups, the National Association of Corporate Directors is making sure boards are better representing those they serve.
Find out how to bounce back from embarrassing email fails. Also: Stop a condescending coworker from making you lose your cool.
Millennials are rising through the ranks in their careers, and in doing so, they may be coming up against a surprising leadership challenge. Also: Why you should add more visuals to your next team meeting.
A new software company has found a way to incentivize business travelers to spend less. Also: A marketing metrics checklist from this week's Marketing, Membership & Communications Conference.
A survey by the National Business Group on Health indicates that organizations are taking a more holistic approach with their well-being programs, such as offering help on financial security.
Industries from tech to the trades are struggling with workforce shortages in their industries. Here are how some associations are taking on the issue.
Moving past a big work blunder isn’t easy, but there are a few key ways you can avoid making the same mistake. Also: Why you no longer have to feel awkward when you use the word "millennial."
By adapting to the preferences of millennial learners, associations have consequently benefited members of all ages. Also: Deliver a more persuasive presentation with these body language tips.
Prioritize your email strategy to get the most from your content. Also: Don’t miss these valuable SEO resources for association marketers.
A new report from the nonprofit technology company Abila notes that people are always looking for great educational resources—though the growth of outside offerings means they may not rely only on yours. The company says you might want to work on your education strategy.
Millennials may be getting all the chatter these days, but this issue of Associations Now focuses on those later in their career.
What must professionals over 50 do now to shape their careers before retirement? The key: Become a skilled transitionist.
Keeping members happy means meeting new tech expectations.
Will the future workforce be dominated by generalists, specialists, or something in between? Also: Twitter makes a change to replies.
With industry growth comes the need for new professionals. The Texas Apartment Association Education Foundation’s new campaign seeks to find them.
Gourmet cups of coffee, whether made from espresso or otherwise, have come to define the U.S. coffee market, according to the National Coffee Association. The trade group reports that coffee consumption has surged in the past year.
CEOs are challenged to innovate, but a recent poll suggests that what’s really needed is stability and trust.
When one association professional heard a celebrity denigrate her industry, she decided to confront him one-on-one. Also: Check out the "Global Meetings Industry Day Anthem."
According to The Harris Poll’s Reputation Quotient Ratings, half of all people surveyed hold a negative opinion of CEOs and other top staff members—with differences showing up among age groups and political leanings.
Associations are constantly trying new tactics to engage the youngest generations entering the workforce. The Institute of Management Accountants did so with a successful video contest, which also boosted its Facebook reach by 500,000 individuals in February.
Not sure how to crack the code to attracting and retaining that millennial workforce you’re looking for? These three benefits might just be the way to go.
Follow this optimization process to help your website generate more donations. Also: You’re invited to a snowball fight.
PNP Staffing Group’s “2017 Association Salaries, Staffing & Trends Report” reveals some common threads among associations, including organizational priorities and the effects of more millennials in the workplace.
The Senior Executives Association, which dedicates itself to serving federal leaders, is refocusing its membership strategy. That transition involves a new strategic plan, chapter growth, tiered membership, and partnerships to grow nondues revenue.
Don’t leave your introverted members out in the cold. Create opportunities to get them engaged by respecting their personality traits. Also: Give your boomer members a little notice.
Sure, attendees are at your conference to learn, but they could also be there to find their next job. Three benefits to having an onsite job fair or career center at your conference.
Employee engagement on social media can have wide-ranging benefits for your association. Also: Check your venue contracts for these important details.
The American Association of Cardiovascular and Pulmonary Rehabilitation finds that a focus on purpose yielded new memberships and increased revenue. Here’s some tips on how you can do the same.
Recent research has found that millennials rarely pick up a lottery ticket—an issue for both lottery groups and state governments, which don’t see as much funding potential in fantasy sports, a more popular pastime among young adults.
Letting your staffers explore a conference city can be more than just a good time for them. It’s an under-used opportunity to help them better serve your members and attendees.
Competitive salaries are a big talent draw, but association employees are also looking for benefits that pay off for themselves and their families. Here’s what the latest ASAE Foundation research reveals about trends in employee benefits.
Meeting attendees are looking for more ways to mix business and leisure on the road. From post-conference tours to day trips to planned downtime, associations are stepping up to help them maximize their “bleisure” time.
Employee wellness often starts in the C-suite.
When it comes to the benefits that professionals seek from associations, preferences change with age. A recent study of association members from software firm Abila found that jobs, training, and career advancement rate highest for younger members, while those in older generations value more good-of-the-order benefits.
You could use a break. In honor of National Plan for Vacation Day, use today to plan your vacation time for the rest of the year. Also: What alumni associations can learn from other membership organizations.
A recent study spotlights a generational divide over defining leadership. Don't discount other reasons for the divide, though.
While most associations are plotting out recruitment strategies for millennials, membership professionals need to be thinking about a younger generation entering the workforce this year. Generation Z, it’s said, will be even more digitally savvy and globally focused.
Your organization may take great strides to influence how you’re seen by the public, but the market may have other ideas. Also: How your organization can set the stage for innovation.
A mail-order mystery service is sparking some surprise and delight in its rapidly growing membership. Here’s what associations can learn from an old-school engagement tactic: Leave them guessing—and wanting more.
With a new production arm, the African American Film Critics Association is using its film-industry knowledge to help launch a financial literacy campaign with the largest black-owned bank in the United States.
The Tea Council of the USA has launched a photo-sharing sweepstakes encouraging tea drinkers to show how and why they enjoy tea—their “individualiTEA.”
A Radiohead collaborator reveals that one of the band’s recent social gimmicks went over a lot better than they expected. Also: The start of the year might be a good time for a social audit.
Facing an industry workforce shortage, the Plumbing-Heating-Cooling Contractors Association has deployed an initiative with the goal of attracting more than 100,000 millennials to the workforce by 2020.
As a new year begins, associations reveal their predictions of what’s to come in their respective industries in 2017.
Event- and conference-related takeaways from the holiday comedy classic National Lampoon’s Christmas Vacation and its lead character Clark Griswold.
As 2017 approaches, here are four questions to ask to create realistic routes toward accomplishing your resolutions related to nondues revenue.
As their volunteers interact more heavily with vulnerable populations, some nonprofits are checking their backgrounds more thoroughly, according to a recent survey.
Marketing is critical, and technology is key, according to the new American Marketers Survey conducted by the New York American Marketing Association and BrandSpark.
Associations are using funny videos as a way of communicating and building awareness around their campaigns. Follow their cue.
According to new research from LinkedIn, side hustles are driving the gig economy in new ways. Also: A few tips to make your SEO shine.
Don’t settle for average. Let outside creativity bleed into your event.
A recent report found that the average amount of student loan debt topped $30,000 for last year’s graduates. Such a burden could steer potential employees away from the nonprofit space, but one trend in employee benefits could help matters.
A new study from American Express Global Business Travel and the Association of Corporate Travel Executives shows that many business travelers want to achieve a work-life balance on the road–and have a little fun while getting their work done.
Many interns around the country—and right here in Washington, DC—are working for “the experience” rather than paychecks. Here’s a case for having association interns and compensating them for their work. About a decade ago, I was having the time of my life as an intern at an interior design magazine in London. I spent my […]
A prominent programming community’s aggressive attempt to remake the resume for the modern day is an idea associations should borrow from—liberally. Last week, the technology knowledge base Stack Overflow introduced a provocative idea. It’s one that I think a lot of associations should look very closely at. Stack Overflow, for those who aren’t aware, is […]
According to the American Psychological Association, more than half of all respondents to its recent survey on stress said that the 2016 election is a contributing factor to their stress. The association noted that social media may play a role.
As millennials move past societal norms around relationships, one association says diamonds can still exist in nontraditional relationships.
A new report from Fidelity Charitable finds that donors are closely watching modern philanthropic trends and putting their trust behind more transparent organizations. But older generations are less influenced by these trends.
The recent move away from text-based content online may be a side effect of the fact that banner ads just don't work all that well. But a major trade group, along with The New York Times, is trying to rethink the ads in a way that could actually produce a balance between content and commerce. Here's the scoop.
You have loyal, long-time conference attendees—that’s great. But to keep your events thriving for the long term, you need to engage your millennial members. How are you changing your conferences to appeal to a new generation?
The Auto Care Association's job board that drives revenue and goodwill for the association—and notice from millennial audiences, too.
Three recent event-related articles have plenty of takeaways for association meeting planners. How can you implement one or all of these ideas into your next conference?
New reports show that podcasting is steadily growing in popularity, especially among millennial consumers. Here’s how associations can make use of podcasting—and bring in some nondues revenue dollars in the process.
Professional development is key to career advancement for association execs of all levels. But earning a credential is something young professionals may want to consider. Beyond professional growth, it will also help them lead the industries they serve into the future.
A look at why associations really are uniquely positioned to be employers of choice for today’s millennial employees.
The American Heart Association is making sure you get your daily dose of fruits and veggies with its +color initiative.
The Consumer Review Fairness Act of 2016, a bipartisan bill that passed the House earlier this month, could protect consumers if they post a review on Yelp or elsewhere that's critical of a business or organization. Here's what you need to know.
The Girls star will take part in a campaign for indie bookstores during the upcoming holiday season. Plus: "millennial talk" is really about highlighting everyone.
A new ad campaign, launched by the Institute of Management Accountants, hopes to make young professionals aware of both the importance and value of its Certified Management Accountant certification.
The ultimate comedic short on staying healthy and fit, with first lady Michelle Obama and actor Nick Offerman, was released. Plus: Generation X earns applause.
Sustainable practices should be a starting point, not a feel-good bonus. Here are a few tips for what you should look for in your event's locale.
Uber isn't just testing self-driving cars—it's actually putting them on the road in Pittsburgh. Also: Lessons from a New York Times app shift.
Last week, the Country Music Association and Hallmark Cards, Inc., announced a new licensing agreement, which would pair greeting cards with snippets of popular country music songs. The agreement should also lasso in younger consumers.
Millennial member engagement isn't easy, but letting go of a little control could make things a little easier. Also: Instagram's latest feature takes more than a few cues from Snapchat.
Most associations are offering their members technology-enabled learning opportunities like webinars, but they can be expensive endeavors. That’s why, in an effort to lower costs, many organizations try to find a sponsor.
A meetings industry professional offers some thought-provoking insight on the challenges the event sector faces with diversity. Also: What tough questions should you be asking internally?
Ahead of the CMA Awards, the Country Music Association's voters and nominee solicitors will get an organized resource designed to discourage a flood of solicitations. Plus: How to make your group’s Twitter cover photo super awesome.
A new study suggests associations overlook the primary motivation for young members: jobs. But is that a benefit associations are capable of offering?
The Diamond Producers Association announced a new “Real Is Rare” campaign in hopes of earning the affection of millennial consumers who crave authentic connections, according to DPA research.
Latinos who suffer out-of-hospital cardiac arrests are less likely to survive, and the American Heart Association and the Anthem Foundation are trying to reverse those stats with a new targeted message.
According to CTIA's Annual Wireless Industry Survey, 7 in 10 Americans now owns a smartphone, and between 2014 and 2015, our collective data use more than doubled.
An American Geophysical Union blogger explains why the future of memberships isn't quite so bleak. Plus: An airport-security hashtag takes off.
In some ways, the college media space is a microcosm of the broader media sector. While print-based newspapers and yearbooks are cutting back or even going away, the main association for college media outlets thinks there's a lot of value in switching gears to digital media—though the permanence of print has value, too.
Check out these three tips to keep your membership thriving as more and more millennials enter the workforce. Plus: How are associations using email these days, anyway?
A big problem facing many association execs visiting this year's Digital Now Conference in Orlando is the treadmill of technology. A key speaker at the event recommends not digging in your heels.
The ways in which organizations engage and communicate with their supporters matters, says Abila’s Donor Loyalty Study.
With lobbying as the primary member benefit, will young people join the newly launched Association of Young Americans? Founder Ben Brown is optimistic and taking an entrepreneurial approach to the tall task ahead.
A new report from employee benefit provider MetLife, Inc., found that employee loyalty is growing, thanks in part to benefits programs that address workers’ concerns about their financial security.
How bringing conference content online can further engage attendees. Plus: Facebook Live’s quickly growing popularity. Spring is in the air and conference season is well underway—and there are a ton of events worth checking out. The many avenues of engagement are a conference’s greatest strength, but they can also be a weakness. More often than […]
A new survey of American workers found that many are open to making a lateral career move if it means greater life satisfaction and professional development—a finding organizations may find useful when it comes to talent development.
How to use gamification to drive interest in your online community. Also: Why millennials value culture over salary.
The American Pet Products Association, a trade group for the pet industry, says that an increase in "pet humanization" is helping to drive record growth in the industry, even as other segments, such as the sale of live animals, stumble.
The National Association of Realtors is partnering with Yahoo Finance in an effort to reach more consumers and explain the advantages of employing the services of a Realtor.
Associations representing everything from candy and flowers, to greeting cards and jewelry, are weighing in on what to expect this Valentine’s Day and offering tips on how to treat either a special someone or yourself.
Millennials may prefer to shop for a new home online, but photos on a website don’t always tell the full story. To encourage consumers to enlist the services of a Realtor, the National Association of Realtors released a new ad campaign.
A new study sheds light on how much employees value training and development programs. Here's a look at how associations might be able to capitalize on that finding.
A new report from the Global Business Travel Association finds that travelers who have signed up for the TSA PreCheck program are more likely to enjoy their flying experience than those who don't have it. But with 2 million passengers, the program's growing success means that even the express lanes can back up occasionally.
To engage a new generation of supporters in its work to fight muscular dystrophy, ALS, and related life-threatening diseases, the Muscular Dystrophy Association introduced a new brand. Also included: a pledge to double spending on research for a cure.
For most of the year, community managers turn the spotlight on others. But on Community Manager Appreciation Day, it's their time to shine.
The Dude Ranchers’ Association 2016 Convention rode into Cody, Wyoming, earlier this week
A British newspaper installed monitoring devices across its office, and the backlash has been swift.
How one social club is keeping relevant with younger audiences—and growing membership at the same time. Also: Conflict's a-brewin' in the craft beer space; this clever video is proof.
Aside from a candidate’s stance on issues, a new survey from the Delta Dental Plans Association found that voice was the most important factor affecting a candidate’s likability amongst voters.
A growing trend in the financial and consulting sectors could become as valuable to college grads as the 401(k): In an effort to keep talented employees happy, some employers are paying a significant chunk of their workers' student loans.
Millennials have eschewed sending greeting cards, so the industry has gotten edgier in response—making room for different voices and different kinds of cards.
A recent incident in which two of the country's largest banks briefly blocked access to third-party personal-finance sites such as Mint.com has consumer groups riled up and the banking industry attempting to explain itself.
With millennials now representing the largest segment of the U.S. workforce, they’re bringing new ideas and preferences with them, setting the stage for changes in workplace behavior and technology use. Employers need to address them now.
Destination Counsellors International recently surveyed meeting planners to get a better pulse on the factors influencing their decisions around choosing meeting locations.
The Nobel Committee recognizes the National Dialogue Quartet for its role in stabilizing postrevolution Tunisia.
October marks the 10th anniversary of Associations Now. To celebrate, we’re taking a look back at a decade of AN.
Go beyond demographics to plan a better meeting with Big Data.
A look at how behavior can influence employees’ willingness to save.
A new survey released by the International Association of Conference Centres takes a look at what meeting planners of all ages prefer and how that affects how venue and conference space is selected.
A consumer advocacy group calls for a standard airline seat size—with the help of 30,000 friends. Also: How associations can help fight the internal critic.
Realizing the difficulty many businesses have in marketing to baby boomers, AARP recently launched an advertising agency to help companies better identify with and target the 50+ generation.
A new report shows that in the absence of benefits intended to assist employees to care for family members, worker productivity and performance can suffer. It’s no secret that balancing work and life is getting harder for many. And a new study is showing a direct correlation between the availability of family and lifestyle benefits […]
As ride-sharing services continue to flourish, New York City taxi drivers have formed their own association to ensure they don’t get run over. Their rallying cry? Equity in pricing and regulation among all services.
In an attempt to define 21st-century journalism and identify the challenges journalists face today, the American Press Institute carried out what’s thought to be the largest survey ever of J-school and communications graduates. Dive into some of API’s findings.
Google's big announcement has organizations wondering, how do you make your brand pop? Plus: What #assnchat is up to during #ASAE15.
Throwing apps and innovative web platforms at your members is great and everything, but given the wrong circumstances, it may just be a lot of good innovation wasted. Because of that, it helps that the CEO isn't necessarily the tech-savviest person in the room.
A new study finds that teenagers are likely to both find new friends online and keep the conversation going on digital platforms. Also: The revamped Hamburglar stole our hearts but didn't sell burgers. Is that a problem?
A new study from Pew found the percent of Americans getting news through social media is continuing to increase—a trend that could prove insightful for associations.
Looking for a new office in DC? A recent report could offer a good starting point for your search. Also: The ups and downs of certifications at events.
The National Speakers Association’s Influence 2015 conference heads to Washington, DC, this weekend.
The way Twitter dishes out its mystical blue check mark is about as random as you'd expect it to be. Also: a webinar that may help you better reach your association audiences.
A new survey of meeting planners looks at some of the generational differences that are influencing how they choose event locations and what that may mean for venues.
All meeting planners want to make it easier for conference attendees to connect. Is the way to go about that to think of all attendees as introverts? Maybe.
A new study shows that managing work-life balance is getting harder for workers around the world. Not a terribly surprising finding, yet one that shows how workplace dynamics continue to change with greater connectivity and increased demands.
Another study offers evidence that education is one of associations' biggest draws for nonmembers, so how do we get more of those nonmember learners to join?
Associations may need to think bigger and open themselves up to a new worldwide mindset, says a meetings expert who helps put on the Olympics. Plus: Event planners can make their events just as impactful as the blockbuster Titanic.
A new report sees indications that better days are ahead for volunteers and nonprofits. Plus: A way to settle debates over "who said it first."
Tea was once an also-ran to coffee, but now the English favorite is starting to find equal footing with its percolated cousin. And the Tea Association of the USA is working to advance the momentum.
FCC Chairman Tom Wheeler goes into the lion’s den for his latest keynote speech at the National Cable and Telecommunications Association’s Internet & Television Expo. Plus: What do millennials look for in member benefits?
While Secret's recent demise has raised questions about the viability of anonymous social apps, a key competitor is still riding high. Here's why. Also: One association exec shares her insights on trade group culture.
Every brand and organization has a story, but how can your association make sure its tale is properly conveyed? Plus: a survey reveals the spread of misinformation.
As part of a rebranding plan, the Snack Food Association is focusing on companies making healthier fare and not just those making junk food. The move reflects demographic changes that are changing the marketplace.
In 2016, the National Park Service will turn 100 years old. To celebrate the milestone, NPS and the National Park Foundation are trying to inject a little youth into the country’s public lands with the Find Your Park campaign.
The first-ever Asia-Pacific edition of the Great Ideas conference went off without a hitch this week. Read on for some highlights. Also: The pitfalls of not owning your domain names online.
The world's most popular video service is launching a new effort to inform organizations about how to use its platform. Plus: another round of stats about how millennials stay informed.
A quick look at four of the best meetings- and events-related ideas shared at the 2015 Great Ideas Conference.
A new report from the American Pet Products Association notes that many people are spending lavishly on one of the most important things in their lives: the animal that loves them unconditionally. The generation gap may be at play, the association suggests.
When it comes to creating viral content, one name stands out: BuzzFeed. Rather than try to mimic the social media site, the Meetings Mean Business campaign decided to go a different route. It joined BuzzFeed Community.
At its recent annual meeting, the 101-year-old National Watermelon Association addressed the importance of engaging with younger members and outlined the steps it’s taking to ensure the future of the organization.
The stress and pressure of event planning could be relieved by something as basic as a checklist.
The American Psychological Association’s annual “Stress in America” report shows lingering concerns about money among Americans. And while stress levels generally are down this year, they’re still higher than what APA considers healthy.
If you’re going to lead an association, it would be a good idea to understand its foundational business model, right? Here’s a crash course for volunteer leaders on how membership works and what your role is in shaping and promoting it at your association.
The elements of making an event that has the potential of changing someone's life. Also: The passwords you shouldn't be using.
The National Christmas Tree Association says not to worry, there is no Christmas tree shortage. But the group does have some other problems on its hands—an aging industry and new consumer types—that call for innovation.
A top research firm makes the case that it may be time to put more energy into internal social media efforts than relying on Facebook's massive audience. Also: ASAE's graphics whiz talks about her favorite infographic treatments.
Chicago tops the list of large cities with the best wireless access, beating out a number of event hubs in the process. Also: Why your association should prioritize community managers in the hiring process.
Does your office really need to change much to become more appealing to the fast-growing millennial workforce? Perhaps not. A new study suggests that the generational divide in workplace preferences could be something of a myth.
Millennials are using new restaurant technology at a higher rate, but the gap among frequent users is smaller than you’d think, according to new research from the National Restaurant Association.
A new study on tech trends in fundraising illustrates some of the challenges nonprofit fundraisers face and opportunities that technology is making possible. How do you match up?
If you can't seem to attract enough young professionals to your association, maybe it's because there aren't enough young people in your industry.
Looking for the best candy on the block this Halloween? (Hint: Pay your baby boomer neighbors a visit.) A new survey by the National Confectioners Association looks at how different generations put their own stamp on holiday traditions.
The low-tech approach to making sure your member database has the correct contact info. Also: Face-to-face still wins over virtual, most of the time.
Content marketing isn’t just a buzz-phrase. According to a new report, it’s a way for convention and visitor bureaus to reach meeting planners and convince them to hold meetings in their destinations.
Forget the studies you’ve read about the mindset of millennials. If you really want to know what we’re thinking about and what we look for in an association, just ask—and, please, don’t clump us all together
When picking your host city, it's best to take a holistic approach, which is why a holistic medical association picked one of America's healthiest cities.
The International Coach Federation saw LinkedIn as an untapped reservoir of potential members, and a $25K membership campaign paid off in a big way.
If you're posting content on Facebook, don't go out of your way to encourage your audience to click. Also: why an association is keeping Neil Patrick Harris from drinking beer.
How an old-school object made a comeback with the public, even though the nature of its popularity had changed. Also: An experimental Twitter feature brings grumbles from power users.
The Mushroom Council offers a look into its efforts to get more fungus onto your plate—by beefing up the the rest of your meal.
The Travel Technology Association, once the exclusive domain of Priceline and Expedia, is planning to work with new members known for their disruptive tendencies—particularly Airbnb and TripAdvisor.
Today’s professionals are looking for lifelong learning and credentials to advance their careers. With dramatic shifts disrupting traditional education models, associations have a shot at becoming major players in the education-to-employment landscape. Will they seize the moment?
The survey of organizations with fewer than 500 members revealed positive membership trends but found ongoing concern about delivering member value.
Find the term "millennials" an annoying catch-all? Brace yourself: It's nothing compared to the term being used for the next generation. Also: how one company found a stat-laden blog headline 40 percent more successful than one without the data.
Why nonprofit donor events need to get beyond simply being fancy-schmancy affairs. Also: A generational expert talks up her latest book.
The answer to that question is not always straightforward. Here’s how one association is trying to help level the STEM playing field and get more women interested in IT jobs.
Looking to get millennial attendees to your next event? A new white paper by New York Times bestselling author Dan Schawbel offers some tips. Even better: Some associations are already heeding his advice.
Despite the more than $5 billion dollars spent on marketing campaigns in social media spaces in 2013, new research from Gallup found that consumers’ purchasing decisions are more influenced by friends and TV commercials. Instead of selling, Gallup says, brands should use social to build community.
That's the finding of a new survey focused on the older age group, which notes that many respondents feel ignored or even forgotten by most brand advertisers. And if you are marketing to older age groups, you should be careful not to get stuck in traditional mindsets.
Why a one-tab strategy might be worth considering for your web-browsing habits. Also: MMCC attendees reflect on the conference in their own words.
Past research on millennials for the Case Foundation had focused on how they support nonprofit causes. This year’s survey dives into how millennials connect, give, and get engaged with companies. How can associations leverage this knowledge?
They better be. If you want your events to thrive—not merely survive—you need to build a loyal attendee fan base. One way to go about it: Create a dynamic experience and brand that can’t be found elsewhere.
Adding to the conversation on generational diversity, an HR consultant shares tips on how to handle challenges around managing four generations in the workplace.a
With an aging membership, the National Rifle Association is taking a leap into online video as it tries to shape its message about gun ownership to appeal to the millennial generation.
An association exec ponders a membership book from a few years ago and realizes something surprising about the generation gap. Also: When is a sustainable events argument too tiny to make a big deal about?
A few useful apps that could help you create visual content quickly without the design know-how. Also: Has Twitter jumped the Failwhale? The Atlantic raises a big question.
Remote work, or at least flex time, is becoming a must-have for many younger employees. But making it happen comes with complications. The biggest challenge, according to one recent study? The potential for communication headaches.
Why it’s not enough to just reach out to millennials, it’s time to help them. Also: How you can improve your association’s design expertise before the next event. We’ve covered the shifting demographic landscape before, with associations increasingly having to adjust to the preferences of younger members and audiences. Shelly Alcorn, CAE, at Alcorn Associates, […]
It's not them, it's you. Curb online communication flubs before you lose another member. Also: An executive explains what adjustments associations can make to satisfy their members from different generations.
With the economy starting to come back to life, the Associated General Contractors of America is trying to boost training efforts to ensure that the industry has enough fresh hands on deck for future construction projects.
A new survey found many employees don’t read their employee handbooks. Here’s a look at how to better communicate benefits information.
To help its members stay current among the myriad conversations happening via social media, the Outdoor Industry Association is compiling “social listening” reports as a complimentary member benefit.
Insight from nonprofit professionals on how to your board and your staff engaged. Also: pointers on how to keep your association’s mission and vision from diverging.
What one leadership skill or trait would you like to improve upon? These association leaders ponder the question.
On the heels of new research on millennials that illustrates some potential areas of concern for associations, we take a look at how the American Institute of Graphic Arts is adjusting to changing membership demographics and needs.
How conference centers are trying to keep people of all ages pleased. Plus: What associations can take away from the "selfie" phenomenon outside of the supposed target audience.
Millennial habits could pose a unique challenge for association membership efforts, but don't let that prevent you from reaching out with methods perfectly tailored to their habits.
Uncover the emotional drivers behind the most popular content spreading across the internet.
Sometimes, the best lessons come from seeing how other organizations do things. From thinking differently about spaces to expanding reach via pop culture, the 2014 Great Ideas Conference had a number of concepts worth taking home to your board.
Why monetary motivation causes productivity deviation. Also: One inventive expert's insight into road bumps that impede innovation.
A new study by Chally Group Worldwide reported in Chief Executive magazine finds that the best companies to recruit from have one thing in common: Really, really good leadership training programs.
The dangers of poor curation—and tips to improve your own efforts. Plus: How a laid-back dress code provides for a relaxed and creative work environment.
Improving team cohesion one question at a time. Also, Tips on how to tackle unruly projects.
An infographic can be an engaging, impactful alternative to written content. But what goes into a compelling data visualization?
A new book by New York Times leadership columnist Adam Bryant shares CEOs' lessons for success. Take heed: Close listening is a big deal.
Tips to nudge long-timer members into renewing and prospective ones into signing up. Plus: There are 71 million millennials worldwide—making it a big pool to sift through when looking to boost the membership count.
The unsung Generation X definitely deserves some of your attention. Also: Become a well-oiled machine for learning in 2014.
A new whitepaper by the International Association of Exhibitions and Events reveals 13 trends that will affect its industry. Here are five that associations will want to keep in mind as they plan for 2014 and beyond.
Call it a potluck party for office technology. The trend toward employees bringing their own personal devices to work for use on employer-owned networks is on the rise, prompting IT specialists and others to rethink traditional tools and workspaces.
Much like associations, churches are trying to draw in millennials as members—here’s what they’ve learned. Plus: Condense that speech if you want to hook and keep your employees’ attention.
Moving from CIA to CEO, Peter Earnest is on a new assignment,applying skills from his spy days to intelligence gathering in the business world. Read what he and two highly competitive associations advise about putting an intel system in place—and, pssst, pass it on.
Digital badges might be the next frontier in association education. The American Alliance of Museums is trying a few on.
A new poll found that an overwhelming majority of older workers report they are very or somewhat satisfied in their jobs—a good thing, considering the rising retirement age.
With those between 18 and 30 traveling for work more than their peers, it's important to know what they like while they're on the road. Short answer: They're not afraid to splurge a little.
The One Percent Foundation pools small monthly gifts from thousands of them , helping little contributions make a big impact.
Getting different generations of coworkers to play nice. Plus: B2B marketers want to meet you, not tweet you.
Technology’s to thank for our habit of endless multitasking. But as a recent survey finds, constant connection overwhelms half of the workforce—especially Gen Y employees. The always-on, forever-connected millennials are no stranger to work overload. In fact, they experience it more than most, a recent survey finds. Some 58 percent of Gen Y respondents reported […]
According to two new studies, the way we use devices is leading some—especially millennials—to ditch commuting to work by car. One key benefit? They can work on the way in.
With Jeff Bezos getting comfortable at The Washingon Post, one association pro imagines what Bezos would do on the other side of K Street. (Hint: It involves the internet.)
Millennials are practical and engaged when forming brand perception, contradicting the "brand agnostic" idea of the Gen Y mindset, a Concentric Marketing study finds.
The power and freedom of nontraditional advertising campaigns. Also: how to boost the appeal of your fundraising efforts.
The Washington Post asks GSA administrator Dan Tangherlini how the agency plans to rebound from a conference scandal. Also: Tips to bump up attendee numbers without having to discount.
A recent survey of millennials found that more than half believe they would benefit from having a professional mentor, but only about one-third said their bosses or supervisors were willing to serve in that role. Fortunately, there’s more than one way to seek out a career coach.
Make sure your volunteer programs have impact. Also: Encourage leadership within your ranks.
Customer experience is in for a face lift, courtesy of the digital age. Plus: how Gen Y would lead, if they were in charge.
According to a new study from American Express Global Business Travel, many business travelers tend to make room for vacations and personal time around their business trips. Event planners could find this info handy when figuring out just where to hold their next big event.
Success runs on goofy: Letting loose can enhance your workplace efficiency and personal well-being. Also: the cost of high millennial turnover in your workforce. Scrap the burnout by plugging in a little “you” time. Overworking may stifle the creativity that relaxing—or goofing off—otherwise permits. Have a planner? Add a “do nothing” tab to today’s itinerary. […]
By 2030, the United States will be faced with a family-caregiver shortage, according to a new analysis by AARP. The Caregiver Action Network is already working to ease the burden and reach out to new audiences not typically associated with the caregiver role.
While the business-oriented social network remains on a hot streak, a long-lingering issue for the network is one a lot of association executives know a thing or two about—the challenges of reaching younger members.
The old structure of volunteer management is broken. Strong leadership is required to fix it.
Millennials support causes they’re passionate about, but they expect to see results, according to a new study. Also, your organization’s digital presence makes a difference.
A new poll suggests that young Americans believe that by joining nonprofits, they’re contributing to positive societal changes. Here’s how this finding can transform your organization. Also: Why early risers are the most productive. Your organization may be perpetually recruiting new volunteers to drive its mission. But what’s in it for them? How to prepare […]
Surveys tracking generational trends are all the rage right now. The National Association of Realtors is the latest group to attempt to solve the millennial mystery within its industry.
The Sun Valley Conference highlights the lack of women leaders at Fortune 500 companies. Also: How to connect with a busy person via an introduction e-mail.
New research suggests you should mind your manners and notice personality-type cues when sending and receiving email at work.
We want millennials, but we don’t know how to get them. Read on for recommendations for appealing to millennials.
A report by the Ethics Resource Center shows that younger workers are more likely to feel pressure, observe and report misconduct, and experience retaliation for reporting.
When a travel blogger learned that a human resources company took his concept and used it for a marketing campaign, he told the public. The result? The company had a big backlash on its hands. Don't find yourself in the same position.
Gallup’s “State of the American Workplace” found that 70 percent of American are “not engaged” or “actively disengaged” in their work. Could weak leadership be the cause?
Looking to reach millennial audiences? Help Generations X and Y relive their childhood, says Mashable founder Pete Cashmore. Also: Make your content more digestible. It's not dumbing things down, and your readers will appreciate it.
Even with the effects of sequestration and rising travel costs looming, two new pieces of research show that the meetings and exhibit industries are moving in a positive direction.
Why you should work to understand the millennial way of life and their thought process. Also: Why you should add some playtime to your next meeting.
How cooperating with other associations can alleviate financial constraints. Also: A publication successfully grabbed the attention of the millennial generation. Here's how they did it.
Leadership skills grow with practice, but what about training? According to a study, organizations are waiting too long to formally prepare employees for the next step.
Electronic dance music now has its own voice in the music industry, but with the Association for Electronic Music, will it get the credibility industry professionals crave?
Hiring mature workers can be best for your business. Plus: What are the buzzwords for 2013?
Smartphones are everywhere—including association board meetings, where real-time tweets and Facebook posts will inevitably follow. Where do associations draw the line, and how?
New research analyzed people’s preferences for online communication and connection and found that more than half the U.S. population uses technology to stay in touch with people they know.
Or: How associations can learn to stop worrying and love generation Y.
A new study from the Online Publishers Association shows that marketers prefer their brand-focused campaigns to be associated with premium content sites.
An association executive’s roles will only become more complicated in the coming years. Nathan Victoria has mastered the art of multitasking while preserving a singular vision.