When the International Parking and Mobility Institute was looking to launch a podcast, the group realized doing it well would require a large time commitment. A clever partnership is providing the advantages of a podcast without monopolizing staff hours.
The popularity of podcasting means you might have to double down on the strategy when bringing your message to the world on the way to making an impact. Read on for some podcasting tips.
The International Trademark Association launched a podcast last fall to talk industry trends. The twice-monthly cast not only helps promote INTA’s goals but also helps the organization reach a broader audience.
A new report shared at the National Association of Broadcasters’ annual conference highlights a few potentially surprising tends. Among them: Many podcast listeners follow along on YouTube, not iTunes.
Podcasts are growing in popularity right now, and it could be a medium ripe for associations to recruit, retain, and engage members.
Although social media use is common among Americans, the numbers are stalling. But when it comes to podcasts and smart speakers, there’s nowhere to go but up. Also: Market your educational offerings to employers.
The popular medium is a place for experimentation. Here’s how the Online News Association is putting its mark on a space where many of its members can also be found.
The podcasting market, which is growing into a major media force of its own, is fostering an array of new tracking standards, including one produced by NPR. The Interactive Advertising Bureau, meanwhile, is launching a certification campaign.
It’s no secret that podcasts are rising in popularity. Here’s how the American Camp Association created its CampWire podcast as an extension of the content it’s already producing.
The Paper and Packaging Board teamed with a number of popular podcasts and a major bookstore chain to highlight the value of paper in heavily-stylized form.
How one well-known company that dropped its iconic magazine is bringing it back—in podcast form. Also: the hard part of selling professional development.
Podcasts may be a membership growth opportunity for your association. Also: How to prevent phishing attacks in your national and local chapters.
The world of online radio in general and podcasting in particular are seeing major growth, according to recent data from Pew Research Center. But in podcasting, there's still plenty of room for things to improve, especially in terms of advertising and analytics.
Event and session formats are constantly evolving to meet attendee expectations. Is a live podcast another one to add to the mix?
Executives aren't always expert tweeters and bloggers. But in podcasting, they likely have a natural fit.
Conversational and quirky, association podcasts can be much more than shop talk. Done right, they can engage professional members with a need to know and larger audiences with niche interests. Do podcasts have a place in your content strategy? Three association podcasters share what they’ve learned from behind the mic.
New reports show that podcasting is steadily growing in popularity, especially among millennial consumers. Here’s how associations can make use of podcasting—and bring in some nondues revenue dollars in the process.
These are tough times for almost every organization, but some for-profits are finding ways to make membership or subscription models continue to work for them. Here’s what they’re doing.
Dividing your days into blocks of time can help you stay focused on specific tasks. Also: Boost your email marketing efforts with landing pages.
While you might be focused on your external messaging at the moment, email is an important channel for your employees as well—especially when all-hands meetings are harder to organize.
Natasha Bethea, the director of marketing and membership for the Information Technology Industry Council, volunteers when she’s not at the office.
New associations launch to fill a void in their sector. Here, newbies tell us what got them started, how they’re succeeding, and what they plan to do next.
The new streaming video service, which launched this week, is aiming to deliver high-quality content for a mobile-first audience. Whether or not it works, it suggests a sea change in how digital content is made.
An association at the heart of the coronavirus crisis has been building meaningful partnerships, if faster than it would like.
Micropayments, a still relatively untested approach to tying content to revenue online, could benefit publishers—like associations—that are focused on niche content, experts say.
The way we work in the future will be different, and organizations need to be ready. Also: Want your audience to trust your content? Don’t forget about fact-checking.
According to a new report from Classy, it’s important to focus on what a potential corporate sponsor can get out of a partnership just as much as how it can benefit your organization.
RWA's ethics inquiry into a member had so many missteps that the entire board has resigned. A report sheds light on how your association can avoid such a meltdown.
Use industry standards to inform your organization's goals and decisions in 2020. Also: setting up board members for success.
A new study from the Public Affairs Council finds that even given recent controversy over the use of political ads on social media, nearly half of Americans don’t find their use objectionable.
Not everyone has a 30-minute car ride ahead of them. We asked readers who commute to work by train, bus, or other form of non-driving transportation what they do to pass the time. Here’s what they said.
Figure out how your work can serve others, not just yourself. Also: Why you should hire someone outside of your industry.
If you're not one of those lucky folks who commute in their bunny slippers down the hall to their home office, you're likely spending some time behind the wheel each day. Here's how a few association pros make those most of their daily drive time.
[Sponsored] With a new decade underway, here are content marketing ideas to help you stay ahead of the association pack.
You may be intimidating your employees without knowing it. Also: Taking your digital content to the next level.
Will McCauley, DVM, MBA, the director of the Veterinary Biologics Section of the Animal Health Institute, is getting married this year.
[Sponsored] It’s a new year and a new decade—don’t create a new excuse to put off your big innovation plans.
It can feel like you’re saving money by delaying a technical fix or update, but in reality, you may be setting yourself up for bigger costs later on, according to speakers at the ASAE Technology Exploration Conference last week.
Bread-makers are redesigning their loaves to be smaller due to shifting consumer preference. It’s an interesting solution to a problem that reflects the ways that you might need to adapt to your own audience.
Your messaging on membership’s return on investment is often as important as the benefits you provide. Consider whether you’re striking the right tone.
The keys to dealing with a financial dispute? Careful listening, research, and transparency. Also: the difference between what meeting planners and attendees want from events.
Making a difference is a main reason why volunteers give their time. Show them that impact to keep them engaged. Also: What is “content”?
A recent report from Naylor finds most communications teams are concerned they don’t generate enough nondues revenue. While content and sponsorship customization are good steps to take now, ad retargeting and podcasting could drive revenue in the future.
Airport and plane delays on the rise, which means that busy travelers may want to make the most of their time. Turns out that a little productivity might actually be possible.
A digital transformation is about more than new technology. A successful shift includes a mindset change, too. Also: New members feel new longer than you might think.
If a member faces an ethical dilemma, does your association offer a helping hand? At the Institute of Management Accountants, ethical guidance is a critical member benefit and engagement opportunity.
Considering adding a blog to your association website? Let us sway you in the direction of yes. Also: Understand the vision behind your online community.
[Sponsored] To succeed in the future of work, use data to strategically manage time, identify levers that affect positive outcomes & recognize great ideas.
Two new reports point to member engagement challenges for associations, which could mean it’s time to test out an omnichannel marketing strategy—and, no, that’s not the same thing as multichannel marketing. Here’s what the omnichannel approach looks like.
Radio stations are popping up in hotels across the country. Their goal: Amplify the local community. Also: Happy employees make for happy members.
The wisdom of the crowd can go to work for your association. At #ASAE19, several speakers explored how associations can use crowdsourcing to generate new ideas and opportunities for member engagement.
When new technology and the constant news cycle push your association out of the spotlight, you must find a way to adapt. Also: a Legend-ary night at ASAE’s Annual Meeting.
Take care to avoid the “creepiness factor” when implementing personalization tactics. Also: A few awesome facts about coffee, because why not?
If programs receive most of a nonprofit’s budget, other essential departments are at risk of a starvation cycle, a new report finds. Also: Without value, your podcast is a dud.
Marketing departments need a content strategy that aligns with the association’s mission, engages members, and allows for repurposing across multiple channels.
Offering a giveaway? Let fashion retailer Forever 21 give you a lesson in what not to do. Also: the difference between workflow and process.
Not hearing back from your media contacts? You may be annoying them. Also: how to leverage criticism for creativity.
In a time of political division, knowing who your members are and following through on your mission is more important. Also: Find your competitive edge in education.
The number of freelancers is growing. Tapping independent workers as a member segment increases your association’s value. Also: Does diversity training work?
Automated technologies powered by artificial intelligence—voice-enabled devices and tools like chatbots—offer speed and efficiency, but also require careful planning, testing, and integration. Here’s how a few associations are putting them to good use to improve member service.
Brenda Villarreal, the executive director of the PRSM Foundation, Inc. and the PRSM Association’s Senior Director of Knowledge Development, plans to take more risks this year.
Sharing goodwill with people of different ages and backgrounds can reap big health benefits. Also: lessons from Gwyneth Paltrow’s event business.
When your association designs new products and services, do you tap your members for input? Maybe you should. Here are a few areas where members might help you boost your organization’s bottom line.
IT needs often fall to the wayside, resulting in outdated processes and solutions. Also: Ask members about their email preferences.
At this point, social media is old hat, but many leaders find it challenging to capture the right tone online. (Even the big names!) Is the answer to show a little humanity—but not too much?
While associations may want to hide from negative feedback related to their events, confronting it and responding creatively can turn dissatisfied attendees into die-hard conference supporters.
Two major healthcare groups have launched Leadership Evolve, a multimedia content initiative that aims to improve collaboration among leaders in medical facilities.
A virtual chapter might fit in with an increasingly digital-first world, but it can also present organizational obstacles. Also: easy actions for planning sustainable meetings.
Trello is a web-based app that’s popular for project management. One association uses Trello’s kanban boards, which visualize workflows, to onboard new members.
With improved scanner technology, the TSA will soon no longer require travelers to remove laptops and other items from carry-on luggage. Also: Your learning management system’s role in volunteering.
The International Society for Technology in Education’s new SkillRise initiative aims to provide resources that could help raise the digital literacy level within the working world.
Content is just content unless it’s working to achieve a higher goal. Also: why a meeting's change initiative often fails.
The check-in process can be a big pain point for attendees—and a logistical challenge for planners. Employ self-service technology to remedy both issues. Also: Keep in touch with volunteers through text.
When members gather at conferences, you have a big opportunity to collect their stories to showcase the people who make up your community. Some specific tools, distribution channels, and strategies will help you put them in the spotlight.
A potential member wants to join your association. Here’s how to help them persuade their employer to pay their dues. Also: how vertical video fares on social media.
Blockchain technology may prove an essential new tool for event ticketing—in no small part because of its added security benefits. Also: Design a successful meeting badge.
To improve workplace environments, leaders should promote a culture of speaking up. Also: ideas for more inclusive events.
Danielle Duran Baron, CAE, the executive director of the Commission on Accreditation of Athletic Training Education, says that concerts are her stress relief.
For associations to be seen as a trusted resource, they must get their knowledge, along with their members’ knowledge, out to the broader community that they represent. Here's a look at some examples for getting it done.
In the past year, a number of major email service providers—particularly, and most prominently, Campaign Monitor—have expanded via acquisition. What should associations know, and what are the pitfalls to avoid?
A robust event marketing campaign can be expensive—but you don’t have to have a big budget to succeed. Try these free strategies, from the Event Manager Blog. Also: embracing remote workforce culture.
Classroom-style lectures limit meeting engagement. Instead, make events more social. Also: four types of emails to send in 2019.
Good financial planning is integral to the success of any association, but here are some indicators that your organization might need to improve its tools and processes.
Whether in big cities or small towns, recruiting is becoming a major challenge for Minnesota police forces—and it’s a problem the Minnesota Chiefs of Police Association’s Wear the Badge campaign aims to reverse.
In the likability versus skills debate, competency wins out, according to a new study. Also: what an office dog can do for company culture.
This nonprofit sends fresh pizzas to the polls for voters facing long lines. Also: developing a meeting planning process.
Digital communication is great, but print publications can also lead to organizational growth and extended reach. Also: lessons from this week’s Associations @ Work conference.
Meeting technology will shift in 2019. Here’s what that might look like, according to industry experts. Also: engaging members during onboarding.
How a two-question quiz can improve your association’s communications and boost member engagement as well.
Industries are always changing—which means people need to be flexible to succeed. An agile development plan can help you grow. Also: uncovering unconscious bias.
Managing a virtual team requires clean logistics, great communication, and a lot of trust. Here’s how to do it, from Entrepreneur. Also: elements of a content strategy.
A Harvard Business School professor warns that the wrong tactics could harm employees’ ability to come up with new and creative ideas. Also: Make sure your influencer marketing strategy makes sense.
You want a speaker at your meeting that will give value to attendees. Here’s how to start your search. Also: making meetings purposeful.
Taking a vacation is supposed to be relaxing, but working overtime to prepare for one is not. Here’s what to do to minimize stress before, during, and after your time off. Also: what the meeting business wants from speakers.
Technology will help your meeting succeed—just make sure it works for attendees and exhibitors, too. Also: why your emails are being marked as spam.
Common missteps or incorrect assumptions can jeopardize new-member relationships. The author of Retention Point, a new book on how to establish lasting connections with members, identifies three common errors organizations make in the onboarding process.
Online community engagement is important for members, but the value it brings to your association is more significant. Also: how to implement new ideas from the ASAE Annual Meeting & Exposition.
The relationship between associations and their components can be a fraught one. Creating a culture of trust and communication can make a difference.
Associations have never had a monopoly on the concept of membership, but as it becomes more common online even for the smallest of creators (thanks, Patreon), now might be a good time to consider how to up your game—both with tech and strategy.
What the future of paid membership subscriptions could look like on Facebook, from The Membership Guys podcast. Also: how bad data hygiene can mess up your direct mail campaign.
The Direct Selling Association creates podcasts to not only help its members learn from their colleagues but also to meet them “where they are.”
One New Zealand firm recently tested a four-day workweek, resulting in happier employees and no drop in productivity. Also: A project from major tech giants aims to let people transfer their data from app to app.
The Financial Times is experimenting with creative forms of storytelling at the theater. Also: Why you should ditch the prepared remarks the next time you speak.
Amazon’s annual promotional event for its Prime membership offering is getting a few new wrinkles this year thanks to changes within the Seattle-based company. Their tactics might prove useful to borrow from.
With an aim to better serve its members who were wanting different kinds of education delivered in different formats, Toastmasters launched the Pathways learning experience.
The good news is that there are so many email marketing providers out there that you could probably find one to cover absolutely anything you can think of. The bad news? You have to choose one, and without doing your research, that choice can be crippling.
If you're not careful, your stage design may put your female panelists in uncomfortable situations. Also: What a retired Air Force four-star general has to say about leadership.
Diana Erani, the vice president of health informatics for the Massachusetts League Of Community Health Centers, has an imperfect piece of advice to share.
Google's postmortem process helps their teams turn mistakes into valuable learning experiences. Also: Podcasts could help to boost event attendance.
The surprise acquisition of a podcast app by a number of major public radio companies shows that even traditional organizations are taking a tech-world approach to acquiring promising startups. Could associations pull a similar trick?
Studies show that executives manage more tasks and have more direct reports—and receive less feedback than they should. Successful leaders have broad networks, and know how to expand them.
Want to make your association’s messaging to members more effective? Here are three tips to make it more personalized and relevant.
Everybody wants to climb the ladder, but that doesn’t mean they don’t need some institutional encouragement. Associations can take some lessons from how they court members to make it happen.
Good financial planning is integral to the success of any association, but here are some indicators that your organization might need to improve its tools and processes.
Three decades ago, Jamaica made waves after sporting a bobsled team at the Winter Olympics. They got there then with some help from associations, and the country has a women’s team hitting South Korea this year.
News outlets in recent years have put a lot of weight into membership programs, with an eye toward sustainability. Some are seeing major successes, while others are ready to tweak the model. Read on for a list of highlights.
Some ideas worth considering as you plan different aspects of your upcoming meetings and events.
If you want to avoid strain between association volunteers and staff, it’s key that all stakeholders are on the same page. Also: Shutter an ailing online community? One association blogger says not so fast.
Audio marketing has evolved far past radio spots. Learn some tips to integrate audio into your marketing strategy. Also: With one simple tweet, Elon Musk delivers a valuable leadership lesson.
To protect seniors against the flu, a collection of healthcare provider groups and a vaccination supplier joined together on the Be FLUent campaign.
Do your education offerings deliver what you want them to? If you're looking to reinvigorate your professional development program in 2018, current trends suggest that opportunities lie in assessing what you're trying to accomplish, harnessing data, rethinking content and delivery, and trying some unconventional approaches.
Associations can leverage the power of storytelling to unearth history, encourage conversation, and get to know your members at a much deeper level.
The new partnership with the National Network of Libraries of Medicine is designed to train librarians to better serve patrons seeking medical guidance.
Riding the same wave of success as podcasting, audiobooks have grown significantly in the past few years. If your association has a publishing arm, it could be an opportunity worth jumping into.
For years, the language of membership has often felt unique to the world of associations. But with the success of the tech startup Patreon, which will hand out $150 million to creators this year, we may be on the brink of a moment where membership concepts grow more mainstream. That could be a good thing for associations.
The annual conference is usually perceived as a big gathering or a big revenue driver. But it can also be the source of content you build communicating your mission around.
The valuable knowledge delivered at your conferences deserves a life that lasts longer than a few days. From livestreaming and hashtags to webinars and podcasts, associations are getting savvier at making conference wisdom part of a year-round content strategy that adds value for attendees and engages a wider audience. For association professionals taking time away […]
Laura Ransone, the director of membership & events at the Washington, DC-based Women in Government Relations (managed by Interel + AMG), is working on her MBA.
A new report from the consulting firm A.T. Kearney makes the case that influencer marketing can be more targeted and effective than traditional types of marketing, which aim at broader, affluent audiences.
A new report on nondues revenue from Avenue M Group offers some takeaways for associations looking to bolster their nondues revenue generators. Hint: It’s not always about adding something new.
A Pew analysis of large digital news outlets suggests that most digital media outlets find email newsletters and social media presences essential—but apps, on the other hand, are less common.
Joe Lindahl, MA, the senior operations manager at the Association Management Center in Chicago, is trying to limit his screen time this year.
Influencers can be your best conduit to membership and spreading new ideas. But how do you tap an influencer? You don’t need Kim Kardashian. Start by engaging your most committed members.
Long the home for TV and radio journalists, the Motor City group now welcomes sports journalists across media and will boost initiatives to support emerging professionals aspiring to cover Detroit’s sports scene.
The White House Historical Association, which has a relatively new digital library, is working with Amazon Web Services to significantly expand its online offerings to the public.
The former White House press secretary under President Barack Obama sees a broken D.C. political culture. But he says he believes associations can get their message heard despite the fractures
If you’re trying to reach modern audiences with your content strategy, your association needs to be multiple places, offering multiple contexts. But a quick reminder: Not every piece of content may be so easy to mold.
Why it may be time to reassess your organization’s leadership path. Also: Xperience Design Project premieres with innovative viewing formats.
Don’t overlook your website as a valuable tool for increasing your overall member engagement. Also: Why rewarding top contributors in your communities could backfire.
When it comes to meeting attendance, single parents may not be receiving the support they need. Also: how to optimize your keyword research.
The American Library Association’s Book Club Central aims to centralize resources for book clubs, encourage reading, and highlight libraries’ role in their communities. Actor Sarah Jessica Parker will serve as honorary chair.
The direct mail startup Mailjoy borrows some of its postcard-mailing strategies from the world of email marketing. Also: The importance of foresight.
Rick Burt, the training and development manager for Alpha Gamma Delta International Fraternity, would be a flight attendant if he wasn't doing this.
As 2017 approaches, here are four questions to ask to create realistic routes toward accomplishing your resolutions related to nondues revenue.
The trade group Avocados From Mexico celebrates its namesake fruit’s new emoji fame. Also: Why your organization shouldn’t have too many arbitrary business rules.
The New England Museum Association’s 98th Annual Conference is set to start in Mystic, Connecticut, next week.
We all know the core fundamentals of how membership works in associations—or do we? Take a moment to consider how these bits of conventional wisdom may be off the mark.
The growing appeal of using selfies as a form of security—and the weaknesses of such a strategy. Also: Slack's weaknesses as a community platform.
The recent move away from text-based content online may be a side effect of the fact that banner ads just don't work all that well. But a major trade group, along with The New York Times, is trying to rethink the ads in a way that could actually produce a balance between content and commerce. Here's the scoop.
How one podcast network juiced engagement with its most die-hard users through Slack. Also: Why you should consider what might happen if you fail.
A new membership program from comic-book giant Marvel shows earning loyalty may be as simple as rewarding existing behavior.
Influencer marketing, or the concept of getting a prominent online creator to sell your product to their audience, has a significant ROI potential if done well, but it can be difficult to get started. Check out some tips for trying out the strategy for your association.
Trying to design effectively for your users? You can't keep blowing up bridges to create a new path. Here's why iterative design is a philosophy for your association to follow, no matter the platform.
Education feels the tech effect.
Leveraging media outlets can be the best way to get the word out about your conference, and here's how to do it. Plus: The benefits of social recruiting.
At events, we use social media to engage with our attendees and to keep the hashtag flowing. Should event social media be a deeper part of the process? A new startup makes the case for social strategizing months before the event.
During April’s Counseling Awareness Month, the American Counseling Association rolled out an online toolkit to help staff and volunteers for the Boys and Girls Clubs of America best maintain the mental well-being of youth.
Associations produce a lot of content, but if that content isn't properly optimized for your audience, you may be wasting a lot of time on content the people you care about don't really care about—or worse, hiding the content they actually are interested in. The solution to this problem may be hiding in your data.
Can the world of academic teach us a thing or two about collaboration? Plus: How one podcast handles a seemingly impossible amount of feedback.
An in-depth look into the history of labor and the efficiency of remote work builds the case for working from home. Plus: the information you need to debunk email myths.
Members and prospects often complain that associations push marketing messages to them without thinking about whether they’re relevant. Organizations have plenty of content to share, but knowing its purpose, place, and intended audience can help shape a strategic content marketing plan that helps you deliver on member needs and build deeper relationships.
An unusual retirement announcement by Kobe Bryant shows that you don't need the media's help to push forth a big message.
A new study finds which workforces are making the most of their vacation days, and which are leaving their benefits unused.
What associations can learn from the "suspension" of the iconic sports website. Plus: Nonprofits may need to step up their social media game.
What happens when a free secret society decides to ask for membership dues? The Latitude Society is finding out the hard way.
Everyone's always talking about video, but what are some legitimate ways to use it for lead conversion? Plus: a new podcast for the association community debuts.
How strict is your association when it comes to controlling what employees are saying online? Plus: Facebook's (slight) organic boom.
Take a data-driven dive into why free admission isn't a one-stop solution for the museum world. Plus: Is Pinterest really a social network?
With plenty of summer days left to go, the Transportation Security Administration is continuing its PreCheck push. Plus: email marketing advice, in podcast form.
Has Slate's push to turn readers into paying members paid off? Plus: What's going on with Facebook Instant Articles?
A celebration of humane treatment of animals hits a centennial landmark. Plus: A familiar face in membership joins the podcasting arena. One hundred years into its campaign to encourage Americans to be more kind to animals, the American Humane Association (AHA) is showing no signs of slowing down. Be Kind to Animals Week,” which began […]
A new report found that millennials are not willing to pay for news and that while they don’t actively seek news through social media, they often get their information through Facebook and YouTube anyway. How does these findings affect associations?
You want your conference to be on trend, but there’s something to be said for nostalgia. Could the adage “everything old is new again” apply to your next event?
While two associations recently announced plans to bolster strategies to keep pace with the digital transformation, a new report on nonprofit digital outlooks outlines the trends and challenges of going digital.
Robert Ivy, CEO of the American Institute of Architects, shares some insight on the collaboration and thinking that went into building its recently launched three-year public awareness campaign.
The world's biggest social network is souring on promotional posts, and your association could be impacted. Plus: The National Conference Center plays host to a feel-good story involving an eagle.
An association-membership firm offers tips to move beyond the traditional one-size-fits-all approach. Also: What nonprofit marketers should know about Google's new Inbox platform.
Author U provides support and resources to help members turn ideas into books.
A partnership with a top business school offers new virtual tools to members of a professional coaching association in Europe.
Insights from the voice behind ASAE's main social media accounts, Lauren Precker. Also: when a big change isn't all that big.
When it comes to influencing conversations and informing members, curation is a valuable talent. But where do you start? Plus: How smaller groups lead to greater engagement when it comes to email.
Tom Hood, CPA, CITP, CGMA, the CEO of the Maryland Association of CPAs, has authorship (and tweeting) on his mind.
Why nonprofit donor events need to get beyond simply being fancy-schmancy affairs. Also: A generational expert talks up her latest book.
Members want more options, but there's only one of you. What do you do? Also: The benefits of repackaging your best stuff in different forms.
Cross Slate’s palm with silver, and an old web annoyance is gone. Plus: your board as an association advocate. No matter how wonderful, every association and its website have some minor annoyances or obstacles that stand in the way of a smooth member experience. Perhaps the snags are an opportunity for a new benefit? Find […]
In keeping with the trend of news outlets hunting for new revenue models, the popular online magazine is planning to offer memberships to its readers. The company's top editor compares its approach to Amazon Prime.
The Internet Corporation for Assigned Names and Numbers, a U.S. government-backed group that manages the internet's infrastructure, will eventually wean itself towards a multistakeholder model. Here's what that means for the internet as a whole.
Why it's important to work on your storytelling skills. Also: Create a framework for members and volunteers to tell a few good stories of their own.
The power and freedom of nontraditional advertising campaigns. Also: how to boost the appeal of your fundraising efforts.
Executive Director for Fernley & Fernley, Inc., Sarah M. Hagy, CAE, tells us her goals and daily routine.
How to keep pace with mobile members through networking, streaming and content publishing.
To keep pace with the changing publishing industry and to help increase member numbers, one West Coast marketing association is changing its name and offering complimentary membership.
Condé Nast announced the addition of more than 30 new online video series to accompany some of its flagship magazines last week. See how one association is also incorporating video as part of its magazine content.
Adam Thocher, the director of membership services for the Association for Healthcare Philanthropy in Falls Church, Virginia tells us what makes him tick.
What does your association do to encourage innovation in your industry? We pose the question to a group of association CEOs.
Employers can access free research, tips, and tools as part of the association’s new push to promote healthier workplaces—and its members’ expertise.
Why less is more when using social media effectively. Plus: How to deal with the big bosses.
Is your business a social business? Also: Interview with EventBrite's VP of Marketing sheds light on word-of-mouth event marketing.
Nothing good ever came from sitting around and doing nothing, so get moving. Also: Why it's time to stop making excuses to not do social media.
As the saying goes: 'if you build it, they will come.' Are you building quality content?