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Rethink Your Association’s Compensation Systems
A thoughtful compensation system is key to attracting, engaging, and retaining top talent, but associations often wing it when it comes to compensation. Here are some tips for rethinking your own system.
Up the Engagement Factor at Your Annual Meeting
Focus on creating meaningful connections at your next annual meeting, and your members will be back for more.
Wednesday Buzz: One Retailer's Surprisingly Effective Strategy
How the Dollar General chain has found success by targeting a market no other retailer seems to want. Also: how to write shorter emails.
With New Initiative, Ad Council Moves Into Pro Bono Marketing Help
The group known for its familiar public service announcements is now lending its voice to a campaign for pro bono services for nonprofits, including traditional advertising and marketing services—and more.
Recycling Group Turns to Manufacturers to Boost Demand for Recycled Plastic
A new campaign by the Association of Plastic Recyclers aims to drive demand for recycled plastics by getting manufacturers to commit to requiring recycled material in common items they purchase for their facilities, like trash cans and transport packaging. Several major companies have signed on.
Group Prioritizes Resources, Safety for Farmworkers Affected By Wildfires
United Farm Workers of America is connecting farmworkers who have lost their homes and jobs with resources that can help them. The union is also working to protect its members, who are continuing to harvest in smoky conditions.
4 Lessons for Member Listening Tours
Getting your members on board with a strategic initiative that they may not initially welcome isn’t easy. To sweeten the deal, a listening tour can help.
Tuesday Buzz: How Do You Boost Member Engagement?
There's more nuance to membership engagement than you may think. Also: how to create an ambassador program for your next conference.
Takeaways From Amazon's Strategies for Younger Audiences
Amazon has recently added some features that could help drive business among teens and college students. They might inspire you if you're trying to figure out ways to boost revenue from age groups that might prove more important in the future.
Cruise Group: Despite Storms, the Caribbean Is Still Open
The Florida-Caribbean Cruise Association has launched a large-scale awareness campaign to ensure the public knows that most ports in the Caribbean weren't seriously affected by the recent hurricanes and are still operational.