topics
Design a Good Virtual Experience for Student and Early-Career Attendees
While students have often attended in-person association meetings to build their networks and find job leads, the pandemic uprooted those face-to-face opportunities. But associations are still finding ways to provide mentoring and career advice to college students and early-career professionals virtually.
Cannabis Tourism Group Expands Globally
Being in one of the first states to legalize adult use of cannabis, the California Cannabis Tourism Travel Association launched to focus on members in the region. With more interest in cannabis tourism, the group is rebranding and opening to the world.
Is Your Content “Essential Business”?
[Sponsored] Remember, your goal isn’t clicks, it’s brand building.
Have You Reassessed Your Insurance Risks Since the Pandemic?
While many associations have taken note of rises in prices and restrictions related to event cancellation insurance, there are other insurance concerns to consider. From workers’ comp to cyber and homeowners insurance, an expert offers a look at areas to review.
Let’s Rethink the Virtual Exhibit Hall
Virtual meetings don’t feel the same as their in-person equivalents, especially in the exhibit hall. But that may reflect an opportunity to reshape the event experience for vendors and exhibitors entirely.
Membership Pro Tip: Give Members Technical Tools for Success
A new benefit gives an association’s members access to comprehensive resources that help them expand their businesses and optimize innovative technology tools in their field.
Strengthen Your Community by Focusing on Individual Members
A new report shows a downward trend in association membership over the past year. But it points to strong leadership and the ability to serve members in a more customized way as promising factors in ensuring long-term sustainability.
How to Choose a Donor Management System
With complex tools and lots of options, choosing a donor management system can be difficult—but focusing on usability, needs, and budget could help keep expectations in check.
Weekly Now: People Are Ready to Return to Events … Well, Soon
Recent research from Freeman finds that attendees and exhibitors alike are warming up to doing in-person events near the end of the year. Also: Understanding the relationship between engagement and value.
How the Right Tech Helped Drive Conference Revenue for this Association
[Sponsored] One association marketing pro breaks down the power of “set-it-and-forget-it” retargeting tech.
