topics
Daily Buzz: Solopreneurs and You
Solopreneurs might work for themselves, but that doesn’t mean they don’t need outside help. Here’s where associations can assist. Also: new tech that combines social media and AI.
Influencer Marketing in 2019: 5 Trends to Watch
Influencer marketing isn’t just about celebrities anymore. The phenomenon is growing smaller in scale, as well as more formalized, as it matures. Read on for some trends to keep an eye on next year.
How Australian Retailers Led the Way on a Successful Bag Ban
Australia's National Retail Association threw its early support behind efforts by both retailers and state governments to replace single-use plastic bags with multi-use alternatives. Despite controversy, the decision led to an 80 percent decline in their use in just a few months.
Why Association Leaders Need to Be Tech Leaders
The problems that association members face are increasingly rooted in technology. Execs will need to root their solutions in technology as well.
Name Your Price: The Challenges of Pricing for Associations
Putting a price on membership, products, and services can feel fraught with risk and uncertainty. How do you define the value of something? Will members revolt against a price increase? But pricing shouldn’t be guesswork: Patience, testing, research, and a little courage can lead you to the right number.
Daily Buzz: Millennials’ Work Anxiety Challenges
Millennials deal with work-disrupting mental health issues at nearly twice the U.S. average rate—but don’t think it’s reason enough for a mental health day. Also: how to juggle personal and work activities during the holiday season.
ASAE Sends Excise Tax Comments to Treasury
A provision in the tax law passed last year made associations subject to a 21 percent excise tax on executive compensation over $1 million paid to the five top-earning executives. In a letter delivered to the Treasury Department on December 3, ASAE asked the agency to reduce the impact of the excise tax.
Membership Hack: Decked Out in Member Apparel
Members of the American Angus Association show their pride by wearing Angus Brand apparel, which is sold in a new online retail store. Merchandise and apparel sales also support a worthy cause.
New Roles For Your Established Attendees
Beyond attendee, what other roles could your conference veterans play in your event? Here are four that will bring value to both them and your association.
Will We Soon Get Relief From Cramped Airline Seats?
The recent FAA reauthorization bill requires the agency to set a minimum size for airline seats. But some are skeptical as to whether the forthcoming rulemaking will do anything useful for passengers.
