While students have often attended in-person association meetings to build their networks and find job leads, the pandemic uprooted those face-to-face opportunities. But associations are still finding ways to provide mentoring and career advice to college students and early-career professionals virtually.
Being in one of the first states to legalize adult use of cannabis, the California Cannabis Tourism Travel Association launched to focus on members in the region. With more interest in cannabis tourism, the group is rebranding and opening to the world.
[Sponsored] Remember, your goal isn’t clicks, it’s brand building.
While many associations have taken note of rises in prices and restrictions related to event cancellation insurance, there are other insurance concerns to consider. From workers’ comp to cyber and homeowners insurance, an expert offers a look at areas to review.
Virtual meetings don’t feel the same as their in-person equivalents, especially in the exhibit hall. But that may reflect an opportunity to reshape the event experience for vendors and exhibitors entirely.
A new benefit gives an association’s members access to comprehensive resources that help them expand their businesses and optimize innovative technology tools in their field.
A new report shows a downward trend in association membership over the past year. But it points to strong leadership and the ability to serve members in a more customized way as promising factors in ensuring long-term sustainability.
With complex tools and lots of options, choosing a donor management system can be difficult—but focusing on usability, needs, and budget could help keep expectations in check.
Recent research from Freeman finds that attendees and exhibitors alike are warming up to doing in-person events near the end of the year. Also: Understanding the relationship between engagement and value.
[Sponsored] One association marketing pro breaks down the power of “set-it-and-forget-it” retargeting tech.