Monday Buzz: Honoring the Top Workplaces in Washington, DC

The Washington Post has compiled its own list of the best organizations  (opens in a new tab) to work for in the nation’s capital, joining the likes of the Washington Business Journal  (opens in a new tab) and Washingtonian magazine  (opens in a new tab) in ranking the region’s workplaces.

And associations aren’t left out in lieu of prominent companies like Comcast or WilmerHale. The American Psychological Association  (opens in a new tab), for example, ranked No. 12 on the list of large companies (those with 500 or more employees). The Post cited APA’s deep involvement in the community and local charities. Real estate firm JBG Cos. took the top spot for large companies, while Applied Predictive Technologies won the midsize-company category (151 to 499 employees).

The American Beverage Association  (opens in a new tab) took second place in the small-company category (50 to 150 employees), behind law firm Harris, Wiltshire & Grannis.

National Restaurant Association  (opens in a new tab) President and CEO Dawn Sweeney was “thrilled” that her organization was included (No. 60) in the small-company category. “This award is a testament to the hard work and dedication put forth by our employees,” she said in a statement.

Looking at broad trends, The Post observed how Silicon Valley’s mindset has influenced Washington, DC, workplaces.

“It’s hard not to notice Silicon Valley’s imprint on perks being offered by companies around the Capital Beltway these days,” Sarah Halzack wrote. “Tech titans such as Google and Facebook have created all-purpose campuses designed for work, play, and even doing errands. These types of benefits have become the hallmark of offices everywhere that are looking to create an un-stuffy vibe.”

For the full Post rankings, head over here  (opens in a new tab).

Tweet of the Day

RT @AssocContent: Twitter tips for promoting the latest issue of your association’s magazine to members http://t.co/ZyF7rm4HIL  (opens in a new tab) #assnchat  (opens in a new tab)

— Multiview (@Multiview) June 23, 2014  (opens in a new tab)

Writer Kim Pittaway  (opens in a new tab) highlights some best practices for making your print content more digestible for a web-first audience. A key takeaway? “Emotion = distribution.”

Other good reads

For insight into visual storytelling, check out this guide  (opens in a new tab) from content marketing firm NewsCred and Getty Images based on four principles: authenticity, sensory, relevancy, and archetype.

Speaking of visuals, Inc. magazine’s Jill Kransny  (opens in a new tab) takes a look at one startup brand’s design evolution.

Are your readers actually engaged? Find out by implementing code to track “attention minutes,” a metric used by Upworthy  (opens in a new tab), the online news organization that has drawn attention for its vast readership via social media.

(SamAntonioPhotography/ThinkStock)