Latest Stories

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  Meetings

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  by Samantha Whitehorne

  November 15, 2018

  Inclusive Design Creates Better Conferences

  Consumer-technology companies like Microsoft, Google, and Adobe often employ inclusive design to ensure that all people can use their products. Similar elements can also be used in planning and executing conferences.
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  Brand Connection

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  by Alliance by Protech

  November 12, 2018

  4 Easy Ways to Give Members the VIP Treatment

  Without members, your association couldn’t exist. Here are four ways to guarantee members feel appreciated.
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  Money & Business

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  by Ernie Smith

  November 15, 2018

  Corn Growers, Environmental Group Forge Formal Partnership

  The Environmental Defense Fund’s new collaboration with the National Corn Growers Association will aim to make the case to farmers and the public at large that sustainable practices can be both environmentally friendly and good for the bottom line.
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  Money & Business

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  by Emily Bratcher

  November 14, 2018

  The Makings of a Successful Merger

  Last month, the National Eating Disorders Association and the Binge Eating Disorder Association merged. Leaders from both groups share three things they focused on to help smooth the transition.
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  Meetings

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  by Ernie Smith

  November 14, 2018

  A Massive Decision: The Conference That Plans to Redefine the Kilogram

  This week’s General Conference on Weights and Measures, taking place in France and put on by the International Bureau of Weights and Measures, is expected to change the way it measures kilograms, moving from a literal model on which the measurement is based to a mathematical model. It’s a big shift in the world of weights and measures.
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  Money & Business

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  by Ernie Smith

  November 14, 2018

  Lung Association Draws True-Crime Inspiration Into New Campaign

  Lock Up Lung Cancer, a new campaign launched by the American Lung Association’s women-focused Lung Force initiative, gave its new ads the feel of the kind of true-crime shows popular with the campaign’s target audience.
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  Membership

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  by Tim Ebner

  November 13, 2018

  Mapping Out a Roadshow Strategy

  When your members are especially busy, you might consider hitting the road to meet them where they are. Roadshows are one way to achieve member engagement face to face. Here’s how the Endocrine Society does it to connect with their time-strapped research scientists.