Latest Stories

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  Leadership

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  by Mark Athitakis

  June 20, 2021

  How to Build a Competency-Based Board

  The authors of an updated edition of Race for Relevance argue not just for smaller boards, but boards that also are more alert to the challenges an association will face in the near future.
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  Brand Connection

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  by Feathr

  June 20, 2021

  To Make Smart Marketing Decisions, You Need a Tool That Gives You Reliable Data

  [Sponsored] Marketing pro Rachel Daeger breaks down a digital platform that transforms growth potential for associations of all sizes.
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  Meetings

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  by Ernie Smith

  June 18, 2021

  Five Meeting Features to Reevaluate Post-Pandemic

  Time away from the expo hall might offer an opportunity to try things in a new way. Read on for ways to tweak your offerings in response to COVID-19—or just because it’s time for a rethink.
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  Money & Business

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  by Lisa Boylan

  June 18, 2021

  New Campaign Protects Retail Workers Against Hostility and Discrimination

  Retail workers served on the front lines during the pandemic enforcing safety measures, which sometimes resulted in customer hostility. A new campaign aims to protect the workers—with customers’ help. “The customer’s always right,” a popular maxim dating back to the early 1900’s, seems more outdated than ever as retailers work to protect their employees who […]
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  Money & Business

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  by Ernie Smith

  June 17, 2021

  Time to Rethink Your Logo? Start Here

  Associations with long legacies face difficult questions on positioning when a logo refresh comes up for discussion. Here’s what the National Grocers Association learned from its recent rebranding exercise—and how members got a say in the process.
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  Meetings

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  by Rasheeda Childress

  June 17, 2021

  A Glimpse Behind the Curtain of a Recent Hybrid Event

  Destinations International hosted its first hybrid event in May, bringing together in-person and virtual attendees for its successful CEO Summit. For a well-run hybrid meeting, ensure speakers engage all attendees, consider in-person logistics, and practice.
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  Money & Business

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  by Rasheeda Childress

  June 16, 2021

  Why You Need to Cultivate a Courageous Workplace

  While organizations don’t typically associate courage with the workplace, having courageous staff can improve culture, productivity, and competitiveness. An expert offers advice for organizations and employees on how to foster a courageous workplace.