Latest Stories

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  Membership

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  by Tim Ebner

  April 16, 2019

  For Member Onboarding, Think Outside the Inbox

  Email remains the most popular way to engage new members, but some associations are testing creative alternatives in an age of email fatigue.
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  Brand Connection

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  by 360 Live Media

  March 13, 2019

  The Hottest Event Trends for 2029

  [Sponsored] Using ideas for the future to improve our events today.
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  Leadership

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  by Ernie Smith

  April 16, 2019

  Big Data’s Big Trust Problem

  Despite all the chatter about big data, distrust of the concept still lingers for executives in multiple contexts. One reason: Sometimes the data gets in the way of the big ideas.
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  Technology

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  by Ernie Smith

  April 16, 2019

  Study: Most Organizations Aren't Ready for Voice Search

  A new report finds that most organizations are in a poor position to benefit from the emergence of voice search. To get "voice-search ready," they can start by ensuring they have accurate information posted online.
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  Technology

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  by Ernie Smith

  April 15, 2019

  Three Ways to Expand Your Content Marketing Horizons

  Signs are growing that more traditional content marketing approaches still have plenty of room to gain steam. But that doesn’t mean your digital content strategy couldn’t benefit from experimentation.
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  Leadership

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  by Ernie Smith

  April 15, 2019

  When Your Heart Isn’t in It: Leadership Lessons from Magic Johnson

  The NBA icon quit a leadership role on live television last week, before even telling his boss. Johnson is a unique case, but his story raises important issues of authenticity and obligation in leadership.
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  Membership

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  by Ernie Smith

  April 15, 2019

  Mensa’s Newest Honorary Member: A Robot That Can Draw

  American Mensa is offering only its third-ever honorary membership for a fictional character to a device that aims to tie STEM and artistry together for kids.