From visual tricks to added interactivity to integrating user-generated content, there are a lot of ways for associations to leverage the power of email in 2021. Read on to catch up on the latest trends.
It’s easy to get into the weeds when crafting an effective social media approach. But before you get in too deep, make sure you’re getting the basics right. Here are four to follow.
A hacked system or phishing attack can be a huge financial setback for an association. So it’s important to train employees on what a security threat looks like—and to keep systems properly patched.
During last week’s virtual Technology Exploration Conference, a lot of smart insights were shared about how associations can hold on during the pandemic with a mindset of innovation.
The International Air Transport Association is creating a "digital health pass" for global travelers that could allow borders to reopen safely. Also: why you should lean on interviews for virtual events.
Remote work has drastically changed the way associations use technology, creating new challenges for IT departments. Association tech experts offer some recommendations for boosting tech support for your remote team.
An analysis from the marketing firm GetResponse found open and click rates surged when just one message was sent per week. The report also found that the first hour after an email is sent is key.
Fake traffic is growing more sophisticated than ever, and that could be bad news both for your analytics and your advertisers. Here are a few starting points for limiting the impact of traffic fakery.
With more people working and attending school from home, and relying on the internet for remote healthcare because of COVID-19, the digital divide has never been more apparent. The National Association of Counties is partnering with diverse groups to address broadband service gaps.
Are you investing enough in data hygiene? In the final installment of our three-part data series, learn how regular data housekeeping can strengthen one of your organization’s most important resources.