ROI is a challenging thing to perfect when it comes to content marketing strategy, and many marketers are still struggling with it. Perhaps the problem is that you’re making too much content—or, perhaps, your expectations are out of whack.
More than half of employers say that technology issues have an impact on workers’ desire to join an organization, according to a new report, and also say that dated tech threatens the retention of high-skilled employees.
Netflix’s decision to drop user reviews has largely been met with indifference by users. That’s probably not an accident, and it’s an idea your association should steal.
A nonprofit marketer makes the case that keeping email subscribers engaged is just as important as blocking spam. Also: Why associations should have more entrepreneurs at the helm.
The good news is that there are so many email marketing providers out there that you could probably find one to cover absolutely anything you can think of. The bad news? You have to choose one, and without doing your research, that choice can be crippling.
A month after GDPR took effect, the state passed the country’s strongest data protection rules this week in an effort to stop an even stricter ballot measure from being put in front of voters. Trade groups were nonetheless critical of the move, saying a federal law is preferable.
To keep up with a rapidly changing world, your IT leaders need to think more like CIOs. Also: Reconsidering the CEO’s role in membership.
The online tool, Get Connected, is an outreach vehicle for the estimated 100,000 Americans with the disease.
Even if your association’s main stack isn’t based on open-source software, you should still know the language. A recent report from the Linux Foundation makes the case that it could even help you find new talent.
The Car Connectivity Consortium helped bring together a variety of stakeholders to produce a Digital Key protocol that allows car owners to use smartphones in place of physical keys. With interest revving up, the group is already working a new version of the standard.