Sometimes technology fails, and chatbots are no exception. The bots should work in tandem with humans to ensure success. Also: Use data to boost the member experience.
Dark social shares mean your team could be basing its marketing insights—and budget—on inaccurate data. Also: ideas for a website relaunch.
A recent study finds that the increased scrutiny of security incidents is leading many chief information security officers, or CISOs, to report right to the top, rather than to the CIO.
Take care to avoid the “creepiness factor” when implementing personalization tactics. Also: A few awesome facts about coffee, because why not?
When it comes to content strategy, it’s easy to lean on algorithms to make decisions on content presentation—but algorithms aren’t perfect, and they can create blind spots if you’re not careful.
Artificial intelligence is increasingly becoming the tool of choice for many email marketers, who find data-driven personalization can boost both subject lines and full messages.
NBA Top Shot, a new platform being developed by the creators of a successful blockchain-based game, will allow fans to collect, trade, and compete with their favorite player moments.
Other than providing security, improving privacy practices can reinforce the association-member relationship. Also: how science says to structure your presentations.
A recent Gartner report reveals that the biggest perceived risks in tech these days are related to the quickening pace of change. But is the real issue your organization’s inability to find its footing?
The popular dating app Tinder will now provide warnings to users in countries where same-sex relationships remain illegal or where their safety may be threatened, using data tracked by a global LGBTQ organization.