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Comings and Goings: Career Moves in Associations
Association professionals are always on the move. Here’s our monthly roundup of new hires, career changes, and retirements across the association industry. Of Note: Mark Ingrao, CAE, will lead the Plumbing-Heating-Cooling Contractors—National Association.
Five Ways to Improve Your Virtual Body Language
Body language can take time to perfect even in a perfect scenario. With that in mind, here are 5 strategies that help to make your point on camera.
Content Is King When Competing for Sponsors
The pandemic’s impact on businesses has led to higher competition for sponsorship money. Being able to offer sponsors content placement and provide performance data can help associations win coveted sponsorship dollars, experts say.
How to Support Your Female Employees 19 Months Into the Pandemic
COVID-19 has had a particularly negative impact on working women, causing many to leave the workforce or experience job dissatisfaction. Use these tips to re-engage women at your association.
A New Product Helps Maximize Workforce Potential
A revenue-generating resource that accelerates workforce readiness advances an association’s mission and allows it to solve longstanding healthcare challenges by improving quality and patient safety.
Build a Better Pricing Strategy Around Your Webinar Offerings
Many associations spent 2020 giving their webinars away for a free. However, a new report suggests organizations should offer a mix of both paid and free webinars to help boost nondues revenue.
Create a “Pandemic-Proof” Pricing Strategy
To offset financial losses caused by the pandemic, many associations are wondering how to price products in ways that generate much needed revenue. A pricing expert explains why it’s now a good time to reset and price according to value.
Five Ways to Brag (Without Being a Braggart)
There’s an artful way to brag about yourself without having to condescend, one-up, or put down others. Use these tips to tout your accomplishments with grace.
Money & Business Pro Tip: Think Beyond ROI
Thinking in terms of return on investment may not make sense for your association’s marketing initiatives. Instead, focus on your objectives.
Comings and Goings: Career Moves in Associations
Association professionals are always on the move. Here’s our monthly roundup of new hires, career changes, and retirements across the association industry. Of note: Alison Heron, CAE, now leads the Association of Child Life Professionals.
