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Rethink Your Association’s Compensation Systems
A thoughtful compensation system is key to attracting, engaging, and retaining top talent, but associations often wing it when it comes to compensation. Here are some tips for rethinking your own system.
Wednesday Buzz: One Retailer's Surprisingly Effective Strategy
How the Dollar General chain has found success by targeting a market no other retailer seems to want. Also: how to write shorter emails.
With New Initiative, Ad Council Moves Into Pro Bono Marketing Help
The group known for its familiar public service announcements is now lending its voice to a campaign for pro bono services for nonprofits, including traditional advertising and marketing services—and more.
Recycling Group Turns to Manufacturers to Boost Demand for Recycled Plastic
A new campaign by the Association of Plastic Recyclers aims to drive demand for recycled plastics by getting manufacturers to commit to requiring recycled material in common items they purchase for their facilities, like trash cans and transport packaging. Several major companies have signed on.
Group Prioritizes Resources, Safety for Farmworkers Affected By Wildfires
United Farm Workers of America is connecting farmworkers who have lost their homes and jobs with resources that can help them. The union is also working to protect its members, who are continuing to harvest in smoky conditions.
Cruise Group: Despite Storms, the Caribbean Is Still Open
The Florida-Caribbean Cruise Association has launched a large-scale awareness campaign to ensure the public knows that most ports in the Caribbean weren't seriously affected by the recent hurricanes and are still operational.
#AtWork17: From Disengaged to Purpose-Driven Employees
Adam “Smiley” Poswolsky, a workplace expert and author, challenged #AtWork17 attendees to create a culture of purpose-driven work in their organizations.
Brewers Association Draws Up Laughs With "Take Craft Back" Crowdfunding Campaign
The association's latest endeavor imagines raising the more than $200 billion needed to buy its industry's giant corporate competitor, Anheuser-Busch InBev, which has bought out a number of major craft brands in recent years.
Business, Agriculture Associations Warn Against Leaving NAFTA
Agricultural concerns have become a key part of the debate on the North American Free Trade Agreement, which the president has threatened to leave. A broad array of business groups made the case for protecting NAFTA as part of a recent trip to Capitol Hill.
Ad Groups Want a Say in "Better Ads" Implementation
At a time when Google is considering automatically blocking certain kinds of annoying ads in its Chrome browser, a number of advertising trade groups are calling on the Coalition for Better Ads to create formal compliance standards for removing intrusive ads from the web.