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Membership Hack: Celebrating Black History
Members of the Association of Flight Attendants-CWA are wearing a diversity and inclusion pin in February to celebrate Black History Month. The celebration includes a special tribute to a trailblazing AFA-CWA member.
Daily Buzz: Flip the Script on Mentoring
Empower members to shape their own mentorship experience. Also: getting to the bottom of your loss in web traffic.
Daily Buzz: Filtering Through Feedback
Take a deeper look at the feedback your organization receives. Also: providing services for multiple member types within your organization.
Put Your “About Us” Page to Work for Members
Your website’s “about us” page can say a lot or very little about your organization. Go beyond bland descriptions and a staff list to make this page more engaging, a place where members can build connections with your team and your community.
Four Retail Loyalty Trends Associations Should Watch
From digital kiosks to voice technology to personalized messaging, retail loyalty programs have embraced increasingly sophisticated tools and tactics to engage their members. Associations might want to try a few of them out.
Daily Buzz: Member Churn Takeaways From Streaming Services
New research finds that many people drop streaming services because they aren’t using them enough to make it worthwhile. The parallels for membership are pretty clear. Also: How to work with a visionary leader.
Turn Member Influencers Into Industry Ambassadors
If you have members who are influential in your industry or profession, consider putting them to work as ambassadors. A look at some roles to consider them for.
Membership Hack: Ask the CEO Anything
The CEO of the National Association of the Deaf encourages members to ask him about whatever is on their minds. Each month, he picks a member-submitted question and answers it in a YouTube video.
First-Year Renewal Issues? Tweak Your Onboarding Strategy.
A new GrowthZone survey indicates that many associations struggle to retain first-year members. If your organization is one of them, a few adjustments to your member onboarding program could help reverse the trend.
Membership Hack: Super Bowl Wager
Members of the Home Furnishings Association placed a friendly wager in advance of Super Bowl LIV. The $1,000 bet benefited a local nonprofit and created opportunities for press coverage and social media engagement.
