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Membership Hack: Share a Story
The Grants Professionals Association uses an online form and a hashtag, #GrantsWork, to collect and share member stories that speak to the impact of the profession.
Nurses Group Sends Volunteers to Assist Dorian Survivors
With much of the northern Bahamas devastated by Hurricane Dorian, the Registered Nurse Response Network is filling the on-the-ground need for assistance by staffing mobile clinics and providing medical care.
Make Ethics Support a Member Benefit
If a member faces an ethical dilemma, does your association offer a helping hand? At the Institute of Management Accountants, ethical guidance is a critical member benefit and engagement opportunity.
Daily Buzz: Optimize Your Online Member Application
Membership applications hold a lot of valuable data on prospects—but don’t use that as an excuse for a lengthy submission process. Also: Which posts drive more engagement on Instagram?
Daily Buzz: Want to Cultivate Member Loyalty? Focus on Your Image
Membership retention goes beyond providing value—accessibility and public image play a role, too. Also: Understand attendee goals before your next meeting.
Membership Hack: “Power of One” Recruitment Campaign
The National Fastpitch Coaches Association holds an annual member-driven recruitment campaign that’s brought in hundreds of prospects—one coach at a time.
How Women’s Tennis Gained a Path to Higher Education
Since 2013, the Women’s Tennis Benefits Association has formally supported an online education program that has helped top players go back to school. The big idea came from a member: Venus Willams.
Restructuring Membership? Here’s How to Avoid a Big Gamble.
A few key signs may indicate that it’s time to change your membership structure. Knowing when and how to act can help slow churn and create opportunities for future growth.
Daily Buzz: Define Your Community Manager’s Role
A lack of clarity over what a community manager is supposed to do could lead them to focus on the wrong things. Also: Why you should keep your data organized—but ready for play.
What’s the Value of an Online Review?
Your members might post feedback on sites like Yelp, Google, and Facebook. A new study suggests that these online reviews carry value, and one expert suggests associations monitor and engage with them carefully.
