topics
Membership Hack: Summer Reading List
A curated list of member-recommended books keeps members of the National Association of Colleges and Employers learning all summer long.
Daily Buzz: Set Chapter Leaders Up for Success
Leading a chapter can be a high-pressure job, but creating the right leadership environment makes it manageable. Also: community management’s loneliness factor.
Membership Hack: Museum Exhibit
Members of the International Trademark Association created an exhibit for the National Inventors Hall of Fame Museum. The exhibit uses content inspired by a public awareness campaign that educates young people on counterfeit goods.
Daily Buzz: Develop Professional Growth Programs
To keep members satisfied, associations need to deliver value and help members grow. Also: Rely on facts, not beliefs, when there’s a difference of opinion.
Make a Splash With Micro-Influencers
Influencers on social media don’t always have millions of followers. To reach new audiences, the American Chemical Society targeted “micro-influencers” at the South by Southwest conference, creating a ripple effect that fueled a membership marketing campaign.
Daily Buzz: The Value of Online Communities
Research highlights how communities benefit organizations—and how leaders can provide better support. Also: why it's worth your time to do a short weekly self-evaluation.
Lessons in Building Loyalty From Retailers
A retail-focused Yes Marketing report finds that building value is more important to increasing long-term loyalty than simply adding something that everyone else has, like free shipping.
Membership Hack: Jobs for Veterans
A new partnership empowers members of AICC, the Independent Packaging Association, to hire military veterans. The program helps members find much-needed employees and prepares vets for careers in the industry.
Lessons in Membership Pricing From Electric Vehicles
In the midst of a somewhat confusing membership-driven market for electric vehicle charging, a Volkswagen-owned firm starting up a new network is making paid membership optional for its consumers.
Daily Buzz: What the Best Onboarding Programs Have in Common
A solid onboarding strategy can improve member retention rates. Successful programs include three key elements. Also: how reminders can hurt your team.
