topics
Membership Status Change Bolsters Strength and Purpose
In an unpredictable and shifting landscape, the Fragrance Creators Association changed its associate members to active members to create a stronger, more unified community to better respond to extraordinary global challenges. The Fragrance Creators Association recently announced that it is elevating its finished-product manufacturers from associate to active members in a move aimed at giving […]
Daily Buzz: Member Expectations and How to Meet Them
Associations need to deliver on a few key things to satisfy member expectations. Also: what the surge in virtual events means for the future.
Hitting a Membership Milestone Despite Adversity
One association’s unwavering commitment to achieve a membership goal sustained it through a crisis, allowed it to reach its goal, and gave it a blueprint for future success.
Daily Buzz: How to Get New Members Comfortable
Show members they belong by helping them connect to your organization and its community. Also: Ways you can improve your work-from-home setup.
Maryland Breweries Launch Fundraising Effort to Support State Association
Associations are known for making members a top priority. Members of the Brewers Association of Maryland flipped the script and crafted a plan to help the group weather the current crisis.
Greeting Card Association Announces Pitch Event to Support Black Makers
The greeting card industry’s primary trade group is launching a pitch event focused on Black entrepreneurs in the space—with plans to further increase its diversity tactics in the future.
Free HR Hotline Helps Members in a Crisis
An already stressful time got even worse when the pandemic landed during the busiest part of year for certified public accountants—tax season. One association sped up a valuable member benefit in response, with great results.
Membership Success Stories Amid COVID-19
The storm of COVID-19 is not over—far from it—but now is a good time to see what associations have achieved in demonstrating relevant value for members as the crisis continues. Here are a few success stories.
A Get-Out-the-Vote Event Will Happen, With a Slight Detour
The advocacy team at the Association of Equipment Manufacturers had impressive plans to mobilize members in a pivotal election year with a multi-state bus tour. They hit a roadblock and worked quickly to keep the momentum going—virtually.
Why Understanding Member Fiscal Health Is Key to Success
Running an association like a business, not a nonprofit, requires a good understanding of the financial viability of all your partners. That means asking some smart questions about how your members are faring in the current climate.
