Communicating with video adds a personal and authentic touch to member outreach.
Keeping volunteers engaged when their time may be committed elsewhere is a constant challenge for associations. The right approach can help, says an engagement pro.
Virtual advocacy events are more affordable and accessible, which means a broader, more representative base of member advocates can participate. One association plans to take the best aspects of its recent virtual event and integrate them into in-person events going forward.
Many of us have been working from home for more than a year now. Over this time, we’ve learned lots tricks to make things easier. From tips on starting the day off right to lipstick filters for Zoom, check out what your colleagues are doing to make remote work smooth sailing.
Highlighting media stories about members opens the door for increased engagement and peer-to-peer connections.
A new CEO saw opportunity in multiple challenges and brought about real change—including a significant boost in membership and initiatives to dismantle systemic racism in higher education. Here are insights into how he achieved an ambitious agenda.
A successful way to engage members virtually has an early wake-up call, but it’s worth it.
Spring is here. What better time for a member data cleanup? Small, easy steps make a daunting challenge easier to dive into. Here are some quick ideas to get the ball rolling.
Member surveys can help you make good business decisions, but poorly worded questions can create misleading or biased results. Here are a few mistakes associations should avoid when crafting member surveys.
The Illinois State University chapter of the American Marketing Association joined forces with local businesses slammed by the pandemic economy to provide digital marketing support. Not only did students get experience, but stores got a sales boost from a better online presence.