Every word counts when it comes to marketing your association to potential members. Also: Balance video calls with other forms of communication to avoid Zoom fatigue.
When marketing to members in a crisis, focus on providing value. Also: how to offer quality customer service when members can’t reach you in person.
One association decided to revamp its online member community to align better with a recent rebranding. Member input and leadership buy-in were key to the successful relaunch, which happened at an especially crucial time.
Members of the Association of Medical Illustrators banded together quickly to develop timely visual training materials for front-line healthcare professionals responding to the pandemic. Association membership was key to their success.
These are tough times for almost every organization, but some for-profits are finding ways to make membership or subscription models continue to work for them. Here’s what they’re doing.
Many associations are wondering what to do about membership dues during the COVID-19 pandemic. As you consider that question, remember that what works for one association won’t necessarily work for all.
At what seemed like the flip of a switch, Americans went from commuting road warriors to a pajama-clad nation of predominantly stay-at-home workers because of the COVID-19 pandemic. Here’s how one association is giving its members a chance to shine while highlighting the solidarity of the experience.
Associations that focus on changing up traditional member engagement are more likely to succeed during—and after—the turbulence caused by the COVID-19 pandemic, according to a recent report.
Even though much of the world is consumed with fighting the spread of coronavirus, membership renewals are still coming due. Experts offer advice on dealing with renewal notices, while being sensitive to today’s unique environment.
Offering career opportunities to young professionals could bring them to your association