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The Association Keeping NBA Coaches Focused on Health
With the help of outside vendors and an on-call nutritionist, the National Basketball Coaches Association is encouraging NBA coaches to actively focus on their health as they go through the grind of a long season, just like the players.
Daily Buzz: Engage Members During the Offseason
Going through downtime before your annual conference? Use these strategies to keep members interested and engaged. Also: Event tech in 2019 will focus less on innovation, more on existing technology.
Survey: Membership Growth Stagnant Among Associations
In its latest association survey, the AMS platform GrowthZone says that more organizations are seeing stagnation or even declines than are seeing growth. However, there are some signifiers of an organization that’s more likely to see member growth.
Membership Hack: Member Appreciation Webinars
Each year, the American Occupational Therapy Association shows member its appreciation by offering free webinars during a weeklong celebration. The free learning continues all year with a monthly webinar series.
How the Craft Brewers Redefined Membership
The Brewers Association recently updated its definition of a craft brewer and added a new member category to make membership more inclusive. It’s a move other associations might want to consider, especially when faced with substantial industry change.
Membership Hack: Ask a Question by Email
A monthly email that asks a single question about membership can boost engagement and give a glimpse at long-term membership trends.
Daily Buzz: Why Membership Matters More in 2019
As expenses rise, particularly for cultural organizations, membership programs become more important than ever to maximize support. Also: Before AI hits marketing full force, here’s how you should approach personalization.
What’s Your Membership Resolution for 2019?
At the start of a new year, you’re probably making a resolution or two. We asked a few association professionals what their 2019 membership resolutions will be. Here's what they said.
Santa Associations: Yes, Virginia, They Exist, and They Aren't Always Pretty
Is there an association for professional Santa Clauses? You betcha—in fact, there are a bunch of them. The Saint Nick association sector, however, isn't always a friendly place.
Top Tips From 2018 Membership Hacks
In the weekly Membership Hack column, we share the little ways that associations save time, money, and resources while delivering value to members all year long. Here are some of our favorites from 2018.
