Showing members you have their back during turbulent times keeps the community together and is a way to increase renewal, retention, and engagement.
Hundreds of landscape volunteers will lend their time and expertise on a project that honors America on two of its most iconic and patriotic open green spaces.
What happens when your members need a comprehensive resource that would require a ton of staff time you don’t have? Engaging member expertise in the process and serving as a hub is a great low-cost solution.
The American Medical Association didn’t wait for members to tell them what they needed to avoid burnout and improve their careers. Instead, AMA conducted proactive research that revealed a path to effective solutions that will significantly improve each member’s professional journey.
Asking the right survey questions—and adapting your strategies as needed—can help associations learn a thing or two about their professional development tools.
Preparation is the key to success. Before going to leadership with a new membership-related proposal, it’s essential to have the data to back it up—then test the presentation out on trusted colleagues.
Having a strong spreadsheet template—along with valuable data points from within your organization—can help make member forecasting an essential planning tool. It can even help you boost renewals.
Making onboarding all about the member is an excellent strategy for recruitment, retention, and engagement.
Streamlining its offerings by sunsetting nonstarters and focusing on what really matters to its community is one association’s optimistic, long-game strategy for confronting a post-pandemic world.
Discovering an underserved segment of its membership gave one association an opportunity to create a new category to better meet needs. Bonus? A smart pricing strategy allowed them to double its price point and increase renewal rates.