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A Get-Out-the-Vote Event Will Happen, With a Slight Detour
The advocacy team at the Association of Equipment Manufacturers had impressive plans to mobilize members in a pivotal election year with a multi-state bus tour. They hit a roadblock and worked quickly to keep the momentum going—virtually.
Why Understanding Member Fiscal Health Is Key to Success
Running an association like a business, not a nonprofit, requires a good understanding of the financial viability of all your partners. That means asking some smart questions about how your members are faring in the current climate.
A New Member Onboarding Success Story
One association switched from a cumbersome, one-size-fits-all new member onboarding process to a more personalized digital one and got excellent results with better member engagement and retention.
Why Subscription Boxes Could be a Smart Quarantine-Era Member Perk
Subscription boxes, once seen as a fading trend, are showing signs of resilience during the COVID-19 era. Associations might consider the idea as a way to surprise and delight members when in-person interactions can't happen.
MLK’s Historic Speech to an Association Still Resonates
Fifty-three years ago, Martin Luther King Jr. addressed the American Psychological Association’s annual meeting during a time of racial unrest and division in the United States. He called on APA’s members to use their professional abilities to eliminate racial injustice and bias.
ICCA Report: COVID-19 Could Shift Priorities for Associations
A new study from the International Congress and Convention Association finds that many associations around the world are considering changes to their model to adapt to COVID-19, but still want the support of industry partners even if they go virtual.
Helping Members Manage Stress in a Crisis
One association recognized well before the global pandemic that its members needed resources to help them manage stress, depression, and other mental health issues. Then COVID-19 hit, and the online resource became timelier than they ever anticipated.
How Alumni Associations Are Getting Creative With Honoring Grads
With COVID-19 changing the definition of what graduating means for many high school and college students, alumni associations are trying new ideas to ensure the big day still has a special feel.
Membership Incentive Ideas During a Crisis
Wondering what to do about member incentives during a global pandemic? You’re not alone. Here are some tips and real-world examples to help you navigate this tricky question in difficult times.
Keeping Members Close in Socially Distant Times
A snapshot of leading associations reveals that successful member engagement in a crisis environment requires a more personal touch that speaks to both the head and the heart.
