In an unpredictable and shifting landscape, the Fragrance Creators Association changed its associate members to active members to create a stronger, more unified community to better respond to extraordinary global challenges. The Fragrance Creators Association recently announced that it is elevating its finished-product manufacturers from associate to active members in a move aimed at giving […]
Associations need to deliver on a few key things to satisfy member expectations. Also: what the surge in virtual events means for the future.
One association’s unwavering commitment to achieve a membership goal sustained it through a crisis, allowed it to reach its goal, and gave it a blueprint for future success.
Show members they belong by helping them connect to your organization and its community. Also: Ways you can improve your work-from-home setup.
Associations are known for making members a top priority. Members of the Brewers Association of Maryland flipped the script and crafted a plan to help the group weather the current crisis.
The greeting card industry’s primary trade group is launching a pitch event focused on Black entrepreneurs in the space—with plans to further increase its diversity tactics in the future.
An already stressful time got even worse when the pandemic landed during the busiest part of year for certified public accountants—tax season. One association sped up a valuable member benefit in response, with great results.
The storm of COVID-19 is not over—far from it—but now is a good time to see what associations have achieved in demonstrating relevant value for members as the crisis continues. Here are a few success stories.
The advocacy team at the Association of Equipment Manufacturers had impressive plans to mobilize members in a pivotal election year with a multi-state bus tour. They hit a roadblock and worked quickly to keep the momentum going—virtually.
Running an association like a business, not a nonprofit, requires a good understanding of the financial viability of all your partners. That means asking some smart questions about how your members are faring in the current climate.