The Grants Professionals Association uses an online form and a hashtag, #GrantsWork, to collect and share member stories that speak to the impact of the profession.
With much of the northern Bahamas devastated by Hurricane Dorian, the Registered Nurse Response Network is filling the on-the-ground need for assistance by staffing mobile clinics and providing medical care.
If a member faces an ethical dilemma, does your association offer a helping hand? At the Institute of Management Accountants, ethical guidance is a critical member benefit and engagement opportunity.
Membership applications hold a lot of valuable data on prospects—but don’t use that as an excuse for a lengthy submission process. Also: Which posts drive more engagement on Instagram?
Membership retention goes beyond providing value—accessibility and public image play a role, too. Also: Understand attendee goals before your next meeting.
The National Fastpitch Coaches Association holds an annual member-driven recruitment campaign that’s brought in hundreds of prospects—one coach at a time.
Since 2013, the Women’s Tennis Benefits Association has formally supported an online education program that has helped top players go back to school. The big idea came from a member: Venus Willams.
A few key signs may indicate that it’s time to change your membership structure. Knowing when and how to act can help slow churn and create opportunities for future growth.
A lack of clarity over what a community manager is supposed to do could lead them to focus on the wrong things. Also: Why you should keep your data organized—but ready for play.
Your members might post feedback on sites like Yelp, Google, and Facebook. A new study suggests that these online reviews carry value, and one expert suggests associations monitor and engage with them carefully.