topics
Membership Hack: Discounted Consumer Research
The United States Association of Cider Makers recently partnered with the global research firm Nielsen to offer an opt-in group study to gather consumer feedback on members’ product designs and marketing.
Friday Buzz: Women’s Nonprofit Welcomes Men
Women of Email expands its program to include men as mentors. Also: Association professionals “escape” to the Xperience Design Project in Maryland.
Monday Buzz: Customizable Memberships
Could adding more membership levels attract more people? The MemberClicks blog reveals how. Also: Amanda Kaiser makes the case for a “frictionless” member experience.
Friday Buzz: Use Email to Create Personal Connections
Are your association’s emails building relationships? It may be time to rethink the way your association thinks about email blasts. Also: In a cluttered social environment, keeping your tone consistent is key.
Monday Buzz: Let’s Get Newtonian With Engagement
One member engagement expert applies three of the most famous scientific laws to everyone’s favorite topic. Also: A few suggestions on how to pass the CAE Exam.
Membership Hack: Virtual Happy Hours
The Women’s Fiction Writers Association brings members together with a glass of wine via virtual happy hours, which are streamed live and posted online.
For a Membership Boost, Connect Your CEO to Content Strategy
At the TRSA, it’s the CEOs job to think critically about audiences the association wants to reach through a revamped content strategy. Here’s why he does it—and how he fits it into his workload.
Membership Hack: Partnership Power
The National Association for Community College Entrepreneurship worked in partnership with many other nonprofits and associations to amplify their message as part of an awareness week.
Minnesota Firefighter Groups Unite to Launch a Support System for Members
Firefighters face a higher prevalence of multiple health issues, and a new group addresses the “cowboy culture” that discourages talking about them.
How an Association Teamed Up With a Facebook Group
The Professional Bicycle Mechanics Association has announced a collaboration with Independent Mobile Bicycle Professionals, a Facebook group that was initially considering launching a trade association itself.