The advocacy team at the Association of Equipment Manufacturers had impressive plans to mobilize members in a pivotal election year with a multi-state bus tour. They hit a roadblock and worked quickly to keep the momentum going—virtually.
Running an association like a business, not a nonprofit, requires a good understanding of the financial viability of all your partners. That means asking some smart questions about how your members are faring in the current climate.
One association switched from a cumbersome, one-size-fits-all new member onboarding process to a more personalized digital one and got excellent results with better member engagement and retention.
Subscription boxes, once seen as a fading trend, are showing signs of resilience during the COVID-19 era. Associations might consider the idea as a way to surprise and delight members when in-person interactions can't happen.
Fifty-three years ago, Martin Luther King Jr. addressed the American Psychological Association’s annual meeting during a time of racial unrest and division in the United States. He called on APA’s members to use their professional abilities to eliminate racial injustice and bias.
A new study from the International Congress and Convention Association finds that many associations around the world are considering changes to their model to adapt to COVID-19, but still want the support of industry partners even if they go virtual.
One association recognized well before the global pandemic that its members needed resources to help them manage stress, depression, and other mental health issues. Then COVID-19 hit, and the online resource became timelier than they ever anticipated.
With COVID-19 changing the definition of what graduating means for many high school and college students, alumni associations are trying new ideas to ensure the big day still has a special feel.
Wondering what to do about member incentives during a global pandemic? You’re not alone. Here are some tips and real-world examples to help you navigate this tricky question in difficult times.
A snapshot of leading associations reveals that successful member engagement in a crisis environment requires a more personal touch that speaks to both the head and the heart.