Solopreneurs might work for themselves, but that doesn’t mean they don’t need outside help. Here’s where associations can assist. Also: new tech that combines social media and AI.
Members of the American Angus Association show their pride by wearing Angus Brand apparel, which is sold in a new online retail store. Merchandise and apparel sales also support a worthy cause.
Many associations have an online marketplace where they sell books, gear, and other swag to members. But not all e-commerce platforms are created equal. An association executive shares his secrets to creating a marketplace that engages members and maximizes sales.
The late president, who died last week at 94, had affiliations with a wide variety of associations, especially in the world of skydiving. (Really.)
Associations rely on members to thrive, which means understanding their needs is a top priority. Here are the membership questions to ask to ensure you are serving members correctly. Also: planning around the “Irish exit.”
When new members join, you might send them a welcome letter or packet of information. But one association goes a step further and recognizes new members on social media platforms.
The Recording Academy will revamp its membership process, putting new emphasis on diversity. The change comes after a controversy involving this year's Grammy Awards ceremony, but the organization says it's part of a long-term effort to make larger changes.
Whether due to job loss or career transition, your members might face times when it’s difficult to pay dues. Offering a transitional membership category can be one way to retain members through a period of hardship.
You might feel compelled to engage members constantly, but what if those touchpoints feel overwhelming or intrusive? A few associations and some subscription-based services let members press the pause button when they need a break.
Journalism is emphasizing reader experience as a key way to boost revenue. Here’s what associations can learn. Also: creative ways to thank meeting attendees.