The American Homebrewers Association gives members an easy way to track discounts and savings using an app, which helps AHA make the case for membership value and ROI.
For the cost of a Starbucks latte, the International Public Safety Association gave member prospects a limited $5 trial membership that included access to a lot of member benefits.
Trust is essential for healthy communities—and members who participate in rituals are more likely to develop it. Also: how to inspire a demotivated team.
With its new ambassador program, the DevOps Institute aims to promote a human-first approach to software development. Volunteers from around the world have already signed up to take part.
The wisdom of the crowd can go to work for your association. At #ASAE19, several speakers explored how associations can use crowdsourcing to generate new ideas and opportunities for member engagement.
By request of members, most of the nearly four dozen new badges recently announced by Girl Scouts of the USA focus on different aspects of STEM, including coding, cybersecurity, and space exploration.
The company, which remains publicly traded and active on the stock market despite losing its initial momentum, is taking a careful approach to building engagement by using a monthly membership model.
The Association of the U.S. Army Annual Meeting and Exposition hosts a walking competition to get attendees moving and improve the meeting’s sustainability.
As it’s done following prior mass shootings, the American College of Emergency Physicians is once again offering its members access to training and emotional-support tools after last weekend’s tragic events in El Paso and Dayton.
Your messaging on membership’s return on investment is often as important as the benefits you provide. Consider whether you’re striking the right tone.