topics
Daily Buzz: Give Potential Members Psychological Ownership
It can be hard to get the attention of potential members. One way to reach them: Giving them psychological ownership. Also: the evolution of the meeting industry.
Membership Hack: Recruitment Competition for Chapters
The National Association of Home Builders encourages friendly competition among chapter members with an annual fall membership drive. This year, to raise the stakes, NAHB announced extra cash and prize incentives.
Statistical Association Digs Into Data for Public Health Competition
The contest, focused on the opioid crisis, aims to encourage students to take a deeper dive into the potential of a career in statistics—while highlighting the value of public data.
The Art of the Welcome Email
When a new member joins your organization, don’t miss the opportunity to strike the tone with the right message from the get-go. Four tactics can help your welcome emails generate high open and click-through rates. When was the last time you updated your welcome email to new members? If it’s been a while, you might […]
A Do-It-Yourself Approach to Meetings
The Society for Personality and Social Psychology offers grants that fund members’ big ideas for small meetings. Members get to see their programs come to life, and SPSP has a new way to engage members.
Self-Publishers’ Campaign Encourages Authors to Embrace Independence
In its new Self-Publishing 3.0 campaign, the Alliance of Independent Authors is calling on its members to focus on building their own sustainable platforms with multiple revenue streams, rather than simply relying on Amazon or others to pick up their slack.
Membership Hack: There's No 'I' in Member
In communications with members, do you talk too much about yourself? The Society for Vascular Ultrasound removes ‘I’ or ‘we’ statements from member materials and replaces them with member-focused language.
Do Your Members Need a Break? Add a Pause Button.
You might feel compelled to engage members constantly, but what if those touchpoints feel overwhelming or intrusive? A few associations and some subscription-based services let members press the pause button when they need a break.
Daily Buzz: Lessons From National Geographic
The National Geographic Society offers cautionary tales and valuable lessons from its membership program. Also: the downside of popularity-based grants.
Membership Hack: Online Acronym Finder
The Regulatory Affairs Professionals Society recently revamped its acronym guide from a printed piece to a searchable online database. The new tool helps RAPS members navigate a sea of bureaucratic shorthand.
