Getting your members on board with a strategic initiative that they may not initially welcome isn’t easy. To sweeten the deal, a listening tour can help.
There's more nuance to membership engagement than you may think. Also: how to create an ambassador program for your next conference.
Amazon has recently added some features that could help drive business among teens and college students. They might inspire you if you're trying to figure out ways to boost revenue from age groups that might prove more important in the future.
To encourage quick renewals, the U.S. Personal Chef Association holds a monthly contest with a chance to win next year’s membership for free.
In an initiative that it says comes as a result of requests from families and much research, Boy Scouts of America will allow girls to join the Cub Scouts, and will also create an Eagle Scout track designed for older girls.
The National Society of Professional Engineers is in the process of restructuring membership with state and local chapters. This strategic move requires a diplomatic change in order to more closely align membership.
The NBA delivers an official way for fans to engage with fantasy basketball. Also: Your association may be breaking a key membership rule and not even know it.
Promotions and giveaways can boost your members’ morale, but not all swag is created equal. Two membership managers reveal which freebies work best.
An association serving Iraq and Afghanistan veterans is using Hurricanes Irma, Harvey, and Maria to remind members about its support programs.
Motivate your members to be more involved by elevating them to leadership roles. Also: Associations need to be ready to help their industries adapt to disrupting technologies.