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'Lizard Brain' Is Real, It’s Time to Revamp Member Communications
Knowing how to communicate with members—and when—consumes many hours of discussion even in good times. Add multiple crises in a single year, and things really get complex. A communications expert offers some tips for engaging members in uneasy times.
Career Resources Keep Members Engaged in Tough Times
Listening to member needs, especially during turbulent times, helps in providing responsive and relevant programs. One association’s updates to a members-in-transition program are helping members stay engaged, even though their employment status has changed.
Realtors Expand Code of Ethics to Include Members’ Personal Conduct
After receiving numerous complaints about members’ comments on social media, the National Association of Realtors’ Board of Directors passed a new policy that makes it an ethics violation for members to use hate or harassing speech outside of work.
A Concierge Approach to Enhancing the Member Experience
Thinking of ways to step up your membership recruitment and retention plan? One association took an approach based on a staple of luxury hotels to customize the member experience and show value for group memberships.
A New Report Shows What Members Value Most
Members continue to engage with their associations, even in crisis, according to a new report, which reveals a surprise top member benefit and one that is rapidly emerging. Here are some insights to light the way forward.
Texas Social Workers Group Helps Reverse Discriminatory Code of Conduct Change
A surprise change to a section of the Texas social work code of conduct opened the door for discrimination against clients on the basis of sexual orientation, gender identity, or disability. The state’s social worker association swung into action to reverse it.
How to Update Your Code of Ethics for Today’s Members
A code of ethics that falls out of date can cause major problems during uncertain times. Which elements should associations focus on updating? Here are a few suggestions to consider.
Six Ways to Make New-Member Digital Onboarding a Success
Wondering how to show new members the most value during digital onboarding sessions? Here are six tips to make them aware of all the benefits that can help them maximize their membership and—ultimately—prompt them to renew.
Member Outreach, Engagement, and Innovation Stay Strong Amid Pandemic
Despite the challenges associations are facing, they are still evolving, shaking off barriers to innovation, and improving messaging and internal efficiency to meet member needs in a more responsive—and empathetic—way, according to a new report on the economic outlook for associations.
Rising Hispanic Membership Spurs Launch of NAR en Espanol Website
Recognizing a growing need to meet the demands of a rapidly increasing membership segment, the National Association of Realtors launched a new website to better inform and serve its Hispanic members.
