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Membership Hack: Referral Dollars
The International Association of Registered Financial Consultants doles out a $25 referral credit to any member who refers recruits during an end-of-year membership drive. The dollars can be used to pay down next year’s dues.
The Countdown to Renewal Season Is On. Are You Ready?
Many associations operate on a calendar-year dues cycle with renewals late in the year, which means their members are currently deciding whether to join up again. Here are three tips to boost the chance of a renewal.
“Buddy Check” Program Encourages Veterans To Reconnect With One Another
The American Legion found the Buddy Check program was so successful when it first tried it earlier this year that it will now be a twice-yearly endeavor—including during the week of Veterans Day.
Add Chapters to Make an Old Association Feel New
Launching a chapter network has helped PEN America, a literary organization with almost 100 years of history, recruit new members and reinvent opportunities for member engagement at the local level.
Four Lessons on Value From For-Profit Subscription Programs
From keeping your everyday users happy to introducing new value propositions for your highest-end fans, for-profit subscription services are offering a lot of lessons these days that associations can learn from.
Membership Hack: Chapter Incentive Program
An incentive program offered by the Association for Talent Development has something for everyone: Members get discounted dues, chapters get a membership boost, and ATD gets broader promotion of programs and services.
Daily Buzz: A Membership Model Rethink for New Grads
To recruit the next generation of members, you have to meet them where they are. And that might require a look at your membership model. Also: ways to add wellness to your next meeting.
The Changing Role of Association Chapters
A new benchmarking study indicates that associations view chapters as an increasingly important element of their member engagement strategy. Meanwhile, chapter membership structures and programs are starting to shift in new ways to support members.
Membership Hack: Coworking Space for Members Only
Mimicking WeWork and other coworking operations, the Massachusetts Biotechnology Council recently opened a coworking space near its Boston headquarters. Spaces cater to members only for impromptu meetings or large-scale events.
Simple Ways to Revitalize a Member Onboarding Program
The earliest member interactions can lead to long-term member engagement. If your onboarding program needs a shot of energy, consider these three small tweaks to make the welcome feel more personal and relevant.
