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Daily Buzz: Get the Attention of Potential Members With These Phrases
Every word counts when it comes to marketing your association to potential members. Also: Balance video calls with other forms of communication to avoid Zoom fatigue.
Daily Buzz: A Membership Marketing Playbook for Challenging Times
When marketing to members in a crisis, focus on providing value. Also: how to offer quality customer service when members can’t reach you in person.
How a Popular Online Member Hub Got Even Better
One association decided to revamp its online member community to align better with a recent rebranding. Member input and leadership buy-in were key to the successful relaunch, which happened at an especially crucial time.
How a Joint Member Effort Helped the Fight Against COVID-19
Members of the Association of Medical Illustrators banded together quickly to develop timely visual training materials for front-line healthcare professionals responding to the pandemic. Association membership was key to their success.
Performance Under Pressure: Lessons From COVID-19 Success Stories
These are tough times for almost every organization, but some for-profits are finding ways to make membership or subscription models continue to work for them. Here’s what they’re doing.
Should You Waive Fees for New Members?
Many associations are wondering what to do about membership dues during the COVID-19 pandemic. As you consider that question, remember that what works for one association won’t necessarily work for all.
Helping Members Shine With a Virtual Office Contest
At what seemed like the flip of a switch, Americans went from commuting road warriors to a pajama-clad nation of predominantly stay-at-home workers because of the COVID-19 pandemic. Here’s how one association is giving its members a chance to shine while highlighting the solidarity of the experience.
How the COVID-19 Crisis Is Accelerating the Shift to Online Member Engagement
Associations that focus on changing up traditional member engagement are more likely to succeed during—and after—the turbulence caused by the COVID-19 pandemic, according to a recent report.
How To Craft Member Renewal Messaging Amid COVID-19 Crisis
Even though much of the world is consumed with fighting the spread of coronavirus, membership renewals are still coming due. Experts offer advice on dealing with renewal notices, while being sensitive to today’s unique environment.
Daily Buzz: Attracting Young Members
Offering career opportunities to young professionals could bring them to your association
