Asking members surprisingly simple questions can help start conversations that build much more meaningful engagement, rather than bombarding them with an avalanche of information in the hopes of finding something that sticks.
A surge of free offerings for members and nonmembers during the pandemic led to increased engagement and stronger advocacy efforts. Find out how to keep leveraging those offers to enhance value and build relationships.
Community management policies need regular updating to match the needs of your membership, says Community by Association’s Marjorie Anderson. But sometimes, changes might need to happen on the fly.
Memorial Day typically kicks off the summer season, and we wanted to know what favorite seasonal traditions association execs were looking forward to. Heading to the beach, watching some baseball, and gazing at fireflies were among the responses.
Getting staff involved in regularly fostering and sustaining member connections helps boost engagement and retention.
Associations connected with members more thoughtfully and deliberately out of necessity during the recent period of isolation and uncertainty. A membership expert offers advice on ways to sustain those relationships by fostering more personal and responsive connections.
The Massachusetts Society of CPAs goes the distance for members facing mental health issues and stress. Here is one way the group is helping members cope.
Looking at the connection with members as a relationship and not a business transaction means listening to what they need and analyzing your responsiveness to those needs. An expert offers advice on ways to connect and engage more thoughtfully.
Communicating directly—and personally—with members is a great way to highlight new resources and other benefits without sounding like a sales pitch.
Some organizational soul searching uncovered an outdated, cumbersome membership model that needed to be revamped. The reinvention focused on enhancing inclusivity and offering ways for members to engage on their own terms.