topics
Membership Pro Tip: Honoring Veterans
Veterans Day honors those who have served in the U.S. military. One association found a way to honor both veterans and active military not only on November 11, but every day of the year. Here’s how.
Provide Direct Value to Members—Not Just to Your Industry
Does your organization exist to serve its members, or to serve the industry at large? Association consultant Ed Rigsbee considers the question from both sides. Associations are tasked with two roles as the face of a given industry. First, they’re expected to serve their members, who pay annual dues to support their organizations. But additionally, […]
A Website Redesign Boosts Member Engagement, Retention, and Value
Listening to what members expect from their digital experience can pay off in lots of positive ways. Find out how a website redesign yielded several mutually beneficial outcomes for one association and its members.
Membership Pro Tip: Give Members What They Want
Using data to get a better idea of member preferences helps associations provide them with a better experience and boosts engagement.
Create Video Content That Engages Members and Increases Nondues Revenue
Looking to sponsors as thought leaders and content creators can boost nondues revenue and increase member engagement and retention. Find out how.
American Bar Association Gives Each Day of Hispanic Heritage Month Meaning
ABA’s 21-day challenge provided perspective, scope, and resources on a wide array of Hispanic culture and history. The challenge’s proactive approach created a multidimensional experience that aimed for a more meaningful path toward cultural understanding and reflection.
Membership Pro Tip: An Update to Better Meet Member Needs
The Urgent Care Association knew it was time for a reset to better meet member needs because of a tidal shift in its industry due to the pandemic. With a small staff, planning and a realistic timeline are key ingredients for a successful overhaul.
Do You Really Need a New Membership Model?
Changing membership models is a lengthy process that should not be taken lightly. It requires looking at several items to determine if a change is necessary. One membership pro offers her insights on a timely topic.
How to Use Membership Trials to Grow Your Organization
Associations offering trial memberships need to make sure the trial is appealing enough for people to see value in upgrading, says membership expert Joy Duling.
Membership Pro Tip: Delve Deeper to Regain Lapsed Members
Reaching out a little farther to lapsed members with better, more relevant communications has yielded some excellent results for one association. Find out why.
