topics
Membership Hack: Spotlight Future Leaders
The Accounting and Financial Women’s Alliance spotlights young members who have stories to tell and are in a good position to lead.
Friday Buzz: How Open Should Your Online Community Be?
A community engagement pro makes the case for nuanced thinking about what makes a good association community. Also: Is it possible to get some personal space during an airport layover?
For Better Online Engagement, Go Where Your Young Members Go
A new survey from Pew Research Center indicates that young people use online platforms very differently than they did just a few years ago. Here are a few examples from associations that have made changes to their digital strategy, embracing Snapchat, YouTube, and Instagram to recruit and engage younger members.
New York City Bar Revamps Membership Model to Include Free Education
The New York City Bar Association announced that it will offer complimentary continuing legal education to some segments of its membership, while others will be able to access CLE for one annual fee. The move is designed to keep members engaged as competition from free education providers is growing.
Membership Hack: Recognize Long-Term Members
Looking for an easy way to say thanks to your most loyal members? One association takes time at its annual conference to spotlight major member anniversaries.
YMCA Launches Initiative to Promote LGBTQ Inclusion
The effort, a partnership with the Biden Foundation, is designed to address discrimination and promote YMCAs as welcoming places.
Wednesday Buzz: A Better Argument for Online Community
A new site shares ways to improve how you talk about your online community. Also: How nonprofits can use hashtags more strategically.
Repurposing Power: Do You Have Gold in Your Archives?
The Society of Women Engineers built an integrated marketing and advocacy campaign from century-old letters found in its archives. Those materials are now the foundation of a marketing campaign that’s growing membership and driving advocacy.
Membership Hack: Teleforums
If your members don’t have time for an hour-long webinar, consider an on-the-go option—teleforums—where members dial in for a phone conversation.
Friday Buzz: Drive Revenue With Member Communications
Make the most of your member communications by using them to generate nondues revenue. Also: Should tech giants be subject to antitrust regulations?
