The Accounting and Financial Women’s Alliance spotlights young members who have stories to tell and are in a good position to lead.
A community engagement pro makes the case for nuanced thinking about what makes a good association community. Also: Is it possible to get some personal space during an airport layover?
A new survey from Pew Research Center indicates that young people use online platforms very differently than they did just a few years ago. Here are a few examples from associations that have made changes to their digital strategy, embracing Snapchat, YouTube, and Instagram to recruit and engage younger members.
The New York City Bar Association announced that it will offer complimentary continuing legal education to some segments of its membership, while others will be able to access CLE for one annual fee. The move is designed to keep members engaged as competition from free education providers is growing.
Looking for an easy way to say thanks to your most loyal members? One association takes time at its annual conference to spotlight major member anniversaries.
The effort, a partnership with the Biden Foundation, is designed to address discrimination and promote YMCAs as welcoming places.
A new site shares ways to improve how you talk about your online community. Also: How nonprofits can use hashtags more strategically.
The Society of Women Engineers built an integrated marketing and advocacy campaign from century-old letters found in its archives. Those materials are now the foundation of a marketing campaign that’s growing membership and driving advocacy.
If your members don’t have time for an hour-long webinar, consider an on-the-go option—teleforums—where members dial in for a phone conversation.
Make the most of your member communications by using them to generate nondues revenue. Also: Should tech giants be subject to antitrust regulations?