topics
Membership Pro Tip: Throw Members a Lifeline to Stay Engaged
Showing members you have their back during turbulent times keeps the community together and is a way to increase renewal, retention, and engagement.
Landscape Professionals Volunteer to Improve Arlington National Cemetery and National Mall
Hundreds of landscape volunteers will lend their time and expertise on a project that honors America on two of its most iconic and patriotic open green spaces.
Membership Pro Tip: Crowdsourcing a Member-Requested Resource
What happens when your members need a comprehensive resource that would require a ton of staff time you don’t have? Engaging member expertise in the process and serving as a hub is a great low-cost solution.
Improving Members’ Professional Lives Is a Key to Long-Term Growth
The American Medical Association didn’t wait for members to tell them what they needed to avoid burnout and improve their careers. Instead, AMA conducted proactive research that revealed a path to effective solutions that will significantly improve each member’s professional journey.
Four Ways to Better Measure Your Professional Development Offerings
Asking the right survey questions—and adapting your strategies as needed—can help associations learn a thing or two about their professional development tools.
Membership Pro Tip: Getting Leadership Buy-In
Preparation is the key to success. Before going to leadership with a new membership-related proposal, it’s essential to have the data to back it up—then test the presentation out on trusted colleagues.
Build a Membership Forecasting Plan That Works
Having a strong spreadsheet template—along with valuable data points from within your organization—can help make member forecasting an essential planning tool. It can even help you boost renewals.
Membership Pro Tip: Retention Starts With Onboarding
Making onboarding all about the member is an excellent strategy for recruitment, retention, and engagement.
A Bold Approach to Membership Aims for Growth, Recognition
Streamlining its offerings by sunsetting nonstarters and focusing on what really matters to its community is one association’s optimistic, long-game strategy for confronting a post-pandemic world.
New Member Category Leads to More Revenue, Happier Members
Discovering an underserved segment of its membership gave one association an opportunity to create a new category to better meet needs. Bonus? A smart pricing strategy allowed them to double its price point and increase renewal rates.
