topics
Membership Pro Tip: Talk to Members Like Humans, Not Widgets
Sparking better member engagement is all about talking like real people do in everyday life. Conversations are not one-sided—they are a give and take—a concept that is often absent in member communications. Here’s how to do better.
Good Reads You Might Have Missed: Member Onboarding
Member onboarding doesn’t look quite the same as it did a few years ago, but it’s still important to get it right. Check out a few insights from our archives.
How a Mentorship Program Cut Costs Without Losing Its Value
A revamped mentorship program not only reduced expenses but also ended up with lots of surprising advantages for participants and membership staff. Find out why a more hands-on approach was a good thing.
How to Tell Whether You’re Building Community—or Just Doing a Transaction
Incentives and services can bring people in the door, but they can threaten the long-term stability of the community you’ve built. Here’s what the head of a for-profit community platform suggests for striking a balance.
Membership Pro Tip: Make It Short and Sweet
An avalanche of messaging was never a great idea, and it is much less so now when everyone is wading through a seemingly constant influx of, well, life. Keeping communications concise respects members’ time—and their frame of mind.
Cut Through the Clutter to Better Engage Members
A new report shows associations did a fantastic job communicating with members during multiple crises, but a top challenge remains: How to better sustain member engagement. An association expert offers some ideas for breaking through the noise.
Membership Pro Tip: Foster Better Engagement and Networking
A helpful and popular added benefit gives members a more in-depth and time-saving connection to their professions—and their peers.
A Surge in Members Is Great, But How Do You Keep Them?
Figuring out how to hold on to a record number of new members sounds like a good problem, but it requires a long-game strategy. The American Nurses Association shared tips during #ASAE21 about its success in crisis—and how to sustain it.
Membership Pro Tip: Make the Login Process Easier
Looking for a simple, inexpensive way to consistently provide member value? Hint: It’s something obvious that you might be overlooking—streamlining the member login process. When so many associations are transforming digital experiences, it’s important not to overlook an often-obvious problem when trying to improve membership: Be sure to update the member login process. “Great member […]
Why Updated Membership Models Are Key to Ongoing Success
Member engagement weathered the storm of the pandemic, but retention did not fare as well. Revamping stagnant membership models that are more responsive to the changing needs of your members should be a priority, according to an association expert.
