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Membership Pro Tip: On-Demand Webinars
A new membership type responds directly to member needs by providing affordable education options when they need them most.
Why Subscription Boxes Could be a Smart Quarantine-Era Member Perk
Subscription boxes, once seen as a fading trend, are showing signs of resilience during the COVID-19 era. Associations might consider the idea as a way to surprise and delight members when in-person interactions can't happen.
Membership Renewals, Value, and Messaging in 2021
Associations responded remarkably well to an onslaught of challenges in 2020. A membership expert offers suggestions for navigating the start of a new year with your members in mind.
Membership Pro Tip: Member Orientation Webinars
A series of recorded member orientation webinars helps introduce an association to members who don’t typically come to its events, creates microvolunteering opportunities, and attracts new—and sometimes elusive—members.
Three Ways to Boost Membership Renewal With Video
Looking for ways to increase membership renewal in 2021? Sounds like a plan. And adding video to that plan could help make your association a renewal superpower.
Top 2020 Membership Takeaways
Is 2020 ending with a bang or a whimper? Hard to say, but it’s almost over, and that is a good thing. The challenges of this year, however, were no match for the fortitude of associations. Here are some reflections.
Should Your Association Consider Adding a Gen Z Membership Tier?
With a recession, a pandemic, and a tough job market, some associations are looking to target Generation Z with new member offerings. It can work if you prioritize their engagement, one expert says.
Use Fast Data You Gathered This Year to Improve the Member Experience
The upside of the shift to virtual platforms in the past several months is that members are interacting more with associations digitally. This is providing a quick roadmap of member preferences. Speakers at the ASAE Technology Exploration Conference explained why that’s key.
Black Nurses Group Offers Free Mental Health Services to Members
Caring for patients, family members, and others during the pandemic has heaped tons of stress and anxiety on nurses. Hoping to help reduce the negative impacts, the National Black Nurses Association is launching a free mental health program for its members.
Weekly Now: Holiday Member Engagement, 2020 Style
For a year-end video message to members, the New Jersey Society of CPAs found inspiration and humor in the small frustrations of remote work. Also: A major cyberattack on the federal government could be a problem for associations, too.
