Tag
audience engagement
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Marketing / CommunicationsArticleOver 5 years old
Wednesday Buzz: Is Your Communications Plan Strategic?
Your communication strategy isn’t so strategic if you’re not measuring it against specific goals. Also: new ways to…
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MembershipArticleOver 5 years old
Tuesday Buzz: The Evolution of Membership-Driven News Outlets
News organizations are experimenting with membership programs and learning a lot in the process. Also: How to stay…
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LearningArticleOver 5 years old
Thursday Buzz: Why You Should Pay Your Interns
Paying interns can cost significant amounts of money, but there are a few good reasons why you should…
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Meetings / EventsArticleOver 5 years old
Event Headaches: The Front Row Blues
Convincing attendees to sit in the front row is hard, but it’s not because of the front row…
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Meetings / EventsArticleOver 5 years old
Thursday Buzz: Where Is Your Ken Bone?
Perhaps someone at your next event could offer a long-lasting highlight—just like the now-prevalent icon from the most…
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Marketing / CommunicationsArticleOver 5 years old
Survey: Media Outlets Measure Engagement, But Don’t Act on It
A new survey from the Engaging News Project finds that most newsrooms track a number of data points…
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MembershipArticleOver 5 years old
Tuesday Buzz: The Guardian Doubles Down on Membership
The well-known British newspaper has ambitious plans to improve its profitability, starting with an increased focus on membership.…
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Marketing / CommunicationsArticleOver 5 years old
Joe Pulizzi: Seven Questions to Ground Your Content Strategy
According to Content Marketing Institute Founder Joe Pulizzi, developing a solid content marketing plan starts with at least…
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LearningArticleOver 5 years old
A New Twist on the Panel Discussion
The panel discussion everyone is familiar with involves a group of experts on stage or in the front…
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Marketing / CommunicationsArticleOver 5 years old
Friday Buzz: Better, Faster, Stronger Content
A group of association and nonprofit content experts weigh in on the secrets of success. Plus: How to…
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LearningArticleOver 5 years old
Monday Buzz: The Experimentation of Interaction
Why presenters need to let go of their concerns and embrace audience participation. Plus: membership insights from the…
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Marketing / CommunicationsArticleOver 5 years old
Old Becomes New With This Evergreen Content Strategy
The news site Vox plays around with its older published posts and offers up some useful lessons in…
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Marketing / CommunicationsArticleOver 5 years old
Wednesday Buzz: Careful With That Year-Round Event Marketing
Just because you want to give your attendees a piece of your event year-round doesn't mean they want…
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Marketing / CommunicationsArticleOver 5 years old
Monday Buzz: Bite-Size Association Outreach
Make your communication efforts better, faster, and more digestible. Also: the means to leverage your association's data.
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Meetings / EventsArticleOver 5 years old
Don’t Put ‘Em to Sleep: Recapture Your Audience’s Attention
If your guests are using your meetings to catch up on sleep, find out what content will awaken…
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Meetings / EventsArticleOver 5 years old
Tina Brown: Make Your Event The Talk Of The Town
What Tina Brown can tell you about pulling off a top-notch, engaging event. Plus: Give your members some…
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Meetings / EventsArticleOver 5 years old
Social Media Roundup: Shifting Focus From the Speaker to the Audience
Conference audiences seek participation rather than entertainment from guest speakers. Plus: Gain more free time by reducing meetings.
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Meetings / EventsArticleOver 5 years old
Lunchtime Links: Say Goodbye To Empty Promises
Don't go around making promises you can't keep. Also: Netflix's philosophy is simpler than you'd imagine---cut out the…
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Meetings / EventsArticleOver 5 years old
Social Media Roundup: You Might Be An Association Nerd
Does your life revolve around all things associations? Then you might just be an association nerd. Also: Should…
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Meetings / EventsArticleOver 5 years old
Industry Professionals: Make Your Next Event A Show
Give a performance that will "wow" your audience during your upcoming event. Also: Everything you need to know…
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Meetings / EventsArticleOver 5 years old
Lip-syncing: Don’t Deceive Your Audience
Beyoncé's lip-syncing controversy proves the effects of fooling your audience. Also: Make your next meeting a productivity playroom.
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Members onlyMarketing / CommunicationsTemplateOver 5 years old
No Excuses: We Can Teach ALL Students
A conference brochure from the American Productivity & Quality Center (APQC) education initiative promoting a 2002 event on…
