Tag
brandconnection
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Meetings / EventsArticleOver 5 years old
4 Guiding Principles for Virtual Events
These philosophies are driving the industry into the future.
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LearningArticleOver 5 years old
In 2020, It Was All About Creating a Guide. Now, You Can Really Get Inventive.
Associations can use a year’s experience mastering the virtual world to excel in future endeavors.
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Marketing / CommunicationsArticleOver 5 years old
Marketing That Works While You Sleep
How the Texas Society of Association Executives found an instant marketing team that delivered fast results.
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Meetings / EventsArticleOver 5 years old
How Associations Can Thrive in a “Virtual Everything” World
Why preparing for the worst can shake out your best.
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MembershipArticleOver 5 years old
How One Pharmacist Association Gave Its Membership Numbers a Booster Shot
When the California Pharmacists Association’s growth was declining, digital advertising was the remedy.
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Meetings / EventsArticleOver 5 years old
Planning for an Uncertain Future Requires Open Ears, Communication, and Empathy
How associations can plan for efficient shutdowns and safe reopenings.
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Meetings / EventsArticleOver 5 years old
When the Contingency Plan Becomes the Main Event
How associations can adapt to the times with research and the right technology.
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Meetings / EventsArticleOver 5 years old
We’re Living the Future of Hospitality—This Is What it Looks Like
It’s different, and in some ways, it’s even better.
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Meetings / EventsArticleOver 5 years old
Lessons From the Front Lines of Virtual Event Planning
COVID-19 has changed our ability to get together for the foreseeable future. Here's how to thrive in the…
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Meetings / EventsArticleOver 5 years old
Three Steps to Building Your Association’s Workflow for Virtual Events in 2021
With a measured strategy and the right tools, you’ll avoid mistakes and burnout.
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Meetings / EventsArticleOver 5 years old
Members Want Great Virtual Events in 2021. Here’s How to Deliver.
Host events that inform and inspire with the right combination of creativity and tech.
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Meetings / EventsArticleOver 5 years old
Is the Future of Events Virtual or in Person? in a Word: Yes
An expert in events gives advice for how to succeed in an ever-changing business climate.
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LearningArticleOver 5 years old
Education Is the Smart Move for Associations in 2021
Making continuing education and certifications key benefits creates a win-win for members and associations.
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Meetings / EventsArticleOver 5 years old
Why Investments in Cleanliness & Safety Will Pay Off Beyond the Pandemic
Cleveland’s convention center made major upgrades to its infrastructure that will stick for the long term.
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Meetings / EventsArticleOver 5 years old
4 Things Planners Must Do to Make Hybrid Meetings Successful
MGM Resorts’ head of events shares tips for moving into a future where face-to-face and digital blend seamlessly.
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Meetings / EventsArticleOver 5 years old
Where Associations Need to Focus Their Efforts in 2021
As associations adapt to challenges ushered in by the global pandemic, new research by Personify provides a guidepost…
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Career DevelopmentArticleOver 5 years old
Career Journeys Have Been Derailed. Here’s How Associations Can Fix Them.
A turnkey tech solution to become the go-to career hub for members.
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Marketing / CommunicationsArticleOver 5 years old
Four Ways to Make Marketing Part of Your 2021 Comeback Story
With tight budgets and a challenging road back to in-person events, it may be tempting to rein in…
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Meetings / EventsArticleOver 5 years old
3 Ways to Enhance the F&B Experience While Prioritizing Safety
COVID protocols mandate changes—but not compromised service.
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MembershipArticleOver 5 years old
The Classic Membership Model Is Dead—and That’s a Good Thing. Here’s Why.
Five ways forward-thinking associations are evolving.
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Meetings / EventsArticleOver 5 years old
To Navigate the Future, the Industry Must Win Stakeholders’ Confidence
Hosts and attendees are weighing their own safety against the importance of face-to-face connections—and they must have trust.
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Meetings / EventsArticleOver 5 years old
4 Lessons Learned from Crisis—And How to Better Prepare for What’s to Come
How Indy is moving forward from the pandemic to a prosperous future.
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Meetings / EventsArticleOver 5 years old
COVID-19 Accelerated Innovations That Will Define the Industry’s Future
Here’s how the country’s top convention city adapted swiftly and creatively in the pandemic.
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MembershipArticleOver 5 years old
The Power of Community: Fostering Connections in 2021
This year, community has been difficult to uphold. Here’s how associations are helping members stay plugged in.
