Tag
digital strategy
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Marketing / CommunicationsArticleOver 5 years old
The Slow and Nearly Painless Way to Kill a Feature
Netflix’s decision to drop user reviews has largely been met with indifference by users. That’s probably not an…
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Marketing / CommunicationsArticleOver 5 years old
Best Practices for a Successful Website Redesign
When Tamesha Logan joined the National Athletic Trainers Association as its director of marketing and public relations in…
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MembershipArticleOver 5 years old
For a Membership Boost, Connect Your CEO to Content Strategy
At the TRSA, it’s the CEOs job to think critically about audiences the association wants to reach through…
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Organizational StrategyArticleOver 5 years old
The Challenges of Choosing New Software
If you’re looking at a new platform or technology for your association, you can’t make a decision based…
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Marketing / CommunicationsArticleOver 5 years old
Friday Buzz: Facebook Turns Its Back on Publishers
Facebook is making major changes to the news feed that will most likely affect the organic reach of…
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Marketing / CommunicationsArticleOver 5 years old
Creating a Mobile-Friendly Experience for Members with Apps
According to the Pew Research Center, 77 percent of American adults now own smartphones. That’s up from 35…
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Organizational StrategyArticleOver 5 years old
Toys R Us: A Digital Cautionary Tale
How Toys R Us, which filed for bankruptcy, stumbled into the e-commerce era. Also: Check out these infographic-making…
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Marketing / CommunicationsArticleOver 5 years old
Thursday Buzz: Recruit the Right Microinfluencer
Influencer campaigns aren’t just for major brands. Even smaller associations can get big results from a microinfluencer campaign.…
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Marketing / CommunicationsArticleOver 5 years old
The Ideal vs. the Reality of Content Marketing in 2017
A Content Marketing Institute survey finds that many organizations are diversifying their marketing strategies beyond email, but they…
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Organizational StrategyArticleOver 5 years old
Talking Tech: Reaching Your Digital Peak
As members increasingly depend on new technologies, associations will have to adopt new methods of delivering member value.…
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Marketing / CommunicationsArticleOver 5 years old
Adopt Social Media “Next Practices,” Not Just Best Practices
In our ever-evolving world, associations must harness the power of social media to communicate their value and ensure…
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Marketing / CommunicationsArticleOver 5 years old
Email Strategy: How it Delivers the Traffic Goods
Prioritize your email strategy to get the most from your content. Also: Don’t miss these valuable SEO resources…
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Marketing / CommunicationsArticleOver 5 years old
Report Highlights Search Engine Optimization Trends
In its new report on search engine optimization, the marketing firm Clutch recommends focusing on quality over quantity…
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LearningArticleOver 5 years old
Wednesday Buzz: Why Isn’t Iterative Design Sexy?
An advocate for iterative design discusses the root problem that's preventing many associations from picking up the approach.…
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Marketing / CommunicationsArticleOver 5 years old
After the Gold Rush: The App Store’s Relevancy Problem
As app stores have matured and solidified, the process of downloading new apps has fallen out of favor…
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Marketing / CommunicationsArticleOver 5 years old
A New Strategy for Event Social Media
At events, we use social media to engage with our attendees and to keep the hashtag flowing. Should…
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Marketing / CommunicationsArticleOver 5 years old
Email Marketing Trends: Embrace Your Inner Data
While email marketing is the bread and butter of most association marketing offerings, it often isn't pushed to…
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Marketing / CommunicationsArticleOver 5 years old
Tech Memo: 3 Tips For Optimizing Your Search Functions
Tips for optimizing your search functionality.
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Marketing / CommunicationsArticleOver 5 years old
One Equation and Five Tips for More Effective Content Marketing
How can content marketing drive business? Ann Handley, chief content officer at MarketingProfs, shared several tips and words…
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Marketing / CommunicationsArticleOver 5 years old
Where Do You Lie On The Digital Transformation Spectrum?
While two associations recently announced plans to bolster strategies to keep pace with the digital transformation, a new…
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LearningArticleOver 5 years old
Five Big Lessons From ASAE’s Tech Conference
From content strategy to video to AMSes, five useful insights you can take back to your association from…
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Marketing / CommunicationsArticleOver 5 years old
Wednesday Buzz: Drop Facebook Like a Bad Habit?
A top research firm makes the case that it may be time to put more energy into internal…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Customization in the Age of Limited Resources
Members want more options, but there's only one of you. What do you do? Also: The benefits of…
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Marketing / CommunicationsArticleOver 5 years old
Learn From Martin O’Malley’s Reddit Malady
How one big-name public official—the governor of Maryland—got Reddit really, really wrong this week. Also: How a social…
