Tag
Marketing & Content
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MembershipArticleOver 1 year old
Inside an Association’s Rebrand
The group formerly known as the Juvenile Products Manufacturers Association retooled to increase visibility and find more partners.
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Meetings / EventsArticleOver 1 year old
Report: Conference Attendees Seek Connection, Not Flashy Keynotes
The report from Fuse, JDC Events, and Bear Analytics finds events professionals looking beyond conference mainstays in favor…
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Marketing / CommunicationsArticleOver 1 year old
Report: Association Email Open Rates Dropping
Association members are overwhelmed by emails, but reports suggest some personalization tools and new content approaches that can…
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AdvocacyArticleOver 1 year old
Sleep-Medicine Coalition Pushes for Permanent Standard Time
The new White House administration has expressed an interest in ending clock changes. A group of associations hopes…
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Marketing / CommunicationsArticleOver 1 year old
Inside an Association’s PSA Contest
A group supporting driver-ed teachers has developed a curriculum around safe driving, increasing its visibility and credibility.
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Marketing / CommunicationsArticleOver 1 year old
Report: Associations Plan to Invest More in Marketing Tech
Marketing General Incorporated’s new survey shows association professionals optimistic about their prospects, but eager to make changes.Â
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Marketing / CommunicationsArticleOver 2 years old
Behind an Association’s Black Friday Sale
The International Society of Automation’s annual take on the post-Thanksgiving doorbuster promotion has reaped nondues rewards. Doing it…
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Meetings / EventsArticleOver 2 years old
Report: Meeting Planners Facing Cost Challenges
Meeting planners are still facing rising expenses and looking for creative ways to address them, according to a…
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Organizational StrategyArticleOver 2 years old
Why Competitive Analysis Matters More Now
Your rivals aren’t just other associations. More for-profit and online resources are chasing your members’ dollars. Here’s how…
