Tag
Marketing
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Meetings / EventsArticleOver 5 years old
Daily Buzz: Market Your Meeting on the Cheap
A robust event marketing campaign can be expensive—but you don’t have to have a big budget to succeed.…
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Marketing / CommunicationsArticleOver 5 years old
4 Tactics to Boost Your Email Trustworthiness
If your association’s email program loses its reputation among messaging providers, it can create major headaches down the…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: How to Be on “BoJack Horseman”
The Netflix series is auctioning off the chance to be on the show to help fund California wildfire…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: Solopreneurs and You
Solopreneurs might work for themselves, but that doesn’t mean they don’t need outside help. Here’s where associations can…
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Marketing / CommunicationsArticleOver 5 years old
Influencer Marketing in 2019: 5 Trends to Watch
Influencer marketing isn’t just about celebrities anymore. The phenomenon is growing smaller in scale, as well as more…
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Marketing / CommunicationsArticleOver 5 years old
Does Your Online Member Marketplace Need an Overhaul?
Many associations have an online marketplace where they sell books, gear, and other swag to members. But not…
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Marketing / CommunicationsArticleOver 5 years old
Who Should Own Your Email Newsletter Production Process?
The email newsletter is a centerpiece of digital strategy for many organizations. With that in mind, perhaps its…
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Marketing / CommunicationsArticleOver 5 years old
Content Strategy Lessons From Amazon’s New Holiday Toy Catalog
This year, Amazon kicked off the holiday season by introducing something that many will consider unusual for the…
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Marketing / CommunicationsArticleOver 5 years old
Four Ways a U.S.-Based Society Successfully Went Global
International members made up roughly 20 percent of the Society for Maintenance and Reliability Professionals’ membership in 2015.…
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Marketing / CommunicationsArticleOver 5 years old
Report: How Event Marketing Data Has Broad Ripple Effects
The nature of event data, which covers a breadth of disciplines over a short period, can have significant…
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Marketing / CommunicationsArticleOver 5 years old
How to Generate Buzz for a Legacy Event
Even if your annual conference has been successful for the past three or four decades, it could have…
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Marketing / CommunicationsArticleOver 5 years old
How Three Associations Partnered to Feed the Content Beast
Developing and delivering editorial content to your members can be an uphill climb, especially with limited staff and…
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Marketing / CommunicationsArticleOver 5 years old
The Most Annoying Content Marketing Tactic
It’s not uncommon these days for your content and web teams to frequently field emails asking for some…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: Building a Branding Strategy
You might not think of your nonprofit as a “brand,” but it is. And it needs a branding…
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Marketing / CommunicationsArticleOver 5 years old
Emoji for Everyone, Especially Your Members
Emoji just for sonographers? Yes, they’re a thing, courtesy of the Society of Diagnostic Medical Sonography. Its “sonomojis”…
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Marketing / CommunicationsArticleOver 5 years old
How to Master Social Media Strategy Today
On January 11, Facebook sent a shudder through the collective association world with an announcement that it was…
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Marketing / CommunicationsArticleOver 5 years old
Membership Hack: The Right Medium for Maximum Reach
The Fiber Broadband Association uses a platform called Medium to blog about industry news, information, and advocacy. With…
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Marketing / CommunicationsArticleOver 5 years old
Plant-Based Foods Get Time in Grocery Store Spotlight
The Plant Based Foods Association, which represents makers of foods with plant-derived proteins, is working closely with a…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: Build a Better Digital Experience
Your members (and potential members!) lean on your association’s online presence. Here’s what you need to ask to…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: Grow Your Instagram Following
For a robust social media strategy, your organization needs to leverage its Instagram followers. The Wild Apricot blog…
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Marketing / CommunicationsArticleOver 5 years old
The Art of the Welcome Email
When a new member joins your organization, don’t miss the opportunity to strike the tone with the right…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: Microsoft Outlook Gets Verified
Microsoft's new “verified” feature is intended to help organizations boost their email credibility. Also: email-writing best practices.
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Marketing / CommunicationsArticleOver 5 years old
How Japan Is Selling Americans on Craft Beer
A marketing group that aims to extend the reach of Japanese foods globally is giving an extra boost…
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Marketing / CommunicationsArticleOver 5 years old
Membership Hack: There’s No ‘I’ in Member
In communications with members, do you talk too much about yourself? The Society for Vascular Ultrasound removes ‘I’…
