Tag
Marketing
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Marketing / CommunicationsArticleOver 5 years old
A Three-Pronged Approach for Leveraging Digital to Stay Relevant
The American Lung Association’s first mission was to wipe out tuberculosis over 115 years ago. Since then, the…
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Marketing / CommunicationsArticleOver 5 years old
Uncover Your Social Media Sweet Spots
For years, many associations have struggled with optimizing their social media presence. Why? To be honest, many have…
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Marketing / CommunicationsArticleOver 5 years old
Marketing That Works While You Sleep
How the Texas Society of Association Executives found an instant marketing team that delivered fast results.
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Marketing / CommunicationsArticleOver 5 years old
Why Associations Should Emphasize Brand Strategy Amid COVID-19
Right now, your brand may be the most visible part of what you do. For that reason, your…
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Marketing / CommunicationsArticleOver 5 years old
Short or Long? What a Content Marketing Expert Says About Word Count
Should your content be short, long, or somewhere in between? A top editorial leader at the Content Marketing…
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Marketing / CommunicationsVideoOver 5 years old
AdobeMarketo Demo 1 26 2021
Enjoy the videos and music you love, upload original content, and share it all with friends, family, and…
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Marketing / CommunicationsVideoOver 5 years old
PardotFionta 1 26 20211
Enjoy the videos and music you love, upload original content, and share it all with friends, family, and…
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Marketing / CommunicationsVideoOver 5 years old
ConstantContact Demo 1 26 2021
Enjoy the videos and music you love, upload original content, and share it all with friends, family, and…
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Marketing / CommunicationsVideoOver 5 years old
Feathr Demo 1 26 2021
Enjoy the videos and music you love, upload original content, and share it all with friends, family, and…
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Marketing / CommunicationsVideoOver 5 years old
ClickDimensions Demo 1 26 2021
Enjoy the videos and music you love, upload original content, and share it all with friends, family, and…
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Marketing / CommunicationsArticleOver 5 years old
Delivering Value Virtually With Video
A shortage of opportunities for face-to-face interactions has created obstacles for associations in conveying membership value, but it…
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Marketing / CommunicationsArticleOver 5 years old
The State of Email: The Case for Drilling Further Into Your Association’s Niche
While niche newsletters are already a hot property outside of the association space, it’s an area where associations…
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Marketing / CommunicationsArticleOver 5 years old
Four Ways to Make Marketing Part of Your 2021 Comeback Story
With tight budgets and a challenging road back to in-person events, it may be tempting to rein in…
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Marketing / CommunicationsArticleOver 5 years old
The State of Email: Three Tactics for Adding Automation
Any email marketing program thrives with a little automation. Not sure where to start? Here are three ways…
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Marketing / CommunicationsArticleOver 5 years old
Three Tactics to Make the Most of Influencer Marketing During the Pandemic
Influencer marketing is still going strong at the moment even with the shake-ups of COVID-19, and a thoughtful…
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MembershipArticleOver 5 years old
Three Ways to Boost Membership Renewal With Video
Looking for ways to increase membership renewal in 2021? Sounds like a plan. And adding video to that…
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Marketing / CommunicationsArticleOver 5 years old
The State of Email: Five Email Trends to Watch in 2021
From visual tricks to added interactivity to integrating user-generated content, there are a lot of ways for associations…
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Marketing / CommunicationsArticleOver 5 years old
Three Steps to Help Your Marketing Department With Revenue Attribution
In the COVID-19 economy, generating revenue is crucial, and marketing departments being able to attribute revenue to their…
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Marketing / CommunicationsArticleOver 5 years old
Why Waiting for “Normal” Is a Bad Strategy
Many associations are concerned that they can’t provide a pre-COVID-19 experience for the foreseeable future. One association’s recommendation:…
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Marketing / CommunicationsArticleOver 5 years old
‘Lizard Brain’ Is Real, It’s Time to Revamp Member Communications
Knowing how to communicate with members—and when—consumes many hours of discussion even in good times. Add multiple crises…
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Marketing / CommunicationsArticleOver 5 years old
Thinking of a Podcast? Here Are Four Tips To Do Things Right
The popularity of podcasting means you might have to double down on the strategy when bringing your message…
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Marketing / CommunicationsArticleOver 5 years old
Want to Make a Bigger Impact With Email? Send Less Often
An analysis from the marketing firm GetResponse found open and click rates surged when just one message was…
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Meetings / EventsArticleOver 5 years old
Support Your Virtual Events With a Robust Content Strategy
The distractions of home can make it easy to ignore a virtual event. Give your annual meeting added…
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MembershipArticleOver 5 years old
An Inside Look at How a Marketing Campaign Can Yield More Members
Like many organizations, IPC, the electronics industry’s global trade association, has a membership growth challenge. While the pandemic…
